PROPOSAL
Forms of Proposals
The Criteria
Defining the Ideas
1
Forms of Proposals
• Formal or Informal
• Brief or Lengthy
• Separated formal documents (expressed through
memos, letters, e-mail, etc.).
• Internal or external.
• Solicited or unsolicited
• In response of a Request for a Proposal or a Request
for a Quote.
2
The Criteria
• Define your idea.
• Be persuasive.
• Anticipate objections.
• Explain how to proceed.
3
Defining Your Idea
1.
Early in your proposal you must state CLEARLY your
actual idea.
2.
You must define its purpose, as well as its scope and
limitations.
3.
If you are presenting the idea to people unfamiliar with the
background for the idea, you must fill them in, creating a
context in which the idea fits logically.
4
Be Persuasive
• Offer specific reason for your idea, including the
benefits or advantages to be gained from it.
• Present these reasons logically, not just as a list, but
as an organized progression that gradually builds an
irrefutable case for your idea.
5
Anticipating Objections
• Provide answers to questions or doubts before they
are raised.
• This include credentials of people involved,
justification of costs or expenditures, or refutation of
alternative ideas.
6
Explaining how to Proceed
• What must be done to implement your idea?
• What would you lie your reader to do?
• Is there a deadline by which a decision must be made
7
Designing Formal Proposals
1.
Cover letter.
2.
Title page
3.
Introduction discussing the subject.
4.
Scope of work.
5.
Background.
6.
Statement of objectives.
7.
Strategy, work plan, or approach.
8.
List of material or equipment.
9.
Schedule of work or activities.
10.
Professional qualifications and experience.
11.
List of personnel.
12.
Evaluative methods.
13.
Budgets (costs/fees).
14.
Conclusion.
15.
Appendix of supporting documents.
8