Matakuliah
Tahun
Versi
: J0422 / Manajemen E-Corporation
: 2005
:1/2
MODULE 1 :
Management E-Corporation
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Learning Outcomes
 In this chapter, we will study:
 What is E-corporation? How it works and why we need
e-corporation ?
 The structure and benefit using E-corporation.
 Compare E-corporation with Traditional corporation
with analysis method.
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Outline Topic
 Definition of E-Corporation
 Structure of E-Corporation
 Characteristic of E-Corp and Traditional Corp
 Benefit of E-Corporation
 Critical Factor of E-Corporation
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Content
The IT revolution has vastly enhanced management's
ability to deploy new, accelerated processes.
Companies that first and most avidly embrace the
new technologies of management and information
are putting irresistible pressure on the laggards. 'think
of business opportunities in terms of cyberspace,
radically changed marketing, value streams
reinvented for real-time interaction, agile intercorporate relationships and new employee teams'.
The internal and external 'nervous systems', in a very
real sense, are the company.
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Definition of E-Corporation
 E-Corporation was integrated of philosophy of
business, strategy, process and organization that
make customer interaction with the company for learn
and using the resources together.
 'a real E-Corp isn't just using the Internet to alter its
approach to markets and customers: it's combining
computers, the Web and the massively complex
programs known as enterprise software to change
everything about how it operates'.
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Network of the E-Corporation
Internet/World Wide Web
[Customers]
Intranet
[Internal Corporate
Functions]
Extranet/EDI
[Suppliers, Distributors,
Corporate Partners]
The E-Corporation of the 21st Century
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Structure of E-Corporation
 Business Concept
 Structure Organization
 Internet and Intranet Application
 System Application
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Characteristics of E-Corp and Traditional
Traditional
 Traditional use IT in part of their organization business
process.
 Traditional employ IT in a limited manner in its relationship
with both supplier and customer.
E-Corporation
 E-Corp use IT in almost all part of their business process.
Like from procurement, administration, transaction and
etc.
 E-Corp use IT in their relationship with supplier and
customer, concept like B2B, B2C portal, Intranet and
Extranet is common.
 E-Corp view customer as the center of their strategy thus
concept like one-to-one marketing is quite common.
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Benefit of E-Corporation
 Availability
 Information should be available and accessible, 24 hours a day and
7 days a week. System failure due to crash or attack must be avoid
and manage.
 Speed
 Information should deliver as fast as possible. In E-Corporation
environment information value is measured by the timeliness of
their presentation.
 Accuracy
 Information deliver must be accurate. Damage of information
should be keep minimal.
 Quality
 Accuracy and Speed results in quality of information
 Security and Privacy
 Security is very important to make the system working well.
 Reliability
 A system that can deliver quality of information can be considered
reliable.
 Customer service.
 Focus on supported customer.
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Critical Factor of E-Corporation
 Competitive Value
 Using IT to achieve competitive value in the business scope.
 Support to Customer
 Can give a significant value support for customer. It mean
that focus on customer oriented.
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Chapter Summary
 Executives should consider the following questions as
they attempt to forecast the value of digital business
strategies and the ability of their organizations to
execute them:
• Do you think that all company will require to implement
e-corporation ?
• What make e-corporation become powerful for company
to achieve the best value?
• How to build the e-corporation from the traditional
company ?
• What is the impact with the technology ?
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Chapter Summary
 Executives should consider the following questions as they
attempt to forecast the value of digital business strategies and the
ability of their organizations to execute them:
• Do the perspective and skills of the IT team, IT users, and general
management team fit the firm’s changing strategy and organization
and the IT applications, operating environment, and management
processes?
• Is the firm organized to identify, evaluate, and assimilate new
information technologies on a timely basis?
• Are there strategic planning, the management control, and the project
management systems – the three main management systems for
integrating the IT environment with the firm-defined and appropriately
implemented and managed?
• Are the security, priority-setting, and control systems for IT operations
appropriate for the role it plays in the firm?
• Are appropriate organizational structures and coordinating
mechanisms in place to ensure IT is appropriately aligned to the
needs of the firm?
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