State of Social Responsibility in Latin
America: Challenges and opportunities
Cranfield
Dante Pesce, Executive Director
Vincular Center for Social Responsibility and Sustainable Development
Universidad Católica de Valparaíso, Chile
February 6, 2013
Agenda
 About Vincular Center
 Latin America and Chile in figures
 International context for CSR
 EU strategy for CSR
 Internationally recognized CSR principles
 Sustainability Reporting
 ISO 26000, Vincular experience
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
VINCULAR CENTER FOR SOCIAL RESPONSIBILITY
AND SUSTAINABLE DEVELOPMENT
www.vincular.cl (Since July 1, 2001)
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Partners en Chile
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Partners in Latinoamérica
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Clientes/Holding Falabella
Corporativo Falabella SACI
(Chile y Latinoamérica)
Chile
Chile
Argentina
Colombia
Perú
Chile
Proveedores
Chile
Argentina
Colombia
Perú
Chile
Perú
Chile
Argentina
Colombia
Perú
Chile
Chile
Argentina
Colombia
Perú
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Clients in Chile
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Clientes in Colombia
Proveedores: 124 pymes y
40 grandes empresas
7 dependencias
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Public Policy work
Government Committee:
Social Responsibility for
Chilean Sustainable
Development (based in EU
communication on CSR)
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Latin America
and Chile:
(Crecimiento Total del PIB a US$ a PPC)
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Fuente: FMI
4.1 3.9
3.8
3.5
3.2
3.0 3.0 2.9 2.9 2.9 2.9 2.8
2.8 2.8
2.6 2.5
Source: Banco Mundial
5,192
5,017
4,593
Bolivia
Honduras
6,108
7,734
Guatemala
Paraguay
El Salvador
8,841
10,679
Peru
Ecuador
10,729
12,038
Brazil
Colombia
12,559
Costa Rica
15,266
Panama
13,242
15,300
Mexico
Venezuela
15,840
18,205
Argentina
Uruguay
18,354
Chile
(US$ a PPC, año 2010)
33
Fuente: World Economic Forum
Costa Rica
Peru
90
94
Ecuador
Honduras
Argentina
116
Venezuela
108
101 104
Paraguay
Nicaragua
Bolivia
El Salvador
83
86
Guatemala
Uruguay
57
69
74
Colombia
53
Mexico
40
48
61
Brazil
Panama
Chile
(Ranking de Competitividad del WEF)
126
48
Fuente: Banco Mundial
Mexico
93
Guatemala
Venezuela
Bolivia
130
124 125
Ecuador
Brazil
Honduras
110 113
Argentina
El Salvador
103
Costa Rica
Paraguay
89
Uruguay
61
88
Barbados
Panama
45
Colombia
37
43
Peru
Chile
180
155
139
Fuente: FMI
Sweden
Finland
Denmark
United States
Germany
United Kingdom
Hong Kong
Australia
China
Korea
Czech Republic
Chile
Estonia
Japan
Belgium
France
Thailand
Peru
Mexico
Colombia
Brazil
Russia
Ireland
Italy
Spain
Hungary
Portugal
Venezuela
Argentina
(CDS Soberanos, 5 años, cierre 02-01-13)
1,464
607
369
257251237
197
119102 93 92 91 84 84
77 73 68 67 60 59 57 44 42 42 41 40
30 28 19
(Deuda Neta Gobierno General como % del PIB, 2012)
Sweden
Chile
Denmark
Australia
Switzerland
Poland
Korea
Austria
Germany
Hungary
Spain
Belgium
United Kingdom
France
United States
Italy
Portugal
Japan
Greece
-17
-7
4
12
26
26
32
54
58
73
79
83
84
84
84
103
113
135
171
(Índice GINI, último año disponible)
Source: Banco Mundial
Colombia
57.7 58.5
Honduras
Brazil
Guatemala
Nicaragua
Chile
Paraguay
Mexico
Costa Rica
Ecuador
Peru
El Salvador
Argentina
Venezuela
Uruguay
52.3 53.7 53.9
52.1
52.0
51.7
50.3
46.9 48.0 49.0
45.8
42.4 43.5
Source: PNUD
Guatemala
Nicaragua
Honduras
Paraguay
0.66
Bolivia
0.70 0.70 0.70 0.69
El Salvador
Colombia
Ecuador
Venezuela
0.72 0.72
Brazil
Peru
0.75
Costa Rica
0.78 0.78
0.77
Mexico
Uruguay
Argentina
Chile
(Índice de Desarrollo Humano del PNUD)
0.64 0.64
0.60
0.57 0.56
(% de la Población que gana menos de US$2 al día)
Source: World Bank
Honduras
Nicaragua
Colombia
Bolivia
El Salvador
Peru
Ecuador
15.2
13.2 13.4 14.7
Paraguay
Venezuela,
RB
9.9 10.1
Brazil
8.1
Mexico
2.4
5.4
Costa Rica
2.4
Chile
Uruguay
0.2
Argentina
24.7
27.9
31.9
35.4
Acceso a Servicios Sanitarios
(% de la población con acceso; 2008)
Chile
96
Venezuela*
91
Argentina
90
El Salvador
87
Mexico
85
Brazil
80
Colombia
Peru
* Data of 2005
74
68
Source: World Bank
Esperanza de Vida al Nacer
(Años; 2009)
76
Chile
73
Mexico
Peru
71
Venezuela, RB
71
Colombia
70
Brazil
69
67
El Salvador
Source: World Bank
78
72
Argentina
Hombres
Mujeres
82
79
76
77
77
76
76
Desnutrición Infantil
(% de Niños Bajo los 5 años, Ultimo dato disponible)
Chile
Brazil
Argentina
Mexico
Venezuela, RB
Colombia
Peru
El Salvador
Source: World Bank
0.5
2.2
2.3
3.4
3.7
5.1
5.4
6.1
Tasas de Analfabetismo Adulto
(% sobre la Población de 15 años y más; 2009)
Chile
Argentina
Venezuela, RB
1.4
2.3
4.8
Mexico
6.6
Colombia
6.8
Brazil
Peru
10.0
10.4
El Salvador
15.9
Source: World Bank
Niveles de Pobreza en Chile
(%)
60
50
44.6
Indigencia
38.6
40
(% Population)
Pobres no Indigentes
32.6
30
27.5
23.2
21.7
20.6
20
18.7
13.7
15.1
14.4
2009
2012
10
0
1987
Fuente: Mideplan
1990
1992
1994
1996
1998
2000
2003
2006
(Cobertura por Tipo de Educación)
120.0
1990
97 99 99
100.0
90 93
81
80.0
2000
2009
60.0
43
40.0
20.0
33
32
21
40
16
0.0
Pre Escolar
Fuente: Mideplan
Básica
Media
Superior
Matrícula Educación Superior
(Miles de Personas)
876
805
763
646 661
567 585
522
173
196
218 226
249 250
286
345
316 327
367 381
407 425
452
483
1983 1985 1987 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Fuente: Mineduc
INTERNATIONAL CONTEXT OF SOCIAL RESPONSIBILITY
AND SUSTAINABLE DEVELOPMENT
¿How are we in Latin America?
• Advancement of the adoption of responsible practices in capital intensive
and export oriented industries, responding to market expectations.
• Expansion of the adoption and use of Standards to assure best practices,
providing evidence to the market.
• Significant GAP in assuring best practices in supply chain.
• Slow but constant expansion of the practice of Sustainability Reporting,
mostly using GRI
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Sustainable Development
1983-1987: Bruntlandt Report
Fuente: http://www.un-documents.net/wced-ocf.htm
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Sustainable Development (june 2012)
46. We acknowledge that the implementation of sustainable development will depend
on the active engagement of both the public and the private sectors..…… We support
national regulatory and policy frameworks that enable business and industry to
advance sustainable development initiatives, taking into account the importance
of corporate social responsibility……...
47. We acknowledge the importance of corporate sustainability reporting and
encourage companies, where appropriate, especially publicly listed and large
companies………,, taking into account experiences from already existing
frameworks………
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Fuente: http://www.economist.com/node/10491077
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Fuente: http://es.scribd.com/doc/33654342/RSE-Estudio-sobre-Sustentabilidad-en-Empresas-del-Pacto-Global-2010
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Main challenges
• Push sustainability strategy into practice.
• Expand practices into the ¨sphere of influence¨; at least into
supply chain.
• Improve the practice of Reporting (due dilligence, scope,
supply chain)
• Develop public policy with the aim to ¨scale up¨responsible
practices.
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
A Renewed EU Strategy
2011-2014
for Corporate Social
Responsibility
EU Strategy 2011 - 2014
EU Strategy 2011 - 2014
October 25 2011 - An agenda for action 2011-2014
•Enhancing the visibility of CSR and disseminating good
practices
•Improving and tracking levels of trust in business
•Improving self- and co-regulation processes
•Enhancing market reward for CSR
Consumption
Public procurement
Investment
EU Strategy 2011 - 2014
•Improving company disclosure of social and environmental
information.
•Further integrating CSR into education, training and research.
•Enphasising the importance of national and sub-national CSR
policies.
•Better aligning European and global approaches to CSR.
Focusing on internationally recognized CSR
principles and guidelines
Implementing the UN Guiding Principles on Business and
Human Rights
Enphasising CSR in relations with other countries and
regions in the world
EU Strategy 2011 - 2014
The strategy recommends five policy instruments :
•The OECD Guidelines for Multinational Enterprises
•Global Compact – United Nations
•ISO 26000 International Standard
•ILO Standards
•Guiding Principles on Business and Human Rights: Implementing
the United Nations “Protect, Respect and Remedy” Framework .
OECD guidelines for multinationals
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
UN Global Compact
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
UN Guiding principles HR
Fuente: http://www.ohchr.org/Documents/Publications/GuidingPrinciplesBusinessHR_SP.pdf
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Sustainability Reporting
Aplicaciones en Latinamérica
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Sustainability Reporting
Porcentaje de empresas que emiten Informes de Sostenibilidad
Fuente: KPMG International Survey of Corporate Responsibility Reporting 2011
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Fuente: KPMG International Survey of Corporate Responsibility Reporting 2011
Informes de Sostenibilidad
Fuente: KPMG International Survey of Corporate Responsibility Reporting 2011
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
G4 working groups
(May 22, 2013)
 9 working groups:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Supply chain
Management approach (due dilligence)
Governance
Scope
Levels of application
Corruption
Biodiversity
Gas emissions (GEI)
Haelth and Safety
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
ISO 26000 for Social Responsibility
(1-11-2010)
Vincular experience with GiZ help……..
CENTRO VINCULAR - PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAÍSO
Uptake challenge:
Public procurement and
ISO 26000
USD 3.200
millones adjudicados
a MIPES (40% del total)
During 2011
USD 8.000 millions were
allocated in 2.000.000
contracts.
Sólo el 0,08% de los procesos
recibe algún reclamos por parte de
los proveedores que participan.
Gobierno de Chile | Ministerio de Hacienda | Dirección ChileCompra
¨The goal is to include
Sustainability into the procurement
criterias¨
(Felipe Goya, Director)
For 2012, 15% of public procurement should
include sustainability criterias (since 2008 in
partnership with UNEP).
Gobierno de Chile | Ministerio de Hacienda | Dirección ChileCompra
Procurement
with
sustainability
criterias
April 2009
2,7%
April 2010
5,2%
April 2011
April 2012
10,5% 28,5%
Gobierno de Chile | Ministerio de Hacienda | Dirección ChileCompra
Gap analysis based on ISO26000/SME´s
Goal for 2018 is 50.000 companies
67 questions with suggested actions
in line with NORMAPME
Authomatic benchmark with
¨best in class¨
Uptake challenge:
Awareness raising and
resources development
58
Awareness Rising Events – 12 Countries
November-December 2010
•
•
•
•
•
•
•
•
•
•
•
•
Colombia
Chile
Argentina
Perú
Paraguay
El Salvador
Guatemala
Honduras
Nicaragua
Panamá
Uruguay
Ecuador
59
Awareness Raising Events
17 Events in 12 Countries
2.000 Participants
74 local organizations linked to the
events, including companies, sponsors
and partners.
60
Dissemination and Training Material
Aditionally, there are 3 documents produced
dissemination in Spanish, sent to GTZ for validation:
Folleto Descubriendo
ISO 26000.
for
Afiche 7 materias
fundamentales.
Visión esquemática
de ISO 26000
61
Dissemination and Training Material
Agreement with UN Global Compact and with GRI to
translate both linkages papers to ISO26000.
62
Translation and correlation
between OECD guidelines with
ISO26000
Correlation between ISO26000 and OECD guidelines
for multinational enterprises
This document it´s a tool to help organizations in their
effort for answer to the different recommendations in a
easy way, and avoid information duplicity and by the
same way, avoid the duplicity of efforts.
63
www.iso26000latam.com
64
ISO 26000 Video in Spanish (13.296
downloads)
http://www.youtube.com/watch?v=rsQ_lM9vrwQ&feature=player_embedded
65
Gap-analysis tool
Gobierno
Organizacional
58%
25%
17%
Gobierno 71%
Organizacional
Derechos
Humanos
55%
Prácticas
Laborales
31%
50%
Medio
0%
ambiente
30%
38%
14%
20%
P.A.yD. de la
comunidad
29%
Derechos
Humanos
70%
63%
Prácticas
Justas de
Operación.
60%
A.de
Consumidores
61%
20%
20%
A.de
Consumidores
Prácticas
Laborales
65%
70%
18%
20%
Prácticas Justas
de Operación.
P.A.yD. de la
comunidad
26%
0%
7%
67%
50%
70%
Medio ambiente
19%
100%
Expectativas observadas cumplidas
Expectativas por fortalecer
Diagnóstico Consolidado
Oportunidad de mejora
Esperado 75%
Gap-analysis tool
Gobierno
Organizacional
58%
33%
8%
Derechos
Humanos
60%
29%
10%
Prácticas
Laborales
80%
17% 4%
Medio
0% 25%
ambiente
Prácticas
Justas de
Operación.
RETAIL FINANCIERO
Gobierno
Organizacional
75%
P.A.yD. de la
comunidad
36%
Derechos
Humanos
75%
75%
70%
10%
20%
A.de
Consumidores
Prácticas
Laborales
88%
73%
A.de
Consumidores
65%
P.A.yD. de la
comunidad
28%
16%
16%
18%
Prácticas Justas
de Operación.
56%
75%
0%
50%
Medio ambiente
13%
100%
Expectativas observadas cumplidas
Expectativas por fortalecer
Diagnóstico Consolidado
Oportunidad de mejora
Esperado 75%
Gap-analysis tool
Gob.
Corporativo
Derechos
Humanos
Prácticas
Laborales
Medio
Ambiente
Prácticas
Oper. Justas
Asuntos de
Consumidor
Partic.Activa
y Des.
Comunidad
83%
79%
89%
53%
80%
84%
70%
88%
82%
91%
59%
88%
79%
72%
75%
75%
88%
13%
75%
73%
36%
71%
70%
65%
19%
70%
70%
29%
Uptake challenge:
Capacity building
69
ISO 26000 courses – 14 Countries
2011 and 2012
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Colombia
Costa Rica
Panamá
México
Paraguay
Uruguay
Chile
Perú
Ecuador
Nicaragua
Honduras
Bolivia
Guatemala
El Salvador
70
Training on ISO 26000
49 Courses in 14 Countries
1.383 Participants
29 local organizations linked to the
events, including companies, sponsors
and partners.
71
Partners in ISO 26000 Courses
72
Partners in ISO 26000 Courses
National Standard Bodies:
Instituto Nacional de Defensa de la
competencia y dela protección de la
propiedad intelectual - Perú
Icontec
Colombia
Comisión
Guatemalteca de
73
Normas - Guatemala
Regional partnership in ISO 26000
Annual Learning Forum:
This first forum was officially called by
COPANT - Pan American Standards
Commission, which is the Association of
National Standard Bodies of the
Americas.
74
Uptake challenge:
Corporations using ISO 26000
75
Firms that report the use
of ISO 26000 in Latin America
v
76
More users of ISO26000 in Colombia
Camarones
Colombia
77
More user of ISO 26000 in Chile
78
Uptake challenge:
Business associations using
ISO 26000
79
Perfil de Riesgos – 3/6
Proyecto Diagnóstico Sostenibilidad
Industria 1
riesgo bajo
GOBERNANZA
AMBIENTAL
SOCIAL
ddhh
prácticas laborales
prácticas justas
operación
consumidores
comunidad
1
6
2
riesgo medio
3
7
4
riesgo alto
5
Perfil de Riesgos – 3/6
Proyecto Diagnóstico Sostenibilidad
Industria 2
riesgo bajo
GOBERNANZA
AMBIENTAL
SOCIAL
ddhh
prácticas laborales
prácticas justas
operación
consumidores
comunidad
1
6
2
riesgo medio
3
7
4
riesgo alto
5
Perfil de Riesgos – 3/6
Proyecto Diagnóstico Sostenibilidad
Industria 3
riesgo bajo
GOBERNANZA
AMBIENTAL
SOCIAL
ddhh
prácticas laborales
prácticas justas
operación
consumidores
comunidad
1
6
2
riesgo medio
3
7
4
riesgo alto
5
Uptake challenge:
Government organizations
using ISO 26000
83
With support from European Union 8 agencies of the Colombian
government are using ISO26000 as organizations
Julio de 2012
Uptake challenge:
Self Gap-analysis tool into
Central American CSR
Network
87
Visión Conjunta
Axis IndiCARSE
ISO 26000
Gobernabilidad
Gobernanza
Público Interno
Prácticas Laborales
Medio Ambiente
Medio Ambiente
Proveedores
Prácticas Justas de
Operación
Mercadeo Responsable
Asuntos de
Consumidores
Comunidad
Participación Activa y
Desarrollo de la Comunidad
Política Pública
Derechos Humanos
Participating companies
Año
Guatemala
El
Salvador
Honduras
Nicaragua
C. R.
Panamá
Total
Dic.
2010
73
59
37
13
39
22
243
Dic.
2011
72
53
53
20
43
42
283
Oct.
2012
81
49
33
12
34
42
251*
* Expectation is to reach 300+ companies.
Lessons learned using ISO26000
• Significant interest in large companies to become
champions (largest of Mexico, Colombia, Brasil, Ecuador,
Chile…)
• Increasing interest of Governments and Business
Associations (Shrimp-Colombia, Sugarcane from El
Salvador, Textile in Honduras, Wine from Chile).
• Significant gaps in governance, human rights and value
chain (mostly upstream)
• Unions, NGO´s, SSRO no users yet.
• Small economies still need support to develop critical mass.
• Attracting new profile of professionals……..
91
contacto@vincular.cl
(56-32) 2273500
Vincular RS
@VincularRS
VINCULAR / Avenida Brasil 2830, Piso 9, Valparaíso, Chile