STRATEGIC MARKETING MANAGEMENT PROGRAM
STANFORD GRADUATE SCHOOL OF BUSINESS
WEEK ONE
Day 1
12:10 – 1:20 pm
1:20 – 2:40 pm
Day 3
Day 4
Day 5
Study Groups
Launching New Products
I
Study Groups
Customer Profitability
Analysis
Study Groups
The Role of Direct Sales
in the Go-to-Market
Model
Study Groups
Jim Lattin
Break
Bringing Customer Focus
to the Marketing
Organization
Jonathan Levav
Madhav Rajan
Break
Understanding Customer
Preferences I
Jim Lattin
Break
Marketing and Sales
Huggy Rao
Break
How Market-Focused is My
Organization’s Culture?
Jim Lattin
Lunch
Customer Value
Proposition I
Jonathan Levav
Lunch
Value Based Pricing I
Seenu Srinivasan
Lunch
Understanding Customer
Preferences II
Jim Lattin
Lunch
Digital Communication I
Huggy Rao
12:00 - 12:30 pm Study Group
Prep. - 1:00 pm
12:30
Box Lunches
Available
Baba Shiv
Break
Customer Value
Proposition II
Harikesh Nair
Break
Value Based Pricing II
Seenu Srinivasan
Break
Guest Speaker
Haim Mendelson
Break
Digital Communication II
1:00 - 4:00 pm
Exploring Innovation:
Company Visit
5:45 pm Reception
6:15 pm Dinner
Baba Shiv
Capture Your Takeaways
5:45 pm Reception
6:15 pm Dinner
Harikesh Nair
Capture Your Takeaways
5:45 pm Reception
6:15 pm Dinner
Individual Study
Individual Study
7:30 pm – 9:15 pm
Dessert Outing
After 12:00 pm
Check-in at the Schwab
Residential Center
(Rosenberg Hospitality
Lounge Available as
Common Area)
3:00 – 4:00 pm
Optional Campus Tour
Break
Launching New Products
II
4:30 pm
Meet in Schwab Lobby
to walk to Classroom
2:40 – 3:00 pm
3:00 – 4:20 pm
4:45 – 5:45 pm
Program Overview and
Introductions
Baba Shiv
SMM Alumni Guest
4:20 – 4:50 pm
5:45 – 7:15 pm
7:15 – 8:15 pm
Individual Study
.
Day 6
Study Groups
The Role of Marketing in
the Creation and Delivery
of Value to Customers
8:00 – 9:00 am
9:10 – 10:30 am
10:30 – 10:50 am
10:50 – 12:10 pm
Day 2
Capture Your Takeaways
5:00 pm Group Photo
5:45 pm Reception
6:15 pm Dinner
Haim Mendelson
Capture Your Takeaways
5:45 pm Reception
6:15 pm Dinner
6:45 – 7:45 pm
Guest Speaker
Individual Study
Individual Study
Linking the Customer Value
Proposition to Organizational
Culture
6:15 pm
SMM Alumni Dinner
Downtown Palo Alto
STRATEGIC MARKETING MANAGEMENT PROGRAM
STANFORD GRADUATE SCHOOL OF BUSINESS
WEEK TWO
Saturday/Sunday
Day 7
Day 8
Study Groups
Creating Better Strategies I
Study Groups
Understanding Competitive
Dynamics I
8:30 – 9:50 am
What Happens When You
Forget to Take Marketing 101
Dan Thomas
Break
Creating Better Strategies II
Dan Thomas
Break
Understanding Competitive
Dynamics II
Jonathan Levav
9:50 - 10:10 am Break
10:10 - 11:30 am
Decision Making: A BrainBased Perspective
12:10 – 1:20 pm
1:20 – 2:40 pm
Dan Thomas
Lunch
Strategies for Market
Growth I
Dan Thomas
Lunch
Leading Change to a MarketFocused Organization I
Baba Shiv
11:30 am – 12:50 pm
Program Wrap Up and
Certificate Ceremony
2:40 – 3:00 pm
3:00 – 4:20 pm
Baba Shiv
Break
Strategies for Market
Growth II
Huggy Rao
Break
Leading Change to a MarketFocused Organization II
Baba Shiv
12:50 pm
Box Lunch Available at
Schwab
8:00 – 9:00 am
9:10 – 10:30 am
10:30 – 10:50 am
10:50 – 12:10 pm
There are no scheduled
activities on Saturday. Please
return to campus for Sunday
evening dinner and study
groups.
7:00 - 8:30 am
Continental Breakfast
8:30 - 11:00 am
Brunch
Day 9
(Schwab checkout is 2pm)
.
4:20 – 4:50 pm
5:30 pm Reception
5:45 – 7:15 pm
6:00 pm Dinner
7:15 – 9:00 pm
Study Groups (Sunday)
Baba Shiv
Capture Your Takeaways
Huggy Rao
Capture Your Takeaways
4:50 – 5:50 pm
Individual Action Planning
6:00 pm Reception
6:30 pm Dinner
4:50 - 6:35 pm
Presentation of Action Plans
6:45 pm Reception
7:15 pm Dinner
Guest Speaker
Individual Study