China Luxury Dressing Market Report, 2008
China's luxury market maintains a growth rate of 20%-30%
annually, ranking first in the world. World Luxury Association
said that China's luxury consumption in 2007 (jewelry,
dress, leather goods, perfume, excluding private plane and
yacht) reached US$8 billion, taking up 18% of the global
total.
In the luxury market, dress takes up 32% of the total value,
perfume and cosmetics 23%, watch and jewelry 20%,
ornaments and accessories 19%, home 3% and dinning
table decorations 3%.
According to statistics of the General Administration of Customs of China, export volume of the top six
international clothing brands to China, LV, Gucci, Dior, Versace, Prada and Fendi has increased year by
year since 2005 and their sales revenue in China is also on the upward trend.
Top Six Luxury Dressing Brands Export to China, 2005-2007
(unit: CNY 10,000)
Source: ResearchInChina
Table of Contents
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1 Global Luxury Dressing Market…………………………………………
1.1 Features…………………………………………………………………..
1.1.1 Features of Luxury…………………………………………………….
1.1.2 Features of Luxury Dressing…………………………………………
1.2 Global Market…………………………………………………………….
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2. Background of China Luxury Dressing Market………………………
2.1 Development History of China Luxury Dressing Consumption………
2.2 Consumer Motivation of China Consumers…………………………..
2.3 Consumer Characteristics………………………………………………
2.4 General Market………………………………………………………….
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3. Market Analysis of China for Foreign Luxury Dressing………….
3.1 Environment……………………………………………………………..
3.2 Economic Environment………………………………………………..
3.3 Features of Consumer Groups……………………………………….
3.4 Market Characteristics and Trend…………………………………….
3.5 Strategic Model to Enter China Market……………………………..
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4. Problems of Foreign Luxury Dressing Development in China……..
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5. Performance of Foreign Dressing Brands in china………………
5.1 LOUIS VUITTON………………………………………………………..
5.1.1 Background to Enter China Market……………………………….
5.1.2 Market Competitive Edge…………………………………………..
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5.1.3 Sales Status……………………………………………………………..
5.1.4 Development Strategy………………………………………………….
5.2 CHANEL……………………………………………………………………
5.2.1 Background to Enter China Market……………………………………
5.2.2 Market Competitive Edge……………………………………………….
5.2.3 Sales Status……………………………………………………………...
5.2.4 Development Strategy…………………………………………………..
5.3 VERSACE…………………………………………………………………..
5.3.1 Background to Enter China Market…………………………………….
5.3.2 Market Competitive Edge……………………………………………….
5.3.3 Sales Status………………………………………………………………
5.3.4 Development Strategy…………………………………………………..
5.4 DIOR…………………………………………………………………………
5.4.1 Background to Enter China Market……………………………………
5.4.2 Market Competitive Edge………………………………………………
5.4.3 Sales Status……………………………………………………………..
5.4.4 Development Strategy………………………………………………….
5.5 GUCCI………………………………………………………………………
5.5.1 Background to Enter China Market……………………………………
5.5.2 Market Competitive Edge………………………………………………
5.5.3 Sales Status……………………………………………………………..
5.5.4 Development Strategy………………………………………………….
5.6 VALENTINO………………………………………………………………..
5.6.1 Background to Enter China Market……………………………………
5.6.2 Market Competitive Edge………………………………………………..
5.6.3 Sales Status………………………………………………………………
5.6.4 Development Strategy…………………………………………………..
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5.7 PRADA……………………………………………………………………………..
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5.7.1 Background to Enter China Market…………………………………………...
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5.7.2 Market Competitive Edge………………………………………………….…..
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5.7.3 Sales Status…………………………………………………………………..
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5.7.4 Development Strategy………………………………………………………….
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5.8 GIORGIO ARMANI………………………………………………………………
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5.8.1 Background to Enter China Market……………………………………………… 60
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5.8.2 Market Competitive Edge………………………………………………………
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5.8.3 Sales Status………………………………………………………………………
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5.8.4 Development Strategy…………………………………………………………
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6 Development Trend of China Luxury Dressing Market……………………
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7 Risks Analysis of Foreign Luxury Dressing in China………………………
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8. Suggestion………………………………………………………………………..
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Table & Charts
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Global Luxury Market Share, 2007……………………………………………… 9
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GDP Growth Rate of China and Other Regions in the World, 2003-2008…… 10
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Living Standard of China Urban Residents…………………………………….. 13
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Top 10 Area by Per-capita GDP in China 2006……………………………….. 14
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Annual Expenditure on Apparel by Each Family of China Urban Residents with
Middle-income or above and Its Proportion to All Consumption…………….. 17
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Annual Growth Rate of Expenditure on Apparel for China Urban Residents with
Varied Income…………………………………………………………………….. 18
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Beijing GDP and GDP Growth Rate…………………………………………….. 19
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Per-capita Expenditure & Income of Beijing Urban and Rural Residents (unit:
CNY)……………………………………………………………………………….. 19
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Comparison of Per capita Disposable Income among Beijing, Shanghai and
China (unit: CNY)……………………………………………………………….. 20
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Shanghai GDP and GDP Growth rate, 2003-2008……………………………. 21
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Living Standard of Shanghai Citizens………………………………………….. 21
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Comparison of Per-capita Disposable Income among Shanghai, Shandong,
Jiangxi and Gansu Province……………………………………………………. 22
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Apparel Luxury Information Channel of Chinese Consumers……………….
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Consumption Channel Structure of China Luxury Clothing Consumers…….. 26
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Consumption Price Level of Luxury Dressing in China……………………….. 27
Future Growth of China Apparel Luxury Market…………………………………30
Top Six Luxury Dressing Brands Export to China, 2005-2007……………….. 38
Top Six Luxury Dressing Brands Sales Revenue in China……………………. 39
Sales Revenue of LVMH 2005-2007……………………………………………. 39
Dior Global Market Share………………………………………………………… 48
Dior’s Revenue in China, 2005-2007…………………………………………… 49
Sales Revenue of Gucci in China, 2006-2007………………………………… 52
Catalog of Armani Clothing……………………………………………………….. 63
China’s Typical Consumer Groups of Luxury Dressing……………………… 28
Chanel Distribution in China…………………………………………………….. 41
Dior Boutiques distributed in Mainland China…………………………………… 45
Dior Dressing Products…………………………………………………………… 46
Gucci Store Distribution in Mainland China…………………………………….. 50
VALENTINO’s General Agents in Mainland China…………………………….. 53
VALENTINO’s Branch Stores in Mainland China ……………………………….53
Distribution of Prada Stores in Key Cities in 2007 ……………………………….58
Distribution of Armani Stores in Mainland China ……………………………….62
Sample pages
LOUIS VUITTON
Background to Enter China Market
Some international luxury dressing brands have set up stores one after another in China and all the markets
distribute in China first-ties cities such as Beijing, Shanghai, Guangzhou, Shenzhen and some regional
economic centers.
The top international brand Louis Vuitton (LV) opened the largest flagship store in Hong Kong except the
head store in Paris and opened formally on March 13th. This store covers 36,000 feet and has two floors with
The most complete products in Asia.
The Company is mainly engaged in production of leather, finished clothes, shoes, watch, jewelry, textile and
calligraphic articles, of which bag and luggage are the core products.
Sales Status
Sales volume of LV is in double-digit growth, especially in Mainland China. Since setting up of the first store in
1992, its annual growth rate has maintained at 20%. YvesCarcelle estimated that it will maintain this growth
rate in the future and will add two or three franchised stores each year in mainland China.
Top Six Luxury Dressing Brands Sales Revenue in China
(Unit: CNY 10,000)
Source: ResearchInChina
According to the statistics of China Customs, Export volume to China of the six brands, LV, Gucci, Dior,
Versace Prada and Fendi has grown year by year since 2005 and sales income in China also increased.
In recent years, China's total retail sales of social consumer goods have maintained a double-digit growth. In
the first half of 2006, total retail sales of social consumer goods reached CNY 3.6448 trillion, up 13.3% year
on year. China has a population of 1.3 billion people as potential consumers, the per capita disposable
income of urban and rural residents were CNY 10,493 and CNY 3,255 respectively, so Chinese consumer are
fully capable to purchase international luxury dressing largely.
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Publication date: July 2008
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