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Title Layout
Subtitle
Images matter
• Average attention span is 8 seconds
• Promoting a business: • Don’t tell it —show it!
• Picture, then words
• Original content trumps stock photos
• Images = emotion
• Create a Call to Action (CTA)
Image source: QuickSprout
• Overlay apps
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Photo Sources
• Stock photos
• Pay one fee, one time. Photo is yours to do what you want with
• Creative Commons
• Can use photo according to the license. Must be sourced.
• Original
• You own it. Automatically copyrighted unless you change the license.
• Photo releases for minors a must. Adults, advised.
Infographic source:
www.dontwasteyourtime.co.uk
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http://creativecommons.org/
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Not Stock Photos!
Free to use, but in this example with attribution!
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STEPS
Download Original
Upload to Snapseed
Cropped Image
De‐saturated image
Vintage mode and played with styles
(light leaks, scratches)
Adjusted the Vignetting
Frames
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Lloydleeheite.com
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https://delawaregardener.wordpress.com/2015/05/15/all‐tangled‐up/
https://walfredphotography.wordpress.com/2016/01/17/app‐
fun‐with‐ol‐blue‐eyes/
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+
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Basic Photo Principles
Contrasting Colors
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Negative Space
Rule of Thirds
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Perspective
(Subject’s and yours)
DSLRs or Point and Shoots with SD Cards
Do’s
Don’ts
• Shoot in Camera Raw or Raw + JPEG
• Important occasions – RAW is a must!!!
• Copy Files from SD card by event
• Upload to Flickr
• Delete images from camera
• Don’t change lenses with camera on.
• Delete from SD card from computer
• Use Auto Correct post processing
• Edit off the original
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Smart Phone Camera
Do
• Crop or Zoom pictures in post processing
• Use Natural Light
• Shoot in magic hours – Dawn/Twilight
• Back up to safe cloud, like Flickr
• Delete images from SD card on camera
• Do ask model/subject if they want retouching
• Get written photo releases for all minors
Dont
• Use Zoom. Use as little as possible
• Use Auto Correct
• Use built in flash
• Delete pictures from SD card on computer
• Do extensive retouching of humans without talking about it first
Photo Marketing
• Add an emotional value to your images
• Smiling people, pets, children
• Use Flickr & Creative Commons
• Tag images with every possible keyword
• Enter your website in the description
• Title the image for SEO
• Use Instagram (Analytics: Iconosquare)
• Use Common Hashtags for your area & industry
• Add descriptive hashtags!
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Artist Barbara Jones via www.shelfappeal.com
Questions?
• Instagram
• @Delaware4h
• @UDExtension
• @mdw302
• Walfredphotography.wordpress.com
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