DSAES Assessment Plan for AY 2014-2015
Department Name: Office of Admissions
Director: Djuana Young
Assessment Contact(s)
(if not the director): Lorianna Mapps
Department Mission Statement:
Department Vision Statement:
The mission of the Office of Admissions at the University of Houston is to recruit, admit, and enroll nationally competitive students from diverse backgrounds. The Office of Admissions facilitates the entry of students to the university through recruitment efforts, application processing, and orientation programs. By providing excellent customer service to prospective students and their families, other educational institutions and the community at large, the Office of Admissions will promote student access to higher education and success at the University of Houston.
The Office of Admissions will be a nationally acclaimed organization whose efforts will result in student access to higher education and academic success at the University of Houston.
1. Complete and admit the required number of applications needed to meet stated enrollment goals by use of effective communication, programming, file completion and yield to admit programs. (DSA Strategic Initiative 5)
2. Increase the accuracy and efficiency of Admissions Processing by reducing the time from application to admissions, using technology to decrease the number of paper documents that are processed, and incorporating auditing as a standard part of the business process. (DSA Strategic Initiatives 2 & 4)
Department Goals: (include DSAES strategic plan mapping)
3. Increase the SAT profile of the incoming freshman class by recruiting a stronger application pool, focusing on targeted high schools, exploring new recruiting markets and managing the number of admits from the Individual Admissions Review. (DSA
Strategic Initiative 6)
4. Maintain the diversity of the incoming freshman class by recruiting and enrolling diverse populations that meet UH's profile. Increase outreach initiatives promoting UH and college readiness to decrease the number of potential roadblocks that lead to enrollment. (DSA Strategic Initiative 3)
5. Maintain/improve effectiveness of New Student Conference by assessing whether students participating in conferences are meeting established outcomes and increasing the number and percentage of those who attend an NSO and enroll in courses as well as the percentage of those who remain through 12th class day. (DSA Strategic Initiative 1)
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DSAES Assessment Plan for AY 2014-2015
Program or Services Being Assessed: Readmissions Application Status
Learning Outcome(s) and/or
Program Objective(s)
Purpose
• Effectively communicate the requirements of the readmission process to former students
•Improved experience of former students seeking to re-enroll at the University of
Houston through providing an accurate description of steps needed to complete the readmission application process • Interpret application status of readmission applicants and draw appropriate conclusions of steps needed to complete a readmission file
Method
• Conduct secret shopper program where returning students call or visit the Office of
Admissions to inquire about the readmissions process
Assessment will be conducted midway through the fall and spring application cycles
• Survey secret shoppers to determine if accurate information was provided 1. May 15
2. October 15
Goal 1
Results:
The implementation of the secret shopper program and survey was delayed due to staff turnover. Assessing the readmissions applications status check is still needed.
Action:
The process to capturing data on what information is provided when a student inquires about readmissions is still needed. The secret shopper program and survey will be implemented in the fall semester.
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DSAES Assessment Plan for AY 2014-2015
Program or Services Being Assessed: Initiating a paperless appeals process
Learning Outcome(s) and/or
Program Objective(s)
• Improve efficiency of the admissions appeal process by leveraging technology to streamline the submission of appeals
• Provide a higher level of service and transparency to admissions appeals applicants
Purpose documents
Method
• Compare the timeframe between the initiation of an appeal and the appeal decision and compare to 2014 average timeframe
Assessment will be conducted at the end of the fall appeals cycle
• Develop opportunity for admissions appeal applicants to
"own" the submission of appeal documents
• Compare percentage of completed appeals applications to 2014 percentage May 15
Goals 1, 2, 3
& 4
Results:
The streamlined admission appeal process has enabled students to upload essential documents in the appeal process (letters of recommendation, personal statements, and additional information) in addition to storing all information in the PeopleSoft Campus Solution environment. Thus far, 79 admission appeals have been submitted for fall 2015 freshman applicants that were previously denied.
Action:
The timeframe of this automated process utilizing delivered checklist functionality (AAPPSF checklist code) has significantly improved the level of service to students.
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DSAES Assessment Plan for AY 2014-2015
Program or Services Being Assessed: Increase the number of electronic transcripts submitted from Parchment high schools
Learning Outcome(s) and/or
Program Objective(s)
• Enrich professional relationships with high school partners by
Purpose
• To expedite the student application experience and thus increase the customer
Method
• Create an outreach campaign with
Parchment-affiliated schools (high school promoting submission of electronic transcripts through Parchment service experience for applicants and high school partners registrars) about UH/Parchment affiliation and functionality
Assessment will be conducted during peak transcript submission dates.
• Use existing collaborative affiliation with Parchment to enhance the undergraduate student application experience
• Evaluate the number of transcripts from
Parchment-affiliated high schools that are sent electronically and compare to previous year data
1. December 15
2. February 1
3. May 1
Goals 1, 2, 3
& 4
Results:
In September 2014, the Office of Admissions joined into a partnership with Parchment to receive transcripts submitted through the Parchment transcript service in electronic format. This would allow high school transcript data to be populated into PeopleSoft more efficiently and without manual intervention. Testing this new process lasted will into the Spring semester, well beyond the anticipated testing timeframe. Because electronic delivery into PeopleSoft was not implemented until mid-Spring, the outreach campaign to high schools was not enacted. In addition, to date, Parchment has not created templates for feeder high schools so that transcript data from feeder institutions can be populated electronically into PeopleSoft. Without the marketing campaign and without the templates needed from
Parchment, the Office of Admissions received 39 high school transcripts electronically through the Parchment transcript network.
Action:
The Office of Admissions will continue to work with Parchment to create templates for feeder high schools. In addition, the Office of Admissions will evaluate the feasibility of continuing a partnership with Parchment.
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DSAES Assessment Plan for AY 2014-2015
Program or Services Being Assessed: New Student Conferences
Learning Outcome(s) and/or
Program Objective(s)
• New Students will learn about their new UH Community, ownership of
Purpose
•Improved student learning of their UH campus and culture through development their UH career, opportunities available at UH, growth and success throughout their career. of COOGS (Community, Ownership,
Opportunity, Growth and Success).
Method
• New Student Conferences campus labs survey developed by Prospective and New
Student Programs Staff to assess student learning outcomes
Assessment will be conducted after each scheduled New
Student Conference
Goal 5
Results:
COOGS was implemented and the survey was administered.
Action:
The Office of Admissions will continue refining compenents of NSO to help students manage their educational career. Survey submissions was low. New ways may be needed to determine success of the program.
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