Matakuliah
Tahun
: G0462/English for Broadcasting
: 2005/2006
Radio and TV Programming
1
Matrix of Radio Programming
• Local
• Prerecorded or syndicated
• Network sources
2
Modes of Radio Production
• Local-live
• Live-assist
• Semi-automation
• Turnkey automation
3
Three Parts Structure
• Program Openings
• The Body of the Program
• Program Closing
4
Format in a Radio
The overall sound and image of the radio
stations: its comprehensive approach to its
talk, music, advertisement, promotional
strategies, community relations, personalities
and other factors.
5
A Successful Format
• To identify and serve predetermined set of listeners.
• To serve those listeners better than the competition.
• To reward those listeners both on and off the air, so
they become consistent customers for the products
and services advertised on the station.
6
Choosing a Format
• Internal factors:
Ownership, dial location, power, technical
facilities, and management philosophy.
• External factors:
Strength of competitors, geography,
demographic, and psychographic.
7
Non-commercial Programming
• Public
• University
• Community
8
A Hot Clock Radio Program
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Morning drive
Daytime
Evening drive
Overnight
9
TV Programming
• News
• Entertainment
10
TV News Command Structure
11
TV Entertainment Programming
• Network
• Syndication
• Local origination
12
Network
Original programming funded by,
produced for, and distributed by the major
TV and cable networks.
13
Syndication
TV programming sold by distribution
companies to local TV stations and cable
services.
14
Local origination
Programs produced by local TV (or cable
companies) for viewers in their own
communities.
15
Programming Strategies
• Audience Flow
• Counter Programming
• Challenge Programming
16
Audience Flow
The movement of audiences from one
program to another.
17
Counter-Programming
A technique wherein the programmer
decides to go for an audience different
from the audience that competing stations
or networks are trying to attract.
18
Challenge Programming
The network or station goes head-to-head
with the same type of programming as a
major competitor, or goes after the same
demographic with a different program
with similar audience appeal.
19