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MONDAY, JULY 30
2012
The OFFICIAL award-winning daily publication of MPI’s World Education Congress 2012
@wec
Loews AllAttendee
Lunch
As a meeting and event
professional, how do
you tell your story?
“By relating the experiences that have led me through
my career and up the ladder in the meeting industry;
by hoping to inspire other meeting professionals,
young leaders and other MPI members.”
John Ehlenfeldt, CMP, regional director of sales,
Monterey County Convention & Visitors Bureau
“For the relationships. In my business and what I do,
it’s really all about that. And being able to create all
those, because those are the ones that are going to
bring you what you’re really looking for.”
Connie Arroyo, citywide sales executive, Marriott
International
“It’s a tough answer, because it’s got so much to
it. But how I explain my story is that I make people
come together, I organize it so that it’s in a timely
fashion and I can cover as many things as they need
me to in that time.”
Liz Venderbos, regional director of sales, western
Canada, Westmont Hospitality Group
Monday, 12 - 1:30 p.m.
Hall 3, America’s Center Convention
Complex
Big Ideas in Small Doses
Monday, 10:30 - 11:45 a.m., 4 - 5:15 p.m. - Ferrara Theatre
When attending WEC, there are so many opportunities for education and networking that it’s
imperative to take advantage of every experience possible. Flash Point offers a format for gaining valuable knowledge that is different from anything else we present. Speakers from outside
the industry have gathered in one theater at America’s Center this year, ready to share their “big
idea” and hoping to provide you a unique lens with which to view your onsite experience.
continued on page 3
MPI Launches Groundbreaking Strategic
Partnership with HSMAI
On Sunday, MPI announced a
revolutionary strategic partnership
with Hospitality Sales and Marketing
Association International (HSMAI)
that leverages both organizations’
knowledge, training, professional
development and marketplace opportunities to enhance their respective members’ experience, value and
industry relevance.
In this partnership, MPI will
provide its industry-leading education for meeting planners at certain HSMAI events, and
HSMAI will provide training and professional development for suppliers at select MPI events.
“Our members are the heart and soul of MPI and we’re thrilled to combine our extensive
knowledge with HSMAI to offer more comprehensive events,” said Cindy D’Aoust, MPI COO
continued on page 4
“We go out to the city, we throw a completely free
educational event for [the customers]—so really
trying to give them the education and tools.”
Ashley Carey, meeting and event specialist,
Scottrade Inc.
“It’s not that difficult in Germany, because everybody
knows the meeting professionals. It’s rather the
educational background that defines what’s actually
valued, in terms of meeting professionals.”
Gordian Overschmidt, CEO, Zendome GMBH
MarketSquare Reception
Monday, 5:15 - 6:15 p.m.
MarketSquare has all the action. Attendees can visit, network, relax and talk with suppliers
throughout the entire conference. Come by and enjoy beer, wine and heavy appetizers at the
MarketSquare reception today and network with your peers.
Loews Hotels and Resorts invites you to
participate in an interactive panel discussion
that will explore a timely and critical topic for
our industry: Reputation Management and
Industry Advocacy. Engage with industry
experts as they answer audience questions.
As a group we need to understand the issues facing our industry, and as individuals
we must understand how we can influence
change. And did you notice that QR code on
your name badge? Learn more on Page 3.
Follow the latest news
and insights at WEC on
Twitter at #wec12.
Rendezvous
St. Louis
Monday, 9 p.m. - Midnight
City Museum
Tickets: $110 advance, $125 at the door
The MPI Foundation signature event, Rendezvous, is always the hottest networking
party at WEC. This year’s event will be held at
the ever-so-eclectic City Museum.
Set to perform is a multi-talented group
of artists who have played with the likes of
John Lennon, Prince, the B52’s, the Goo Goo
Dolls, Journey, Led Zeppelin, Peter Frampton
and Slim Jim Phantom. Come prepared to
get down on the dance floor and mingle with
your peers and new prospects set against the
backdrop of hits from Tom Petty, Billy Idol,
Johnny Cash, The Beatles, the Rolling Stones
and many more.
Unwind, talk shop, get your groove on or
marvel over the artistry in the museum.
continued on page 3
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Rendezvous
St. Louis
continued from page 1
Whatever your agenda, this is the
place to be on Monday night. So ramp
up your contacts and amp up your business opportunities as you get ready to
party with the hippest planners and the
most happening suppliers in the industry.
Housed in the 600,000-square-foot
former International Shoe Company,
City Museum is an eclectic mixture of
children’s playground, funhouse, surrealistic pavilion and architectural marvel
made out of unique found objects.
But well before you head to City
Museum, be sure to bid on an exciting package at the Silent Auction.
Though the auction runs through 3 p.m.
Tuesday, this special opportunity ends
today: The top five highest bidders will
get to perform a song with the band at
Rendezvous tonight. You can choose
the song you prefer (from their set list)
and whether you’d like to sing or play an
instrument.
And as always, Rendezvous plays a
huge role in the MPI Foundation’s goal
of bringing vision and prosperity to the
meeting and event community worldwide by investing in results-oriented
initiatives that shape the future.
“I have donated to the MPI Foundation for as long as I can remember,”
said Jeff Rasco, CMP, partner/CEO of
Attendee Management Inc. “Things happen when lots of people come together
for a common cause. Lots of $25, $75
and $100 donations can add up to hundreds of thousands.”
Sponsored by:
AVT
Encore Productions
Freeman
San Francisco Travel
Song Division
Universal Orlando Resorts
Social Responsibility
at WEC
The World Education Congress
(WEC) is once again a living demonstration of how supporting socially
responsible initiatives can change
the world. The following is a crosssection of the CSR opportunities at
this year’s WEC.
Share some love with man’s best
friend through myriad activities onand off-site. Homeless dogs from
Stray Rescue of St. Louis are in need
of the affection and socialization
only we can provide. Enjoy puppy
cuddling today (9:30 - 11 a.m. and 3:30 - 6:30 p.m.) and tomorrow (10 a.m. - 12 p.m.) at
the Level 2 Plaza Atrium. Before or after cuddling, please help assemble stray adoption
and event packets. On Saturday, delegates went offsite to a commercial kitchen to a Doggie Treat Baking Workshop, while others participated in a Doggie Day Spa. To learn more
about Stray Rescue of St. Louis, visit http://strayrescue.org.
MPI is providing the team from Nix Conference & Meeting Management with dedicated
space to educate attendees about a hot topic in the meeting industry: child sex trafficking
and the implications for meeting professionals. Visit their table outside Room 106 today
from 8 - 10:30 a.m., and learn more about the topic online at www.nixassoc.com/moreabout-nix.
In addition, MPI has incorporated the following green measures at WEC: avoiding the
use of non-recycled products, using biodegradable cotton bags made with materials that
meet REACH regulations (adopted in the European Union to improve the protection of
human health and the environment from chemicals) and minimizing use of temporary
signage.
For more information about MPI’s CSR endeavors, contact Brad Bebell (bbebell@mpi
web.org).
9 - 10 a.m., Room 224
The industry is “going hybrid.” But it takes
more than streaming video of a live event to
engage audiences. It takes an action plan of
strategies, goals and objectives—something
the meeting and event industry hasn’t had.
Until now.
As a WEC attendee, you can be among
the first in the industry to hear key insights
from the most comprehensive study ever
conducted on hybrid meetings, just completed by the MPI Foundation, in partnership with Mediasite Events.
Join researcher Samuel J. Smith and Erica
St. Angel, vice president of marketing for
Sonic Foundry, in “Meeting Pros Are from
Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid
Event” (today, 9 - 10 a.m., Room 224) as
they show you how to overcome common
obstacles and gain insights into the technology and formats needed to engage live and
virtual audiences.
You’ll also be participating in a truly
global event, as people from all over the
world will be able to stream this session live.
Flash Point Idea Assembly
continued from page 1
When you attend Flash Point, it’s about maximizing time and sharing the excitement and energy of inspiring speakers and leaders.
This event received glowing reviews at WEC 2011, from the quality of speakers to the innovative idea of a condensed time format as a
way to get right to the meat of the story. Find your “big idea” in St. Louis by attending Flash Point, and share your best takeaway on
Twitter during WEC using #WEC12FP.
Program or Be Programmed:
Ten Commands for a Digital Age
The Collaborative Economy: Turning
Capitalism on Its Head
Douglas Rushkoff explains how programming
will become the equivalent of literacy in a digital
age, and shares 10 simple “commands” that give
parents, businesses and individuals control over
the new technologies they are using.
Tonya Surman shares an insider’s view on the
emerging collaborative economy, where it is going and how your organization can benefit and
participate. “Bigger is better” thinking is falling
away and the fundamentals of capitalism are
being shaken. What kind of economy is going to
replace capitalism as we currently know it?
The Bar Next Door
Misha Glouberman tells a personal story about a
noisy bar that opened next door to him and the
valuable lessons he learned about communication, negotiation and getting what you want in
situations of conflict.
Sustainability + the
Butterfly Effect
To access the power of QR codes,
you need a scanner app for your
smartphone. But that’s free and
easy. Here’s what you do…
1. Download an app from your
respective app market (there are
plenty of free options, including
QR Reader for iOS and Barcode
Scanner for Android)
2. Scan the app with your smartphone’s camera
3. Enjoy the link!
Make Your
Hybrid Events
Remarkable
Kristin Glenn and Shannon
Whitehead discuss how each decision we make in business can
impact future generations and
that the power of a single decision to do good is the first step
in making the future better.
Net Smart: How to Thrive Online
Howard Rheingold introduces the five essential
web literacies of attention, participation, collaboration, crap detection and network know-how.
If you think our use of social media is making us
shallow, why not teach more people how to swim
so we can all explore the deep end of the pool?
It’s SHOWTIME…and This is Not a
Dress Rehearsal
Jon Petz, the author of Boring Meetings Suck
and 7 of Hearts, will share how life is about taking
action. To create impact and significance in who
you are and what you do, stop holding back and
don’t ever fall for being ‘JUST - A.’
Beyond the Margarita?
Hans van Grieken will open your mind to innovation and the concept of "borrowing/copying/
redeploying" innovation from other markets/sectors/geographies. Hans will illustrate that innovation in this day and age is much more about the
agility and ability to bring innovation to market
quickly, rather than to come up with bright ideas
yourself.
World Education Congress 2012 • Monday, July 30
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Opening General
Session: True Grit
St. Louis Mayor Francis Slay took the stage in front of an energized and enthusiastic crowd
packed into Hall 3 at Sunday’s Opening General Session, welcoming delegates to the city. He
touched on the historic aspects of St. Louis—the different cultural influences that make the city
so unique—and reaffirmed the city’s appreciation for playing host to WEC.
Slam poet Sonya Renee Taylor then delivered a charismatic and inspirationally uplifting
performance that focused on the feeling of what connectivity means, the idea of connection
and what it looks like on an interpersonal level.
“My grandmother wants to tweet,” Taylor started. And with a brief chuckle, continued with
her poem. “She marvels at technology, as it has taken the idea of
neighbor and spread it like a good
seed.”
At the end of her poem, she
challenged the audience with, “Are
you connected?” to which the crowd
roared back, “We are connected!”
Sebastian Tondeur, MPI’s immediate past chairman, then took the
stage to reflect on the organization’s
achievements during the past year,
noting that the leadership “from
global to local” were united as one.
He also recognized the 2011-2012 MPI chapter presidents with this year’s Chairman Award for
their leadership, before handing the torch (and the stage) to 2012-2013 MPI chairman Kevin
Hinton.
Hinton shared his vision for the coming year (which you can read all about in the July issue
of One+) and shared his appreciation for longtime MPI members. He made it clear that meeting professionals should be able to clearly share the story of what they do and the impact they
have, and he also discussed the formation of a CEO search committee.
Former MPI President and CEO Bruce MacMillan then appeared on stage, touching on the
organization’s achievements in recent years and what it means to be a member, but spending
the majority of his time talking about the individuals of the organization and how they impact
the whole.
Newly appointed MPI Foundation Chairman Vince LaRuffa then talked about the role the
Foundation plays in being able to make members and the industry more successful with its
thought leader initiatives, research and grant scholarships.
Next was time for the main attraction: keynote speaker Jonah Lehrer.
“I’m really just a sideshow,” said Lehrer, a neuroscientist and science writer.
Lehrer, though, provided much more
than sideshow entertainment, offering insights about creativity, innovation and the
importance of face-to-face connections
that resonated with a crowd all too often
questioned about the role meeting professionals play in the success of business.
Starting with a story about Skunk
Works and its stealth aircraft development, Lehrer moved into the meat
of his talk: how to foster creativity.
According to him, there are two main
strains of creative success—states of
relaxation and grit.
“Answers arrive only after you stop
looking for them,” Lehrer said. “However, levels of grit are the single best predictors of success.”
It can be reasoned that for attendees seeking the best way to experience WEC and to get the
most out of it, they should work hard and take strategic breaks. Get up and walk around when
you’ve hit a wall. Go take a warm shower. Have a beer. But don’t give up. Be determined in
what you plan to accomplish.
That’s what Lehrer ultimately urges for the audience.
“The job of a keynote is to be provocative,” he said after the session. “Speakers are here to
inspire conversations.”
And that’s exactly what he did. His talk caused a flood of tweets and comments, during and
after the event.
“I feel much smarter and have a new way of thinking,” tweeted Jennifer Bissett, U.S. corporate account director for Tourism Toronto.
“From one Jonah to another,” wrote Jonah Wolfraim, communications manager for EventMobi, on Twitter, “Thanks for a great opening keynote.”
We agree.
General Session creative design, production and execution sponsored by Fusion Productions. Fusion Productions’ partner sponsors: The Conference Publishers, PRG. Lehrer’s participation courtesy The Lavin Agency.
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World Education Congress 2012 • Monday, July 30
Sweet
Tweets
@AtxPowersports
In sessions @MPI #wec12
Melting Pot! Loving the musical
spoons!
@HeatherHartland
In such a connected world EVERYONE is a stakeholder. Up to
you to determine the degree of
influence. #wec12
@BradleyCopeland
Food for thought: everytime
you want to look at your phone
and “hide”…go network and
meet someone instead #wec12
@lcalderwood
@mishaglouberman is facilitating Jonah Lehrer’s sessions.
Jonah’s brill, but Misha is my
#newfavoriteperson #wec12
@Sonyareneepoet
Had a spectacular time sharing performance poetry at MPI
#WEC12
@MPINCC
Put a QR code on the back of
your business card – gets all
your contact info, and more,
into the hands of key contacts @corbinball #WEC12
@JRoksvaag
Completely in awe of @jonahlehrer and what a wealth of
knowledge he is. Great OGS, as
well as casual breakout conversations. #WEC12
Get the
Inside Scoop
Several of MPI’s partners will be making
significant announcements today at WEC in
Room 276, so you can be the first to engage
with them to discuss how their plans for the
future could impact your business. We invite
all planners to participate. Here’s today’s
schedule.
MGM International - 9 a.m.
The Nashville CVB - 11 a.m.
Eventbrite - 2 p.m.
Tourism Toronto - 2:30 p.m.
Hard Rock International - 3:30 p.m.
MPI/HSMAI
Partnership
continued from page 1
and interim CEO. “This partnership allows us to
better serve our supplier members and heightens
the business value of our events for all members.
This is a great step into MPI’s future.”
The first activation of the MPI-HSMAI partnership is occurring now at the World Education
Congress. Suppliers attending WEC could attend
yesterday’s HSMAI session “Hotel Sales Giants
Talk About What’s Keeping Them Up at Night,”
and also today’s “Sales and Revenue Management:
Managing the Relationship” session (10:30 - 11:45
a.m., Room 261).
“We are very excited to partner with MPI and
expand our reach to meeting planners while in
tandem supporting MPI as they strive to better
serve their supplier members at events,” said Fran
Brasseux, executive vice president at HSMAI. “The
relationship is a great compliment that will increase
knowledge offerings, and drive business opportunities at our respective events.”
This is first partnership for MPI and HSMAI,
and the organizations will identify further opportunities as the relationship progresses, such as the
possibility of joint membership.
Congratulations to winners of the 2012 RISE Awards (left to right): Jason Carroll, director of sales and events for the Florida Aquarium (accepting for the MPI Tampa Bay Area
Chapter); Amanda Cecil, Ph.D., assistant professor at Indiana University; Ray Bloom,
CMM, chairman of the IMEX Group; Melanie Clifford, director of sales for Dancing Bear
Lodge (accepting for the MPI Tennessee Chapter); Jillian Schroeder, event coordinator
for Midwest Horse Fair; and Alise Long, manager of corporate events and meetings for
(and accepting for) Royal DSM.
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Monday Schedule
THE HUB:
All events held at America’s Center Convention
Complex unless otherwise noted.
7:30 - 8:30 a.m.
9:30 - 11 a.m.
4 - 5:15 p.m.
CMM & CMP Breakfast
Puppy Cuddling
Location: Level 2 Plaza Atrium
Sponsored by St. Louis CVC
Education Sessions
Location: Room 221
(Invitation Only)
Sponsored by Mexico
Tourism Board
7:30 a.m. - 6:30 p.m.
10 - 10:30 a.m.
Break
4 - 5:15 p.m.
Flash Point – Idea
Assembly Part 2
5:15 - 6:15 p.m.
Global Village
10:30 - 11:45 a.m.
MarketSquare Reception
7:30 a.m. - 6:30 p.m.
Flash Point – Idea
Assembly Part 1
9 p.m. - Midnight
10:30 - 11:45 a.m.
Rendezvous St. Louis
(Ticket Required)
Location: City Museum
Resistration
Location: Room 106
Education Sessions
8 a.m. - 6:30 p.m.
MPI Foundation’s
Silent Auction
Location: Level 2
Plaza Atrium
All Attendee Lunch
2:30 - 3:30 p.m.
Education Sessions
8:30 - 9:30 a.m.
Business Barometer
Focus Group
Location: Room 116
3:30 - 4 p.m.
Break
3:30 - 6:30 p.m.
9 - 10 a.m.
Education Sessions
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12 - 1:30 p.m.
Puppy Cuddling
Location: Level 2 Plaza Atrium
Sponsored by St. Louis CVC
World Education Congress 2012 • Monday, July 30
Remember:
Your conference
badge is required
for admittance to
all WEC activities
Career,
Health,
Knowledge
Open during Global Village hours
ROOM 121
In The Hub, MPI members will find resources
to strengthen their careers, expand their
knowledge and improve their health. Here,
delegates can identify job opportunities,
enhance their résumés, enjoy healthy snacks
and discover how research funded by the MPI
Foundation through its partners can change
the way they do business and lead to future
success. A series of curated discussions with
MPI’s researchers, partners, staff and career
experts will prepare delegates for the road
ahead. For the schedule, visit mpiweb.org/
wec12 or download the WEC event app.
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Defining the Indefinable
Unconference designer Misha Glouberman is
humanizing relationships—one event at a time.
By Sheila Heti
WHEN HOST, CONFERENCE ORGANIZER,
author and workshop leader Misha Glouberman was trying to figure out what career he was
most suited for, he approached his friends, one
by one, took them out for coffee and asked them
the same four questions: “What do you think
I’m good at? What are some things I seem to
enjoy doing? What are some things I’m bad at?
What are some things I don’t like to do?”
This may seem like a strange way of going
about things, but for Glouberman, it was the
most natural. He is someone who works and
thinks best in conversation with other people.
He trusts people and never gives the impression
that he thinks he’s the only one with the right
answer. He’s curious and inquiring and likes
dealing with lots of data, especially data that
comes from what other people say. He’s analytic
and thorough in his thinking, taking nothing for
granted (including what he likes to do!) and has
a healthy dose of self-doubt.
Oddly, when he conducted these interviews
10 years ago, he was not a young or unschooled
man; he was a Harvard philosophy graduate in
his mid-30s and one of the most sought-after
hosts in Toronto—someone whose name was
routinely invoked when organizers were trying
to make an event more engaging, fun and smart.
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He was frequently recognized in the streets and
often asked to audition for hosting positions
at CBC Radio, Canada’s national broadcaster
(imagine something between NPR and the
BBC). He was best known for his charming,
quick-witted conducting of a monthly barroom
lecture series, Trampoline Hall, at which people
deliver prepared talks on subjects outside their
areas of expertise.
The answers Glouberman received from his
friends surprised him; everyone noticed the
same skills: They said he should be on his feet
before crowds, not sitting at a desk; he should do
a variety of different things that should involve
teaching, communication or talking with people
in some way. Finally, almost everyone wondered
why he was conducting this exercise in the first
place. His friends all told him, “Misha, you have
a job.” But when he asked them, “What?” no one
could really say.
Imagine a tall, burly-ish man with lots of
black curly hair and a beard, who wears a largish
suit and a wide tie, who has a kind, concerned
expression and a slightly sped-up way of talking,
who is quick and funny (he worked on the
Harvard Lampoon in college); someone with a
lot of charisma.
Many of his projects can seem like impracti-
World Education Congress 2012 • Monday, July 30
Don’t miss the Flash Point Idea Assembly,
including MISHA GLOUBERMAN. Part 1 begins
today at 10:30 a.m. and Part 2 is at 4 p.m.
cal, ridiculous art projects: Glouberman taught a
six-week class in how to play charades; he taught
a class on happiness to his friends, which he held
in his kitchen and took no money for (the point
was partly so that he could understand “what
everyone around me thought they were up to”).
He runs a series of events called “Terrible Noises
for Beautiful People” where he gets non-musicians to engage in vocal sound improvisations.
He ran a weekly games night at a boutique hotel,
where people played such games as Scrabble,
Jenga and Cobra, a complex music-improv
game designed by experimental composer John
Zorn.
Increasingly, however, he also does more
obviously practical work. He runs a neighbor-
hood residents association, on behalf of whom
he negotiates with bars and the city government,
trying to keep everyone’s interests on the table in
an area that’s quickly becoming gentrified. That
work led him to an interest in conflict resolution
and teaching classes in negotiation and communication, based on the “Principled Negotiation”
approach taught at Harvard. One student of the
class, Marsha Stall, who is involved in meeting
planning and produces training materials, called
Glouberman “possibly one of the best teachers
or presenters I have ever encountered.” And of
course, he runs conferences.
Among his most notable projects was a
conference at which people who worked as
continued on page10
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Defining the Indefinable
continued from page 8
doctors or engineers or such things in their
home countries but now drove cabs or worked
as security guards met to discuss immigration
policy and their experiences, a day he describes
as “moving and tremendous.” Another time,
he helped carefully selected people on opposite
ends of the copyright debate come together and
talk, where previously they had been communicating through “angry press releases.”
“What I want to do is humanize relationships,” Glouberman says, “because a lot of the
time, if there are people you don’t know personally, who you disagree with, you can perceive
them as just an abstract enemy, but often if you
can meet and talk to them, that changes how
you see them.”
Documentary filmmaker Katerina Cizek
remembers fondly working with Glouberman.
“There’s a lightness that he brings to the
present moment that’s just so key,” Cizek says. “It
sets a whole tone and mood for the space. He’s
funny, and there’s something so unintimidating
about him, and he’s brilliantly smart and sensitive, and his keen sense of observation really creates something true and unique in the moment.”
As a conference designer, Glouberman’s
methodology draws on techniques such as Open
Space and unconferences—designs that focus
on how to get participants to connect with each
other in useful ways. At his events, participants
spend most of the time talking in small groups
with people who share their interests.
“If you have a hundred people at a conference, the best thing to do is, as much as possible,
let them make the decisions about what gets
discussed,” he says. “They’ll do a better job than
a planning committee will.”
The part of all this that is uniquely Misha
is his insistence on establishing a contract with
the audience or the participants at the start of
any event, plus a quality that might be called
kindness.
“A lot of shows in bars say they’re going to start
at eight and then start at nine, so right off the bat
you’ve kind of broken a promise to your audience,”
he says. “At Trampoline Hall, I stand on stage and
tell people exactly how long it’s going to be until
the show starts, so if we’re going to be a couple of
minutes late, I tell people that well in advance. Once
the show begins, I do a 10-minute introduction
where I spell out the terms. It can seem like a joke,
but it’s very real. I explain that we’re going to open
the floor for questions after each lecture; I explain
what’s expected in their questions; I explain that
they’re expected not to talk during the show. I think
all those contracts make a huge difference. What
happens a lot of the time in a lot of events I attend,
is someone asks a question and they go on for three
minutes and there’s no question there. Most people
hate this, but if you haven’t established a contract
and someone does that, as a moderator you can
try and get them to stop, but they’re going to take
it personally. However, if you make that rule really
clear at the beginning—what the expectation is—
when someone does that, you can stop them.”
Jacob Zimmer, who works with Glouberman to
run an annual conference for theater professionals, says, “I think he’s a genius at hosting, in a way
that I don’t quite believe in genius. I think it mostly
comes out of him caring a lot. He really cares about
how people meet each other and how ideas get
exchanged, and his ability to handle that in the moment of performance is really remarkable.”
And though he was initially unsure about
what his role as Trampoline Hall host should involve, Glouberman has since come to understand
his place.
“I knew that the people lecturing onstage were
going to be very uncomfortable, as most of them
had never spoken publicly before, and I realized
I could take on the job of making them feel more
comfortable up there. I suppose that’s what I
wanted to do—make things nicer for them,” he
says. “Then that naturally extended to the audience, too. Someone would ask a question that
didn’t make any sense, and my inclination, How
can I help them? How can I help them clarify
this thing that they’ve been struggling with? Your
audience is doing you a great favor by paying attention to you, and you want to return that favor
by being good to them. That extends to everything—it even extends to thinking about how to
set up chairs for them.”
When I asked him the other day whether he
could, at this point, define what was his job was,
he surprised me by saying that now he could: “I’m
interested in how people connect with each other,
especially in groups. A lot of what I do is I build
structures in which people can connect with each
other, and then I oversee those structures.”
I asked if having that definition gave him some
satisfaction.
“No,” Glouberman said, laughing. “But I think
I’m more satisfied with not being satisfied. The
bigger point is that I love this stuff that I’m doing.
I really love it and I’m incredibly lucky to have so
many opportunities to do things that are enjoyable
to me and that feel useful in the world.”
Talking to his friends resulted in the best thing
possible for Glouberman. And it’s just that kind of
open, genuinely curious talking with others that
he hopes to facilitate for us.
SHEILA HETI is the author of five books of fiction
and non-fiction. She lives in Toronto.
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World Education Congress 2012 • Monday, July 30
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The Esteemed Facilitator
Cognitive explorer and much-lauded connector of
social realities, Howard Rheingold explains how to
embrace technology and thrive. By Quinn Norton
WHEN HOWARD RHEINGOLD FIRST encountered the personal computer in the early 1980s,
it piqued a practical interest. As a freelance
writer, he liked the idea that he could revise
his writing without having to retype the page.
But when he got his hands on one, this prosaic
interest gave way to a fascination with how the
computer could transform human expression.
At a time when the PC was a glorified
calculator that was only considered useful for
business applications, Rheingold saw a different
future.
“What had started out as an interest in a
better tool for myself as a writer turned into an
interest in how the tool itself was evolving into a
mind-amplifier,” he says.
All his life, Rheingold had been fascinated
with the idea of the malleable and expandable
human mind. He’s explored everything from
neurological biofeedback in meditation states
to psychedelic drugs. But nothing was more
expansive, more psychedelic and more fraught
with potential than these little machines and
the connections between them. And this is
where Rheingold spent the next 40 years—in the
spaces between humans and their computers.
Rheingold is known for wearing paisleys and
12 ONE+ ONSITE
polka dots and an ebullient, almost goofy, smile.
He has a bushy grey mustache that, along with
an ever-present hat, has become something of
a signature for him. He looks like a mad uncle,
not scary, but perhaps with too many vacation
pictures to show you.
His back garden is a collection of perfectly
manicured northern Californian native plants
and slivers of stone, some carved by Rheingold
into abstract shapes. A manhole cover-sized
succulent dominates the middle of his garden,
describing a lush and perfect Fibonacci spiral
in green. All around and throughout his wellorganized and neat office are unapologetically
colorful and psychedelic works Rheingold has
painted over the years. Everything is bright and
clean and strange, like the mind of its master.
When we walk and talk, we climb the side
of a hill near his Marin home with his two little
dogs, retracing his life course as California’s Bay
Area unfolds below us in in the golden light of
a waning sun. He grew up in Phoenix after his
parents moved from New York, but never really
fit in with the small and conservative community.
“This was in Phoenix, Arizona, in the 50s,
you can’t imagine a more buttoned-down place,”
World Education Congress 2012 • Monday, July 30
Bestselling author and social Web godfather
HOWARD RHEINGOLD is part of today’s Flash Point
Idea Assembly beginning at 10:30 a.m. and 4 p.m.
he says. “I had a teacher who was so awful I
ditched school and just hung out in an orange
grove near my house reading science fiction
books.”
He did this for a couple days before the
school called his parents. Instead of punishing him, his parents agreed that his school was
awful and transferred him to the school where
his mother taught art. His new teacher drafted
him for the class newspaper and sent him to
interview the principal.
“I don’t know whether lives are formed by
moments, but I went and interviewed the principal… he asked me if I needed to know how
to spell principal, and I said no, I know how to
spell principal,” Rheingold explained. “He found
that to be impressive, so I got along a little bit
better. [Writing] for the school newspaper gave
me something to do that didn’t require me to sit
in the classroom or do exercises all day long.”
Rheingold started a career as a freelance
writer at 23, after graduating from Reed College
in Portland, Oregon. After writing everything
from science fiction to porn, Rheingold eventually fell into the WELL, an online bulletin board
system that introduced many of the Internet’s
best thinkers to each other. From there he was
recruited by Kevin Kelly to write for the Whole
Earth Catalog, and eventually Wired magazine.
Rheingold has generally been well ahead in
understanding the consequences of online
continued on page 14
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The Esteemed Facilitator
continued from page 12
technology, earning the nickname in the tech
community as “the professor to the professors.”
In his career, he’s hopped from one insight to
the next, starting with how computers themselves change the mind in the book Tools for
Thought (1985), moving on to how computer
networks create “virtual communities” (a term
he is credited with coining).
Blogging pioneer Justin Hall met Rheingold
in 1994 while working at Wired as an editorial
assistant. Rheingold was brought in to be the
founding executive editor of HotWired, one of
the very first ventures in online publishing.
“I was sitting in the office one day and I
saw this guy come in wearing extremely garish
clothing,” Hall says. “I saw him across the aisle,
and he was going from computer to computer
saying, ‘That’s awesome, that’s cool, that’s so
amazing.’ He was just exuding all this enthusiasm... getting fired up about all the projects
people were working on.”
Nevertheless, Rheingold quit within weeks
of HotWired’s launch over a difference of vision
between Louis Rossetto, the head of Wired at
the time, and himself. Rossetto still believed in
a broadcast model for the burgeoning online
media; Rheingold wanted to create something
more like a social network.
“It was the classic conflict between publisher
as broadcaster and publisher as community,”
Rheingold says.
Rheingold took his ideas about how
14 ONE+ ONSITE
people would relate online and made his
one foray into business, starting a site called
Electric Minds in 1995.
“Electric Minds was social media and usergenerated content 10 years too early,” he says.
After being one of the most exciting sites and
receiving accolades in 1996, by 1997, the site
shuttered. He’d even been ahead of the dotcom
bubble burst.
In 2001, he wrote Smart Mobs: The Next
Social Revolution, about how mobile phones
and digital social networking could create faster
“I think we can see the very beginnings of
a new story [emerging]. It’s a narrative spread
across a number of different disciplines, in
which cooperation, collective action and complex interdependencies play a more important
role,” Rheingold told the audience of TED elites.
“And the central, but not all-important, role of
competition and survival of the fittest shrinks
just a little bit to make room.”
This new cooperation through technology is
a force to be reckoned with.
“Very, very quickly, we’re going to see a
significant portion, if not the majority of the
human race, walking around holding, carrying
or wearing supercomputers linked at speeds
greater than what we consider to be broadband
today.”
His latest book, Net Smart: How to Thrive
Online, addresses the question of how to
make a life online not a lesser life, as many
critics of technology have claimed it must be.
and smarter collective action—presaging the
consequences of technical infrastructure we’re
watching come to fruition in movements like
the Arab Spring and Occupy Wall Street. It was
the beginning of what Rheingold sees as his
great intellectual project right now—understanding how collective action and cooperation
work in the many-to-many era. In a 2005 TED
talk, he explained it as a change in how humans
come together to do things.
World Education Congress 2012 • Monday, July 30
Now that we live in Rheingold’s world, he’s
moved on to asking how we live well there. His
latest book, Net Smart: How to Thrive Online,
addresses the question of how to make a life online not a lesser life, as many critics of technology have claimed it must be.
“If you really believe in a kind of grim
determinism, that the onslaught of technology and the tremendous amount of garbage
online are just going to shallow out people’s
ways of thought, and the public sphere, then
that’s sort of a self-fulfilling prophecy,” he says
of critics like The Shallows author Nick Carr. “If
you believe there must be a different way, or a
better way… that may not prove to be correct.
You may fail. But you may succeed. The other
scenario, you are guaranteeing your fate.”
What can we do about the inundation of
crap on the net? For every user-created miracle
of Wikipedia, there are 1,000, perhaps 10,000,
content farms that churn out terabytes of useless
twaddle to clog search queries.
“You can’t regulate it going in, if you did that
you wouldn’t have a Web,” Rheingold says. “So
all you can do is come up with better institutions
online for filtering, but also a more widespread
knowledge. Authority is no longer in the text,
you have to determine the authority yourself. It
does require a little bit of reflection and inquiry.”
For Rheingold, this need brought him back
to an answer that was hundreds, even thousands, of years old. He turned to the rational
inquiry of the Enlightenment and the liberal
education of the Greeks.
Of late he has abandoned the profitable and
shiny world of technophilic social media and
Web 2.0 development to go back to school. He
is both teacher and student in a system he calls
“peeregogy”—highly connected autodidacts that
become collective learners around a topic area.
He’s taught (and learned) in his strange format
at Stanford University, the University of California, Berkeley, and Rheingold U, his own online
learning space.
To Rheingold, bringing the tools of the
virtual community and the smart mob to the
learning and development of the person is the
path of the future, and if his record is any guide,
what the rest of us are going to be talking about
in a few years.
“The notion of progress, that knowing more
So, you think you’ve
mastered the Net…
However, the online world
is constantly shifting. Learn
how to stay relevant online
without allowing the technology to overtake you. In Howard
Rheingold’s latest book, Net
Smart: How to Thrive Online,
the communications and social tech guru addresses
the question of how to make a life online not a
lesser life, as many tech critics have claimed it
must be.
will lead to a better life, you can trace that back to
the liberal arts in Greece. Liberal as in liberated,
that which the free citizens needed to know,” he
says. “Slaves were forbidden to learn the liberal
arts under pain of death.”
For the Greeks, that was rhetoric and geometry, but not for those specific topics. Rhetoric
is about the skills to communicate and listen,
geometry about thinking and proof. Rheingold
sees discussion and sociality, the sharing of usergenerated media and the immediacy of other
people on the Net as tools all of us are still in the
process of learning to live with. But nobody gets
to be in charge of that, not politicians, universities
or even technology thinkers such as Rheingold.
“I love him so dearly,” says Hall, of his friend
of 18 years. “I wish I could say, ‘We have “X”
because of Howard,’ but the guy teaches participatory learning. You can’t teach participatory
learning and want to own it. It’s a thing that has
no owner, inherently. It’s what he has contributed
to the commons, that’s his footprint.”
Rheingold gets accused of techno-utopianism,
but he’s not utopian. He has seen mind amplifiers
turned to tools of oppression over the decades,
and knows it could get much worse.
“We’re seeing the Chinese create censor-bots,
we’re seeing in the U.S. the copyright laws. The
forces of centralized power are as always seeking
to regain any control they may have lost,” he
says.
But the same tools get turned back on centralized power again.
“It is an arms race, so there’s Anonymous,
there’s social phenomena… There’s always been a
co-evolution of power, counter-power, collective
action and technologies,” he says.
He laid out many of the problems we are facing now around surveillance and privacy, digital
rights and expression in his 1993 book The Virtual Community: Homesteading on the Electronic
Frontier. Today, the “Disinformocracy” chapter
seems prophetic, and still informs our fears about
Big Brother-like oppression online and even
technology hollowing out the human spirit. But
he doesn’t think technodystopia is inevitable.
“I am hopeful by choice,” he says. “I flirted
with nihilism in my youth. These days you’d
become a suicide bomber, so there are no old
honest nihilists. But we come from a long line of
people that think there must be some way out of
this bad situation.”
Rheingold merely believes technology could
be wonderful, if we learn to make it wonderful.
He reminds us of this in what has become his
catchphrase, in his writing, at the bottom of every
email, he writes: What it is —> is —> up to us.
QUINN NORTON is an award-winning writer
and photographer whose work has appeared in
Wired, The Guardian, Make magazine, Seed
and more.
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Talking About a {r}evolution
How two fashion industry outsiders stitched together a
plan for a sustainable clothing company. By Jenna Schnuer
THERE’S A LOT TO BE SAID FOR EXPERIENCE.
But, now and again, don’t you just wish you
knew a little less about the how-it’s-alwaysbeen-done so you could just bully through
with your plans, unconcerned that you’re going against the establishment, that you don’t
know the rules?
While we don’t necessarily agree that
full-on ignorance is bliss—it usually leads to
serious problems down the line—we’re pretty
keen on going against the grain, shaking
things up, keeping things interesting and
evolving the industry.
There’s a duo determined to do just that in
their own well-established industry: fashion.
One of the greatest assets Kristin Glenn and
Shannon Whitehead, founders of Austin,
Texas-based {r}evolution apparel, have on
their side is that they’re industry outsiders.
Glenn and Whitehead met while bartending in Australia in 2008. Back in the states,
they reconnected in 2010 on, of course,
Facebook. In their mid-20s, they were each
unsure of what they wanted to do with their
lives. Or, as Glenn put it in a Facebook message to Whitehead, they were dealing with a
“quarter-life crisis.”
“We came together with this idea to start
a business with the intention of being able to
continue traveling,” Whitehead says.
The pair headed to Central America,
planning to export products back to the
states—but nothing jumped out at them as
different enough from what was already on
store shelves up north. But, while in Central
America, two things happened: The welltraveled duo started designing a line of 10
mix-and-match clothing pieces that would
appeal to travelers and, while on a cotton
farm in Nicaragua, they “started to realize
that the fashion industry is incredibly toxic
and damaging to our environment,” Whitehead says.
The issues that caught their attention
most: what goes into clothing, including
pesticides used on cotton and the petroleum
that’s in materials such as polyester, labor
issues surrounding the people who make
clothing (“in the process of making a garment, there turned up really sad [stories],”
Glenn says) and how Americans have gotten
used to buying loads of cheap clothing that
wasn’t expected to last. They wanted to find
a new way to produce clothing, one that was
sustainable and encouraged consumers to
dress well with less.
While traveling, they also started a blog,
“All of Us Revolution,” to “document the
prospect of two young women starting a
business and for people to see the inside
story of how that works.”
With sustainability on their brains and
the determination to turn their sketches into
a travel-perfect clothing line, Glenn and
Whitehead started doing research, reaching out to anybody they thought could help
them figure out the how-tos of launching a
fashion company. {r}evolution apparel was
underway.
16 ONE+ ONSITE
{r}evolution at WEC
Don’t miss fashion innovators KRISTIN GLENN and
SHANNON WHITEHEAD during Flash Point today
10:30-11:45 a.m. and 4-5:15 p.m.
“We came together with this
idea to start a business with
the intention of being able
to continue traveling.”
“Not a lot of people responded to us,”
Whitehead says. “This is a very small industry, pretty closed off.
“We didn’t talk to too many people in the
traditional fashion industry. We got some
negative reactions—‘Oh, it’s been done before. American Apparel does that scene’—but
for the most part, we didn’t even reach out to
the traditional industry. Our entire business
model has been so incredibly untraditional
from the get-go.”
But, as they continued to do their re-
World Education Congress 2012 • Monday, July 30
search, the duo realized they wanted to put
American textile and accessory workers and
resources to work on their line. They decided
to produce their products in North Carolina
and source the materials from Vermont, New
York and elsewhere in the U.S. Of course,
the sustainability issue had become one of
the company’s earliest—and strongest—missions, so, along with drawstrings made in
North Carolina and buttons from Vermont
wood, they wanted to use fabric that was 100
percent recycled.
Their plan? Admittedly idealistic, but
completely refreshing.
“We were not compromising on anything,” Whitehead says. “It was going to be
perfectly sustainable, and we would settle for
nothing less.”
But what they realized was that in deciding to stick to their sustainability guns, they
would have to scale back somewhere to get
things going. If they’d been in the industry
longer and had more how-to experience,
Glenn says, they probably wouldn’t have
taken on such a massive challenge.
“We were such amateurs [on the design front], but we printed out these little
drawings of an outline of a woman that we
traced over,” Whitehead says. “We designed
the entire line ourselves and then, when we
realized how virtually impossible it would
be to produce that entire line at once, we
started designing the Versalette, which is our
signature piece. It started out just a circular
infinity scarf and then, within a few months,
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Talking About a {r}evolution
continued from page 16
it got armholes. Then, it got drawstrings and
then we turned it into, basically, a scarf that
can be worn more than 20 different ways.”
The plan was in motion, they would
launch with the Versalette, a “multifunction”
piece that can be worn from head (scarf) to
toe (as a skirt).
Of course, there was the money issue
to figure out. Enter Kickstarter, the crowdfunding wonder-site. Glenn and Whitehead
put the Versalette project up on Kickstarter
hoping to raise US$20,000. By the time their
funding drive counted down on December
22, 2011, they’d raised $64,246.
Were they surprised? Yes and no.
“We were expecting great things,” Glenn
says. “We had been working on this project
for a year-and-a-half at that point and had
put so much into it. We thought it would
do really well. We really believed in it, but
at the same time, as the numbers started to
climb, it was surreal in a way and a validating feeling that people want products with
a story and…[that they wanted to be] more
conscious in their purchases.”
Money in hand, there were still lessons
to be learned. They placed an initial order
for 1,400 Versalettes but production took
longer than expected. As of this writing,
they expected to ship the product in July,
later than originally planned. But one of
{r}evolution’s other central promises helped
them keep customers from getting antsy:
honesty. They kept Kickstarter backers and
blog readers (and potential customers who
found them once they started getting media
Buddy Up
Interested in going it your own way?
Both Kristin Glenn and Shannon
Whitehead recommend finding a
partner to help you move forward.
“When you’re doing something like
this—something that really hasn’t
been done—it’s very important to
have someone [who says], ‘yes this
is a realistic goal,’” Whitehead says.
“If one person is down, the other
person is up. So that’s something
that still is really important as we’re
going through production and facing
challenges, just to have someone
who will let you know that you’re not
crazy.”
write-ups) in the know about why things
were taking longer than expected, and the
community responded well, thanking Glenn
and Whitehead in the comments sections for
being upfront about the process.
“I think the community has been a big
part in spreading the mission and also in
keeping us motivated and not bored with it,
because a lot of people who are following
along are very supportive and they want to
see change, as well,” Glenn says. “So they’re
just as important to us, moving forward, as
we are to each other. It’s super crucial.”
And the duo hasn’t rested on its growing popularity. While the Versalette is the
company’s sole clothing product right now,
Glenn and Whitehead are rolling—literally—ahead with their plans to expand the
conversation about sustainability issues.
They’re filming videos about sustainability
issues in the hopes of sparking discussion
and spent the summer driving a mobile
pop-up shop around the Pacific Northwest,
showcasing the Versalette and talking sustainability, consumption and the environment along the way.
Their goal, right now, is the message.
Next up for {r}evolution: more Versalettes, the launch of their Maxi dress and
a plan to launch an incubator to “really help
designers realize that there’s this new sort
of industrial revolution of design and that’s
where the change needs to happen,” Whitehead says.
She adds: “We’re really in it to win it
from this point on and [it’s] also one of
those things where you believe so deeply in
what you’re doing, that the fact that you’re
terrified doesn’t matter because whatever
personal feeling we might have about failure
or people not responding is so much less
important than this overall mission and
message.”
JENNA SCHNUER is a regular contributor
to One+, American Way and other business
publications. She co-founded the travel blog
Flyover America.
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World Education Congress 2012 • Monday, July 30
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10 Tips to Expand Your
Professional Influence
By Andrea Grimes
SURE, YOU’RE A WELL-ADJUSTED ADULT
now, but there was a time when things were
a little more awkward. Time warp back to
the school cafeteria for a moment, will you?
You (and that hair-do you had) walk by the
popular kids’ table with your ice-creamscooped mashed potatoes, and things go kind
of wobbly. Maybe your stomach flips. You
wonder what it would be like to just be cool
for a day—or even just a lunch period. What
was it those A-list kids had? They just oozed
with it, whatever “it” was.
Of course, the seemingly elusive “it” doesn’t
disappear when we pack away our yearbooks.
The days of cafeteria food may be gone, but in
the working world, the most successful among
us still have it: professional influence. But does
it have to be elusive? We asked professional
communications experts to share their tips,
tricks and secrets for expanding professional
influence and becoming the go-to, trendsetting
planner in your field or city. With this list and
a little practice, there might just be a spot saved
for you at the cool table.
GET PUBLISHED
A little byline can carry a lot of cultural
caché. Influential people are seen as authorities, and a great way to develop that is by
writing for newsletters, organization and
club publications or even a good-looking,
professional blog. Independent planner
Paula Bruton, CMP, says that writing is a
great way to influence your professional
network.
“It’s important that event planners, if
they want to influence their network, share
ideas,” Bruton said.
The more you put your name out there,
the more influential you’ll be.
BE A MENTOR
Being influential is practically the entire
job description of a mentor. Imparting your
knowledge—and that means opening up
about successes and failures—to someone
starting out, or someone interested in changing fields, is a great way to be looked up
to not only for your expertise but for your
willingness to help. Whether it’s an informal
relationship or through something like the
CMP mentor programs offered by some MPI
chapters, mentoring can both expand your
network and allow you to keep your eyes
and ears open to what the next generation
of meeting planners are up to. If you’re not
quite at “mentor” level yet, learning as a
mentee from a seasoned planner—and simply being associated with them—will add to
your social and professional résumé.
TAKE YOUR SKILLS ON THE ROAD
“A lot of things come with being an event
planner,” Bruton said.
Why should your great organizational
skills only be put to use when you’re planning a conference for thousands? Bruton
recommends joining community boards,
social clubs, even parent or recreational
organizations and making sure those around
you know what you’re good at.
“Expand your reach within your community,” she said, and professional influence will
follow.
BE HYPNOTIC
It may sound a little woo-woo, but having a
truly hypnotic personality and demeanor can
make you a more professionally influential
person, says communications expert and
trainer Traci Brown. And yes, she means
hypnotic literally, if not exactly the kind of
stage hypnosis that has folks clucking like
chickens for a cackling audience. Mirroring
your conversation partner’s body language
will eventually have them following you,
both physically and mentally.
“It’s a deeply unconscious thing,” Brown
said, and the person you’re speaking with
will think, “She’s just like me.”
Once you’re mindful of your body
language, Brown says, “You can lead people
where you want to go.”
USE THE MAGIC WORDS
“If you want to set trends, you have to get
people to follow you,” Brown said.
Instead of making demands and issuing
commands she recommends using some
“magic phrases.” Her abracadabra: “I suggest.” Part of being influential is being able
to get other people on your team and to be
excited about joining your projects. When
you say, “I suggest,” according to Brown,
“It makes [your comment] seem like it’s the
other person’s idea.” You can’t be influential
all by yourself, and suggesting rather than
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World Education Congress 2012 • Monday, July 30
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10 Tips to Expand Your
Professional Influence
continued from page 20
ordering or asking is a great way to show
others that you want to work with them,
rather than over them.
TAKE RISKS
People probably thought Christopher
Columbus was crazy when he said he was
going to set off across the Atlantic Ocean,
but that didn’t stop him. Influential people
don’t let naysayers set parameters for what
they can and can’t do in their professional
lives.
“To be a trendsetter you’ve got to have
some ideas that are bigger, bolder and better than anyone else’s,” Brown said.
Step out of your comfort zone and experiment with new approaches, new business
partners and innovative ideas. Sometimes
you may come up with something “so cutting edge that you may get some resistance
to it,” Brown says, but using her hypnotic
tips—physically mirroring, the phrase “I
suggest”—can actually help overcome that
resistance.
STAY CURRENT ON CURRENT EVENTS
Influential people don’t bury their heads in
Dancing With the Stars until it’s time to go
back to work again. Keeping up on current
events and news trends can help you spot
unique and unusual opportunities while others are busy with the same old thing.
“Being very cued into what’s happening
in the industry and what’s happening in the
world” is hugely important when it comes to
expanding influence, according to Sue Wykes,
global account director for Starwood Hotels &
Resorts Worldwide.
Knowing how political or economic trends
will affect a job can bring big wins for event
planners. For example, Wykes says, planners who work with hotels got great deals on
luxury conference spaces in 2009 because of
a floundering hospitality economy. Knowing
when to take advantage of these kinds of situations means more opportunities to shine.
GET CERTIFIED
“Definitely go for a designation like a CMP or
CMM,” Wykes advised. With such professional designations you’re “ensuring that the
perception is not that we’re party planners.”
Being certified demonstrates to clients and
peers that you take yourself and the industry
seriously.
“[Certified planners] gain credibility
within their own organizations and within the
industry at large,” Wykes said.
DON’T SHY FROM SOCIAL MEDIA
Have you updated your LinkedIn profile
lately or tweeted about the last great venue
you used or caterer your clients couldn’t stop
talking about? Creating and keeping buzz
about professional successes—as well as
tasteful personal opinions—online is a great
way to become influential. Social media isn’t
going anywhere, Wykes says, and there’s no
time like the present to get over your fear of
Facebook.
More and more, audiences are using
social media to communicate with speakers
at seminars and meetings, sometimes in real
time. Wykes has seen presenters put their
Twitter accounts up on projection screens,
talking with an audience via that platform.
“You can ask a question without being
rude or forgetting about it by the end of a
session,” Wykes said.
And followers who can’t make a meeting
can still follow along online. The more accessible you are to your online network,
the more influential you’ll be both online
and off.
BE A JOINER
Finally—and we know we’re preaching
to the choir, here—joining a professional
organization like MPI is a tried-and-true
way to expand your influence, according to
Wykes. Those popular kids at school didn’t
get that way because they never sang a choir
solo, threw the winning touchdown or won
the lead in the fall play. When you join and
become active in professional organizations,
you’re more likely to provide new opportunities to others and to be on the receiving end
of the same. The more people you know, the
more people you can influence.
“You’re surrounding yourself with other
professionals, and you’re able to learn more,”
Wykes said.
ANDREA GRIMES is a freelance writer whose
work has appeared in the Dallas Observer, D
Magazine, The Austin Chronicle, Salon.com
and more.
22 ONE+ ONSITE
World Education Congress 2012 • Monday, July 30
ON
ONSITE
The Ideas Fetish
We cannot maintain the authenticity of our products
unless we are truly proud of where they come from.
By Douglas Rushkoff
I’M AS EXCITED BY GREAT IDEAS AS THE NEXT
GUY. The foundations of our economy hinge on
the ability of kids in Silicon Valley to come up
with compelling new ways to do things. And
there’s some justification in continuing to worship at the altar of innovators such as Steve Jobs,
whose vision for user-friendly interfaces between humans and their microchips has ushered
in an era of pay walls, digital rights management
schemes and advertising-laden apps that could
save professional content and marketing at the
same time.
We might as well canonize Facebook’s Mark
Zuckerberg, too, whose glorified website has
served not only as the platform for dozens of
multimillion-dollar independent derivative
businesses, but also as the justification for a
multibillion-dollar social media investment
craze.
I myself spilled a good amount of ink (and
later bytes) promoting the notion that America’s
future rested with the brainpower of college
students working on extra-curricular projects
in their dorm rooms and self-taught hackers
programming late into the night fueled by little
more than pizza and pot.
But while America and most of its Western counterparts rush to become idea-based
economies capable of generating the mental
constructs to sustain us and our markets and
our currencies through the 21st century, we end
up leaving aside an important sector: labor—the
people who actually make stuff, people who
touch physical materials and transform them
into products we want to use, people who
provide actual services to others, from dental
hygiene to brain surgery, gas pumping to jet
engine repair and, yes, Web coding to algorithm
programming.
Ideas are cool, but they are highly speculative, low probability investments. In a 2010
Bloomberg Businessweek essay, Andy Grove
(the legendary CEO of Intel under whose
leadership the company arguably became
the world’s most powerful and permanent
technology creator) questioned the primacy
of inventors, “the guys in the garage inventing
something that changes the world.” And he
challenged former U.S. Federal Reserve Vice
Chairman Alan Blinder’s belief that “as long
as knowledge work stays in the U.S., it doesn’t
matter what happens to factory jobs.”
Ideas people may catalyze economies, but
makers and doers comprise and sustain economies. The danger of outsourcing manufacturing
jobs to China is not that the Chinese will get
so good at making iPhones that they will steal
our ideas. It’s much simpler than that. It’s the
disconnection of workers and facilities from the
creation of value.
Monday Education
Sessions
9 - 10 a.m.
Auditioning for “The Voice” of Your
Strategic Meetings Management
(SMMP)
Room 240
This is an interactive session that builds on the
conference theme of “Creating the New Connectivity.” Just as the current reality television
show “The Voice” challenges its participants to
win over the judges, participants in this session
will work in teams to create a compelling case
for a Strategic Meetings Management Program
(SMMP).
Speakers: Peggy Hemphill, Your Corporate Source
Inc.
Even More Google-licious!
Room 280
The world’s most utilized search engine continues to morph into new dimensions and offer
innovative functionality, while still providing
critical core search tools. From social networks
to mobile tools, Google’s reach continues to
impact business productivity. This session will
give attendees the opportunity to learn about the
best and newest tools from Google for enhancing search productivity.
Speaker: James Spellos, Meeting U
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Flash Forward 2030: MPI’s “Future of
Meetings”
Room 123
This interactive and educational session presents
key trends that will shape the future of the
meeting industry. Using expert insights from
MPI’s “Future of Meetings” study and research
on worldwide trends, attendees will be “flashed
forward” to 2030 and a world in which the predictions have come true.
Speakers: Jackie Mulligan, Alexandra Kenyon and
Simon Woodward, all from The International Centre
for Research in Events, Tourism and Hospitality, Leeds
Metropolitan University; and Gregory Van Dyke,
PSAV Presentation Services
Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for
Creating a Remarkable Hybrid Event
Room 224
It seems that meeting organizers and attendees
hail from two entirely different planets. This
session will reveal key insights gained from this
study, and will help participants understand how
the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.
Speakers: Samuel Smith, Interactive Meeting Technology LLC; and Erica St. Angel, Sonic Foundry
World Education Congress 2012 • Monday, July 30
DOUGLAS RUSHKOFF is
presenting at today’s Flash
Point Idea Assembly.
Even in a free-trade world, nations need
to do more than come up with a few hundred
high-tech ideas for others to execute. We can’t
live off the app store—not while we still need
things such as food and heat and healthcare.
But more importantly, we cannot maintain the
(buzzword alert) authenticity of our products
unless we are truly proud of where they come
from. They must originate from a real place, and
that place and its people must become inextricably tied to the things it produces.
Way back when, consumers opening a box
from Apple Computers were welcomed with the
message “Made in Cupertino, California.” For
those of you old enough to remember that little
identifier, think back to the images it conjured:
weird and wonderful computer geeks somewhere on the mythic Apple campus, assembling
the Macintoshes we used to work creatively.
The sense of place, of origin, of humans making
Negotiation Leverage: How Hotels
and CVBs Determine the Value of
Your Event
Room 225
Hear firsthand from a veteran hotelier and a
CVB sales professional about new tools and
techniques that will help you understand the
value of your event—and improve your negotiation leverage. Find out how to gain access to
your event’s history through empowerMINT.
com and learn about DMAI’s new Event Impact Calculator.
Speaker: Terri Roberts, Destination Marketing
Association International (DMAI)
R U Here? Using Mobile and Social
Technologies to Engage “The Tethered Audience”
Room 263
This session explores how to use technology to
break through the distractions and engage attendees with the incorporation of mobile and
social technologies into a meeting or event.
The session concludes with a review of future
mobile and social technologies and their likely
effect on events.
Speaker: Neal Thompson, Maritz Travel Company
Social Currency: Creating Value
Instead of Extracting It
Room 261
In this extended session, the presenter will share
how valuing social currency can help organiza-
stuff, was both a brand identity and an American
reality as ideologically and economically potent as
GM’s plant in Flint, Michigan.
When an iPhone is made in so many places that
it actually comes from nowhere, we do not—we
cannot—have the same relationship with it. It
doesn’t matter if it’s more efficient on some level,
in the short-term, for Apple or its shareholders to
do business this way. In the long term, exchange
rates will compensate for any advantage, and the
loss in domestic competency and manufacturing
processes will make it impossible to reverse course.
(Shortly before he died, Steve Jobs told U.S. President Barack Obama this much explicitly: “Those
jobs are not coming back.”)
I am writing this piece on my way home from
Switzerland, where I tried to convince a bunch
of CEOs—some of the best manufacturers in the
world—why it’s OK to pay domestic workers for
high skill levels, why having a strong currency
is not a sign of bad business practices and why
people around the world will pay more for a product that comes from somewhere real.
In a cultural universe defined by tweets and
updates, and a consumer universe characterized
by mp3s and rented video streams, real takes on
new significance. No brand mythology can replace
the way something feels in our hands, tastes in
our mouths or works without breaking. That’s not
ideas; it’s craftsmanship.
By insulating and alienating ourselves from the
ways the things we think up are actually made, we
lose touch with the processes that define them. We
separate ourselves from the greater culture around
them. We miss out on the smell of the factory floor,
the first example (and celebration) of a new model
coming off the line and the real-world romance of
our chosen industry.
That’s the source of the next great ideas, anyway.
tions transform themselves from companies that
simply sell their goods or services into companies
that learn to develop new assets, both from within
and without.
Speaker: Douglas Rushkoff, Royce Carlton
9 - 11:45 a.m.
10 Actionable Moments: How to Make
Every Second Count
Room 260
If the pace in today’s society is measured in seconds, then life is experienced in moments. How
do you make every second count? Presenters in
this session will review “10 actionable moments”
every person should look for in life to define and
achieve individual success.
Speaker: Hattie Hill, Hattie Hill Enterprises Inc.
10:30 - 11:45 a.m.
Creating Shared Value
Room 225
In this lively session, you will hear from companies that have embedded “Creating Shared Value”
into their core business strategies and as a result
have had a profound impact on poverty, health,
environmental and educational challenges, by
carefully considering the intersection between
their business models and global social challenges.
Speaker: Justin Bakule, FSG Promotions & Events
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Monday Education Sessions
continued from page 24
Digital Storytelling: Telling Your Story
Through Social Media
Room 280
This interactive session offers insights into good
storytelling techniques by analyzing well-told stories and gives you the opportunity to share your
event story while attending the conference. Social
media are the perfect channels for “Creating the
New Connectivity” between storyteller and audience—and their limitations seem boundless in
the clever, creative ways that storytellers are using
social media to get their messages heard.
Speaker: James Spellos, Meeting U
Overcoming the “Geek Speak” of
Meeting Technology: What Should Be
in the Request for Proposal (RFP) and
Why
Room 240
This interactive discussion will address the
questions you need answered regarding what to
include in meeting technology RFPs. But wait,
there’s more: understanding what should be
included isn’t enough; why technology-related issues need to be addressed during the RFP process
and the implications if they are not are equally
important to the successful staging of a technology-intensive event.
Speaker: George Odom, Hewlett Packard
Redefining Registration: Taking Event
Management to New Heights
Room 122
We need to fully understand our attendees so
they get what they want out of our events. In this
session we will discuss how to use technology to
understand your attendees, make smarter marketing decisions and turn your attendees into instant
promoters with social media.
Speaker: Amy Keith, Eventbrite
Sales and Revenue Management:
Managing the Relationship
Room 261
Produced in partnership with HSMAI, this session is specifically designed for hotel sales professionals and will discuss the issues—perceived and
real—about the relationships between sales and
revenue management. In today’s environment,
sales professionals must understand the role and
scope of revenue management and learn how
to sustain a relationship that brings value to the
potential group customers.
Speakers: Fran Brasseux, HSMAI; Garth Peterson,
IDeaS - A SAS COMPANY; Heather Allison Smith,
The Ritz Carlton-Lake Tahoe; and Barb Bowden,
The Peabody Orlando
Survey: The Art of Asking Questions
Room 123
During this interactive session, attendees will
practice writing compelling survey questions,
learn delivery methods that drive the highest response rates and understand how to align surveys
with a Return on Investment (ROI) methodology to enable event measurement at multiple
levels. Asking questions is an art form—attend
this session to explore a new “color palette” that
unleashes the artist in you.
Speakers: Lisa English and Gretchen Yost, both
from Cvent Inc.
Sustainable Event Myth Busters
Room 224
How much more is a local, organic menu? How
26 ONE+ ONSITE
do you find green resources in the most notoriously wasteful towns? Is the most sustainable
event no event at all? Come get the facts behind
sustainable meeting choices so you can make informed decisions that benefit your budget, your
attendees, the environment and society.
Speaker: Johanna Walsh, Twirl Management
What’s Happening With China’s
Meeting Industry
Room 263
During this session, every panelist will give an
introduction of China’s meeting industry on the
basis of their experience and deep understanding of this industry in China. Topics will include
China’s latest policies, opportunities and challenges; application of modern technologies in
China; and how foreign enterprise will succeed
in the Chinese market.
Speakers: Su Cheng Harris-Simpson, MPI-Greater China; Tony Zhao, China Crown DMC; Liu
Ping, China Star Professional Programs; Xue-Bin
Gu, Info Salons China; and Fu Gao, Beijing Municipal Commission of Tourism Development
2:30 - 3:30 p.m.
Conversation with MPI
Room 261
This session is your opportunity to participate in
a conversation that addresses MPI’s continuing
strategy to serve its global community. Kevin
Hinton, chairman of the 2012-2013 Board of
Directors, and Cindy D’Aoust, Interim CEO/
COO of MPI, will be on-hand for a conversation
about MPI and the meeting industry.
Speakers: Kevin Hinton, Associated Destinations
Worldwide-The ALHI Global Solution; Cindy
D’Aoust, MPI
Firing Up the CVB Sales Forces: An
Inside-Out Approach to the CVB
Industry Brand Promise
Room 225
In partnership with the MPI Foundation, we
have acquired planner feedback, which explicitly
indicates there is still a lack of knowledge, confusion and many misperceptions about the CVB
channel and our true value as planning partners.
This session will employ our sales force with a
collective language and a singular voice in the
meeting’s marketplace.
Speaker: Terri Roberts, Destination Marketing
Association International (DMAI)
Forever Young, Forever MPI
Room 260
This session offers a modern, energetic, potent
approach to networking and forming relationships with industry peers—perfect for any
attendee looking to grow and develop professionally within MPI and the world of business.
It will inform, motivate and inspire students,
young professionals and established practitioners alike to delve into MPI, establish relationships and succeed together in the meeting and
event industry.
Speaker: Courtney Stanley, Creative Community
Connections LLC
Global Emerging Leaders Town Hall 2012
Room 224
This session is designed for the Global Emerging
Leaders members to collectively meet in a business setting. We will cover the who and what of
World Education Congress 2012 • Monday, July 30
the group for any new or potential members as
well as report on last year’s goals and how we did
against the initial goals set at WEC 2011.
Speaker: Julie Ann Schmidt, Lithium Logistics
Group
Imagineering Tour: WEC 2030
Attendees will have the chance to “see the now
and imagine the future” with insights into the
key trends that have emerged from the MPI
“Future of Meetings” study. Imagine WEC 2030:
What will be different? How will it evolve? And
what might that mean for you? This session will
meet at the Knowledge Hub.
Speakers: Jackie Mulligan and Alexandra Kenyon,
both from The International Centre for Research
in Events, Tourism and Hospitality, Leeds Metropolitan University; and Gregory Van Dyke, PSAV
Presentation Services
It’s About Building Relationships:
Why CRM Systems are Critical to
Meeting Professionals
Room 122
The meeting industry is all about relationships:
strengthening old ones and creating new ones.
So why do so many meeting professionals
overlook Customer Relationship Management (CRM) systems when evaluating their
workflows for improvement? This session will
explore the importance of CRM to the meeting
professional’s ability to generate new business,
strengthen relationships and deliver memorable
experiences to meeting attendees.
Speaker: Justin Ungerboeck, Ungerboeck Software
International
SMMP Stands for “So Much More than
Procurement”
Room 123
The implementation of a Strategic Meetings
Management Program (SMMP) is widely recognized as a powerful means to curtail spending,
but above and beyond delivering proven hardand soft-cash savings. From the standpoint
of the meeting professional, implementing an
SMMP allows for a more strategic positioning
of meetings in general, elevating the dialogue as
well as the individual’s day-to-day occupation.
Speaker: Lindsay Seth, MCI
The Green Meeting Standards: Procurement Partnerships for Sustainable Events
Room 263
Do you want to take a giant shortcut to greening
your meetings and making them more socially
responsible? We will discuss examples of how
Fortune 500 companies are integrating sustainability requirements into their RFPs and how
vendors are responding.
Speaker: Johanna Walsh, Twirl Management
The Underserved Audience: How
Virtual Events Can Connect Even the
Largest Groups
Room 240
Participate in an in-depth discussion examining
the efforts of a Fortune 100 company to “Create
a New Connectivity” for its constituents who
had been underserved by traditional meeting
methods. This dynamic session will provide
practical learning and demonstrate effective
strategies for developing virtual and hybrid
alternatives to face-to-face meetings.
Speaker: Kevin Olsen, One Smooth Stone
Unconferences and Open Spaces:
Designing Participatory Events to Create
Real Connections
Room 274
Attendees of this session will learn methods for
organizing such events and experience what “Creating
the New Connectivity” is like in an “unconferenced”
setting. This is a participatory workshop; attendees will
be asked to engage in a series of structured conversations in small groups.
Speaker: Misha Glouberman, Collective Intelligence
4 - 5:15 p.m.
Going Global: I Wish I Had Known This
and Hadn’t Done That!
Room 240
This session brings together a panel of experts who
have implemented an SMMP internationally. They will
candidly share in this open and interactive discussion their positive and negative experiences and the
challenges they faced. Topics such as meeting policy,
communication planning, stakeholder management
and payment methods will be discussed.
Speaker: George Odom, Hewlett Packard
The Mobile Event App Shake Up: What’s
New, What’s Next & What You Need to
Know
Room 224
Mobile event app technology is creating exciting new opportunities for planners to engage
their attendees and offer an unforgettable event
experience. Just recently, we’ve seen staggering
new innovations that are shaking up the industry,
creating epic value for planners and enthralling
attendees. We’ll break down the surprising things
you need to know to make your next event a success.
Speaker: Bob Vaez, EventMobi
High Tech vs. High Touch: The Future
Isn’t What It Used to Be
Room 263
This session’s presenter, an international technology
scout, will provide an overview of current, cuttingedge technologies and what is expected in the next five
years. Attendees will participate in small discussion
groups to explore the business impact of the technologies presented, such as opportunities for new business
models and methods for increasing operational excellence.
Speaker: Hans van Grieken, Capgemini
How to Bring Hybrid Events to Your
Organization
Room 260
This session will take you on one senior meeting planner’s adventure as she sought to convince organizational leadership on the positive effect that virtual and
hybrid events could have on the bottom line. Through
two distinct hybrid case studies, you will see how a
planner was able to create change at her Fortune 500
Company.
Speaker: Stephanie Pfeilsticker, Thrivent Financial for
Lutherans
Meeting Management Ethics: What’s In
It For Me?
Room 123
This session will launch a live dialogue among participants about issues of ethical behavior—those that are
clearly black and white and others that fall in gray areas. The presentation will begin by addressing the new
Certified Meeting Professional (CMP) ethics guidelines
created by the Convention Industry Council.
Speaker: Judy Johnson, Rx Worldwide Meetings Inc.
continued on page 29
ON
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Monday
Education
Sessions
continued from page 26
Meetings that Payoff - Maximizing Your
ROA (Return on Attendance)
Room 261
Learn the replicable process developed by one association to increase the ROA of its members and
meeting attendees. You’ll take home five easy ideas to
build a system for all your learning opportunities and
receive templates that teach, measure and track ROA.
Speaker: Cara Tracy, National Speakers Association
Online Reputation Management: Your
Career/Your Future
Room 122
This session will walk through the importance
of proactively building an online reputation and
provide concrete details on how to be “found” online.
The session will also provide a toolkit on ways to
measure your digital presence and discover what is
being said online about you, as well as ways to strategically build positive content.
Speaker: Dawn Rasmussen, Pathfinder Writing and
Careers LLC
What’s Next on Your SMM Journey?
Room 225
This session will provide insight into key trends and
changes within the marketplace, how these trends
will impact the future of strategic meetings management at your organization and the technology solutions that will be vital for success. Topics will include
the consumerization of meetings, how mobile and
social media trends impact meetings and the next
wave of meeting technology integrations.
Speakers: Lisa English and Jeannie Griffin, both from
Cvent Inc.
World Education Congress 2012 • Monday, July 30
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ON
ONSITE
All photographs by Orange Photography
30 ONE+ ONSITE
World Education Congress 2012 • Monday, July 30
Don’t Bee Left Out
PSAV—sponsor of The Hive, where you can learn
all about the latest trends in event technology—
is giving away an iPad to one lucky meeting
planner attending WEC. The planner who tweets
the best photo of one of their bumblebees,
available in The Hive on the second floor of the
America’s Center, will be awarded the prize. The
winning tweet must include hash tags #thehive
#wec12 #mpi #psav. Be nice to the PSAV folks
too, because they’ll be judging the contest and
announcing the winner on Twitter by the end of
summer.
Bring Your Résumé
& CMP Questions
to the Hub
STOP BY AND SIGN UP FOR SESSIONS with
one of nine career coaches for one-on-one,
20-minute coaching sessions in The Hub: Career
• Health • Knowledge (Room 121, 7:30 a.m. to
6:30 p.m.). Christina Buck from the Convention
Industry Council will be on hand to answer all of
your CMP questions. You can also grab a healthy
snack and learn about MPI’s knowledge research,
case studies and products. Here’s a look at today’s
speakers.
9 - 9:50 a.m.
Phil Bruno
INTERVIEW LIKE A PRO
Today’s interview processes can be a crapshoot.
Learn how to build confidence, establish professional rapport with an interviewer and handle
probing questions that zero in on key information. Other tips will focus on using positive
body language to engage a team of interviewers,
summarizing your experience in a manner that
matches competencies and clues to determine
whether an organization is a fit for you.
10:30 - 11:20 a.m.
Phil Bruno
BUILD A KILLER EVENT TEAM
Discover what you do best in a team atmosphere
and gain valuable insight into your own work
habits. In addition, learn about other team
members’ contributions, the value that they bring
to the process and how to work most effectively
together.
11:30 - 11:50 a.m.
Bill Voegeli
THE STATE OF THE INDUSTRY
Learn how current conditions and future predictions will affect your job. Bill Voegeli of Association Insights shares the results of MPI’s most
recent Business Barometer, which reports on the
pulse of the industry every two months.
2 - 2:20 p.m.
Greg Van Dyke
THE FUTURE OF EVENT
TECHNOLOGY
Discuss what event tech will look like in the
future with techspert Greg Van Dyke of PSAV.
MPI’s future of meetings research reveals trending topics around virtual events, 3-D and calm
technology, augmented reality and speech and
voice recognition software—but what does it
all mean?
2:30 - 3:20 p.m.
Phil Bruno
SHARPEN YOUR INTERPERSONAL
SKILLS
Understand the importance of speaking, listening and understanding, and learn the latest
techniques in neuro-linguistic programming.
3:30 - 3:50 p.m.
Greg Van Dyke
THE FUTURE OF EVENT
TECHNOLOGY (This session is the same as
the earlier session.)
4 - 4:40 p.m.
Phil Bruno
INTERVIEW LIKE A PRO (This session is
the same as the earlier session.)
The
One+
OnSite
Staff
David Basler
Editor in Chief
Jeff Daigle,
Creative Director
Blair Potter,
Managing Editor
Jason Hensel
Multimedia Editor
Michael Pinchera,
Editor, One+
Jessie States
Editor, Meeting Industry
Stephen Peters
Reporter
Photos by
Orange
Photography
Olympic Pride
American Olympian Dana Vollmer set
a new world record in the 100-meter
butterfly swimming competition
Sunday night. Shortly thereafter,
South African competitor Cameron
van der Burgh bested the record
in the 100-meter breaststroke.
As of press time (6:30 p.m.
Sunday), the total medal count for
the 2012 Summer Olympic Games
in London is as follows.
12 – China
11 – United States
7 – Italy
5 – Korea
5 – Japan
4 – France
4 – Russia
3 – DPR Korea
3 – Australia
3 – Brazil
3 – Hungary
2 – Kazakhstan
2 – Netherlands
2 – United Kingdom
5 - 5:20 p.m.
John Nawn
WHAT’S MEETING DESIGN?
Understand how meeting design can help you
do more with less. Meeting design helps event
managers use their precious (and dwindling)
resources on the elements that matter most to
their attendees. Find out how your peers create
engaging and compelling meeting experiences
without spending more—and in some cases,
spending less.
5:30 - 5:50 p.m.
Jessie States/Miranda Van Brück
MEASURE YOUR BUSINESS VALUE
Find out how a new tool kit, supported by the
MPI Foundation and AIBTM, can help you start
the journey to measuring the business value of
your events. Measuring your success can and
will lead to innovation and ultimately better
meetings.
More than 100 brave souls arrived at The Gateway Arch yesterday at 6 a.m. to participate in the 5K Fun Run, A Visit Salt Lake Wellness Event. Thanks to Visit Salt Lake
for hosting the event, as well as all of the walkers and runners who made the event
a great success.
World Education Congress 2012 • Monday, July 30
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