Matakuliah
: D0462English
Tahun
: 2005/2006
for Broadcasting
Music Program
On Radio
On Television
1
Music Program on Radio
• Prerecorded
• Syndicated music
2
Audience Analysis
• Demographics
• Psychographics
3
Listener Demographics
• Age
• Gender
• Racial/ethnic background
• Income
4
Listener Psychographics
• Attitudes
• Values
• Beliefs
• Leisure pursuits
• Political interests
• Other factors
5
Formats
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Beautiful music
Rock
Contemporary
MOR (middle-of-the-road)
AOR (album-oriented rock)
6
Themes
• A personality
• An event
• A locality
7
Radio Music Programming
Radio Dayparts:
The format wheel looks like the face of a
clock, which element of the station’s on air
sound – music, commercials, news,
sports, promotions, etc – scheduled at the
precise interval in the programming.
8
The Hot Clock
• Morning drive
• Evening drive
• Daytime
• Evening and late night
• Weekend radio
9
Radio Programming Terminology
• Clutter
• Spot sets
• Segue
• Tip sheets
• Playlists
• Call-ins
10
Organization and Technique
1. Open with something that gets the
attention of the audience.
2. Relax a bit.
3. Build to a climax.
4. Offer the listener a change of pace
throughout.
5. After each high point give the audience a
rest, then move on to a higher point.
11
Music Program on Television
1. Any pictures to add to the sound.
2. Direct presentation of the performers on
camera.
3. Different sections or members of the
orchestra.
12
Considerations
• What will the picture add to the sound?
• Avoid gimmicks, strange angles and
bizarre shots.
13
Developing Themes
• A relationship to a locale
• An interpretation of a situation
• The conveying of a mood
14
The Visual Elements
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The performers
Abstract representations
Pantomime and dance
Inanimate objects and forms
Landscapes
Places
Actions
Events
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