Matakuliah : G1184 Travel Management
Tahun : 2005
Pertemuan ke-: 17-18
Chapter 6
(Power Point 17.1)
Pokok Bahasan: Accommodation
Materi:

Trends and Developments

Lodgings

Codes for Hotel Rooms

Learning Outcomes Chapter 6
(Power Point 17.2)
Pada akhir pertemuan ke-18, diharapkan mahasiswa akan mampu :
• memprediksi trend dan perkembangan dari tourism (TIK 34)
• menunjukkan perbedaan berbagai jenis penginapan (TIK 35)
• mengartikan singkatan/kode untuk berbagai jenis kamar hotel
(TIK 36)

( Power Point 17.3)
Demand for Accommodation
(1)
• Business guests usually on Monday to
Thursday
• Short break holiday guests usually on
Friday to Sunday

( Power Point 17.4)
Demand for Accommodation
(2)
• Large groups from a particular area of a country or a social organization are mainly at the beginning of the summer holiday season
• Individuals are in the middle of the summer holiday season
• Group tours are during the peak summer season
• Individuals are for the rest of the year
(excluding the peak summer season)

( Power Point 17.5)
Being in the most prominent or best location for a particular type of customer is one of the key influences on the success of any accommodation unit.

In order to break even, an accommodation unit must achieve a relatively high level of occupancy.
( Power Point 17.6)

( Power Point 17.7)
All customers must be brought to the accommodation.
This stresses the importance of raising customers awareness of the availability of the product and making it as easy as possible for customers to find the premises.

( Power Point 17.8)
Accommodation’s range of services and facilities:
• Television: all age groups
• Video: under 35 years old
• Disco and dancing: under 25 years old
• Sports and fitness facilities: all age groups
• Swimming / Tennis / Golf: older age groups

( Power Point 18.1)
The seasonality of demand for accommodation depends upon: the location and the nature of demand

( Power Point 18.2)
The growth of computerized reservation systems allow customers to book their complete package of tourist requirements (from airline tickets , car hire, to accommodation) through a single computer terminal.

( Power Point 18.3)
By building a strong brand image for their products, companies are able to position their product for a specific target market and to appeal directly to the needs and requirements of these customers, at the same time to build brand loyalty.

( Power Point 18.4)
The policies for the accommodation industry should cover 8 environmental key points:
1.
Energy conservation
2.
Environmental protection
3.
Waste reduction
4.
Recycling of waste
5.
Reduction of emission
6.
Protection of employees’ public health and safety
7.
Reduction of chemical usage
8.
Education of employees about the environment

( Power Point 18.5)
Environmental problems can only be identified effectively through a formal monitoring system such as auditing.

( Power Point 18.6)
The accommodation market is highly competitive.
Competition often centers on issues of facilities, image, service, and the quality of that provision.

( Power Point 18.7)
There has been a recent growth in ‘consumerism’, which has resulted in customers expecting to receive products and services of a higher minimum acceptable level.

( Power Point 18.8)
The accommodation market depends on high levels of repeat business through regular clientele at the individual and the institutional levels, which often depends a lot on word-of-mouth recommendation of guest satisfaction that result in high occupancy levels.

TM 13
• Visit a 4 or 5 star-hotel !
• Write a report about the visit !
(Power Point 18.9)
(individual assignment, to be submitted on the 21 st session)