Customised Executive Development.
Demanding more. Delivering more.
Change is essential for organisations to learn, adapt and grow.
At the Centre for Customised Executive Development we help
organisations achieve sustainable change. Academic excellence
into real world application; knowledge into action.
www.cranfield.ac.uk/som/cced
Customised Executive Development
Transferring academic excellence
into real-world applications.
We deliver customised development solutions through leading-edge thinking
and a partnership approach. Relevant experience, academic rigour and business
acumen are used to blend the most appropriate mix from our unrivalled breadth
of faculty expertise, learning methodologies and development services.
This makes us truly unique – and ranks us as one of the top global providers of customised executive development in the world.
Helping your people realise their full potential
Who do we work with?
Organisations around the world call on us because they have identified
a need for change. Predicting future needs and equipping people with
the right skills to respond to change is essential. Our clients may need to
achieve a culture change, build a particular capability, or strengthen their
talent pipeline. They may seek to improve leadership and strategy-making,
or the way their executive team works together.
The Centre for Customised Executive Development works with over
60 clients each year – including major blue-chip international organisations,
such as Royal Dutch Shell, L’Oréal, Electricité de France, Atkins and Cable
& Wireless as well as key public sector organisations such as the Ministry of
Defence, the National Health Service and the National Audit Office.
We work in close partnership with our clients to understand the scope
of their requirements and identify the development they need.
It’s the breadth of our offering and our proven ability to transfer
knowledge into relevant and practical learning that makes our
approach fundamentally different.
+44 (0)1234 754426 | jane.wharmby@cranfield.ac.uk | www.cranfield.ac.uk/som/cced
40% of our clients are Fortune Global 500 organisations and we work with
25% of the Sunday Times ‘20 Best Big Companies to Work for.’
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The solution
Improved performance
Sustainable change
Value creation
The Centre for
Customised Executive
Development
Your
organisation
A shared vision
A need for change
Measurable objectives
Unrivalled full service
World-class consultants and faculty
Commitment to working in partnership
Positive intervention
Leading-edge thinking
Real-world consultancy and support
Customised executive development
Customised Executive Development
Positive intervention.
Putting knowledge into action.
Our development services go far beyond traditional programme delivery.
Your leaders need the latest business knowledge, personal and management skills, and the initiative to develop new solutions
for your organisation. Instead of applying a set formula, we will develop customised learning for you that builds the capability
as well as the knowledge your organisation needs.
What we do
How we do it
We will work with key stakeholders and senior management to understand
your vision and strategy. We will assess existing commercial and
leadership skills before identifying the most appropriate, customised,
development solution.
Our service is personal. One of our Programme Directors will stay
with you from the early diagnostic phase through design, delivery
and evaluation. They are experienced in executive development
and in transferring academic excellence into real-world applications.
They will ensure your programme is effective and in tune with your
needs and objectives.
Face-to-face development programmes and workshops are often
a key component, but other services can include:
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Diagnostic and design consultancy
Executive assessment and psychometric profiling
Competency framework development
Customised 360° feedback
Assessment and development centres
Business relevant project work
Action learning approaches
Individual and group coaching
Business simulations
Online and networked learning
Impact evaluation.
You and your Programme Director will be supported by a Client Project
Manager who is responsible for the smooth running of all aspects of the
administration and logistics of the services we provide.
Where we work
We are a truly international business school with global reach.
Over 50% of our customised work takes place outside the UK. Our
extensive experience of managing complex international programmes,
and our global network of business school partners, ensure that we deliver
a seamless service and exemplary levels of client support, wherever
you are. International delivery is supported by a range of cutting edge
networked learning services including e-learning modules, web seminars
and the Knowledge Interchange Online.
The purpose-built, award-winning Cranfield Management Development
Centre provides a focal point for our delivery in the UK.
+44 (0)1234 754426 | jane.wharmby@cranfield.ac.uk | www.cranfield.ac.uk/som/cced
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Customised Executive Development
Invest in your people.
Invest in your business.
Our commitment to excellence and customised development
generates ongoing innovation in our offering.
Customised executive development is a key investment in your team and in your future. We ensure that this
investment delivers the best possible returns – in enhanced personal and organisational performance.
Accreditation
Knowledge Interchange Online
We recognise the growing need for clients to benefit further from enhanced
individual motivation and ownership by offering accreditation to their
managers. We can now combine the flexibility of customisation with formal
accreditation to offer an innovative three-stage development programme
that leads to a Masters degree in Strategic Leadership with benefits for
your organisation as well as the individual.
The KI Online brings Cranfield to your managers’ desktops – putting the
latest management thinking and business intelligence at their fingertips,
whenever they want it, wherever they are in the world. This unique resource
provides access to:
• Post Graduate Certificate in Business Leadership:
Understanding the business and critiquing current strategy and
processes with a focus on change.
• Post Graduate Diploma in Strategic Leadership:
Focuses on the design and development of a vision, on strategic options
and on plans designed to support a change.
• MSc in Strategic Leadership:
For those who have successfully completed the Diploma and
wish to develop independent research applied to a businessrelated project.
•Regularly updated inputs from Cranfield faculty through book summaries,
podcasts, videoed lectures, research articles and interviews
• Specially commissioned e-learning modules on essential topic areas
•The latest knowledge from leading business thinkers and executives
worldwide through getAbstract’s resource of 4,500 book summaries
•75,000 full text articles on key management topics from Emerald,
plus industry case studies, interviews with leading industry figures
and in-depth book reviews
•Executive summaries, expert interviews, hot topic briefings and
editorial comment from Emerald Management First
•An unrivalled set of global business intelligence databases providing
competitor and market information.
Individual and group subscriptions are available.
www.cranfieldknowledgeinterchange.com
+44 (0)1234 754426 | jane.wharmby@cranfield.ac.uk | www.cranfield.ac.uk/som/cced
To talk to us about customised development, please contact:
Jane Wharmby
Business Management Executive
Centre for Customised Executive Development
Cranfield School of Management
jane.wharmby@cranfield.ac.uk
+44 (0)1234 754426
For latest developments visit:
www.cranfield.ac.uk/som/cced
A reputation we’re proud of...
“Cranfield has a unique approach to management development that
has proven to be a very good fit with the L’Oréal culture. Thanks to their
wonderful capacity to listen and react to our needs we have been able
to create an outstanding programme that marks a step in the history of
management development in the Group.”
David Arnéra,
Directeur Développement du Management, L’Oréal
“We partner with Cranfield because of their commitment to understanding
our business and what we want to achieve. Strategic leadership
development is being undertaken at board and business unit level in 15
countries and 3 languages, customised by region. Cranfield continues to
demonstrate their ability to manage a very complex project and deliver it
consistently in multiple locations throughout the world.”
David Woods,
HR Director, Cable & Wireless Monaco & Island Region
“We have been through and are still facing significant change in our
organisational position. Cranfield have not only kept pace with the level
of change but in some cases were ahead. I would have no hesitation in
recommending Cranfield as a learning partner to any organisation.”
Lesley Bowen,
Head of Education, Training and Development,
Sellafield Sites Ltd
“We were looking for a tailored leadership programme for our top 40 team.
We selected Cranfield from a number of business schools for the breadth of
their service offering and their flexible approach. Starting the process with
a development centre has resulted in a highly customised programme that
meets both our organisational and individual development needs, and is
delivering real results for our business.”
Mark Davies,
Chief Executive Officer, Connaught Plc
“The value of the programme for me is in making people think differently...
just pushing those boundaries a bit more. The more we can do that, the
better our performance and, more importantly, the more our employees will
feel both challenged and fulfilled in the work that they do.”
Chris Baker,
Vice President, Oracle
We are one of an elite group of business schools
in the world to hold the triple quality accreditations of
AMBA, EQUIS and AACSB.
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Centre for Customised Executive Development
Cranfield School of Management
Cranfield, Bedford, England MK43 0AL
Telephone: +44 (0)1234 754426
Fax: +44 (0)1234 752269
www.cranfield.ac.uk/som/cced