J0444
OPERATION MANAGEMENT
Ecommerce dan
Manajemen Operasi
Universitas Bina Nusantara
Electronic Commerce and E-Ops

Electronic Commerce and E-Ops Defined

The Context of E-Ops

Business Web Models

E-Ops Applications
INteRneT
Adalah sebuah jaringan komputer
internasional yang menghubungakan
orang – orang dan organisasi di
seluruh dunia
eCommerce
Penggunaan jaringan komputer,
terutama internet, untuk membeli
dan menjual produk
Definisi eCommerce
1.
2.
3.
4.
B2B  kedua pihak yang melakukan
transaski adalah perusahaan,
organisasi
nirlaba, atau pemerintah
B2C  berarti transaski eCommerce merupakan
transakdi di mana para pembeli merupakan
konsumen individu
C2C  Konsumen menjual secara langsung satu
sama lain melalui iklan elektronik atau situs
C2B  Individu menjual barang – barang atau
jasa ke perusahaan
Kelebihan dan Kekurangan
eCommerce
Diskusikan kelebihan dan
Kekurangan eCommerce
Electronic Commerce and E-Ops
Defined


Electronic commerce (EC) is defined as “the
use of computer applications communicated over
networks to allow buyers and sellers to complete
a transaction or part of a transaction”.
E-Ops is a term that refers to the application of
the Internet and its attendant technologies to the
field of operations management.
Traditional vs. Electronic Commerce
Purchasing
Process Step
Traditional
Electronic Commerce
Acquire
product
information
Magazines, flyers,
online catalogues
Web pages
Send order
Fax, mail
E-mail, Web pages
Check
inventory at
warehouse
Printed form, phone
form
Online database,
Web pages
Buyer sends
payment
Mail
EDI
The Context of E-Ops
Business Model
“How we make our money?”
Operations
“How do we manage production of the product or service?”
Information System Architecture
“The set of tools used to support processes.”
Business Web Models
B-Web
Marketplace
Aggregator
Model
Alliance
Value Chain
Example
Distributive Network
Ebay
E-Trade
AOL
Dell Computers
UPS