Office of the President
PRESIDENT’S ADVISORY COUNCIL NOTES
December 15, 2014
In attendance: Dr. Maria Sheehan, Dr. John Adlish, Elena Bubnova, Donna Clifford, Dr. Kyle Dalpe, Thomas Dobbert, Dr.
Armida Fruzzetti, Tommie Guy, Andy Hughes, , Estela Levario-Gutierrez, Fred Lokken, Julie Muhle, Dr. Jane Nichols, Rich
Olson, , Rachel Solemsaas, and Sharon Wurm. Excused: Janice Kuper, Ted Owens, and Phil Smilanick. Guests: Kate
Kirkpatrick, Lee Raubolt, and Cal Anderson.
1. Policy Updates (Ref#1a, 1b) – Dr. Kyle Dalpe
Second Reading (Dr. John Adlish): Administration Evaluation Policy (Ref #1a). There was much discussion on
adding wording to clarify Vice President with significant supervisory duty of faculty. When policy finalized, it will go
to Faculty Senate. Policy will be brought back to Council for further discussion and review.
Policy Guide Department Name Update (Dr. Kyle Dalpe). No concerns by Council.
Procedure update (Dr. Kyle Dalpe): Use of All Mailboxes (Ref #1b). All Mailboxes listserv is not an opt-out. It
was originally set up for emergency communications and only certain people were approved to use it. This item is
brought to the Council to request that All Mailboxes return to an approved list of people for use. It was discussed
that Faculty Senate may have a free speech concern if only approved people can send out emails. This agenda
item will be brought back to the Council for further discussion and review.
2. Enrollment Management Update (Ref #2) – Dr. Kyle Dalpe and Elena Bubnova
Spring Enrollment Report: currently 1% down in FTE and Headcount. Please see Ref #2 for the Enrollment
Management complete presentation.
3. Customer Relationship Management (CRM) Software Presentation (Ref #3) – Lee Raubolt, Estela
Gutierrez, and Dr. Rachel Solemsaas
CRM was first presented to President’s Cabinet on December 8. See Ref #3 for complete presentation.
4. Business Services Plan Update (Ref#4) – Dr. Kyle Dalpe
Kyle provided a presentation of Business Services Plan. The Plan is in response to SB391 on how the college
responds to the business community. A small group met after the Cabinet meeting and recommended there be two
points of contact, one in Student Services (Sidney Sullivan) and one in Academic Affairs (Deb O’Gorman) to answer
business community questions and direct them to the correct resource. Implementation of the Plan is spring 2015.
The name of the service will be called Employer Solutions. See Ref #4 for complete presentation.
5. Parking and Transit Initiatives (Ref #5) – Dr. Rachel Solemsaas
Dr. Solemsaas reported that a small group, she, Donna Maxfield, Jeffrey Metcalf, Steve Bale, and three students
will meet to discuss parking and transit issues/concerns and make a recommendation to President, President’s
Advisory Council and the Student Government Association. The college is already meeting RTC (Regional
Transportation Commission) about possible services cut to the college. For RTC to create a new route, it would cost
approximately a$250K/annually. UNR quoted $78K/annually for use of their transportation from downtown to the
Dandini Campus. In addition, DRI has notified the college that our current use of their property for overflow
parking on Raggio Parkway (377 parking stalls) may be leased to a possible tenant. The college must seek
alternate parking and it can’t wait until DRI has a tenant. See Ref #5 for complete presentation.
6. Textbook Policy – Dr. Jane Nichols
The textbook committee has met twice and will meet again in January, February and March and will make
recommendations to the campus on the availability of textbooks, lower costs, accessibility, and library. A number
of students never purchase textbooks due to the costs and the college cannot require students on Financial Aid to
purchase textbooks. This is in response to the Board of Regents expressed concerns for student costs for textbooks
and will be a Board agenda item for the March meeting. Council is asked to provide their input.
7. Institutional Advisory Committee – Dr. Sheehan
The Institutional Advisory Committee will meet for the first time on February 4, 2015. TMCC has 11 seats on the
committee, including three faculty and staff who will serve as ex officio. The agenda for the Committee will focus
on employer interest and focuses on Community Colleges.
Page 1 of 2; President’s Advisory Council Notes
TMCC is an EEO/AA institution. See http://eeo.tmcc.edu for more information.
Created: 1/6/2015; Rev: 1/6/2015
8. Government Relations Action Plan (Ref #8) – Dr. Kyle Dalpe
Dr. Dalpe is the college liaison and reported that the System Office has two people who will be at the Legislature
during the 2015 session. Please see Ref #8 and read the important note on page 2 and let him know if anyone has
contacted or attended a meeting with any politician.
9. Organizational Update (Ref #9) – Dr. Sheehan
Dr. Sheehan reported that as of July 1, 2015, Estela Gutierrez, Dean of Student Services, will be appointed Vice
President of Student Services and the position of Dean will be dissolved. There will be an increase in salary,
however, this structure is similar to other institutions and by making an in-house appointment, it will save money.
Next meeting February 9, 2015
Page 2 of 2; President’s Advisory Council Notes
TMCC is an EEO/AA institution. See http://eeo.tmcc.edu for more information.
Rev.: 1/6/2015
Ref #1a
President Adv Council
December 15, 2014
Changes added after first reading and approval of statement to have evaluations from FAC
Senate
In Addition to the annual evaluation of deans, vice presidents and other
administrators who supervise faculty will be evaluated on job performance at
least once every two years. a performance survey will be conducted by the
Faculty Senate at least every two years. This survey will become part of the
annual evaluation of the administrator and will include input from all faculty and
classified staff supervised by the administrator. The evaluation of deans and
other administrators who supervise faculty, will include a survey of faculty and
classified staff who are supervised by the administrator. The faculty senate chair
or his/her designee, the faculty senate chair-elect or his/her designee, a
representative from Human Resources, and the VPAA will meet to review the
survey results and supervisee comments on a date prior to the date on which the
VPAA issues his/her final evaluation of the administrator. The results of
evaluations of vice-presidents will be forwarded directly to the President and the
president will meet with the senate chair, chair-elect, and a representative from
human resources to review the survey results. If the evaluation results in an
unsatisfactory rating, a job performance evaluation will be required in the
following academic year.
The above version cleaned up after removing edits
To go to PAC and Faculty Senate
Edited on Dec. 5, 2014
In Addition to the annual evaluation of deans, vice presidents and other
administrators who supervise faculty, a performance survey will be conducted by
the Faculty Senate at least every two years. This survey will become part of the
annual evaluation of the administrator and will include input from all faculty and
classified staff supervised by the administrator. The faculty senate chair or
his/her designee, the faculty senate chair-elect or his/her designee, a
representative from Human Resources, and the respective Vice-President VPAA
will meet to review the survey results and supervisee comments on a date prior to
the date on which the VPAA issues his/her final evaluation of the administrator.
The results of evaluations of vice-presidents will be forwarded directly to the
President and the president will meet with the senate chair, chair-elect, and a
representative from human resources to review the survey results. If the
evaluation results in an unsatisfactory rating, a job performance evaluation will
be required in the following academic year.
TMCC Procedure Briefing Paper
Ref #1b
President’s Adv Council
December 15, 2014
Update to Use of All Email Listserv
Dec. 15, 2014
This updated procedure will restore the All Mailboxes listserv to its original
purpose.
Overview
The All Mailboxes listserv serves to distribute official college announcements
via email to all faculty and staff members, including emergency notifications
and other college announcements. All employees are required to receive
these messages and may not opt out from this list.
Procedure
Information sent to the All Mailboxes list must be approved in advance by
approved administrators or the Marketing and Communications Office.
Any employee may submit a message for the All Mailboxes list. However,
items not approved as a college-related activity or information will be redirected to the All Discussions listserv.
TMCC$Enrollment$Management$
Update$to$PAC$
Dec.%15,%2014%
Enrollment$Management$
“Enrollment%management%is%an%
organiza9onal%concept%and%a%systema7c$
set$of$ac7vi7es$designed%to%enable%
educa9onal%ins9tu9ons%to%exert%more%
influence%over%their%student%enrollments.”%
Hossler,(D.,(&(Bean,(J.((1990).(The(Strategic(Management(of(College(
Enrollments.(JosseyBBass.(
2$
73
74
75
76
77
78
Underenrolled
Sections Are
Dropped
72
Day One of
Classes
79
Cannot
Balance Class
and Work
Schedule
80
81
Changes
Program of
Study
71
70
69
68
67
66
65
64
56
57
58
59
60
61
62
63
Waits Until
Peak Times to
See an Advisor
55
Schedules
Classes
54
53
Recieves
Transfer
Credit
37
52
51
Attends
Orientation
38
39
35
34
50
49
48
Selected for
FAFSA
Verification
40
Forgets
FAFSA
Forms
36
Payment
Clears
46
44
45
Finds
On-campus
Childcare
41
42
43
Visits Veterans
Affairs Office
Takes Placement Exam
33
47
32
31
30
29
Misses First
Term Deadline
Prepares
for Placement
Exams
19
28
20
21
22
23
24
25
26
27
14
13
12
11
10
Sees
Finanical Aid
Advisor
18
17
16
15
SIS
Unavailable
Friendly Prof.
Provides
Assitance
2
ST
A
R
T
1
3
Applies
Online
4
5
Sees
Advisor Before
Peak Period
6
7
8
9
Enrollment$Management$
5%
Recruit%
Enroll%
Retain%
Graduate%
Prospects$
$
Enrollments$
Student$
Success$
Alumni$
#%of%
Applica9ons%
Conversions%
WSCH%
FTE%
Comple9ons%
(WSCH,%FTE)%
Persistence%
Ws,%FNs%
Performance%
Pool%Measures%
Grad%Rate%
Degrees%
Cer9ficates%
Stakeholders$
•  Internal%
–  Shared%Governance%
–  Support%
–  Doers%
–  Faculty,%staff,%
students%
•  External%
–  Business%
–  Community%
–  Elected%officials%
–  Students%
Strategic$Enrollment$Management$
•  The%President’s%Office%has%oversight%of%
enrollment%management%%
•  Enrollment%ac9vi9es%involve%all%college%
departments%
•  Enrollment%team%facilitates%
–  solve%issues%that%affect%enrollment%%
–  develops%strategies%to%support%goals%
Enrollment$Management$Goals$$
•  Predictable%and%Stable%Enrollment%
–  Overall%
–  Financial%model%
–  Barriers/FTE%Impact%
•  Access/Service%Area%Demographics%
–  Ethnicity%
–  Socio\economic%
–  Age%
–  Workforce%needs%
EM$Trends$
•  EM%emerging%as%integrated%approach%
•  Facilitated%from%the%highest%level%
–  TMCC%has%tried%in%various%areas%
•  Shared%responsibility%
–  Not%owned%by%one%area%
TMCC$Enrollment$Management$Governance$Structure$
TMCC$Enrollment$Management$Governance$Structure$
TMCC$Enrollment$Management$Governance$Structure$
TMCC$Enrollment$Management$Governance$Structure$
TMCC$Enrollment$Management$Governance$Structure$
CSN$EM$Process$
Noel%Levitz%
Two\year%process%
Enrollment%Management%Council%(30)%
Ac9on%Commiaee%(6;%decision%making;%
president%approved)%
•  TMCC%mirrors%this%structure%now%
•
•
•
•
–  Need%to%move%to%process%outline/SEP%
Successes$to$Date$
•  EM$Discussion$
–  Integrated%approach%
–  Culture%shid%
–  Structure%
•  Outcomes$
–  Performance%Pool%
–  Gradua9on%Rate%%
–  Ws%
•  Process$
–  Enrollment%Steps%
–  Improved%Winter/7\
week%search%
–  CRM%Lite%
–  Enrollment%Dashboard%
•  Policy$Updates$
–  Audit%date%
–  No%applica9on%deadline%
–  Stop%9\credit%restric9on%
for%underprepared%
EM$Next$Steps$
•  Con9nue%to%build%integrated%EM%culture%
–  Gain%collegewide%support%
•  Develop%Strategic%Enrollment%Plan%
–  Conduct%SWOT%analysis%
–  Link%to%Strategic%Master%Plan%
–  Develop%9melines%
–  Consider%consultant%support%
•  Address%process%gaps%
–  Admit%type/enrollment%steps%
–  Data%integrity%group%
EM$Next$Steps$
•  Op9mize%Ins9tu9onal%Opera9ons%
–  Processes%(all)%
–  Offerings%
–  Programs%
•  Common%Strategic%Direc9on%
CRM for TMCC
December 8, 2014
Challenges








TMCC has had a declining or flat enrollment for several years
Decentralized way of building relationships with students
Managing data by Excel spreadsheets and Google Docs
Hard to transmit data and information across TMCC departments
Advising has seen growth in scheduled appointments, group
advising sessions and student orientations, yet we are still unable to
touch all students
Application conversion rate is historically low
While we are increasing our graduation rate by approximately 2%
per year, it will take us 7 years to reach the 40% goal
Seeing greater competition with certain types of student enrollment
Ref #3 President's Adv Council 12.15.14
Ref #3 President's Adv Council 12.15.14
 Coordination
is imperative
 Data and information tools has to be
effective




Real Time
Accessible
Relevant
Reliable
Ref #3 President's Adv Council 12.15.14
TMCC Application Challenges
 Application
is 13 years old
 Non-Mobile Friendly
 Not Dynamic



Cannot target different market segments
Application has logic that is hard for a
student to follow
Cannot track the type of student they are
and what they are trying to achieve
Ref #3 President's Adv Council 12.15.14
What is CRM
A “CRM” is a Customer Relations Management
tool to proactively manage in real time the
data, communication and information sharing
of a student’s total life-cycle, from initial
contact to graduation and alumni
development. CRM is a tool to help us reach
targets set by TMCC.
Ref #3 President's Adv Council 12.15.14
Central Point of Contact
Admissions
& Records
Recruitment
(high school
and adult)
Faculty
CRM
Information
Technology
Academic
Advisement
Institutional
Research
Financial
Aid
Ref #3 President's Adv Council 12.15.14
Features of CRM
 Unlimited
number
of users
 Engage student
from first point of
contact
 Marketing
 Recruitment
 Application
 Enrollment
 Academic
Advisement
 Graduation
 Alumni (additional
package, 3rd year)
Ref #3 President's Adv Council 12.15.14
Features
Benefits
Marketing
• Automated Communications
• Personalized/Targeted Messages
• Measures Effectiveness of the message
Recruitment
• Build relationships with students from initial contact
• Multiple Target Audiences
Application
• Mobile friendly – with 5 billion smart phones by 2017
• Dynamic Application – Can target International,
Tech Prep, Transfer, Veteran, Adult and Business
Sector
Enrollment
• Data is current for target messaging
• Ability to better manage application to Enrollment
Academic
Advisement
• Target Low Yield Programs
• Provides Holistic View of Student to Faculty and Staff
Alumni
• Can have data from total life-cycle of a student
• Targeted message to increase capital campaign
Ref #3 President's Adv Council 12.15.14
Recruitment
Current Process
With CRM
Paper Interest Cards for Prospect
Data (back fill data into PS once
student applies)
Electronic Forms to gather
Prospect data
Tracking done with Excel
Spreadsheets
Tracking done with relational
database, can query data easier
than PeopleSoft
PeopleSoft Tracking disabled
because of duplicate records
and shared instance issues
Duplicate records kept outside of
PS, have duplicate reports built
into CRM
Communication with prospects
done on limited basis
Communicate with Prospects on
a schedule and with target
messaging
Ref #3 President's Adv Council 12.15.14
Sample Process of CRM for
Recruitment Cycle
Initial
Contact is
made
(Including
Lists like from
WCSD)
Recruiter or
Student fills
out Prospect
Electronic
Form
Communica
tions are
personalized
as we learn
more about
a student
Student feels
connected
with TMCC
and wants to
learn more
Staff is able
to see all
communicat
ions and talk
to the
student in a
more
personalized
way
Student
Applies to
TMCC and
starts
Enrollment
Cycle
Ref #3 President's
Advand
Council 12.15.14
Please see handouts for sample Enrollment
cycles
Academic Advising for CRM
Benefits to Students, Staff and
Faculty
 Students


Streamlined/Coordinated Communication
Easier to understand process and where they
are at in the process
 Faculty




Target Market Segments (Low Yield Programs)
See and send communications
Build Relationships
Better Connections
Ref #3 President's Adv Council 12.15.14
Please see handouts for staffing needs for CRM
Oregon Tech Headcount
Focus on Out-of-State
Term
Headcount
Non-Oregon
High Schools
Fall 2008
3525
NA
Fall 2009
3927
NA
Fall 2010
3797
35
Fall 2011
3911
49
Fall 2012
4001
91
Fall 2013
4414
82
Notes
CRM (EMAS) Old Version
CRM New Version
Ref #3 President's Adv Council 12.15.14
Source: http://www.ous.edu/facts-reports/enrollment-watch/current-enrollment
The College of Southern Maryland


Open Enrollment Public Community College
Implemented CRM 5 years ago (Ellucian)

10,000 credit students of this they had:




12,000 – Non-Credit (Job training or Personal
Enrichment)


700 – Special/Early Admits
5,600 – Traditional Age Students
3,700 – Adult Learners
Target Non-Credit students to take Credit
Classes
Continued Sustained Growth
Ref #3 President's Adv Council 12.15.14
https://aacrao-web.s3.amazonaws.com/files/LaL2bMVjQduq07nmBkeF_Monopoly%20CRM%20Presentation%20Final%2010-26-12.pdf
The College of Southern Maryland
Ref #3 President's Adv Council 12.15.14
http://www.csmd.edu/pier/pdf/fact_book/fact_book_2012-2013.pdf
NSHE Experience

UNR after Target X
implementation






55,000 logged Phone calls
50,000 emails
8,000 Student Visitors
52% increase in
Preview Day Attendees
Increase Diversity
30% more Freshmen
Fall 2010 - 3556
 Fall 2014 - 4629




UNLV – Using an old
version of Hobsons, RFP
out for new system
Nevada State College Started Implementing
Hobsons December
2013
College of Southern
Nevada - About to
start RFP
Ref #3 President's Adv Council 12.15.14
CSN journey to
evidence-based SEP
Review of Data
pts. (27-40)
Institutional SWOT
analysis
KPIs identified
Target Set
Strategies (9) and
objectives/actions
for each one
Maintenance = Capitalizing
technology for accessible and
timely data and information
sharing
Ref #3 President's Adv Council 12.15.14
RFP Timeline





Partner with CSN with an RFP, Dec
Demos & application selection Feb - Mar
Recommendation April 15
Modular Implementation (3 years)
Module 1 starts in May15 for Spring 2016 class




Build
Test
Training
Go Live
Ref #3 President's Adv Council 12.15.14
Return on Investment (ROI)
With the investment of the Enrollment Management Team, a CRM
will help us determine if we are on track to hit targets and if we need
to invest more resources to hit targets. Instead of TMCC reacting to
the data, TMCC can be proactive in Enrollment Management.
Life-Cycle
With CRM
Recruit
• Better Application Conversion Rate
• Target populations like Diversity to increase HSI
designation
Enroll
• Target Low Yield Programs
• Free staff time creating Excel documents to
automation of communication
• Measure communications for effectiveness
Retain
• More graduates from the College (Certificates and
Degrees)
• With a CRM we can grow
at 5% for graduation
Ref #3 President's Adv Council 12.15.14
rate, cutting the goal of 40% to within 3 years
Cost, TBD with RFP
Sample Costs
Product Subscriptions - AgileGrad
& Radius
(With Radius Connections) :
$80,000/yr (expires 12/31/2014)
Professional Services - AgileGrad
and Radius Implementation:
$40,000 (expires 12/31/2014)
3 year Total: $280,000
Annual Cost: $93,333.33
 Sources


Redirect licensing
costs $3K
Application fee,
possibly increase in
admin fee from $5
to $15 (like WNC)
This plan assumes a 3 year agreement. If
agreement is signed before December 31 we
would receive 10% discount which would result
in the cost being $84,000/yr.
Ref #3 President's Adv Council 12.15.14
Bottom Line
100 estimated additional FTE x $3,705 =
$370,500
Cost of Hobsons:
$280,000
Pays for itself within three years
Ref #3 President's Adv Council 12.15.14
Conclusion
Challenges
Solution
TMCC has had a declining or flat
enrollment for several years
With a CRM and Enrollment Management we can
be proactive, redirect resources and be nimble to
the community needs
Decentralized way of building
relationships with students
Centralized tool for all staff and faculty to use to
build relationships with students
Managing data by Excel spreadsheets
and Google Docs
Using a database with real time to track phone
calls, emails, letters, postcards and visits
Hard to transmit data and information
across TMCC departments
With unlimited users staff & faculty can input
interactions with students to build relationships
Advising has seen growth in scheduled
appointments, group advising sessions
and student orientations, yet we are still
unable to touch all students
Having a total student life-cycle, advising will have
better connections with students and students will
have better access to advising through
scheduling software
Application conversion rate is historically
low
With Enrollment Management a CRM can help
target applicants for a better conversion rate
While we are increasing our graduation
rate by approximately 2% per year, it will
take us 7 years to reach the 40% goal
A CRM can target students and also has a tool to
show a student a “best way out” towards
graduation
We compete with UNR for the same
students
Refthat
#3 President's
Adv
12.15.14
CRM is a tool
is used at
theCouncil
flagship
institutions, and having a CRM will help us be
competitive
Next Slides are Handouts
Ref #3 President's Adv Council 12.15.14
Enrollment
Current Process
With CRM
Demographic Information is
shared across NSHE
Proprietary data is kept outside of
PeopleSoft
PeopleSoft Query is difficult to
design
Easier to query the data since
CRM connects the data for the
user
Emails Open Rate and Click
Through managed with
PeopleSoft or by Web Services
All communications are kept in
one database, can query on
click through and open rates,
can target messaging on click
through
Multiple departments
communicating multiple ways to
the same student
Unlimited users so all can enter
data and communications into
CRMRef #3 President's Adv Council 12.15.14
Academic Advisement-Retention
Current Process
With CRM
Using Hairdresser Program to
schedule appointments, group or
orientation advisement in
different system
Can track appointments with one
solution
Outgrown the system,
appointments per month
increased 240%
System is integrated with Gmail
calendars
Another scheduling system would
cost $30,000
Cost is incorporated in the total
student life-cycle CRM
CRM is not just a scheduling
software
CRM is a total life-cycle for a
student, not just one part of a
solution
Ref #3 President's Adv Council 12.15.14
Sample Process of CRM for
Enrollment Cycle
Student feels
comfortable
to apply,
Application
Received
and student
is admitted
Auto
Communica
te until
student
Enrolls,
TMCC builds
relationship
with student
Enrolled
student gets
communica
tion about
important
updates,
like
registration
cycles
Advising
can
communica
te to target
populations
like certain
majors
about
workshops
Student
Graduates
on-time
saving them
money
Data is
available
about student
through the
whole lifecycle so
Alumni can
target them
properly
Ref #3 President's Adv Council 12.15.14
Staffing Needs
Department
Resources
Staff Needed
(New Staff TBD)
Information
Technology
• Web Forms, HTML Emails,
• Cal Anderson
• John Molt
Integration into website
• Current Application, Data
• Bill Garand
Transferring, CRM to PS format
• Data Management
Marketing
• Messaging (Emails, letters,
postcards, phone call scripts)
• Look of CRM – Graphic
Design, HTML email graphics
• Photography
• Kate Kirkpatrick
• Brandie Davis
• Student Interns
Ref #3 President's Adv Council 12.15.14
Staffing Needs
Department
Resources
Staff (New Staff TBD)
Recruitment
•
•
•
•
•
Admissions
and Records
Staff has extensive knowledge
of CRM products
• Lee Raubolt
• Andy Hughes
• Cynthia Olivo
Advisement
Staff has CRM experience
• Natalie Brown
• Humberto
Hernandez
Financial Aid
Outreach for Financial Aid
• Echo Lynch
All AOR staff will be trained
Implementation Team
Communication
Enter Lead Cards
Relationship Building
• Chris Dudash – Lead
• Patty Porter
• New Recruitment
Staff Needed to
Achieve Enrollment
Targets
Ref #3 President's Adv Council 12.15.14
Parking and Transit Taskforce
Ref #5 Pres Adv Council 12.15.14
Agenda
•
•
•
•
•
Role of the Taskforce
Overview parking needs
Overview transit needs
Alternatives – parking
Alternatives - transit
Ref #5 Pres Adv Council 12.15.14
Why and Who?
• Taskforce Objectives
Objective: to guide the development of the
parking and transit plan for TMCC Dandini
campus, specifically:
*address parking capacity needs both in the
short term and long term for Dandini campus.
*address transit service gap to Dandini campus.
Ref #5 Pres Adv Council 12.15.14
Improved parking & vehicular flow
TMCC currently uses an unpaved overflow
lot south of Raggio parkway. This lot has
377 spaces, and is located on property
owned by the Desert Research Institute
(DRI). Should DRI wish to develop this
land, TMCC would lose the associate
parking area. The north “terraced” parking
lots are the oldest lots on campus, dating
from the time of the original Red Mountain
Building. To accommodate growth, the
terraces have been extended to such
lengths that it has become inconvenient
for users to park in the farthest spaces. In
addition, the driveway in front of the new
student center often becomes congested
with vehicles, and pedestrians crossing
paths. The master plan shall make
recommendations to provide additional
parking, improve vehicular circulation and
parking efficiency in the north lots, and
provide safe, dedicated pedestrian routes
within the parking areas.
Excerpt from
TMCC Facility Master Plan,
June 23, 2014
Page 2.02 Project Overview
Ref #5 Pres Adv Council 12.15.14
Future Developments
• In addition, planned Fine Arts Center at
Dandini Campus could displaced another 120
parking stalls.
(see FMP page 4.04, Campus Site Analysis)
Ref #5 Pres Adv Council 12.15.14
Transit Needs
Ref #5 Pres Adv Council 12.15.14
Potential Demand from the North
• About 2,800 of students live in the North, NW
area
• About 1,000 students co-enrolled with UNR
Ref #5 Pres Adv Council 12.15.14
Alternative for Parking
• Walmart style and/or parking garage
• Need parking consultant
• Plan should include:
– Design and development
– Financing
– Maintenance
Ref #5 Pres Adv Council 12.15.14
Alternative for Transit
• RTC current limited capacity
Ref #5 Pres Adv Council 12.15.14
UNR Transit Service
• Program Design
– UNR transportation Services
• Financing
– $78K annually
Ref #5 Pres Adv Council 12.15.14
Ref #8
President’s Adv Council
December 15, 2014
TMCC Government Relations Action Plan
Goal
Objectives
Build awareness and support for TMCC with local, state and federal elected
officials and their staff members
1. Build awareness and support of the college with elected officials to
support initiatives;
2. Inform college community on legislative issues and outcomes;
3. Participate in and support NSHE government relations activities;
4. Increase brand perception about TMCC and its specific programs.
Targets
Strategies by
Objectives
12/11/14
Elected Officials and Staff from:
• City of Reno
• City of Sparks
• Washoe County
• State
o Northern NV
o Leadership
o Committee chairs
o GOED
• Federal
o NV Delegation
o Committee chairs
(1) Build awareness and support of the college with elected officials to
support initiatives:
• Send congrats letter from President to elected officials
• Attend events
• Meet with elected officials one on one to provide college updates
and discuss issues
• Attend meetings based on agenda items
o Legislative
o Local
• Office visits during session as needed
• Participate in legislative session meetings
• Attend State of State during session years
• Identify opportunities to bring local, state and federal officials to
TMCC locations
• Develop an email database of elected officials and business leaders
and send regular, audience-specific messages and communications
(VIP email list)
• Conduct regular trips to Washington D.C. to meet with Nevada’s
TMCC Government Relations Action Plan
1
Ref #8
President’s Adv Council
December 15, 2014
congressional delegation and/or staff and other key members of
congress and representatives of key federal agencies.
(2) Inform college community on legislative issues and outcomes:
• Email messages
• Conduct informational meeting with TMCC faculty, students and
staff
(3) Participate in and support NSHE government relations activities,
including:
• Attend Board of Regents meetings
• Host BOR meeting (June 2015)
• Coordinate Advisory Board meetings (ad hoc CC committee)
• Support NSHE’s lobbying agenda
• Attend NSHE Government Affairs meeting
• Keep NSHE government affairs informed of TMCC activities by staff
and students
College
Support
Action Plan
Oversight
(4) Increase brand perception about TMCC and its specific programs:
• Educate target audiences on the programs TMCC offers to the
community and business partners
• Monitor the state’s political climate and landscape for opportunities
to interject TMCC’s key messages with legislators and leaders
• Provide speakers
Students, faculty and staff to assist with information and testimony as
needed and available.
J. Kyle Dalpe, Chief of Staff
Note on Internal Coordination:
As a professional courtesy to staff leading the college’s government relations’ activities, TMCC
employees will coordinate work-related visits to elected officials with the Office of the President (local,
state and federal). By coordinating efforts, the college can build awareness, reduce duplication and
maximize effectiveness, as well as inform appropriate NSHE staff.
Note on NSHE Coordination:
The Nevada System of Higher Education is committed to providing accurate and timely information
regarding public postsecondary education matters to State agencies and the public. To maintain this
12/11/14
TMCC Government Relations Action Plan
2
Ref #8
President’s Adv Council
December 15, 2014
commitment, all NSHE institutions shall coordinate for submission through the System Office any
request for information that is communicated to or transmitted to or from the Executive and Legislative
Branches of Government, whether initiated by the institution or the government entity, including but
not limited to, requests from or to individual legislators or the governor, standing committees of the
State Legislature, the Legislative Counsel Bureau, and the Budget Division within the Department of
Administration. (NSHE Procedures and Guidelines Manual, CHAPTER 4, SECTION 3, approved as
amended by cabinet on July 18, 2012.)
12/11/14
TMCC Government Relations Action Plan
3