New Enterprise Development (MG307)
New Enterprise Development (MG307)
Semester 1, 2012/13
Course Outline
Objectives
Lecturer(s)
Times
This course covers the concepts, theories and techniques of entrepreneurial
management in the business sector. It examines the nature of
entrepreneurship and the typical characteristics of the entrepreneur. The
generation of new business ideas and the nature of innovation are outlined.
The formulation, implementation and maintenance of successful business
models and a viable business plan are central issues of concern throughout
the course. How to raise finance and various State supports for new
enterprise are illustrated. The management issues in the transition from
start-up to growth are explained.
Name
Office
Ext
E-mail
Paul Ryan
Lectures:
Room 313
St. Anthonys
2020
paul.a.ryan@nuigalway.ie
Day
Time
Venue
Thursday
10-12
IT250
Upon completion of this course you should be able to:

Overall
Learning
Outcomes



have a comprehensive understanding of the key concepts and
principles of entrepreneurship.
develop the tools and techniques necessary to draw up a business plan
for a start-up company.
develop an awareness of funding sources and uses.
appreciate the issues involved in managing the start-up to growth of a
new enterprise
Structure and
Approach
Students will be required to prepare readings and other material in advance of
class sessions and be prepared to discuss the relevant topic.
Programme(s)
3BC1, 4BC, 4BF1,1OA1, 1EM1
Course
Material
A course web is available at http://blackboard.nuigalway.ie
New Enterprise Development (MG307)
Final Examination
100%
Assessment
Workload
Credit Weighting
Lecture hours:
Independent study
Total student effort:
5 ECTS
24
76
100 hours
Plagiarism
The University code of practice for dealing with plagiarism will be followed
to the fullest extent where appropriate.
Core Text:
O’ Gorman, C. and Cunningham, J., Enterprise in Action, (2007), Oak Tree Press, 3rd edition.
Selected readings from NUI, Galway Library electronic sources. Selected podcasts and vodcasts.
(Generally available on Blackboard).
Guest Speakers: Entrepreneurs will be invited in to class occasionally to relate their experiences in
setting up and managing new business ventures as will guest speakers from institutions that support
or fund new business ventures and various experts in the field.
Agenda
Topic
Readings/Assignments
Introduction to the Course
This session introduces students to the
course. The course outline is discussed, in
addition to course administration matters,
such as Blackboard. Finally, pedagogy is
outlined, including expectations of student
preparation for class.
1. Entrepreneurship and the Entrepreneur Core Text Readings
Chapters 1, 2, 3 O’Gorman, C., and Cunningham,
 What is Entrepreneurship?
J., Enterprise in Action
 The Importance of Entrepreneurship
 The characteristics and desires of Readings
entrepreneurs
 Motivations for Starting Up a New The Entrepreneurial Mindset
Business
 Entrepreneurship in Ireland: Global CPA Report on Entrepreneurship in Ireland
Entrepreneurship Monitor Report
 Social Entrepreneurship
New Enterprise Development (MG307)
2. Start-up Strategies
 Start Up Strategies
 Franchising
 New Economy Opportunities
Core Text Readings
Chapter 5 O’Gorman, C., and Cunningham, J.,
Enterprise in Action
Test for the Fainthearted, Kummerle, W. (2002),
Harvard Business Review, May-June.
The Questions Every Entrepreneur must Answer,
Bhide, A. (1996), Harvard Business Review, Nov-Dec.
3. Business Models
 Value Propositions
 Value Gap Analysis and ‘Blue Oceans’
Readings
The Entrepreneur’s Business Model, Morris et al.,
(2005), Journal of Business Research, vol. 58, p. 726-735
Business Models, Business Strategy and Innovation,
Teece, D. (2010) Long Range Planning, Vol. 43
Blue Ocean Strategy, Chan Kim, W.
and Mauborgne, R. (2004), Harvard Business Review.
4. Writing the Business Plan





Core Text Readings
Reading: Chapters 6 and 7 O’Gorman, C., and
Who Writes the Plan?
How to Analyse the Industry and Cunningham, J., Enterprise in Action
Competitors?
Marketing Plan and the Sales McKinsey: Setting the Price
Estimates
Internal Analysis: SWOT, Production,
HR and Finance Plans
Assessing the Critical Issues
5. Financing the Enterprise




Raising Capital
Sources of Capital
Using Venture Capitalists
State Support for New Business
Core Text Readings
Chapters 9 and 12 O’Gorman, C., and Cunningham, J.,
Enterprise in Action
6. International Entrepreneurship
Readings
 Internationalisation models
 Born Global enterprises
To be confirmed by guest lecturer
7. Technology Entrepreneurs
Core Text Readings





Chapter 13 O’Gorman, C., and Cunningham, J.,
Enterprise in Action
Role of FDI and industrial clusters
Indigenous globalist
University role
Academic entrepreneurs
Barriers to Commercialisation
Course Review
New Enterprise Development (MG307)