Matakuliah
: G1184 Travel Management
Tahun
: 2005
Pertemuan ke-: 13
Chapter 1-4
(Power Point 13.1)
Pokok Bahasan:
• Ch 1: Tourists and Tourism
• Ch 2: Intermediaries
• Ch 3: The Business of Tour Operations
• Ch 4: Putting the Package Together
(Power Point 13.2)
Ancillary products sold by tour operators:
- Visas
- Excursions
- Insurance
- Car/Bike hire
- Travellers cheques
- Ski equipment
- Foreign exchange
- Sports facilities/equipment
- Car parking at airport
- Taxi to airport
- Seats at events
- Discounted coach/rail fares
- Travel goods
- Domestic air tickets
- Hotel rooms at airport
- Car hire
(Power Point 13.3)
When a travel agent agrees to sell a tour
operator’s proucts, an agency agreement
will be drawn up, setting out the formal
relationship between the two sides.
The average payment will be about 10% of
the holiday cost, or even bigger payment
(overrides) for bulk sales.
(Power Point 13.4)
To enable travel agents to sell their
products, tour operators have to
supply them with regular brochure
deliveries and an efficient
reservations system, and even
account managers for biggest agents.
(Power Point 13.5)
Steps taken by small tour operators to
encourage sales by travel agents:
1.
2.
3.
4.
Offer incentives like shopping vouchers
Offer discounted holidays (often 2 for the price of 1)
Educational trips for their staff
Offer agencies higher commission if they would agree
not to rack rival products
(Power Point 13.6)
A monopoly exists when:
• There is only one business organisation
• Its demand curve matches the industry’s
demand curve
• The business is able to set prices fo the market
• Barries prevent new, competing businesses
from entering the market
• There is little need for branding or advertising
because the firm is producing a single product
(Power Point 13.7)
Parts of a tour operating company:
•
•
•
•
•
•
Managing director
Accounts department
Administration department
Reservations department
Sales and marketing department
Overseas department
(Power Point 13.8)
Private sector support services include:
- airports and ports
- guide and timetable publishers
- insurance companies
- banks
- travel trade press
- guides
- ‘meet and greet’ services
- marketing companies
- computer services
(Power Point 13.9)
Public sector support services include:
- airports and ports
- passport and visa offices
- health and immunisation centers
- national tourist offices
- regional tourist boards
- tourist information centers
- education and training providers