International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 ATTITUDE TOWARDS OBESITY IN ADULTS IJOART IJSER © 2014 http://www.ijser.org 168 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 169 Abstract The obesity epidemic is a major problem globally. Body image and attitudes towards obesity are the two important areas to understand. The purpose of the study was to explore the attitude towards obesity and self-perceptions about body image among adults who were obese and nonobese of different age group. Data were obtained through structured questionnaire. The method of data collection was done electronically; via sending mails and by providing hand copies according to their convenience. The samples were specially selected from health related courses of Bedfordshire University. The incidence of male and female participants in this study was found to be 59% with a mean BMI 23.69±4.70 Kg/m2 and 41% with mean BMI 22.52±5.71 Kg/m2 respectively. Age of the male and female participants in the present study varied from 20 – 40 years. Each respondent underwent BMI determination. Based on our study male participants were more likely to be having higher BMI than female. In the present study when the IJOART male and female participants were questioned about their attitude towards obesity, no significant difference was observed between the genders. Their answers regarding attitudes towards obese people were significantly similar. Statistically significant difference (p<0.001, p<0.01 and p<0.05) was observed among the participants of different BMI group when they were asked about their attitude towards obese people through 20 different questions. Among male and female participants selecting the silhouette representing their perception of which body image they would like to be, most participants selected silhouette with a mean BMI 23.69 kg/m2 (male) and 22.52 kg/m2 (female). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 170 Table of Contents 1. 2. 3. 4. 5. 6. Background of the Study.............................................................................................................. 171 1.1. Problem Statement ............................................................................................................... 173 1.2. Aims and Objectives of the study ......................................................................................... 173 1.3. Research Hypothesis ............................................................................................................ 174 Literature Review ........................................................................................................................ 175 2.1. Personal perception and obesity............................................................................................ 175 2.2. Obese people in the society and their challenges ................................................................... 177 2.3. Attitude towards obesity: male and female adults ................................................................. 179 2.4. Attitude towards obesity in relation to age ............................................................................ 181 2.5. Adults and attitude towards body image ............................................................................... 183 Research Methodology ................................................................................................................ 185 3.1. Introduction ......................................................................................................................... 185 3.2. Research Overview .............................................................................................................. 185 3.3. Data Collection .................................................................................................................... 185 3.4. Target Population ................................................................................................................. 186 3.5. Sample size and Sampling Procedures .................................................................................. 186 3.6. Approach to data analysis ..................................................................................................... 186 3.7. Statistical analysis ................................................................................................................ 187 3.8. Ethics ................................................................................................................................... 188 IJOART Findings and Result interpretation ................................................................................................ 189 4.1. Age group of participants ..................................................................................................... 191 4.2. Responses to obesity related question ................................................................................... 193 4.3. Male responses to silhouettes ............................................................................................... 233 4.4. Female responses to silhouettes ............................................................................................ 233 Discussion ................................................................................................................................... 238 5.1. Summary ............................................................................................................................. 239 5.2. Conclusion ........................................................................................................................... 241 5.3. Recommendations ................................................................................................................ 242 Reference .................................................................................................................................... 243 Appendix A: Survey Questionnaire...................................................................................................... 246 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 171 CHAPTER ONE 1. Background of the Study We are in the midst of an epidemic of obesity and overweight in the UK and around the world in general. The degree of obesity is determined by using BMI (Body Mass Index) and it can be calculated by using weight (in kilograms) divided by height in meters squared. Obesity can be explained by means of four phases; class I obesity can be defined as Body Mass Index >30 kg/m2 and class II can be noted as a BMI of >35 kg/m2 . Class III and IV obesity is known as morbid or sever and super morbid and these can be represented by a BMI of >40 kg/m2 and >50 kg/m2 respectively. Prevalence rate of obesity is dramatically increasing throughout the world’s population. According to WHO (2010), more than 1 million adults population is over weighted IJOART and 300 million reported with clinical obesity. Over 22 million children under the age of five are diagnosed with obesity and when it comes to school age children; it is recorded with 155 million or above. A review of international journal of pediatric obesity (2006) shows, 20- 30 percent of childhood obesity is reported from Europe, North America and part of Western Pacific part of the world. Based on IOTF (International Obesity Task Force) and current secular trends, one in seven children in America will be obese by 2010 and one in ten children will be obese in European regions by 2011. When it comes to adult obesity, it is reported that, seven in ten women and eight in ten men will be over weighted by 2020. A study conducted by Prof. K.McPerson (2010) by evaluating data from 1993 to 2007 says, childhood obesity might be leveled off while adult obesity will be dramatically increased by 2020. It articulates that, about 41% of men and 36 % of women in between the age of 20-65 will be obese by 2020 and about 40 % men and 36 % women will be over weighted by 2020. With fairly astounding rapidity, an epidemic of obesity has flounced over the world population. To pronounce what has ensured as an epidemic may seem far-fetched. That expression is customarily pragmatic to a contagious disease that is swiftly spreading. But the percentage of the people that is obese has full-fledged by almost 400% in the last 25 years. Around two –thirds of the populace is now reported with overweight or obesity. On IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 172 contemporary trends, obesity will soon exceeds smoking as the supreme cause of premature loss of life (Dr Sheila McKenzie, 2004). It will fetch intensities of sickness that will put giant strains on the health service, feasibly even creating a widely funded health service unmanageable. A generation is budding up in an obesogenic atmosphere in which the powers behind sedentary behavior are mounting, not deteriorating. All most all obese or overweight children turn out to be overweight or obese adults; obese and overweight adults are more probable to bring up obese or overweight children. There is diminutive inspiring proof to suggest that overweight people normally lose weight, but there is plentiful clear evidence that existence of overweight significantly upsurge the dangers of a massive range of disease, and that the more overweight people are, the greater the risks. Yet absurdly, the prodigious increase in weight arises at a time when there is an ostensible obsession with personal appearance. There are enormous number of gyms than ever, more options accessible as “healthy eating”, and the Atkins diet dictates the unsurpassed seller chats. IJOART University students are actuality issued with obesity forewarnings in the rouse of research viewing the average fresher puts on a stone in their first year (M.Horne, 2007). Most of the time, it can be seen that, university students gorge on fatty food and they are far less likely to catch good grades. According to O L Lloyd (2001), Students consumption of fat, carbohydrates and sugar frequently beats the daily suggested levels of the same. Eating habits throughout the university years can make an eating habit in students and that impact can creates positives and negative outcomes on their future. The move shadows an American study screening that the average student puts on 15lbs — dubbed the Fresher’s 15 — within 12 months. WHO deliberates obesity to be one of the top ten reasons of worldwide mortality and obesity related issues like high blood pressure, smoking, high cholesterol and diabetes mellitus is reported to be dramatically amplified in near future. Considering all the above cited realities, the importance of a research among university students is worthwhile to make some fruitful outcomes to deal with the issue of obesity or overweight in near future. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 1.1. 173 Problem Statement The incidence and prevalence rate of obesity and overweight is increasing worldwide. There are many factors and causes behind the same. It is vital to be acquainted with that, obesity is both a lifestyle disorder and a medical disorder and both factors have to be seen within a context of individual, family and societal functioning. Obesity and overweight are connected with an extensive range of conditions like diabetes, hypertension and alterations in blood lipid concentrations and those can be fatal for all groups such as children, youngsters, adults and old age people. Utilisation of available resources to fight with obesity and generating more beneficial interventions to manage with obesity and overweight in forthcoming is really important to save our population from premature mortality and morbidity and make them productive for themselves, for the society and for the government as whole. 1.2. IJOART Aims and Objectives of the study The Aim of the study is to evaluate the attitudes of Bedfordshire University students towards obesity and Body Image. Specific Objectives This study was guided by the following specific objectives: 1. To assess the personal perceptions of adults towards obesity in adults who are obese and not obese 2. To explore the challenges in the society, faced by adults as a result of being obese 3. To critically examine the difference in the attitude towards obesity between male and female adults 4. To analyses the relationship between attitude towards obesity in adults and their age 5. To study the self-perceptions about body image in adults. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 1.3. 174 Research Hypothesis The following hypotheses are established in context to the study under discussion: 1. There is a significant negative perceptions about obesity among adults in the society 2. There is no difference in attitude towards obesity between male and female adults 3. There is a significant relationship between age of an adult and the attitude towards obesity and 4. There is a significant difference in attitude towards obesity and body image of adults. IJOART IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 175 CHAPTER TWO 2. Literature Review There have been numerous researchers examining the effects obesity and overweight in the populace in general and the young adults in particular. Given the intricacy and multiplicity of the powers motivating the obesity epidemic, the National Institute of Health identifies that it cannot, by itself, elucidate this major public health problem. Nevertheless, the NIH must and can be a vital contributor to disentangling obesity and overweight problem via scientific researches. However, in their research mission, NIH is in search of various factors or forces contribute obesity and understanding those trends to propel innovative efforts to deal with the same by preventing its occurrence and make use of effective interventions or treatment methods to manage with obesity and overweight. The proliferation in obesity over the last 30-35 years has IJOART been driven by a multifaceted interaction of social, environmental, genetic, economic and behavioural factors. Consequently, the NIH supports a wide range continuum of obesity and related researches, including genetic, behavioural, molecular, environmental, epidemiologic and clinical studies. In this contemporary situation, the challenges of obesity epidemic are intimidating, yet the findings originating from previous empirical research investments depict extraordinary prospects for novel scientific research determinations to help and to meet these challenges. 2.1. Personal perception and obesity It is an arduous and complex task to explain what the exact relationship is between selfperception and obesity or being over weighted. Perception of adults being over weighted or obese can be related to a number of factors such as socio-economic, cultural, racial and ethnic differences (Ogden, 2006). More than two-third of the adults in US is obese or over weighted with substantial disparities by ethnicity or race. Among these populations, most of them are not perceived as they are obese or over weighted. This misperception itself creates interruptions when it comes to obesity management. Self- perception of being obese or over weighted, can put some control over sedentary behaviour and make them follow healthy food habits (Cynthia L, IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 176 2007). During the past 20 years of research shows some key findings related to adults perception with regards to obesity. Many overweight adults do have lower self -esteem as compared to non over weight adults. Although, this lowered self-esteem is not very significant and does not make them emotionally concerned or extremely depressed. Professed quantity of overweight is a healthier prognosticator of self-esteem than actual body weight. This means that, those youngsters or adults who understand themselves as obese or overweighed are tend to be unhappy or hopeless about their weight or body condition. When the amount of weight compared with obese adults and non-obese adults, it would be very minor variation, the latter group feels they are in serious problem and put themselves in a cage and thus tend to hopeless, less confident and guilty when they face the public. According to a survey study conducted by Dr.Kirschenbaum (1998), in African American adults of having 117 samples depicts, over weight and obesity is mostly associated with low self-esteem and self-confidence (response rate:90 and p= 0.7). G.Frankenfield (2004) conducted an empirical research in 1,500 white, Hispanic and black IJOART college going adults with regards to their perception towards obesity and life. The significant result noted from this study was cultural and ethical difference in adults who are obese. Selfesteem was assessed using a standard psychological tool, tobacco/alcohol practice was testified via questionnaire and body mass was calculated from height and weight. Significant low level of self-esteem was detected in all races but it was reported with more in whites (n=492), followed by Hispanic (n=321) and then black (n=273) adults. It has been observed that, adults who are obese were engaged in risky behaviours such alcoholism and drug addiction secondary to lower self-esteem related to obesity or over weight. In all the above samples, low self-esteem was accompanied with feelings of loneliness, sadness and nervousness. On the basis of above discussed studies, it can be evaluated that, early adulthood or university life is a critical stage of life cycle for those who are grouped as obese or over weighted. J. Keightley et al (2010) conducted a study in 87 obese adults. Objective of this study was to explore the impacts of social conditioning in obese adults on their self- perception and their beliefs about the aetiology of obesity and over weight for self and in others. 58 obese females and 29 obese males, aged between 18 and 66 years and 35 females and 15 males (17-45 years of age) who were healthily weighed were selected for their cross sectional study. This study could provide some interesting and valuable results; obese samples were more likely to featured IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 177 internal factors as the major cause of obesity in others (X2(1, n = 77) = 24.6, p ≤ 0.001). But reflected internal and external factors correspondingly as causing their own obesity (X2(1, n = 80)=.02, p ≥ 0.05). Obese samples were inept to correctly identify their own current (t(83) = 84.54, p ≤ 0.01) and desired body shape (t(85) = 50.16, p ≤ 0.01). But reflected internal and external factors correspondingly as causing their own weight locus of control was not related to body size in obese participants however, it was related to psychological well-being (r = −0.38, n = 68, p ≤ 0.005). obese samples were unable to accurately identify their own current important variances were evident when considered female body shapes, with female obese samples impotent to precisely recognize body shapes related to the healthy weight controls. Furthermore, female perceptions of obesity and overweight seem to be regularizing; they were incapable to appropriately distinguish between differing body shapes. Healthy weighed males samples were also exhibited this effect. This study was concluded with attribution towards obesity or overweight to external factors is a crucial obstacle to make their weight loss. At the same time, IJOART samples who had advanced level of internal locus of control towards their weight, tried to put themselves in programmes or interventions related to reduce their overweight or obesity and this same attitude was associated with psychological well -being of those samples. It can be concluded that, these kind of internal focus of control and attitudes can make positive outcomes in obese adults’ life and the normalisation of perceptions of their own weight occurred due to social conditioning, has repercussions for identification of at hazardous individuals and public health initiatives. 2.2. Obese people in the society and their challenges Obesity is one of the great health challenges all over the world. According to CDC (2005), around 112,000 deaths occurring in the US itself related to obesity. Obesity rates have doubled in adults and the same is three times greater among adolescents and teenagers. Consequences of obesity and overweight related to human beings’ physical and emotional health is beyond managements. At the same time, the same creates social problems as well. Being obese is a real challenge in a society. This condition can creates a number of discomforts like low self-esteem, depression, negative body image, teasing and bullying, stigma, negative stereotyping, discrimination and social marginalization in victims. In addition, being obese is a real difficulty to meet ADLs and obese people have noted with less active as compared with non-obese IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 178 population who belongs to same age groups. Most of the times, it has been noted that, obese people cannot participates in normal social activities such as walking a long distance, doing shopping or engaged with recreational activities such as attending parties and movies and as a whole, all social events. Obese people face a real difficulty with their professional life as they are not active as non-obese. Being obese not only creates medical cost in a society, but also it can cause serious psychosocial problems due to pervasive prejudice against obese or over weighted people. Obesity can dramatically changes the rate of mortality and morbidity and psychosocial problems associated with the same can create problems in the welfare of citizen and thus, Governments role to make cost effective interventions is very much crucial these days. According to a survey conducted in an Irish hospital (J.Reilly et al. 2007), per year, the Government allots €30 million to deal with incidents related to obesity. Along with this, they lose their working days and thus the loss of economy related to the same was reported with very hefty. IJOART It is complex task to reveal the connection between obesity and mental disorders. But it is a well-known fact that both are co related. There are number of theories and empirical researches to reveal how these are co-related. Medical conditions related to obesity can leads to mental disorders like depression, distorted body image and thus lower self -esteem and eating disorders. Though, there is a very little number of evidence suggest, how can mental disorders cause obesity and the mechanism behind that also unclear. An empirical study conducted by W.Gilber et al. (2005) from historically black university students from USA explores how some factors and obesity creates social problems. 191 students were selected for the study and samples attitude towards obesity and daily life were evaluated by using a likert scale questionnaire. These questionnaires were capable to evaluate a number of factors such as age, gender, socialisation, culture, behaviour and daily living activities of those selected samples. Data analysis was carried on through descriptive analysis and main results indicated, BMI percentiles and z-scores for the 48 men were 24.89 + (SD) 5.50 kg/Mi2, 60.75 ± (SD) 29.31, and 0.3236 ± (SD) 1.2046, respectively, and for the 46 women 25.32 + 5.43 kg/m2, 67.11 + 27.15, and 0.5893 ± 0.9486, respectively. Students of normal weight separated significantly (p<0.001) from those who were overweight or obese using the Pearson Chi-squared procedure .ANOVA also showed statistically significant differences (p<0.0001) and Power of 1.00. a number of studies have been suggested, a IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 179 combination of biological effects due to obesity can leads to increased response to stress and thus the samples would be less adherent to weight loss interventions, negative feelings and thoughts, binge eating and reduced social support or utilisation of socialisation. In such a situation, it is important to concentrates on social interventions related to overweight and obesity rather than just giving importance to obesity management by means of medical and dietary interventions. Obesity interventions should assure the quality of life of an obese adult in a society. So, it is important to deal with the problem of social isolation secondary to overweight or obesity. For the same, weight management programmes have to start with the core itself. The prominence of initial recognition of weight complications or shape concern has also been endorsed to help avert psychological distress in obese youngsters and adults. Self- esteem and depression levels of adults have to be evaluated frequently before the same is going in to pathological. Clinicians who take part in obesity management programmes have to be implemented useful techniques which can protect and enhance adults’ self-esteem. To conclude, it is not possible implement obesity IJOART interventional programmes without the help of victims, their friends, family, public and society as whole. An integrated approach only can make changes in adults and thus can resolve all social challenges those cited already. 2.3. Attitude towards obesity: male and female adults Attitude towards obesity is the most concerned topic of today’s society. This attitude towards obesity can be varied as per a number of factors such as age, ethnicity, socio economic, heredity and educational dynamics. Influence of these factors on attitude towards obesity is confirmed by a number of empirical studies and evidences. At the same, a factor called gender can also make some changes in adults’ attitude towards obesity. In fact, it is a contradictory notion that, how gender difference cause changes in attitude towards obesity. Though, some of the researches show green light towards male and female attitude difference with regards to their body image and weight, same quantity of studies oppose this idea. Some of the past studies support, females are more concerned about obesity and weight gain and vice versa. So, it has to be cleared in future through a variety of studies and then only we can adopt proper management to overcome the burden of obesity and related risk in our society. But it is an undeniable fact that, obesity IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 180 rates among males and females are dramatically increasing and it became a great burden for NHS at the moment (The National Health Survey England; 2009). A study conducted by L.Debra et al. (2001) with 387 samples investigated whether sex difference in attitude towards obesity is significant or a minor factor. In this study, researchers evaluated the level of a number of disgust towards obesity such as sex, pathogen, moral acts and their attitude towards obesity when they evaluate other samples. In result section, women explored more negative thoughts than men secondary to increased pathogen disgust sensitivity. Whereas, men samples reported with more negative feelings towards others obese condition but women showed a significant value for fear of becoming obese. This research also showed, there were difference in different gender related to BMI and body image. Those findings depict that, pathogen disgust sensitivity plays a crucial role in stigma related to obesity and which was notably evident in women population. A.O Musaiger et al. (2007) conducted a research related to IJOART attitudes and knowledge of Bahraini adolescents and adults towards obesity provides some interesting findings. Sample selection (n=742) for the study was using a multistage stratified sampling and they were in between the age of 16-25 years. Result of this study was noted with sufficient knowledge about the cause and complications of obesity in adults and 71-3% of female samples were reported with more conscious about body weight and structure as compared with males of 55-6%. This study concluded with the importance of including nutrition, exercise and psychological support to academic curriculum to deal with the problem of obesity from the initial stages onwards. It is not possible to ignore how ethnicity and gender together influence on attitude towards obesity. A study conducted by C.W Laurie et al. (1996), assessed both black/white and gender variations towards obesity. Total number of 650 college samples was selected for the study. Overall result from both ethnic/gender groups were same; negative attitudes towards obesity, whereas, females reported with significant greater concern with regards to obesity as compared to male samples in many ways. Compared to an overweight man, societal stereotype of an obese or overweight woman was higher. On the other hand, men were reported with more concern regarding date’s weight and weight women’s over weight had to be associated with less frequency of dating. Instead of this trend, blacks considered being fatty is more sexually attractive, less sloppy, less ugly and they were really satisfied with their body IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 181 image. This study is a notable proof to reveal the difference in concepts related to obesity when it comes to ethnicity and gender or sex difference. On the other hand, a huge number of studies support, there is no significant difference in males and females towards obesity and their attitude towards the same. Though, negative thoughts and attitudes surrounding obesity is highly prevalent in this era, concepts of male and females towards obesity is known as same and it can be seen in an empirical study conducted by JA Martínez et al. (2007) in 202 samples. Researchers used a variety of scales to determine a number of independent and dependent variables related to attitude towards obesity in males and female university students. Different scales used for the studies were FPS (Fat Phobia Scale), BAOP (Beliefs about Obese People), and other data were collected through demographic information of the samples. Though, female samples indicated a minor superiority towards FPS as compared to males, the co-relation co-efficient was very minor (r=0.3). Likewise, a number of IJOART researches have proven the insignificancy of gender difference towards attitude and feelings related to obesity. So, it has to be cleared in near future through more reliable and productive empirical studies and thus, to develop more effective interventions to deal with the problem of obesity and to create fruitful adults and youngsters in the society. 2.4. Attitude towards obesity in relation to age The rapid growth in the incidence rate of obesity and related risk is a major public concern in this era. The evolution of obesity over the lifecycle is not yet cleared, though the body weight can be changed according to age or developmental stages of life. Impact of obesity is different in different age group victims. According to National Obesity Observer (NOO); NHS, age is an important moderating factor to create psychological problems in victims related to obesity. It can be divided in to different category of age and in that, younger women (18-25) years of age appear to be more risk group. Older people (30-45 and above) are more at risk than younger victims when the issue comes to health problems. But mentally, obesity affects more in younger adults, especially younger age women (A.W Gary; 1999). At a glance, it is well proved that, depression and anxiety is increasing according to aging secondary to obesity and over weight (W.Stefanie; 2008). Attitude towards obesity is different in different stages of life and this notion IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 182 is well supported by a huge number of empirical studies. As per studies, childhood obesity can lead to health problems and those who are obese during childhood period can cause depressive symptoms in their adolescent or younger age period. A state of being obese can cause impacts on victims’ self-image, self-esteem and self-concept. Obesity of all age is associated with depression and it is less reported in childhood obesity. However, evaluation of literature reviews from a variety of studies have revealed, obesity of all ages is associated with adverse social and interpersonal consequences related to moderate or severe levels of body dissatisfaction secondary to obesity (Dr.James Reilly; 2003). According to an empirical study conducted by D.E Berryman et al. (2006) thoroughly examined the impact or attitude towards obesity in relation to age. They selected 76 female dietetics and non-dietetics (n=38 each) for the study and the main instrument used for this study was FPS (Fat Phobia Scale). A Food Frequency questionnaire was used to evaluate samples habit of food IJOART intake and plethysmorgraphy was used to evaluate air displacement among selected samples. Selected samples from different age group were an important factor in this study; samples’ age factor was divided in to two, 18-25 years and 25-40 years respectively. Both dietetics and nondietetics, in between the age of 18-25 years reported with high scores (Pearson product co efficient= 0.83) with FPS and high control over daily food intake secondary to negative feelings of getting pounds and dissatisfaction on their body image. Even though, both age groups were shown negative feelings towards obesity, the same was more evident in young adults in between the age of 18-25 years. Another one study conducted by JA Martinez et al. (2007) evaluated 30 different studies related to obesity and a variety of variables in relation to the same. This study reported with a number of important variables such as genetics, physio-pathology, cultural and societal factors, socio economic and age factors in relation to obesity and risk of getting obesity in a variety of samples. This study was mainly done among Europeans as the obesity rate per year from whole European regions is dramatically increasing. 15 239 samples over the age of 15 years were selected for the study and instructed to fill the questionnaires capable to evaluate above cited variables. Results from the average EU suggests that, 48% of population was reported with normal body weight. The overweight prevalence of EU regions were reported with 36.6% and obesity (BMI > ≥ 30 kg m−2) was noted with 10%. UK subjects had the highest prevalence of obesity (12%), while Italians, French and Swedes had the lowest levels of obesity IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 183 (about 7%). Logistic Regression was used to analyse concern of age factor with regards to obesity and overweight. Though, obesity risk factors such as smoking and drinking, binge eating, unhealthy food habits and physical inactivity were more reported with young adults within the age range of 17-26 years, surprisingly, self-reported cases of obesity and overweight were more seen in the same group. This means, younger adults (17-26 years) are more concerned about their body image and they have satisfied degree of knowledge regarding the same subject compared to older obese adults or samples below the age of 17 years. So, it can be concluded on the basis of above mentioned studies related to attitude towards obesity in relation to age, all types of obesity and overweight interventions aimed to prevent the occurrence or development of obesity. At the same time, it is important to consider the age factor while making proper interventions. As per these literatures, it can be evident that, youngsters are more concern about body image than any other age group and the negative feelings related to the same is more evident in them. At the same it, we cannot undelay the fact that, these age groups have more knowledge regarding this IJOART same issue and thus they take more concern and precautions as well. So, the importance of having knowledge about obesity and related risks is an important factor to produce more fruitful results while we make obesity interventions. 2.5. Adults and attitude towards body image It should be noted that a large number of studies have been conducted to evaluate young adults attitude towards obesity and their body image. College days are more crucial for them as they develop their own life styles, exercise and food patters according to their views towards body image and obesity. University culture can have an influence on young adults, how they perceive themselves and concept of changing weight and body image. Studies have shown that, it is more evident among university women than in men (Louise Barber et al. 1996). For women, they support, being thin can create social attractiveness and appreciation. As far as concerned with gents, they strongly believe that, being strong and muscular is the ideal man. So, the concept related to body image and obesity is different in both male and female university students. Consequently, the dissatisfaction towards body image and concerns about weight are heightened among both genders of university students (David; 2001). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 184 When we consider about adults’ attitude towards body image, it has been a noted fact that, a number of studies have already proven that, women is more concern about the same. Consequently, the incidence and prevalence rate of eating disorders among women is dramatically increasing per year. Both the rates of anorexia nervosa and bulimia are increasing among young university adults and it has been creating a real crisis in our health issues. Throughout our history, the standard of female beauty or concept about the same often has been difficult to attain and seems to be unrealistic. It has been noted that, women even ready to endure pain and sacrifice anything to attain such an unrealistic standard. According to an empirical study conducted by Dr. Adrian et al. (2006), evaluated gender difference and impact of locus of control in relation to body image satisfaction. The outcomes of the study designated that women and men are differ significantly in the direction of dissatisfaction and degree towards their body image and it is exactly related to their cultural concept of defined ideals for women and men. The study was conducted among university students (n=450) and significant IJOART differences were also evaluated with regards to self-perception of the samples. Women were more likely to be the victims of lower self-esteem and depression secondary to body image dissatisfaction. They used a new locus of control scale (2 items) which was capable to evaluate attitudes of participants in relation to body image. These results indicated that, perceived LOC is an important variable to predict self-perceptions and behaviors associated with body image or body shape satisfaction as well as dissatisfaction also. In contrast, a better realization and understanding of body image, gender difference related to body image is an important factor when we make interventions related to obesity management. It has been evaluated that; gender difference is an important predictor to make satisfaction and dissatisfaction related to body image, especially in women population. The role of other factors or variables such as education, social influences, economic conditions and other predictors must be studied in future to create more positive outcomes while we deal with obesity and overweight. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 185 CHAPTER THREE 3. Research Methodology 3.1. Introduction The review of the literature has revealed a number of areas of importance in context to attitude towards body image and obesity among young adults. This chapter presents the research design and the approach used to attain the research objectives. This chapter sketches the root of research content attainment and depicts the methodology used in selecting the organisation and research subjects, data collection and data analysis. 3.2. IJOART Research Overview This study evaluates the attitude of young adults (university students) towards body image and obesity and concepts related to overweight. The idea of research processing was originated from deductive reasoning applying quantitative research method for data collection and analysis. The data were collected from various departments of Bedfordshire University and the study included both the genders to narrate a better results regarding attitude towards obesity and body image. Selection of literature for the study was from previous researches and thus providing a wide range of understanding of the research area under consideration. 3.3. Data Collection The primary method of quantitative data collection of this study was through structured questionnaires. It was well conformed that the data collection was aimed to prove the aims and objectives of the study. Data collection was carried out through planning and development of instruments that are related to the progress of the study. The samples were provided with information about the study along with the request for data collection using the structured questionnaires. The method of data collection was done electronically; via sending mails and by IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 186 providing hand copies according to their convenience. The samples were specially selected from health related courses of Bedfordshire University to make the study more logic and universal. In this research, reliability is increased by choosing a wide range of research subjects by including subjects of different age, obese and non-obese subjects, both male and female gender and reasonable sample size. The structured questionnaires used for this study was Likert type questions having six (6) scales namely, strongly disagree, moderately disagree, slightly disagree, slightly agree, moderately agree, strongly agree. The use of 6-point Likert scale used in this structured questionnaires also facilitates an increased reliability of the data. (The copy of the questionnaire has been attached in Appendix-A). 3.4. Target Population IJOART The main aim of the study was to evaluate the attitude of young adults towards obesity and overweight. So, it is important to choose the right population of participants for the study, which was as done through the selection of samples from various department of Bedfordshire University. The sample size was selected by selecting more obese samples than normal population, so that the study shall produce more reliable and valuable outcomes. 3.5. Sample size and Sampling Procedures The study used a stratified random sampling to acquire a participant size of 100 from Bedfordshire University. The actual participants on the survey are 59 males and 41 females. This stratum has been formulated on the basis of participant’s age, gender and their department of study. The beneficial effect of doing stratified random sampling was to formed characteristics in the participants that are relational to the whole population. 3.6. Approach to data analysis Data analysis of this study carried out via through inspection, modeling of collected data and information, cleaning and transformation that aim as making useful conclusions and helped to IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 187 make an apt decision at the end. We measured each participant’s height (inches) and weight (pounds) and BMI was calculated by using the formula weight/height in m2 x100. For the 20 questions regarding attitudes towards obese persons we employed a likert scale ranging from strongly disagree, moderately disagree, slightly disagree, slightly agree, moderately agree, strongly agree and omitted the neutral response. This ATOP (attitudes towards obese person) scale appears in Allison’s Handbook of Assessment Methods for Eating Behaviors and Weight – Related Problems (1995). Table 6 shows body image (silhouettes) of nine male figures and nine female figures. Each participants selected silhouette according to their perception of accurate body image number for each of the two questions. 3.7. IJOART Statistical analysis The data collected from the survey studies were subjected to statistical analysis such as mean, standard deviation, percentage and one way ANOVA. Body Mass Index was recorded into three categories, 1. Under weight (<25kg/m2); 2. Normal weight (25 – 30kg/m2) and 3. Overweight or obese (>30kg/m2) and the results were expressed as mean, standard deviation and percentage. For the 20 questions regarding attitudes towards obese persons male and female were analyzed separately. All responses’ with strongly agree, moderately agree and slightly agree were considered as agree and responses with strongly disagree, moderately disagree and slightly disagree were categorized as disagree. Participants were categorized as underweight, normal weight and overweight or obese and one way ANOVA was performed for each question. The levels p<0.001, p<0.01, p<0.05 were considered significant. Results are expressed as mean ± STDEV. For responses related to body silhouette the analysis was done by analysis of variance (ANOVA). Male and female participants were analyzed separately. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 188 The SPSS statistical software version 14, excel 2007 and kyplot version 2.0 beta 13 were used for statistical analysis. 3.8. Ethics This research is guided by BPS and followed all the ethical guidelines essential for an empirical study. This study was concentrated on personal or private information related to the sample’s attitude towards obesity. Prior information has given and assured the confidentiality of the collected data during the study as well as after the completion of the study. IJOART IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 189 CHAPTER FOUR 4. Findings and Result interpretation The incidence of male and female participants in this study was found to be 59% with a mean BMI 23.69±4.70 Kg/m2 and 41% with mean BMI 22.52±5.71 Kg/m2 respectively (Table 4; Fig.4.1). Among the 59 males 39% were with BMI <25 Kg/m2, 15% between 25 – 30 Kg/m2 and 5% with >30 Kg/m2 BMI. Similarly out of 41 female 28% were with <25 Kg/m2, 11% were between 25 – 30 Kg/m2 BMI, and 2% were under <30 Kg/m2 BMI (Table 4.2; Fig. 4.2). Table 4.1: DEMOGRAPHIC CHARACTERISTICS OF RESPONDENTS Variable Gender Frequency Percentage IJOART Male Female 59 41 59% 41% Values are mean ± STDEV Fig.4.1 Mean BMI IJSER © 2014 http://www.ijser.org 23.69±4.70 22.52±5.71 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Table 4.2: BODY MASS INDEX GROUP BY SEX BMI Male (%) Female (%) (n=59) (n=41) <25 39±3.6 28±2.11 25 – 30 15±1.1 11±0.98 >30 05±0.60 02±0.31 IJOART Values are mean ± STDEV Fig. 4.2 IJSER © 2014 http://www.ijser.org 190 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 4.1. 191 Age group of participants Age of the male and female participants in the present study varied from 20 – 40 years. Maximum percentage of male participants was found between 20 – 25 (18%, 7%, and 1%). Next higher group of men were between 26 – 30 years (12%, 4%, 4%) and 7%, 2% 0% were found between the age group 31 – 35 years. Minimum percentage of male was observed between the age group 36 – 40 years (Table 4.3; Fig. 4.3.1). Higher number of female participants in the present study was between the age group 20- 25 years (13%, 2%, 0%). Between the age group 26 – 30 years 5%, 2% and 0% of female were observed. More percentage of female participants were found between the group 31 – 35 years (9%, 4%, 1%) whereas minimum number of female were observed between the age group 36 – 40 years (1%, 3%, 1%) (Table 4.3; Fig. 4.3.1). Fig. 4 3.1 IJOART IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Table 4.3: BODY MASS INDEX MEASUREMENT BY AGE GROUP Age (Years) BMI <25 25-30 >30 20 – 25 18.0±1.98 07.0±0.9 01.0±0.03 26 – 30 12.0±1.02 04.0±0.55 04.0±0.59 31 – 35 07.0±0.92 02.0±0.09 - 36 – 40 02.0±0.07 02.0±0.13 - 20 – 25 13.0±1.11 02.0±0.17 - 26 – 30 05.0±0.44 02.0±0.09 - Male (%) Female (%) 31 – 35 36 – 40 IJOART 09.0±0.88 04.0±0.59 01.0±0.13 01.0±0.09 03.0±0.22 01.0±0.25 Values are mean ± STDEV Fig. 4.3.2 IJSER © 2014 http://www.ijser.org 192 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 4.2. 193 Responses to obesity related question In the present study when the male participants were questioned whether obese people are as happy as non-obese people, maximum number (36%) of male agreed and 23% disagreed which was statistically significant at p<0.01 level. Similarly 23% of females agreed and 18% disagreed which was significant at p<0.05 level (Table 4; Fig. 4.4.1- 4.4.1). Table 4.4.1: Obese people are as happy as non- obese people BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) Male <25 7 25 – 30 3 >30 - Total IJOART 3 7 11 8 3 - 2 7 3 0 - 1 0 3 1 (p<0.01)٭ ٭ 36±2.99 23±1.80 (%) Female <25 7 4 3 1 10 1 25 – 30 3 1 0 0 4 3 >30 0 0 0 1 0 1 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Total 194 23±2.81 18±1.31 (p<0.05)٭ (%) Values are mean ± STDEV; *p<0.05; ** p<0.01 Fig. 4.4.1 Fig. 4.4.2 IJOART 20 15 % 10 <25 5 25 to 30 >30 0 Higher number male (42%) and female (35%) participants agreed whereas 17 % of males and 6% of females disagreed when they were asked whether obese people feel that they are not as IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 195 good as other people. Both male and female respondents agreed at higher percentage and which was highly significant at p<0.001 level (Table 4.5.1; Fig. 4.5.1-4.5.2). Table 4.5.1: Most obese people feel that they are not as good as other people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 5 4 4 12 8 6 25 – 30 1 1 1 2 4 5 >30 - - - - 5 0 Total 17±1.02 Male (%) Female IJOART (p<0.001)٭ ٭٭ 42±4.13 <25 0 2 2 9 9 6 25 – 30 1 0 - 3 6 1 >30 0 1 - 1 0 0 35±3.65 6±0.43 (p<0.001)٭٭ ٭ Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 196 Fig.4.5.1 Fig. 4.5.2 IJOART Statistically higher percentage (p<0.001) of males (42%) and females (29%) were found to be agree that obese people are more self- conscious than other people. Only 17 and 12 percentage of males and females disagreed (Table 4.6; Fig. 4.6.1-4.6.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 197 4.6.1: Most obese people are more self-conscious than the other people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 5 4 4 12 9 5 25 – 30 1 3 - 7 4 0 >30 0 0 - 2 1 2 Total (%) 17±1.44 Male Female <25 3 25 – 30 0 >30 - 42±4.68 (p<0.001)٭٭٭ IJOART 2 3 8 7 5 3 1 3 3 1 0 - - 1 1 29±3.17 12±1.11 (p<0.001)٭٭٭ Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 198 Fig. 4.6.1 Fig.4.6.2 IJOART Most of the male (36%) and female (26%) participants agreed saying that obese workers could be successful as other workers as against 22 % males and 15% of females. This is highly significant at p<0.01 level (Table 4.7.1; Fig. 4.7.1-4.7.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 199 4.7.1: Obese workers cannot be as successful as other workers. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 13 6 4 4 11 1 25 – 30 4 2 5 2 2 - >30 2 1 - 1 1 - Total (%) 37±3.97 Male Female <25 12 25 – 30 3 >30 1 22±2.82 (p<0.01)٭٭ IJOART 2 5 1 6 2 1 1 - 6 - 1 0 - - - 15±1.52 26±2.91 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.01)٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 200 Fig.4.7.1 Fig.4.7.2 IJOART Significantly higher percentage of male and female respondents disagreed to marry one who is obese. About 40% (p<0.01) of males and 36% (p<0.001) of females disagreed and it was highly significant against 19% of males and 5% of females who agreed to marry one who is obese (Table 4.8.1; Fig. 4.8.1-4.8.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 201 4.8.1: Most non obese people would not want to marry anyone who is obese BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 3 4 7 13 6 6 25 – 30 2 3 - 4 2 4 >30 0 - - 1 2 2 Total (%) 19±1.74 Male Female <25 3 25 – 30 1 >30 - 40±4.71 (p<0.01)٭٭ IJOART - 1 12 4 8 - - 3 5 2 - - 0 1 1 36±3.46 05±0.66 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.001)٭٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 202 Fig.4.8.1 Fig.4.8.2 20 15 % 10 IJOART <25 5 25 to 30 >30 0 More number of males (30%) and females (25%) agreed when they were questioned whether severe obese people are untidy whereas, 29% of males and 19% of females disagreed to it. Significant difference was observed only with female respondents whereas, male respondents showed non-significant increase in percentage (Table 4.9.1; Fig. 4.9.1-4.9.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 203 Table: 4. 9.1: Severely obese people are usually untidy. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 8 1 11 13 3 3 25 – 30 2 1 5 3 2 2 >30 1 - - - 2 2 Total (%) 29±2.93 Male Female <25 1 25 – 30 3 >30 1 30±2.99 (ns) IJOART 3 3 7 5 6 - 1 3 4 - - - - - - 25±2.28 16±1.55 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.01)٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 204 Fig.4.9.1 20 15 % 10 <25 5 25 to 30 >30 0 Fig.4.9.2 IJOART Significantly higher percentage of males (41%) and females (33%) agreed saying that obese people are sociable which was highly significant at p<0.01 and p<0.001 levels when compared with participants who disagreed (18% males and 8% females respectively) (Table 4.10.1; Fig. 4.10.1-4.10.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 205 Table: 4.10.1: Obese people are usually sociable. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 1 4 9 7 7 11 25 – 30 - 1 3 5 4 2 >30 - - - 1 2 2 Total (%) 18±1.24 Male Female <25 1 25 – 30 1 >30 - 41±4.93 (p<0.01)٭٭ IJOART - 6 5 9 7 - - 2 7 1 - - 1 - 1 33±3.39 8±0.61 (p<0.001)٭٭٭ Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Fig. 4.10.1 20 15 % 10 <25 5 25 to 30 >30 0 Fig. 4.10.2 20 15 % 10 IJOART <25 5 25 to 30 >30 0 IJSER © 2014 http://www.ijser.org 206 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 207 Non-significant difference was observed when the male (31%) and female (21%) respondents were questioned whether obese people are not dissatisfied with themselves against respondents who disagreed (28% males and 20% females) (Table 4.11.1; Fig. 4.11.1- 4.11.2) 4. 11.1: Most obese people are not dissatisfied with themselves BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 3 3 9 9 11 4 25 – 30 3 >30 1 Total (%) 28±2.96 Male Female IJOART 2 5 - 5 - 1 1 1 1 - 31±3.14 (ns) <25 6 4 3 4 7 2 25 – 30 1 1 2 2 4 1 >30 - - 1 - - 1 20 ±1.05 21±2.15 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (ns) International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 208 Fig. 4.11.1 Fig.4.11.2 20 15 % 10 IJOART <25 25 to 30 5 >30 0 Statistically higher percentage of males (33%) and females (30%) agreed that obese people are as self-confident as other people against who disagreed (26% and 11% of males and females respectively). This increase in number was highly significant at p<0.05 and p<0.001 levels (Table 4.12; Fig. 4.12.1- 4.12.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 209 Table: 4.12.1: Obese people are just as self-confident as other people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 4 6 10 6 6 7 25 – 30 1 2 2 4 6 - >30 - - 1 1 2 1 Total (%) 26±2.35 Male Female <25 - 25 – 30 >30 33±3.58 IJOART (p<0.05)٭ - 9 3 10 6 - 1 1 3 5 1 - - - - 1 1 30±3.41 11±0.91 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.001)٭٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 210 Fig.4.12.1 Fig.4.12.2 IJOART Most number of (37% of male and 25% of female) respondents feels that they feel uncomfortable when they associate with obese people whereas 22% of males and 16% of females disagreed showing significant difference at p<0.001 level (Table 4.13.1; Fig. 4.13.14.13.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 211 Table 4.13.1: Most people feel uncomfortable when they associate with obese people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 3 4 7 11 10 4 25 – 30 4 1 2 4 1 3 >30 1 - - 2 2 - Total (%) 22±2.32 Male Female <25 0 25 – 30 >30 37±3.96 IJOART (p<0.01)٭٭ 3 8 10 6 1 1 2 - 1 6 1 1 - 1 - - - 25±2.81 16±1.37 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.01)٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 212 Fig. 4.13.1 Fig. 4.13.2 IJOART Maximum percentage of males (31%) agreed saying that obese people are less aggressive than non obese people, while 28% disagreed showing non- significant difference. But about 26% of females agreed when they were asked whether obese people are less aggressive than non obese people and only 15% disagreed. This difference was statistically significant (Table. 4.114.1; Fig.4.14.1- 4.14.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 213 Table: 4.14.1: Obese people are often less aggressive than non obese people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 4 5 9 10 8 3 25 – 30 - 4 5 2 4 - >30 - 1 - 2 2 - Total (%) 28±2.98 Male Female <25 1 25 – 30 >30 IJOART 31±3.44 (ns) 3 3 9 9 3 1 2 3 1 4 - - 1 1 - - - 26±2.32 15±1.55 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.01)٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 214 Fig. 4.14.1 20 15 % 10 <25 5 25 to 30 >30 0 Fig. 4.14.2 20 15 % 10 IJOART <25 5 25 to 30 >30 0 When the participants in this study were questioned with whether the obese people have different personalities than non-obese people 43% of males agreed and 16% disagreed. This showed statistically high significant difference (p<0.001). Among the female participants 25% of agreed IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 215 and 16% disagreed showing statistically significance at p<0.05 level (Table. 4.15.1; Fig.4.15.14.15.2). 4. 15.1: Most obese people have different personalities than non-obese people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 5 3 4 9 8 10 25 – 30 1 1 1 7 4 1 >30 - - 1 1 2 1 Total (%) 16±1.46 Male Female IJOART 43±4.88 (p<0.001)٭٭٭ <25 - 2 6 9 8 3 25 – 30 1 5 0 2 3 - >30 - 1 1 - - - 25±2.91 16±1.90 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.05)٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 216 Fig. 4.15.1 20 15 % 10 <25 5 25 to 30 >30 0 Fig. 4.15.2 20 15 % 10 IJOART <25 5 25 to 30 >30 0 Higher percentage of respondents agreed that very obese people are ashamed of their weight which was statistically highly significant at p<0.001 level than who disagreed. 46% and 38% of males and females agreed whereas only 13 and 3 percentage disagreed (Table. 4.16.1; Fig.4.16.1- 4.16.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 217 Table 4.16.1: Very obese people are ashamed of their weight. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 3 1 6 12 11 6 25 – 30 - 1 2 3 6 3 >30 - - - - 4 1 Total (%) 13±1.11 Male Female <25 25 – 30 - 46±5.08 IJOART 1 - - - 7 1 3 (p<0.001)٭٭٭ 11 10 1 5 - >30 - 1 - 1 38±3.52 3±0.44 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.001)٭٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 218 Fig. 4.16.1 20 15 % 10 <25 5 25 to 30 >30 0 Fig. 4.16.2 IJOART 30% of male respondents agreed when they were asked whether obese people dislike normal weight people and 28% disagreed which shows not significant difference. Similarly 18% of female participants agreed when they were questioned whether obese people resent normal IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 219 weight people whereas 23% disagreed which was not significant (Table 4.17.1; Fig.4.17.14.17.2). Table 4.17.1: Most obese people resent normal weight people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 3 7 10 7 7 4 25 – 30 1 1 4 2 7 - >30 1 1 - 2 1 1 Total (%) 28±2.78 Male Female IJOART 30±3.13 (ns) <25 8 3 5 4 7 1 25 – 30 - 4 2 5 - - >30 - 1 - 1 - - 23±2.81 18±1.54 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (ns) International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Fig.4.17.1 20 15 % 10 <25 5 25 to 30 >30 0 Fig.4.17.2 IJOART IJSER © 2014 http://www.ijser.org 220 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 221 Maximum number of male (40%) and female (24%) respondents agreed saying that obese people are more emotional than other people. Only 19% of males and 17% of females disagreed. This decrease in percentage was statistically highly significant at p<0.01 levels (Table. 4.18.1; Fig.4.18.1- 4.18.2). Table 4.18.1: Obese people are more emotional than other people BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 1 5 6 8 13 6 25 – 30 3 >30 1 Total (%) 19±1.88 Male IJOART 1 1 6 3 1 1 - 2 1 - 40±4.17 (p<0.01)٭٭ Female <25 1 5 3 4 10 5 25 – 30 2 4 1 1 2 1 >30 1 - - - 1 - 24±2.17 17±1.01 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (p<0.01)٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 222 Fig. 4.18.1 Fig. 4.18.2 IJOART Significantly higher percentage of both males (40%) and females (32%) disagreed when they were questioned whether obese people should not expect to lead normal life as against 19 %( male) and 09% (female) respondents disagreed. This difference in higher percentage was statistically significant at p<0.01 and p<0.001 levels (Table. 4.19.1; Fig.4.19.1- 4.19.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 223 Table 4.19.1: Obese people should not expect to lead normal lives. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 11 9 5 3 7 4 25 – 30 4 3 4 1 3 - >30 2 1 1 - 1 - Total (%) 40±4.18 Male Female <25 12 25 – 30 5 >30 1 (p<0.01) ٭٭ 19±1.89 IJOART 2 7 2 3 2 4 - 1 1 - 1 - - - - 9±0.91 32±3.87 (p<0.001)٭٭٭ Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 224 Fig. 4.19.1 Fig. 4.19.2 IJOART No statistically significant difference was observed when the participants were asked whether obese people are as healthy as non-obese people. 31% of males and 23% of females disagreed saying obese people are not healthy as non-obese people as against 28% (males) and 18% (females) (Table. 4.20.1; Fig.4.20.1- 4.20.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 225 Table 4.20.1: Obese people are just as healthy as non-obese people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 7 11 4 9 7 1 25 – 30 4 1 2 4 3 1 >30 - - 2 - 3 - Total (%) 31±3.13 Male Female <25 8 25 – 30 >30 IJOART 28±2.90 (ns) 9 1 5 3 2 1 1 2 1 5 1 - - 1 - - 1 23±2.79 18±1.82 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (ns) International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 226 Fig.4.20.1 Fig.4.20.1 IJOART Among 59 males 33% disagreed when they were questioned for whether obese people are sexually attractive as non-obese people as against 26% who agreed which shows no significant difference in percentage. Similarly out of 41 females and 21% disagreed and 20% disagreed which is not statistically significant (Table. 4.21.1; Fig.4.21.1- 4.21.2). IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 227 Table 4.21.1: Obese people are just as sexually attractive as non-obese people. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 7 6 10 6 6 4 25 – 30 1 2 4 3 1 4 >30 1 - 2 1 - 1 Total (%) 33±3.90 Male Female <25 6 25 – 30 >30 26±2.92 IJOART (ns) 5 5 5 2 5 2 1 2 4 2 - - - - 1 1 - 21±1.71 20±1.66 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (ns) International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Fig.4.21.1 Fig.4.21.2 IJOART IJSER © 2014 http://www.ijser.org 228 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 229 No significant increase when both male and female respondents were asked whether obese people tend to have family problem (Table. 4.22.1; Fig.4.22.1- 4.22.2). Table: 4. 22.1: Obese people tend to have family problems. BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) <25 2 6 11 10 5 5 25 – 30 4 2 4 2 1 2 >30 1 Total (%) 33±3.88 Male Female IJOART 1 2 - 1 - 26±2.38 (ns) <25 2 5 11 1 8 1 25 – 30 1 - - 2 5 3 >30 - - 1 - 1 - 20±1.71 21±1.55 Total (%) Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant IJSER © 2014 http://www.ijser.org (ns) International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Fig.4.22.1 Fig.4.22.2 IJOART IJSER © 2014 http://www.ijser.org 230 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 231 In this present study maximum percentage of males (45%) and females (35%) agreed that becoming obese is one of the worst things. This response is statistically highly significant (p<0.001) as against only 14% and 06% (females) who disagreed it (Table.4.23.1; Fig.4.23.14.23.2). Table 4.23.1: One of the worst things that could happen to a person would be for her/him to become obese BMI Strongly Moderately Slightly Slightly Moderately Strongly Disagree Disagree Disagree Agree Agree Agree (%) (%) (%) (%) (%) (%) Male IJOART <25 2 25 – 30 1 >30 1 Total (%) 14±1.11 2 3 9 14 9 2 1 2 6 3 1 1 - 2 - 45±4.98 (p<0.001)٭٭٭ Female <25 - - 3 9 9 7 25 – 30 2 - - 2 3 4 >30 - 1 - 1 - - 35±3.51 6±0.51 Total (%) IJSER © 2014 http://www.ijser.org (p<0.001)٭٭٭ International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Values are mean ± STDEV; *p<0.05; ** p<0.01; *** p<0.001; ns – not significant Fig.4.23.1 Fig.4.23.2 IJOART IJSER © 2014 http://www.ijser.org 232 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 4.3. 233 Male responses to silhouettes For the question of body silhouettes, which body number you think is closest to what you think your body size now? Male respondents of BMI <25, 26-30 and >30 showed significant (p<0.001) difference (Table 4.24.1). Actual mean BMI measures were 15.60, 23.90, 21.80, 22.40, 22.35, 23.85, 26.70, and 32.02 respectively. Most male participants selected silhouette with a mean BMI 23.85 and 22.40 Kg/m2. This is consistent with the mean BMI of 23.69 Kg/ m2 in the present study. Among male students selecting the silhouette representing their perception of which body image they would like to be (Table 4.24.2) BMI measurements of the male participants for silhouette selection 1- 6 were 15.60, 23.97, 22.28, 24.44 and 23.47 Kg/m2 respectively. Most participants selected silhouette with a mean BMI 23.47 Kg/m2. Normal weight male participants selected normal silhouettes. 4.4. IJOART Female responses to silhouettes Among 41 female participants selecting the silhouette which body number you think is closest to what you think your body size now? Female respondents of BMI <25, 26-30 and >30 showed significance at p<0.01 and p<0.00l levels. The mean BMI for silhouette 1 – 9 were 17.20, 17.03, 19.30, 21.08, 21.02, 23.13, 28.53, 24.43 and 26.43 Kg/m2 respectively (Table 4.25.1). Most female participants selected silhouettes with a mean BMI measurement between 28.53 and 21.08 Kg/m2. Among female respondents selecting the silhouette finest representing their perception which silhouette they like to be (Table 4.25.2), the mean BMI measurements were 26.10, 19.49, 21.02, 25.31 and 25.28 respectively. More number of female participants selected silhouette with a mean BMI 25.21 and 19.49 Kg/m2 respectively. Normal weight female participants selected normal silhouettes. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 234 Male responses to silhouettes Table 4.24.1Which body number you think is closest to what you think your body size now? Figure Body Mass Index <25 (%) 26 - 30 (%) >30 (%) 1 2 3 4 5 6 7 8 1 2 4 10 9 11 2 - 2 2 2 2 2 3 2 1 1 3 Figure Frequency Mean Std. Error 1 2 3 4 5 6 7 8 1 4 6 12 11 13 5 2 15.60 23.90 21.80 22.40 22.35 23.85 26.70 32.02 1.200 3.240 3.172 1.898 2.433 1.388 3.879 4.556 IJOART The ANOVA shows an (F = 6.452; 5.210) with a p – value <0.001 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 235 Table 4.24.2: Which body number you think is closest to what you would like your body size to be? Figure Body Mass Index 26 - 30 (%) <25 (%) >30 (%) 1 2 3 4 5 6 1 2 5 6 21 4 1 1 3 5 5 1 3 1 Figure Frequency Mean Std. Error 1 2 3 4 5 6 1 3 6 10 29 10 15.60 23.97 22.28 24.44 23.47 25.89 0.537 1.400 1.725 2.232 0.793 2.380 0.921 IJOART The ANOVA shows an (F = 30.505; 7.595) with a p – value <0.001 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 236 Female responses to silhouettes Table 4.25.1: Which body number you think is closest to what you think your body size now? Figure Body Mass Index 26 - 30 (%) <25 (%) >30 (%) 1 2 3 4 5 6 7 8 9 4 3 5 6 3 3 2 1 1 1 1 1 5 2 1 1 1 Figure Frequency Mean Std. Error 4 3 5 7 4 4 8 3 3 17.20 17.03 19.30 21.08 21.02 23.13 28.53 24.43 26.43 3.273 3.156 3.583 4.083 4.399 2.651 0.000 4.498 5.037 1 2 3 4 5 6 7 8 9 IJOART The ANOVA shows an (F = 4.243; 4.839) with a p – value <0.001 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 237 Table 4.25.2: Which body number you think is closest to what you would like your body size to be? Figure Body Mass Index <25 (%) 26 - 30 (%) >30 (%) 2 3 4 5 6 4 10 5 8 2 1 1 2 3 4 1 - Figure Frequency Mean Std. Error 2 3 4 5 6 5 11 7 11 4 26.10 19.49 21.02 25.31 25.28 3.150 1.954 3.306 2.182 3.905 IJOART The ANOVA shows an (F = 4.681; 5.358) with a p – value <0.01 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 238 CHAPTER FIVE 5. Discussion According to WHO (2010), more than 1 million adults population is over weighted and 300 million reported with clinical obesity. When it comes to adult obesity, it is reported that, seven in ten women and eight in ten men will be over weighted by 2020 (K.McPerson, 2010). The purpose of the study was to explore the attitude towards obesity and self-perceptions about body image among adults who were obese and non-obese. The present study comprised of 100 participants included 59% male and 41% female. The age group of male and female was between 20 to 40 years. Our findings reveal maximum percentage of male and participants was IJOART found between 20 – 25years followed by 26 – 30 years and 31-35. Minimum percentage of male was observed between the age group 36 – 40 years. But according to several previous studies (Hoffmeister et al., 1994, Seidell et al. 1995, Peltonen et al. 1998), the increase in BMI was quite pronounced in the youngest age group. Young adults appeared to be more obese in the most recent survey compared with earlier years. Each respondent underwent BMI determination. Our study revealed that mean BMI measurement of participants were 23.69±4.70Kg/m2 and 22.52±5.71Kg/m2 for male and female respectively. Based on our study male participants were more likely to be having higher BMI than female. This finding is contradictory with Gilbert et al., 2005 were female students were more likely to be overweight than male students. The mean body mass index (BMI) continued to increase steadily in men during the 1980s and the early 1990s, whereas in women, BMI trends reversed in the early 1980s and then seemed to level off (Pietinen et al. 1996). In this study while the respondents were questioned about their attitudes towards obese people, all male and female answers were significantly similar. Statistically significant difference was observed among the participants of different BMI group when they were asked about their attitude towards obesity through 20 questions. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 239 Among male and female participants selecting the silhouette representing their perception of which body image they would like to be, most participants selected silhouette with a mean BMI 23.69 kg/m2 (male) and 22.52 kg/m2 (female). Gilbert et al., 2005 in their study revealed that heavier male and female students tended to select larger silhouette. 5.1. Summary The incidence of male and female participants in this study was found to be 59% with a mean BMI 23.69±4.70 Kg/m2 and 41% with mean BMI 22.52±5.71 Kg/m2 respectively. Age of the male and female participants in the present study varied from 20 – 40 years. Maximum percentage of male and female participants was found in between 20 – 25. Next higher group of respondents were between 26 – 30 years and between the age group 31 – 35 years whereas minimum percentage of male was observed between the age group 36 – 40 years. In the present IJOART study when the male and female participants were questioned about their attitude towards obesity no significant difference was observed between the genders. Their answers regarding attitudes towards obese people were significantly similar. Statistically significant difference was observed among the participants of different BMI group when they were asked about their attitude towards obese people through 20 different questions. In the present study when the male participants were questioned whether obese people are as happy as non-obese people, maximum number male and female agreed and minimum disagreed which was statistically significant at p<0.01 & p<0.05 levels. Both male and female respondents agreed at higher percentage which was highly significant at p<0.001 level when they were asked whether obese people feel that they are not as good as other people. Statistically higher percentage (p<0.001) of males and females were found to be agree that obese people are more self-conscious than other people and also agreed saying that obese workers could be successful as other workers. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 240 Significantly higher percentage of male and female respondents disagreed to marry one who is obese. Higher number of males (30%) and females (25%) agreed when they were questioned whether severe obese people are untidy. Significantly higher percentage of males and females agreed saying that obese people are sociable which was highly significant at p<0.01 and p<0.001 levels when compared with participants who disagreed. No significant difference was observed when the male and female respondents were questioned whether obese people are not dissatisfied with themselves. Statistically higher percentage of males (33%) and females (30%) agreed that obese people are as self-confident as other people against who disagreed (26 and 11%). Most number of (37% of male and 25% of female) respondents feels that they feel uncomfortable when they associate with obese people showing significant difference. Maximum IJOART percentage of respondents agreed saying that obese people are less aggressive than non-obese people. When the participants in this study were questioned with whether the obese people have different personalities than non-obese people 43% of males and 25% of females agreed against 16% males and 25% of females. Higher percentage of respondents agreed that very obese people are ashamed of their weight which was statistically highly significant. Maximum number of male (40%) and female (24%) respondents agreed saying that obese people are more emotional than other people. Significantly higher percentage of both males (40%) and females (32%) disagreed when they were questioned whether obese people should not expect to lead normal life as against 19 %( male) and 09% (female) respondents disagreed. No statistically significant difference was observed when the participants were asked whether obese people are as healthy as non-obese people. When the respondents were questioned for obese people or non-obese people are sexually attractive, the response was not significant. No significant was observed when the respondents were asked whether obese people tend to have family problem. In this present study maximum percentage of males (45%) and females IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 241 (35%) agreed that becoming obese is one of the worst things. This response is statistically highly significant at p<0.001 level. For the question of body silhouette, which body number you think is closest to what you think your body size now? Male respondents of BMI <25, 26-30 and >30 showed significant (p<0.001) difference. Most male participants selected silhouette with a mean BMI 23.85 and 22.40 Kg/m2. This is consistent with the mean BMI of 23.69 Kg/ m2. Among male students selecting the silhouette representing their perception of which body image they would like to be, BMI measurements of the male participants for silhouette selection 1- 6 were 15.60, 23.97, 22.28, 24.44 and 23.47 Kg/m2 respectively. Most participants selected silhouette with a mean BMI 23.47 Kg/m2. Normal weight male participants selected normal size silhouettes. IJOART Female participants selecting the silhouette which body number you think is closest to what you think your body size now? Female respondents of BMI <25, 26-30 and >30 showed significance at p<0.01 and p<0.00l levels. Most female participants selected silhouettes with a mean BMI measurement between 28.53 and 21.08 Kg/m2. Among female respondents selecting the silhouette finest representing their perception which silhouette they like to be, more number of female participants selected silhouette with a mean BMI 25.21 and 19.49 Kg/m2 respectively. Normal weight female participants selected normal size silhouettes. 5.2. Conclusion Male and female participants in this present study were mostly in the normal BMI range. Our findings suggest that both male and female respondents were between the age group 25 and 40 years which didn’t show any significant difference with obesity. In our study male participants were more likely to be having higher BMI than female. Our findings regarding the questions about the attitudes towards obesity in adults showed no significant difference between sexes. But IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 242 statistically higher significance was observed over the attitudes towards obese people when they were questioned with 20 different questions. 5.3. Recommendations The study of the various factors related to the attitude towards body image and obesity among young adults has offered interesting insights as explained in this study. There are two limitations in this study. Firstly, the interview subjects are analysed only based on quantitative research method which ignores the detailed and narrative descriptions thus not taking into account of human perceptions on the data analysis. Secondly, geographical diversity and social and cultural diversity are not accounted in this research thus causing limitations in the generalisation of the study for further replications of this research. IJOART The above mentioned limitation suggests that further study can be carried out by increasing the extent of primary data collection by studying the subjects from multiple geographical locations and with increased social and cultural diversity. Thus, the reliability and the validity of the study can also be increased. In addition to this, including qualitative techniques to the research will enable a good data triangulation. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 243 6. Reference About NIH obesity research available on http://www.obesityresearch.nih.gov/about/about.aspx (assessed on 16/08/2011) A.O Musaiger, A.M Mater, A. Alekri and E.Madi; “knowledge and attitudes of Bahraini adolescents towards obesity”; international journal of consumer studies, 5(4), pp: 321-325 A.Berryman, D.E Dubale, and R.Milttelstaedt, “Dietetic students possess negative attitudes towards obesity similar to Non dietetic students” available on http://www.ncbi.nlm.nih.gov/pubmed/17000203 (assessed on 18/08/2011). Adult Obesity and Socioeconomic status National Obesity Observatory Data briefing, 2010 IJOART A.C Hnsen, J. Keightley, P.Rita and Bary A. Wittert; “perceptions of obesity in self and others”, JAMA, 2(1),PP: 231-234 C.G David, L.Barber, E.M Lynn and John Maltby; “Intense-personal celebrity worship and body image: Evidence of a link among female adolescents”, British Journal of Health Psychology, 10(1), pp: 17-32 Debra L. Lieberman, Josh M. Tybur and Janet D. Latner; “Disgust Sensitivity, Obesity Stigma, and Gender: Contamination Psychology Predicts Weight Bias for Women, Not Men”, obesity a research journal; behavior and psychology, 4(1), pp: 312-318 Dr.James Reilly et al “Report of the national taskforce on obesity: obesity-the policy challenges” available on http://www.dohc.ie/publications/report taskforce on obesity es.html (assessed on 21/08/2011) Dr. A. Furnham and Nicola Greaves “Gender and locus of control correlates of body image dissatisfaction”; European journal of personality, 8(3), pp: 183-200 IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 244 George Town University, “Center on an Aging Society”, available on http://ihcrp.georgetown.edu/agingsociety/pdfs/obesity2.pdf (assessed on 23/08/2011) Gariepy G, Nitka D, Schmitz N. “The association between obesity and anxiety disorders in the population: a systematic review and meta-analysis”. International Journal of Obesity 2010; 34: 407-19. 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M.E Pritchard, L.Sondra, and King Dorice; “Adolescent Body Mass Indices and SelfPerception”, Journal Article, 32(1), pp: 200-212 M.B Harris, L.C Walters and Stefanie Waschull; “Gender and Ethnic Differences in ObesityRelated Behaviors and Attitudes in a College Sample”, Journal of applied social psychology, 21(19), pp: 1545-1556 Ma J, Xiao L. “Obesity and depression in US women: results from the 2005-2006 National Health and Nutritional Examination Survey”. Obesity (Silver Spring) IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 245 2010;18(2):347-53. Epub 2009 Jul 9. Napolitano MA, Foster GD. Depression and obesity: “Implications for assessment, treatment, and research. Clinical Psychology: Science and Practice 2008;15(1):2127. Rosen-Reynoso M, Alegría M, Chen C-n, Laderman M, Roberts R. “The relationship between obesity and psychiatric disorders across ethnic and racial minority groups in the United States”. Eating Behaviors; In Press, Corrected Proof Scott KM, Bruffaerts R, Simon GE, Alonso J, Angermeyer M, de Girolamo G, et al. “Obesity and mental disorders in the general population”: results from the world mental health surveys. Int J Obes (Lond). 2008;32(1):192-200. Epub 2007 Aug 21. IJOART Schwimmer JB, Burwinkle TM, Varni JW. “Health-related quality of life of severely obese children and adolescents”, JAMA. 2003;289(14):1813-9. Ternouth A, Collier D, Maughan B. “Childhood emotional problems and self-perceptions predict weight gain in a longitudinal regression model”. BMC Medicine 2009;7(1):46. Wardle J, Cooke L. “The impact of obesity on psychological well-being”, Best Practice& Research Clinical Endocrinology & Metabolism 2005;19(3):421-40. Vaidya V. “Psychosocial aspects of obesity”. Advances in Psychosomatic Medicine 2006;27:7385. IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 Appendix A: Survey Questionnaire ATTITUDES TOWARDS OBESITY IN ADULTS GENDER: Age: HIGHT: BODY WEIGHT: 1. Obese people are as happy as non-obese people. o o o o o o IJOART Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 2. Most obese people feel that they are not as good as other people. o Strongly agree o Moderately agree o Slightly agree o Slightly disagree o Moderately disagree o Strongly disagree IJSER © 2014 http://www.ijser.org 246 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 3. Most obese people are more self-conscious than the other people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 4. Obese workers cannot be as successful as other workers. o Strongly agree o Moderately agree o Slightly agree o Slightly disagree o Moderately disagree o Strongly disagree IJOART 5. Most non obese people would not want to marry anyone who is obese o Strongly agree o Moderately agree o Slightly agree o Slightly disagree o Moderately disagree o Strongly disagree IJSER © 2014 http://www.ijser.org 247 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 6. Severely obese people are usually untidy. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 7. Obese people are usually sociable. o o o o o o Strongly agree IJOART Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 8. Most obese people are not dissatisfied with themselves. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree IJSER © 2014 http://www.ijser.org 248 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 9. Obese people are just as self-confident as other people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 10. Most people feel uncomfortable when they associate with obese people. o o o o o o Strongly agree Moderately agree IJOART Slightly agree Slightly disagree Moderately disagree Strongly disagree 11. Obese people are often less aggressive than non obese people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree IJSER © 2014 http://www.ijser.org 249 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 12. Most obese people have different personalities than non-obese people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 13. Very obese people are ashamed of their weight. o o o o o o Strongly agree Moderately agree IJOART Slightly agree Slightly disagree Moderately disagree Strongly disagree 14. Most obese people resent normal weight people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree IJSER © 2014 http://www.ijser.org 250 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 15. Obese people are more emotional than other people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 16. Obese people should not expect to lead normal lives. o o o o o o Strongly agree IJOART Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 17. Obese people are just as healthy as non-obese people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree IJSER © 2014 http://www.ijser.org 251 International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 252 18. Obese people are just as sexually attractive as non-obese people. o o o o o o Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree 19. Obese people tend to have family problems. o o o o o o Strongly agree Moderately agree IJOART Slightly agree Slightly disagree Moderately disagree Strongly disagree 20. One of the worst things that could happen to a person would be for her/him to become obese? o o o o o Strongly agree o Strongly disagree Moderately agree Slightly agree Slightly disagree Moderately disagree Please state the information below Now look at the pictures below and please choose one picture from 1-9 which you think is closest to what you think your IJSER © 2014 http://www.ijser.org International Journal of Advancements in Research & Technology, Volume 3, Issue 4, April-2014 ISSN 2278-7763 253 body size is. Then, choose one picture from 1-9 which you think is closest to what you would like your body size to be. IJOART Body size now: 1 2 3 4 5 6 7 8 9 Ideal body size: 1 2 3 4 5 6 7 8 9 IJSER © 2014 http://www.ijser.org