Evolutionary Perspectives on Firms’ Internal and External Portfolios of New Capabilities Gurneeta Vasudeva University of Minnesota 3-365 Carlson School of Management 321 19th Avenue South Minneapolis, MN 55455 Phone: (612) 625-5940 Email: gurneeta@umn.edu Jaideep Anand Fisher College of Business Ohio State University 2100 Neil Avenue Columbus, OH 43210-1144 Phone: (614) 247-6851 Email: anand.18@osu.edu Version: November 1, 2015 (Submitted to Strategy Science Special Issue) 1 Evolutionary Perspectives on Firms’ Internal and External Portfolios of New Capabilities Abstract Received wisdom from evolutionary theory and behavioral approaches yields potentially heterogeneous search pathways for firms under uncertain conditions. On one hand, the need for experimentation under uncertainty propels firms to initiate a broad-based search, followed by the selection and retention of a narrow set of capabilities as learning occurs. We label this search pathway as ‘outside-in’ wherein variety is followed by focus. On the other hand, behavioral assumptions of cognitive constraints and routines point to a focused set of capabilities, which broaden as firms build absorptive capacity over time. Moreover, path dependence can render the search process inflexible making selective retention more difficult. We label this alternative search pathway as ‘inside-out’ wherein focus is followed by variety. We find support for these two alternative search pathways in a radical technological context: ‘inside-out’ and ‘outside-in’ characterizing firms’ internal and external portfolios of capabilities, respectively. We reason that as learning occurs, firms’ internal portfolios are reconfigured less easily relative to external portfolios constituting more loosely coupled arrangements such as alliances. Our theory and empirical findings hold important implications for understanding firms’ technology strategy and innovation performance in an evolving technological context. 2 Introduction How do firms configure, adapt, and modify their capabilities in new and emergent contexts? To address such issues, evolutionary theory based reasoning has pointed to the importance of a learning orientation aimed at innovation and improvements upon the steady state (Nelson and Winter 1982). As Nelson (1994:111) observed, for firms facing uncertainty in any given knowledge domain, “good responses…are still to be learned.” Consequently, evolutionary theory suggests that confronted with alternative approaches and solutions, firms initialize their search through variation-seeking and experimentation because such an approach allows for flexibility for reconfiguration as firms monitor the developments in the industry. Over time, as firms learn and gain experience, a winnowing process occurs resulting in the retention of only the most relevant knowledge. Based on these mechanisms of variation, selection, and retention, evolutionary theory predicts an ‘outside-in’ pathway for firms’ search characterized by increasing diversity followed by more focused approaches. Although the evolutionary model of variation-selection-retention offers important insights for understanding the pattern of search, behavioral continuity manifested in cognitive constraints and organizational routines (Cyert and March 1963, Levitt and March 1988, Levinthal and March 1993), yields a different pattern of search. According to this reasoning, firms’ search is initialized by focused investments, and any increase in breadth becomes possible only to the extent that firms build the commensurate absorptive capacity. Moreover, contrary to the winnowing mechanism, this behavioral approach emphasizes path dependencies that make it difficult for firms to reconfigure and get rid of competencies once these are added to a firm’s repertoire. In other words as Nelson and Winter (1982: 134) observed, “firms may be expected to behave in the future, according to the routines they have employed in the past.” Based on this logic, firms’ capabilities are likely to grow ‘inside-out’. Thus, while evolutionary theory based reasoning is useful in offering solutions and identifying constraints to the problems of uncertain and emergent contexts, incorporating the role of cognitive constraints and path dependence could generate alternative pathways, suggesting therefore, that 3 evolutionary theory may be underspecified. Based on these dual perspectives, we ask the question: do alternative pathways for building new knowledge and competencies coexist or is there a unique path? Our goal in this study is to develop and empirically test the implications of evolutionary theory applied to firms’ internal and external portfolios in an emergent technological setting. Given the important consequences of new capabilities, especially in the context of radical and uncertain technological shifts (Henderson and Clark 1990, Nagarajan and Mitchell 1998, Tripsas and Gavetti 2000), understanding their evolutionary path over time becomes a crucial research question. We propose two distinct evolutionary processes and argue that they apply differentially to the configuration and reconfiguration of internal and external portfolios of technological capabilities. We test our hypotheses using data on the technological diversity of firms’ internal portfolios comprising fuel cell technology patents produced by firms’ R&D units, and their external portfolios characterized by the fuel cell technology patents held by their alliance partners, over the period 1981-2004. Fuel cell patents can be categorized into technological areas that represent the various types and components of fuel cells. The diversity of firms’ patents therefore, conveys important information about whether firms are simultaneously developing multiple capabilities or focusing in a few areas. We find that the evolution of internal portfolios is characterized by an approach which we label ‘inside-out’ whereby focused competencies expand into a broader set of capabilities as the firm builds absorptive capacity over time. At the same time, internal portfolios are slower to reconfigure implying that embedded routines and path dependence limit the winnowing process. In contrast to internal portfolios, the external portfolios evolve ‘outside-in’ which conforms to the more classical prediction of greater variation in the initial stages, and subsequent reconfiguration through the selection and retention mechanisms. We suggest that such a path is enabled by loosely coupled inter-organizational arrangements that lend themselves to experimentation and selective retention as learning occurs. Our findings reveal that firms may use their internal and external portfolios strategically to counterbalance each other, such that a greater degree of variation in one is offset by a greater degree of focus in the other, and one is subject to faster reconfiguration than the other. 4 Theory and Hypotheses There exists an array of theoretical perspectives on firms’ ability to reconfigure or modify their resources and capabilities to sustain competitive advantage. On one end of the spectrum, a resource-based perspective views firms as bundles of capabilities which create value to the extent that the underlying resources tend to be durable and are not easily replicated or redistributed (e.g., Wernerfelt 1984, Barney 1991, Priem and Butler 2001), leaving firms with few alternatives other than governance mechanisms rooted in transaction cost economics (Williamson, 1991), to protect and coordinate existing resources and capabilities. At the other extreme, population ecology argues that firms are fundamentally incapable of engineering a resource reconfiguration. Instead, in this ecological perspective, change is accomplished at the population level by organizational birth and death (e.g., Hannan and Freeman 1984, Haveman 1992). Our approach takes an evolutionary view which resides somewhere in between these contrasting perspectives concerning firms’ adaptation to a changing environment (Nelson and Winter, 1982). It emphasizes the ability of firms to reconfigure their portfolios of capabilities, albeit, in a ‘Lamarckian’ sense, limited by cognitive constraints, organizational routines and path dependence. Such a skill constitutes a dynamic capability which refers to “the firm’s ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments” (Teece et al. 1997: 516) and sustain competitive advantage (Helfat and Peteraf 2003, Helfat et al. 2007). Alternative evolutionary pathways: ‘outside-in’ and ‘inside-out’ When competing in a new and emergent context, firms are usually faced with a considerable amount of uncertainty stemming from various unknowns. For example, in the context of technological change, often players do not know which technologies will emerge as the dominant designs, what kinds of skills and resources they need to or can develop (Abernathy and Utterback 1978, Tushman and Anderson 1986, Henderson and Clark 1990), or which firms or industries will ultimately become their competitors or collaborators. Under such uncertain conditions, evolutionary theory based reasoning calls for learning through trial and error entailing experimentation with alternatives (Nelson and Winter 1982, Nelson 1994, Zollo and Winter 2002). As firms receive feedback from their trials and the external environment, they 5 learn about the capabilities most suited to successful competition. Such learning leads to an increase in focus (Levitt and March 1988). This logic yields the classic evolutionary trajectory of capabilities characterized by variation-selection-retention, whereby firms initiate search through broad-based approaches, and then based on the ensuing learning, make their bets and winnow out certain capabilities while retaining others, resulting in the selection and retention of a narrower set of capabilities. We label this approach as ‘outside-in’ because in this evolutionary model, firms’ initial response is to broaden their scope and then narrow it down. An alternative view which also draws on behavioral theory (Cyert and March 1963) predicts that firms search cumulatively in the neighborhood of their current knowledge or tend to “climb local peaks” (Levinthal 1997). Nelson and Winter (1994) similarly observed that “organizations are much better at changing in the direction of “more of the same than they are at any other kind of change.” Entrenched in competency traps (Leonard-Barton 1992) that perpetuate search in the neighborhood of their existing technologies and products, firms are likely to demonstrate less variation at the outset. Levinthal and March (1993) referred to this short-sighted behavior of firms as “the myopia of learning.” Even as organizations learn to expand their capabilities, they tend to become entrenched in existing routines and encounter organizational inertia that inhibits drastic changes or inflexion from the existing trajectory (Levitt and March 1988, Tripsas and Gavetti 2000). Indeed, as Henderson and Clark (1990) observed, change becomes especially problematic because it disturbs the firms’ knowledge architecture and requires redeployment of capabilities. These insights yield a different evolutionary trajectory which is constrained by absorptive capacity and existing routines such that firms start with a narrow set of capabilities. As firms learn from their environment, new capabilities are added, but these capabilities persist due to path dependence and organizational inertia. We label this approach ‘inside-out’ because it starts with a narrow set of capabilities, continuing to expand in scope. We suggest that firms’ responses to environmental uncertainty are likely to embody both these approaches, but apply to different dimensions of their search. Whereas a firm’s internal portfolio of capabilities will demonstrate the ‘inside-out’ approach, its external portfolio will demonstrate the 6 ‘outside-in’ approach. By considering the totality of firms’ capabilities that reside either within the firm or are accessed through external relationships, our approach is consistent with an ecological view that accounts for organizational interdependence. According to this view, a firm’s search and adaptation to the changing technological landscape depends not only on its own capabilities, but also those of others in its ecosystem thereby perpetuating cooperation and mutualism (Barnett 1990, Barnett and Carroll 1987). The importance of external portfolios of inter-organizational alliances, in particular, stems from their ability to help firms obtain resources from the environment, learn and develop capabilities, and improve performance (Lavie 2006, Anand et al. 2010, Vasudeva and Anand 2011). Alliances also allow firms to cope with discontinuities by continuously scanning the environment and gathering market intelligence to gain response time. Moreover, an external orientation helps firms to break out of their routines and escape path dependency. In sum, while studies have noted that both internal and external portfolios of capabilities have important implications for firms’ competitive advantage and innovation performance (Mitchell and Singh 1996, Nagarajan and Mitchell 1998, Aggarwal and Hsu 2009, Vassolo et al. 2004, Vasudeva and Anand 2011), the evolutionary path of these portfolios remains unknown. The following hypotheses take a step towards addressing this issue. External portfolio: ‘Outside-in’ evolution Before theorizing about the evolutionary path of the firm’s external portfolio comprising interorganizational alliances, it is useful to define the key components of the evolutionary model characterized by variation, selection and retention. The element that varies, is selected, and ultimately retained is technological capabilities, which in the case of external portfolios resides in the alliance partner as opposed to the firm. The focal firm is the agent that induces variation and makes selection and retention choices by periodically reconfiguring the mix of partners (and by extension their technological capabilities) with which it maintains alliances. The external portfolio of alliances changes as the firm establishes or renews alliances with certain partners, or as existing relationships are no longer contributing to learning, either because alliances are terminated or have persisted beyond their productive 7 lifespan. The portfolio’s technological capabilities may also change as partners themselves develop new competences during the alliance lifetime. As Nelson (1994) suggests, the selection mechanism—the criteria driving “fitness”—functions as the key to explaining the direction of the evolutionary process. Applied to this study, it is worth clarifying what drives the firm to reconfigure its external portfolio, and in what direction such reconfiguration will occur. We argue that the focal firm’s technological age characterizing its lifespan and the learning that occurs from the alliance relationships function as the primary selection mechanism underlying the process by which portfolio capabilities are reconfigured. More variation in the early stages. When faced with novel and uncertain technological contexts, firms seek alliances with other firms to access new capabilities and engage in complementary development (Nagarajan and Mitchell 1998, Anand et al. 2010). Importantly, however, in the early stages of an emergent technological context there is uncertainty regarding which partners the firm should ally with, which have the best capabilities, and which will provide the best relational and technological fit with the focal firm (Vasudeva and Anand 2011). For these reasons, in the nascent stages, firms will likely follow a strategy of seeking variation in their search for partners’ capabilities. The purpose is to broaden the technological scope of the external portfolio to increase exposure and postpone decisions regarding focused investments. Such a logic for configuring the external portfolio resonates with extant work suggesting that firms cope with uncertainty by establishing relationships with new partners bringing novel skills and information rather than redundant resources (Beckman et al. 2004, Goerzen 2007). Moreover, maintaining a more diverse external portfolio insures against the risk of not finding the appropriate partners in the event of a discontinuous change, when competition for external resources--that can potentially enhance the value of a firm’s existing capabilities—is likely to intensify. Thus, in the early stages of a firm’s entry into an uncertain domain, a broad range of technological capabilities will be represented in a firm’s external portfolio. Faster reconfiguration towards selection and retention. In subsequent years, as firms gain experience, the quest for diversity in partner capabilities will recede for three reasons. First, in the process of experimentation firms are likely to learn about which types of partner capabilities are complementary 8 with their internal capabilities. Second, as firms assimilate their partners’ diverse capabilities, they no longer need to maintain broad-based external portfolios, and can focus on retaining partners that are most pivotal for their technological goals. Finally, beyond a certain threshold, having ties to a highly diverse set of partners is likely to impose constraints on firms’ absorptive capacity (Vasudeva and Anand 2011). These factors will perpetuate the transition into a phase of selection and retention. Armed with greater knowledge about what kinds of capabilities it needs (and does not need) to compete, in this later stage the firm will systematically rationalize the mix of partners in its external portfolio. For example, some firms will see more promise in competing within a particular technological segment of the broader domain, and thus seek partnerships that strengthen its position within that segment. Other firms may seek competitors or complementors, and thus limit alliances with firms from other domains. Firms thus transition from a phase of variation-seeking to selection and retention (Rothaermel and Deeds 2004). Such a transition is consistent with the work of Lavie and Rosenkopf (2006), who observed that firms tend to balance broad-based and focused activities through strategic alliances over time—so that periods of learning primarily through one type are followed by periods of learning primarily by another type. In proposing that the process of external portfolio reconfiguration will be characterized by a stage of increasing variation followed by one of decreasing variation, we do not suggest that a specific level of variation should be regarded as the optimum for all firms within a technological domain. However, we do suggest that consistent with evolutionary theory (Nelson and Winter 1982, Nelson 1994), firms will first expand and then reduce their external portfolio’s scope of technological capabilities. Hypothesis 1: In an uncertain environment, a firm’s external portfolio of alliance capabilities will follow an evolutionary path characterized by more technological diversity in the early stages of the firm’s technological lifespan, but faster reconfiguration towards selection and retention in the later stages. Internal portfolio: ‘Inside-out’ evolution Just as a firm’s external portfolio evolves with time, its internal stock of knowledge and capabilities also change. Although internal capabilities and external opportunities are inter-connected (Mowery et al. 1996, Stuart 2000, Rosenkopf and Nerkar 2001), their evolutionary paths are likely to remain distinct. 9 Less variation in the early stages. In the early stages of a firm’s entry into a new and uncertain arena, the scope of its internal portfolio will be quite narrow. Given the inherent costs and organizational complexity of growing organically, expansions in internal capabilities by way of adding R&D labs, hiring inventors, or acquiring firms will be limited. Consistent with this idea, Tripsas and Gavetti (2000) showed that even when firms make new technological discoveries, they often find it difficult to make technological commitments, which reduces their internal scope in the early stages of their entry into a new domain. Slower reconfiguration towards selection and retention. Over time, however, firms broaden their internal capabilities by building on their existing knowledge and assimilating external knowledge from their external portfolios (Vasudeva and Anand 2011), for instance. Learning has the cumulative effect of increasing the internal scope. Moreover, once investments in R&D, for instance, are made and organizational units are established, discontinuing, downsizing or reversing these commitments can become difficult due to organizational inertia or simply the lack of adequate information about which technologies to divest (Sirmon et al. 2007). For these reasons, internal portfolios tend to demonstrate more path-dependence (Karim and Mitchell 2000) and are more difficult to reconfigure (Karim 2006). As an example, although only a small proportion of a firm’s total patents are ever utilized for commercial application, yet, these patents provide the firm with a platform for its subsequent technological development. Internal shakeouts that are pathbreaking are likely less frequent. Based on these observations, we suggest that as internal portfolios expand in scope, they become less flexible, and are therefore, not easily reconfigured. Hypothesis 2: In an uncertain environment, a firm’s internal portfolio of capabilities will follow an evolutionary path characterized by less technological diversity in the early stages of a firm’s technological lifespan, continuing to expand in the later stages, but with slower reconfiguration towards selection and retention in the later stages. 10 Data and Methodology We test our hypotheses in the context of firms’ internal and external portfolios in the emergent fuel cell technology domain. Fuel cells convert the chemical energy stored in hydrogen into electrical energy in multiple applications such as automobiles, portable devices and stationary power generation. The two oil shocks in 1973 and 1979 that stemmed from the political developments in the Middle East (Hamilton 1983) triggered exploration in a number of alternative energy technologies such as fuel cells. Not surprisingly, 1981 marks the year of the first publicly reported fuel cell alliances between Hitachi and Toshiba, and Hitachi and New Energy Development Organization (NEDO). Among the various technological alternatives, industry experts regard fuel cells as a radical technology that could usher in the new hydrogen economy (Avadikyan et al. 2003). Triggered by environmental considerations, oil price spikes, and energy shortages, firms have used the external capabilities of their alliance partners to explore the promise of fuel cell technologies. Fuel cell technology integrates know-how from a number of scientific and engineering fields, yielding a broad range of products and designs and necessitating collaboration through alliances by the multiple organizations interested in its development. Given that most fuel cell technologies were still in the pre-commercial stages in the period covered by this study, developers faced considerable uncertainty about which technological designs and applications will gain market acceptance. Consequently, fuel cell technology development provides an appropriate empirical context to study the evolution of firms’ internal and external portfolios. Sample. We identified firms belonging to the fuel cell industry from patents granted by the U.S. Patents and Trademarks Office (USPTO) to innovators in this domain. Based on consultation with an expert patent examiner at the USPTO, we learned that fuel cell patents were assigned to patent class 429 (sub-classes 12–46). Firms that filed at least one patent in any of these 35 sub-classes were included in our sample. The earliest patents granted in these sub-classes date back to 1971, and since then patenting activity has risen sharply. The firms in the initial sampling frame represent innovators who were granted patents in the period 1971–2004. Since our interest resides in comparing the evolutionary pathways of firms’ internal and external portfolios, we retained only those firms that had formed at least one fuel cell 11 technology development alliance until the year 2004. Thus, our sample includes the earliest cohort of innovating firms and captures all entrants since then, providing us with an ideal setting to observe the evolution of firms’ portfolios as the industry grew from a nascent to a pre-commercial stage. For each firm, we constructed yearly internal and external portfolios based on alliances spanning the period 1981– 2004. Our final sample contains 109 firms from 11 countries. External portfolios. We collected fuel cell alliance data based on publicly available archival sources such as news reports, industry journals and trade magazines compiled in the Lexis-Nexis databases, which includes more than 670 international titles (Ahuja 2000, Hagedoorn and Narula 1996, Rosenkopf and Almeida 2003). Since alliance termination dates are difficult to determine and usually not reported, following prior research we assumed that the productive lifespan of alliances lasts five years (Gulati and Gargiulo 1999, Kogut 1988, Schilling and Phelps 2007, Stuart 2000). Thus, each individual alliance entered a firms’ portfolio in the year it was formed and was dropped from the portfolio after five years. Despite the errors of omission associated with this approach (some alliances may have prolonged utility), it provided the best way to capture the dynamic aspects of external portfolios. Moreover, such errors of omission, if any, would apply consistently across the stages of a firm’s lifecycle, and therefore, not alter our results with regards to our predictions concerning the pattern of external portfolio evolution. A firm’s external portfolio was recorded for each year regardless of whether the portfolio changed in its composition, until it no longer had any alliances in the portfolio. As an illustration, for firm X that formed its first alliance in 1990 and its second and final alliance in 1994, the external portfolio would include one alliance in the period 1990-1993, two alliances in the year 1994, and again one alliance in the period 1995–1998. Since we include the firm’s earliest alliances, there is no left censoring in the data. In this manner we capture how a firm’s portfolio evolves since its first alliance. As new alliances are formed and old alliances are phased out, the external portfolio’s characteristics change over time. Our sample includes 655 firm external portfolios observed during the period 1981–2004. The number of alliances in external portfolios range from one to 22, with a mean of 2.77 and standard deviation of 3.07. 12 Dependent variables External portfolio technological diversity. We measure the technological scope of the external portfolio based on the technological diversity of the firms’ partners in the alliance portfolio. Greater technological diversity suggests greater exploration because it exposes the firm to a range of technological capabilities. Such diversity also gives the firm the option to choose the technologies that best suit its requirements depending on how the industry evolves (Powell et al. 1996, Wuyts et al. 2004). Conversely, less technological diversity suggests greater focus in the alliance portfolio. Fuel cell patents are assigned to 35 different patent sub-classes (429/12-46) that represent distinct aspects of fuel cell technology development. These patent sub-classes are also illustrative of considerable intra-technology competition driven by component costs, fuel conversion efficiency, fuel reformation and storage systems, modularity and miniaturization (Avadikyan et al. 2003). The technological diversity measure was calculated by first computing a Herfindahl index (which measures concentration and ranges from zero to one) and then subtracting this measure from one. Technological diversity was calculated using the formula: 1-(ni /N)2 where ni represents the cumulative number of partners’ patents belonging to patent sub-class i (where i ranges from 1-35) and N represents the cumulative number of fuel cell patents issued to the partners up to the observation year. A minimum value of zero indicates that all partners concentrated their patents in one patent sub-class, and a maximum value of one indicates equal distribution across sub-classes in the partners’ technological stock. Internal portfolio technological diversity. The internal portfolio’s technological diversity was also calculated using a Herfindahl index (as described earlier) where ni is the number of the focal firm’s patents in the ith patent sub-class, and N is the total number of patents. This measure ranges from zero to one, and accounts for the breadth of the firm’s internal technological portfolio. Explanatory variable Firm technological age. The focal firm’s technological age or technological lifespan is measured by the number of years since its entry into the fuel cell technology domain, as indicated by the firm’s first fuel cell patent application. This operationalization captures the time that a firm has spent in the fuel cell 13 industry and serves as a proxy for its familiarity and experience. A zero value for technological age indicates initialization or the founding year in which a firm entered the industry. The longer a firm has been in the industry, the more advanced its technological age. Firms’ technological age in the sample ranges from 0 to 32 years, with a mean of 9.98 years and a standard deviation of 8.69 years. Control variables Firm characteristics. The focal firm’s technological base, which reflects its stock of technological resources was calculated as the patent count up to the observation year (Cohen et al. 2002, Griliches 1990). The cumulative number of inventors obtained from a firm’s patent records accounts for the human resources that could impact the technological scope of the internal and external portfolio. The number of prior citations to others captures learning effects and may influence the firm’s technological scope and its reconfiguration. We included Freeman's (1979) degree centrality, which captures the prominence of each firm in the overall network of fuel cell innovators which could influence alliance formation. We used Burt's (1992) network efficiency variable to capture the extent of non-redundancy and novelty of technological knowledge in a firm’s alliance network, where higher values of efficiency (which ranges from 0 to 1) signify a network high in structural holes. To ascertain which players were active in the industry in a given year, we identified their entry and exit years. We assumed that a player entered the industry three years preceding the year of its first patent application, and exited three years following the year of its last patent application. The technological distance between the focal firm and those in its external portfolio captured the degree of familiarity and complementarity between the firm and its partners which could influence the diversity of the portfolio capabilities. Jaffe's (1986) measure of technological distance1 is calculated based on the patent sub-classes of the firm’s patents and the pooled sub-classes of its partners’ patents. The distance measure ranges from zero (perfectly similar technological profiles) to one (the firm and its partners’ patents are in non-overlapping sub-classes). Prior 1 Technological distance between the firm i and portfolio j was calculated as 1- Pij where Pij is the measure of technological proximity. Pij is calculated using the formula: FiF′j/[(FiFj)(Fji)] 1/2 where Fi is the vector of technological positions for firm i, and Fj is the corresponding vector for firm i ’s portfolio j. The vector F is represented by (F1, F2, F3…Fk) where Fk is the cumulative proportion of patents assigned to patent sub-class k. 14 industry experience could lead to firm-specific capabilities and path dependencies (e.g. Benner and Tripsas 2012) leading to an evolutionary pathway that is distinct from new entrants in an industry. This observation is germane to settings such as fuel cell technology development that involve both new entrants and incumbents from related industries such as automobiles and power generation. We controlled for the number of innovators engaged in fuel cell technology development in a given year to account for the potential for alliance formation. External portfolio characteristics. The average duration of alliances in the external portfolio accounts for the number of years since the alliances were formed which could influence the learning and associated reconfiguration. The proportion of equity alliances in the external portfolio indicates the governance mechanism in the portfolio. External portfolios in which the majority of alliances involve equity investments should require greater commitment and coordination between the firm and the partners and hence, involve higher asset specificity and task interdependence than external portfolios in which the alliances are structured as arm’s length type of transactions (Gulati and Singh 1998, Nagarajan and Mitchell 1998). Similarly, the proportion of repeated ties, calculated as the number of partners with which the focal firm had established at least one alliance prior to the currently observed portfolio (Gulati 1995), could influence the commitment and reconfiguration of external portfolios. To account for the possibility that partners possessing technologically valuable inventions may alter the scope of the portfolio, we included partners’ technological value as the ratio of citations to partners’ patents relative to all fuel cell patent citations up to the observation year. Geographical diversity in the external portfolio provides the firm access to partners located in different countries. Such diversity, allows the firm to tap into the scientific and human resources offered by various national innovation systems, and access multiple markets. Moreover, since technologies tend to develop in the context of local demand conditions, labor supply, and government policies; geographical diversity allows the firm access to idiosyncratic, novel, or specialized technologies (Lavie and Miller 2008). The geographical diversity of partners was calculated analogously to technological diversity, except that ni now represented the number of partners located in country i, and N represented the total number of partners in the portfolio. A partner was assigned to the 15 country in which it conducted the bulk of its fuel cell innovation. In all cases this corresponded to the partner’s home country. The firm fixed effects accounts for time-invariant factors at the firm level. The year fixed effects accounts for unobserved variations across years. These fixed effects are especially helpful in ruling out sources of endogeneity based on stable but unobserved factors that are likely to explain the technological diversity of a firm’s internal and external portfolios. Method In this study the outcome of interest is the technological diversity of firms’ internal and external portfolios, which is a continuous variable bounded between the values of zero and one. Our hypotheses suggest that the external portfolio diversity has a curvilinear relationship with the firm’s technological age after controlling for firm and portfolio variables. We express this equation below, where the external portfolio diversity in time t for firm i (EDit), is a function of the firm’s age (FAit), a vector of covariates (Xit) and an error term εit. EDit = β1FAit + β2FAit2 + β3 Xit + εit Similarly, firm’s internal portfolio diversity (IDit), is a function of the firm’s age (FAit), and a vector of covariates (Xit) and an error term εit. IDit = β1FAit + β2FAit2 + β3 Xit + εit Since the contemporaneous error terms associated with the firm’s internal and external portfolio diversity are likely correlated we use a seemingly unrelated regression (SUR) model using maximum likelihood estimates (Zellner 1962, Cameron and Trivedi 2005). The SUR regression implemented in STATA 11 provides joint estimates of firm’s internal and external portfolio technological diversity. The explanatory variables in both equations however differ. We present the findings based on this model, and conduct a variety of supplementary analysis as reported below to demonstrate the robustness of our findings to alternative specifications. --Insert Figures 1 (a) and 1(b) and Figure 2 here---Insert Tables 1(a) and 1(b) and Tables 2 and 3 here-- 16 Results Figures 1 (a) and (b) illustrate the observed evolutionary path of the firms engaged in fuel cell technology development included in our sample. As can be seen from these graphs, in the early stages of their technological lifespan, firms’ internal portfolios tend to be less technologically diverse than external portfolios. At the same time, internal portfolios demonstrate a faster increase in their technological diversity compared to external portfolios and are less elastic as evidenced from the continuously increasing technological diversity compared to external portfolios. These observed evolutionary patterns of internal and external portfolios, suggest preliminary support for Hypotheses 1 and 2. Tables 1(a) and 1(b) provide the summary statistics and correlations for the model variables. Both a firm’s internal and external portfolio technological diversity are positively correlated with its technological age, but the technological diversity of a firm’s internal portfolio has a larger correlation with age (0.66) compared its external portfolio diversity (0.14). Internal and external portfolio technological diversity are also positively correlated with one another. Tables 2 and 3 present the results from the seemingly unrelated regressions that estimate the firm’s internal and external portfolios’ technological diversity simultaneously. The Breusch-Pagan test shows significant negatively correlated errors (p<0.001), thereby validating the appropriateness of the seemingly unrelated regression model. Table 2 which includes only the linear term for technological age shows that a firm’s technological age has a significant positive effect on its internal technological diversity, but technological age is not significantly related to the external portfolio’s technological diversity. Table 3 reports the full model and includes both the linear and quadratic terms for technological age to account for the non-monotonic relationship between technological age and the portfolio’s technological diversity. As the results in Table 3 reveal, a firm’s technological age and its squared term are both significantly related to its internal and external portfolio’s technological diversity. Figure 2 illustrates these results graphically. In particular, at the mean technological age of around 10 years, the firm’s internal technological diversity is 0.49 which is considerably lower compared to the external 17 portfolio technological diversity of 0.78. A firm’s internal technological diversity however exceeds that of the external portfolio when the technological age is one standard deviation above the mean value. The coefficient for technological age suggests a more positive and significant marginal effect on a firm’s internal technological diversity compared to its external portfolio diversity. This effect points to the continued expansion of a firm’s internal technological diversity compared to its external portfolio’s diversity. The coefficient for the squared term for technological age is negative and significant for both internal and external diversity, but the relative size of the coefficient suggests a greater inflexion in the external diversity compared to internal diversity. In particular, as a firm’s technological age increases from the mean value to one standard deviation above it, its internal technological diversity increases from 0.50 to 0.80, but its external portfolio diversity decreases slightly from 0.78 to 0.77. These results point to a slower reconfiguration or less flexibility of the internal portfolio compared to the external portfolio. Together, these findings lend support for Hypotheses 1 and 2. Turning to the control variables in the model, the results show that a firm’s network characterized by structural holes that enables access to more novel knowledge in its relationships is associated with greater internal portfolio technological diversity, but lower technological diversity of its external portfolio. The size of the industry has a small but significantly negative effect on its internal technological diversity, suggesting that more competition may spur firms to develop focused approaches internally. The technological distance between the firm’s internal and external technological capabilities has a significant negative relationship with both the internal and external portfolio’s technological diversity, thus illustrating the need to balance technological distance and technological diversity. Firms that had experience in another industry such as transportation or power generation prior to their entry into the fuel cell technological domain demonstrated more external portfolio diversity. Similarly, a greater proportion of repeated alliances associated with greater external portfolio technological diversity, possibly due to less reconfiguration in such instances. Partner’s technological value and geographical diversity also associated with significantly greater technological diversity of the external portfolio. The effect of other control variables was non-significant. 18 --Insert Tables 4, 5 and 6 here-Supplementary Tests Alternative model specifications. To check the robustness of our results, in the seemingly unrelated regression model reported in Table 3, we estimated models with lagged effects. In the model estimating the external portfolio’s evolution, we included as predictors a one-year lag of the firm’s internal portfolio’s technological diversity and a one-year lag of the external portfolio’s technological diversity. Similarly, in the model estimating the firm’s internal portfolio’s technological evolution we included a one-year lag of the firm’s internal portfolio’s technological diversity and the external portfolio’s technological diversity. Including these lagged effects did not change our main findings. Given that the dependent variable is censored between the values of zero and one, an ordinary least squares regression may yield inconsistent estimates. Hence, we also estimated the model using a panel tobit regression with firm and year fixed effects to account for unobserved heterogeneity (Wooldridge, 2002), which yielded similar results. Finally, we estimated the firm’s internal and external portfolios’ technological diversity modeled as independent models with robust standard errors. The results from this model reported in Table 4 remain unchanged from those the seemingly unrelated model reported in Table 3. Cohort effects. To distinguish between the early and late cohort of firms we divided the firms based on the year in which they entered the industry as determined by their first patent application to the USPTO. Firms that entered the industry prior to 1990 were considered as early entrants, and firms that entered in subsequent years were grouped as late entrants. The order of entry could alter the evolutionary pathways because the technological uncertainty encountered by the firms in the early cohort is likely greater than that for firms in the late cohort. As shown in Table 5, a comparison of firm’s internal and external portfolios for the early cohort shows that when technological uncertainty is higher internal portfolios demonstrate an increasing and then decreasing technological diversity, while the external portfolio’s technological diversity is not significantly affected by the firm’s technological age. For the late cohort, which experiences relatively 19 less technological uncertainty, the external portfolio demonstrates an increasing and then decreasing technological diversity in the predicted manner, while the internal portfolio demonstrates the reverse pattern of decreasing and then increasing technological diversity. Late entrants might learn vicariously from the experience of early entrants and engage in less experimentation. At the same time, late entrants may be able assemble more diverse portfolios because of a greater range of technological opportunities created by firms that preceded them. These effects suggest that early and late entrants differ in their evolutionary pathways. Discussion In this study, we applied the basic tenets of evolutionary theory (Nelson and Winter 1982, Nelson 1994) and combined it with insights from behavioral approaches and organizational learning (Cyert and March 1963, Levitt and March 1988, Cohen and Levinthal 1990) to arrive at two alternative evolutionary pathways: ‘inside-out’ and ‘outside-in’ characterizing firms’ internal and external portfolios, respectively. In particular, we find that the extent of technological diversity and the rate at which the transition from diversity to focus occurs varies across firms’ internal and external portfolios. Our evolutionary approach recognizes that although firms encounter heterogeneity in their resource endowments and face constraints in identifying the optimal mix of capabilities under uncertain conditions, firms need not own or control the requisite resources and capabilities; they can access valuable capabilities externally through alliances. Moreover, the distribution of resources and capabilities within an industry does not remain fixed or static, but instead continues to evolve as firms learn and gain experience. By accounting for the capabilities that reside in firms’ partners, our perspective takes an ecological view wherein the resources and capabilities that firms need for survival in an uncertain environment reside not only inside the firm but also in the firms’ portfolio of external relationships (Barnett 1990, Barnett and Carroll 1987). In this vein, our work extends previous studies in strategic management that have recognized the role of external capabilities for adapting to a changing technological and competitive landscape (e.g. Nagarajan and Mitchell 1998, Karim and Mitchell 2000, Anand et al. 2010). It is worth pointing out that the mechanism that drives fitness in the population and 20 leads to the selection of the requisite capabilities for firms’ survival is their ability to learn from their internal and external search processes. Such a learning ability is intrinsic to what scholars have previously labeled ‘dynamic capabilities’ (Teece et al. 1997, Helfat and Peteraf 2003). Our findings confirm that even though internal and external capabilities are inter-linked through knowledge flows, differences persist in their starting and ending levels of diversity, and the rate of change and peaks across firms’ internal and external portfolios. Taking a contingent view of organizational search, Siggelkow and Levinthal (2005) similarly showed that the pattern of variation, selection, and retention of alternatives can vary across different organizational structures, such as centralized versus decentralized arrangements. These differences have important implications for firms’ innovatory performance. Importantly, a longer exploratory span for the internal portfolio means that firms must expend considerable time and effort to continue to sift through opportunities. Conversely, in the case of external portfolios, firms appear to make their bets early in their lifecycle. Although such an approach has its benefits in terms of compressing the locus of experimentation (March 1991), early bets can prove costly: as an illustration, the early models of small cars introduced by the auto makers in response to the oil crises of the 1970s turned out to be inferior products (Bresnahan and Ramey 1993). Thus, given that the optimal scope of search is not easily determined, our findings show that firms’ can offset this difficulty by pursuing different levels of scope and pace of reconfiguration in their internal and external portfolios. This insight corroborates prior works on how firms can move into new domains by gradually redeploying their resources strategically (Anand and Singh 1997, Anand et al. 2010, Baumann and Siggelkow 2013). While our study takes a step towards delineating the evolutionary pathways of firms’ internal and external portfolios, our findings must be interpreted in light of its limitations and boundary conditions. The implications we have discussed so far are tempered by the fact that we only focus on the evolutionary path in the context a radical technological development, but do not assess the performance consequences of the evolutionary path. Such an endeavor however, becomes challenging because a continuing state of flux precludes firms from emulating the better performing firms that have survived in the population 21 (March and Simon 1958, Hannan and Freeman 1989), and herd towards a dominant design (Abernathy and Utterback 1978, Levinthal 1997). We find that important deviations from the predicted evolutionary pathways can arise when we consider the early and late cohort of firms that are exposed to different levels of uncertainty characterized by more radical versus incremental technological changes (Henderson and Clark 1990). Further research could examine such differences in greater depth, by employing contingency theory for instance, which suggests that firms’ organizational characteristics correspond to the features of the environment to which they are exposed (Lawrence and Lorsch 1967). Firms that enter the industry in its nascent stages, are exposed to greater levels of uncertainty and may, therefore, respond in markedly different ways compared to the late entrants. A variant of this thinking suggests that the uncertainty may filter through the firm’s institutional context such that governments may intervene to coordinate and alter resident firms’ technological trajectory (Spencer et al. 2005, Vasudeva 2009). In conclusion, as firms seek to compete in new markets and technologies globally, a dynamic perspective on how firms’ capabilities are reconfigured becomes a central issue worthy of further investigation. Our study contributes to this effort by identifying two alternative evolutionary pathways and applying this theoretical insight for understanding the joint evolution of firms’ internal and external portfolios of capabilities. 22 REFERENCES Abernathy, W.J., J. Utterback. 1978. Patterns of industrial innovation. Technology Review, June-July 4047. 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Internal and External Portfolio Technological Diversity Evolution (Observed—Ballard Power Systems) 0 10 Firm Age Portfolio Technological Diversity Firm Technological Diversity 20 30 Fitted values Fitted values 27 Figure 2 Internal and External Portfolio Technological Diversity Evolution (Estimated) 1 Technological Diversity 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 0 4 8 12 16 20 Firm Age Firm Technological Diversity 24 28 32 Portfolio Technological Diversity 28 Table 1(a) Summary Statistics Variable Internal Portfolio Tech. Diversity Tech. Age Tech. Base Degree Efficiency Total Inventors Total Prior Citations Industry Size Jaffe Dist. Pre-Entry Experience Average Age of Alliances Prop. Equity Alliances Prop. Repeated Alliances External Portfolio Tech. Value External Portfolio Tech. Diversity External Portfolio Geog. Diversity Obs 985.00 985.00 985.00 985.00 985.00 656.00 912.00 985.00 985.00 981.00 985.00 985.00 985.00 985.00 985.00 985.00 Mean 0.44 9.99 12.11 5.21 0.90 15.48 8763.08 266.14 0.76 0.85 2.74 0.26 0.06 0.01 0.77 0.20 Std. Dev. 0.38 8.70 24.71 7.57 0.17 39.56 40379.46 119.88 0.25 0.36 1.26 0.38 0.18 0.01 0.29 0.32 Min 0.00 0.00 0.00 0.82 0.33 0.00 0.00 43.00 0.10 0.00 1.00 0.00 0.00 0.00 0.00 0.00 Max 1 1.00 0.66 0.61 0.13 -0.10 0.42 0.21 0.04 -0.56 -0.02 0.10 -0.15 0.06 0.10 0.21 0.00 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1.00 0.48 -0.02 -0.10 0.29 0.14 0.16 -0.45 0.15 0.13 -0.15 0.12 0.03 0.14 0.01 1.00 0.04 0.00 0.67 0.47 0.07 -0.52 -0.11 0.08 -0.06 0.04 0.00 0.13 0.00 1.00 -0.14 0.13 0.13 -0.35 -0.18 0.02 -0.06 -0.07 0.03 -0.03 0.04 0.02 1.00 0.02 -0.01 0.01 0.22 -0.04 0.05 0.11 -0.02 -0.03 -0.14 0.10 1.00 0.61 0.08 -0.41 -0.16 0.06 -0.06 0.10 -0.02 0.10 0.07 1.00 0.14 -0.34 -0.21 0.02 0.02 0.11 -0.05 0.07 0.12 1.00 -0.22 -0.19 -0.06 0.05 0.05 -0.04 0.07 -0.08 1.00 0.04 -0.04 0.11 -0.05 -0.18 -0.32 0.15 1.00 0.15 -0.01 0.02 0.09 0.01 -0.09 1.00 0.00 0.05 -0.01 -0.02 -0.04 1.00 0.09 -0.10 0.00 0.08 1.00 -0.02 0.05 0.09 1.00 0.30 -0.28 1.00 0.39 1.00 0.95 32.00 228.00 100.00 1.00 391.00 539320.00 408.00 1.00 1.00 5.00 1.00 1.00 0.09 1.00 1.00 Table 1(b) Correlations 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Variable Internal Portfolio Tech. Diversity Tech. Age Tech. Base Degree Efficiency Total Inventors Total Prior Citations Industry Size Jaffe Dist. Pre-Entry Experience Average Age of Alliances Prop. Equity Alliances Prop. Repeated Alliances External Portfolio Tech. Value External Portfolio Tech. Diversity External Portfolio Geog. Diversity 29 Table 2. Seemingly unrelated regression estimates of firm internal and external portfolio technological diversity (linear term for technological age) Variables Firm Characteristics Technological Age Technological Base Degree Centrality Efficiency Total Inventor Count Total Citations Count Industry Size Jaffe Technological Distance Pre-Entry Industry Experience Alliance Portfolio Characteristics Average Alliance Duration Proportion Equity Proportion Repeated Technological Value Geographical Diversity Firm Fixed Effects Year Fixed Effects N Constant Breusch Pagan Chi-square test of Correlated Errors Internal Portfolio Technological Diversity External Portfolio Technological Diversity 0.03 (0.01)*** -0.002 (0.00)* 0.001 (0.00) 0.15 (0.05)** 0.0009 (0.00)* -0.00 (0.00) -0.0001 (0.00) -0.33 (0.04)*** 0.09 (0.14) -0.004 (0.01) -0.003 (0.00)* 0.001 (0.00) -0.25 (0.06)*** 0.0004 (0.00) -0.00 (0.00) 0.0007 (0.00) -0.53 (0.05)*** 1.20 (0.26)*** Yes Yes 0.001 (0.01) -0.04 (0.03) 0.05 (0.05) 6.65 (0.71)*** 0.60 (0.03)*** Yes Yes 655 0.01 11.51*** 30 Table 3. Seemingly unrelated regression estimates of firm internal and external portfolio technological diversity (linear and quadratic terms for technological age) Variables Firm Characteristics Technological Age Technological Age Sq. Technological Base Degree Centrality Efficiency Total Inventor Count Total Citations Count Industry Size Jaffe Technological Distance Pre-Entry Industry Experience Alliance Portfolio Characteristics Average Alliance Duration Proportion Equity Proportion Repeated Technological Value Geographical Diversity Firm Fixed Effects Year Fixed Effects N Constant Breusch Pagan Chi-square test of Correlated Errors Internal Portfolio Technological Diversity External Portfolio Technological Diversity 0.064 (0.01)*** -0.0008 (0.00)*** -0.0008 (0.00) -0.0007 (0.00) 0.14 (0.05)** 0.0003 (0.00) 0.00 (0.00) -0.001 (0.00)* -0.31 (0.04)*** 0.16 (0.13) 0.008 (0.01) † -0.0003 (0.00)* -0.002 (0.00)* 0.0004 (0.00) -0.30 (0.06)*** 0.0002 (0.00) -0.00 (0.00) 0.0002 (0.00) -0.52 (0.05)*** 1.34 (0.26)*** Yes Yes 0.001 (0.01) -0.03 (0.03) 0.08 (0.05)* 6.80 (0.71)*** 0.60 (0.03)*** Yes Yes 655 0.27 16.00*** β coefficient (standard errors); *** p < 0.001; **p<0.01; *p<0.05; †p<0.10; single-tailed tests 31 Table 4. Fixed effects estimates of firm internal and external portfolio technological diversity as independent equations Variables Firm Characteristics Technological Age Technological Age Sq. Firm Tech. Diversity Technological Base Degree Centrality Efficiency Total Inventor Count Total Citations Count Industry Size Jaffe Technological Distance Alliance Portfolio Characteristics Portfolio Tech. Diversity Average Alliance Duration Proportion Equity Proportion Repeated Technological Value Geographical Diversity Firm Fixed Effects Year Fixed Effects Constant N R-square Internal Portfolio Technological Diversity External Portfolio Technological Diversity† 0.06 (0.01)*** -0.008 (0.00)** 0.02 (0.03) -0.005 (0.00)* -0.22 (0.08)** -0.002 (0.00)* 0.0002 (0.00) -0.23 (0.09)** 0.0002 (0.00) -0.00 (0.00) 0.0001 (0.00) -0.59 (0.09)*** -0.0008 (0.00) -0.0007 (0.00) 0.14 (0.07)* 0.0003 (0.00) 0.00 (0.00) -0.001 (0.00) -0.31 (0.08)*** -0.0005 (0.04) Yes Yes 0.38* 655 0.52 0.002 (0.01) -0.03(0.04) 0.09 (0.10) 6.81 (2.08)*** 0.60 (0.05)*** Yes Yes 1.13* 655 0.40 β coefficient (standard errors); *** p < 0.001; **p<0.01; *p<0.05; †p<0.10; single-tailed tests; robust standard errors 32 Table 5. Seemingly unrelated regression estimates of firm internal and external portfolio technological diversity Variables Early Cohort (Firms Entering Industry before or in 1990) Internal External Portfolio Portfolio Technological Technological Diversity Diversity Late Cohort (Firms Entering Industry after 1990) Internal Portfolio External Technological Portfolio Diversity Technological Diversity Firm Characteristics Technological Age 0.13 (0.02)*** 0.004(0.02) -0.02(0.01)* 0.07(0.01)*** Technological Age Sq. 0.00001(0.0002) 0.004(0.001)*** -0.001(0.001) Technological Base Degree Centrality Efficiency -0.0009 (0.00)*** -0.003 (0.00)** -0.001 (0.00) 0.06 (0.05) -0.003(0.001)* 0.004(0.001)* -0.30(0.06)*** 0.01(0.003)*** 0.007(0.003)* 0.17(0.08)* -0.002(0.004) -0.007(0.004)* 0.10(0.10) Total Inventor Count 0.00 (0.00)* 0.0009(0.0005)* 0.008(0.001)*** -0.003(0.002) Total Citations Count 0.00 (0.00) -0.00(0.00)* -0.00(0.00)* 0.00(0.00) Industry Size Jaffe Technological Distance Pre-Entry Industry Experience -0.01 (0.00)*** -0.23 (0.05)*** 0.51(0.23)* 0.0007(0.001) -0.56(0.05)*** 0.78(0.28)** 0.0005(0.0004) -0.32(0.07)* 0.12(0.12) -0.0004(0.000) -0.25(0.09)** 0.34(0.15)* Alliance Portfolio Characteristics Average Alliance Duration 0.004(0.007) -0.01(0.009) Proportion Equity Proportion Repeated Technological Value Geographical Diversity 0.06(0.03)* 0.03(0.05) 6.88(0.82)*** 0.62(0.03) -0.21(0.04)*** 0.06(0.09) 7.22(1.46)*** 0.63(0.04)*** Firm Fixed Effects Year Fixed Effects Constant N Breusch Pagan Chi-square test of Correlated Errors Yes Yes Yes Yes -0.20 371 2.05† Yes Yes Yes Yes 0.52* 284 2.64* β coefficient (standard errors); *** p < 0.001; **p<0.01; *p<0.05; †p<0.10; single-tailed tests 33