Leadership: Managing Diverse Agendas Dr David Butcher Steve Macaulay Today we are going to examine the challenges of leadership. Now many people look at what’s termed consensus management and say what you really need is to take account of the diversity of views. Some people would call this distributed leadership, some people say we need to tap into the wisdom of crowds. On the other hand other people look at the success of people like Steve Jobs, somebody with a very clear vision of the future who expected people to fall behind that. Now these present dilemmas that we are going to discuss today with Dr David Butcher. Now David, you have worked with a lot of people who over the years have expressed views about leadership and you have seen leadership practice, are these dilemmas paradoxes reconcilable? David Butcher Steve they are, look you mentioned Steve Jobs there aren’t many people like Steve Jobs and of course what people don’t remember when thinking about Apple is that in reality he relied on, as people always do, the view of many people not just his own it’s a myth that there is just one person sitting at the top of the pile who can somehow or other galvanise everybody else to one simple way of thinking. The reality is this Steve, you don’t have any choice nowadays we build organisations, the business world is so complex that it’s never going to be one person or just a few people who can deliver all of the leadership. Not only that but of course we put a lot of effort into developing people into educating people you put people in organisations who are educated and developed they think for themselves and that’s what we want. So it’s a situation where we have to use it there’s no choice that’s what it means going forward somehow or other to find a way of reconciling diversity of leadership view. Steve Macaulay Well let’s take this down to specifics then, if we look at the executive leadership level what would you expect to see of people that are doing just what you say and reconciling these two approaches? David Butcher Obviously if you are talking about a small organisation Steve, it’s still possible for just one person to have a very large leadership presence. But obviously when you are talking about larger organisations when you are talking about big organisations, multi nationals, what it means at executive level is simply this - that those people must set some kind of parameter some kind of guiding framework which is as unequivocal as possible but they must do two other things they must indicate within the business that they realise there are many ways of achieving the objectives the strategic objectives that they are setting and provided obviously you don’t break the law in meeting those objectives and you are ethical then we at the top recognise that that’s of great value and that is to be encouraged. That’s one thing they have to do and I think the second thing that they have to do is © Cranfield University 2012 www.cranfieldknowledgeinterchange.com 1 recognise that sometimes people can see more from within the organisation than they at the top can see in certain regards and therefore even when you set clear parameters, you should be open to challenge, you should be open to people saying well have we thought about this, and maybe there’s other ways of thinking about it and I suppose I could put that in a different way and say if you are executive level you must be open to being led from below sometimes and that’s quite a difficult trick to achieve. Steve Macaulay So is this kind of consultative management that you are advocating, I mean it certainly doesn’t sound like consensus management and it doesn’t certainly sound like autocratic management. I am just trying to get a feel for where you are coming from. David Butcher That’s a good question, it’s neither of those things really, although obviously sometimes you do need to say we have to do it this way. So if that’s autocratic yes and sometimes you need to say what do you all think and if that’s consultation, yes, but a lot of the time it’s neither of those things, it’s better described as a process of managing diverse agendas and working those things through, giving enough time, airspace, so much depends on relationships, people in influential positions in businesses have good relationships with those around them, what we these days call social capital in a business, that’s just worth so much Steve because it is the mechanisms that allows for competing agendas and what I mean by that is agendas that have genuine validity, they are agendas for the business, they are not just personal agenda, they are not just the agendas for individuals who want to feather their careers. All those things are important of course but we are going to see in any organisation if it’s got good leaders in it throughout the organisation people who don’t literally see it all the same way the idea of a simple vision to which we all buy in is mission impossible it’s probably a myth anyway. So that’s the key to be able to work with those diversity of agendas and absolutely key to it is good relationships. © Cranfield University 2012 www.cranfieldknowledgeinterchange.com 2