ERIC GLEASON
 20 Years in Residential Construction & Land Development
 Multi Family, Single Family, Mixed Use,
 Arizona, Colorado, Delaware, Georgia, Maryland, North Carolina, Virginia &
Washington DC
 8 Years in Commercial Construction & Land Development
 Class A/B, Light Industrial, Low Rise Office & Hotel
 3 Years National Management Facilitator for ProBuild
 20 Years as a Licensed Broker

Memberships
 NFPA Education Section & Building Fire Safety Systems Section
 NFPA 101 Committee, NFPA 5000 Committee
ICC International Energy Conservation Code Committee
 Home Builders Association of Summit County, Colorado & NAHB


Colorado, Utah & Wyoming Fire Sprinkler Coalition

Chairperson Colorado Water Discharge Committee
 3 Years with the National Fire Sprinkler Assoc.
CHARADES
WHO GIVES A RAT’S
A$! ABOUT
RESIDENTIAL FIRE
SPRINKLERS?
WHO MADE THE
st
1 Production CAR?
1st SEAT BELT?
Edward Claghorn 1st Patent 1885
1st AIRBAG?
Walter Linderer 1st Patent 1951
WHAT IF
CONSUMERS
THOUGHT ABOUT
SPRINKLERS LIKE
WE DO AIRBAGS?
1975
IF YOU HAD THE MONEY
1990
DRIVER AIRBAG REQUIRED BY LAW
PEOPLE OF INFLUENCE
Fire Official
Building
Official
Legislator
General
Contractor
Sub
Contractor
Consumer
Manufacturer
Special
Interest
Groups
How you see residential
Fire Suppression
Influences your
conversation
A publication of
WHAT DO BUSINESSES WANT?
• Repeat customers
• Profitability
• Great Employees
• Longevity
• Adaptability
What Business is Different?
A Case For
BUILDERS
BUILDERS - ARE YOU MARKETING
UPGRADED…?
• PREMIUM LOTS
• ROOFING
• STONE VENEERS
• WINDOWS / SIDING
• FLEX SPACE
BUILDERS - ARE YOU MARKETING
UPGRADED…?
• GRANITE
• CABINETS
• APPLIANCES
• LIGHTING
• FIXTURES
• FLOORING
WHICH CODE?
WHAT YEAR?
WHERE AM I? WHAT CODE IS IT?
Code Adoption
ALL
Exemptions
Variances
DR HORTON
• 36/50 States
• 10,000+ Jurisdictions
HANDOUT / CARD REFERENCE
 Decreased Development Costs
 Narrower Street Widths
 Smaller Water Mains
 If you could build an additional 20-100 homes?
 2-10% Yield increase
 How much would your lot cost decrease?
QUICK MATH
1000 LOTS (Feasibility/Acquisition)
X 4% YEILD INCREASE
= 40 MORE HOMES
Avg Sales Price $300k
Avg Gross Margin 18% =$54k ea
$54,000 x 40 = $2.16M
THE EVOLUTION OF HOMES
CONSUMERS
DEMAND
• Higher Ceilings
• More Windows
• More Finished
Space
BUILDERS/MFG’s
RESPOND
• Open Web Floor
Joists
• Engineered
Floor Joists (TJI)
• Laminated
Beams
• OSB
RESULTS IN
•
•
•
•
COST
Faster Build Time
Nominal Expense
Higher Net Profit
Margin Protection
SAFETY
• The consumer
never wanted to be
less safe
• These systems
compromise safety
BUILDERS COST TO MAINTAIN AN
OPTION OR A BASE INCLUSION
 PRODUCTION BUILDER
 EACH MODEL
 EACH ELEVATION
 EACH OPTIONAL ROOM
 SUBSEQUENT FLOOR PLAN
 SEMI-CUSTOM / CUSTOM
BUILDER
 NEW ESTIMATES / RFP / JOB
COSTING FOR EACH
PURCHASER
 SEE ITEMS – PRODUCTION
CHANGES
 PERIODIC UPDATES TO CODE
 SUB CONTRACTOR
SURCHARGES
 WATER PURVEYOR REQ’S
 LOCAL AHJ INSPECTIONS
 REMODELER
 CODE COMPLIANCE
 BECOMES A SEMI-CUSTOM JOB
 INSURANCE CO INVOLVEMENT
THEY’RE ALL THE SAME
13 VS 13R VS 13D
A publication of
RESIDENTIAL IS THE SAME AS HIGH PILED
STORAGE, RIGHT?
13
 Property Protection & Life





Safety
4 Head Calculation
Unlimited Water Supply
FDC, FACP, Steel, Listed Fire
Pump and components
Periodic inspection, testing and
maintenance
Dedicated fire line and BFPD
13D (R313 / P2904)
 Life Safety Priority
 1 & 2 Family Dwellings
 1-3 Stories in Height
 Basement? Habitable Attic?
 2 Head Calculation
 No Attic, No Garage, Water
Flow
 10 Minute Water Supply
 “Listed” Components
A Case For
THE MISSING PARTS OF THE
STORY
THESE WERE TOO EXPENSIVE
COPPER WIRE
• Late 60’s through mid 70’s
• Aluminum Wire
ELECTRICAL GROUNDING WIRE
• NM (Non-Metallic) / Romex® required by 1980’s
DOUBLE PANE WINDOWS
• Storm windows obsolete for 40 years
COPPER PLUMBING
• Polybutylene (80’s & 90’s)
• Billion Dollar Lawsuits Settled
THESE WERE TOO EXPENSIVE
EGRESS WINDOWS FOR BASEMENTS /
BEDROOMS
GROUND FAULT CIRCUIT INTERRUPTERS
(GFCI)
INTERCONNECTED SMOKE DETECTORS
ARC-FAULT CIRCUIT INTERRUPTERS
BUILDERS OPPOSE ELECTRICAL UPDATE
ENERGY CODE (IECC)
IECC COMMERCIAL BY STATE
IECC RESIDENTIAL BY STATE
BUILDERS OPPOSE ENERGY CODE
1980
2013
HIGHER ENERGY EFFICIENCY
 Saves building owners $$ in utility costs
 Reduces greenhouse emissions
 Creates marketplace opportunities for small business to
install, maintain & replace
The structure BURNS 800%
FASTER
Produces 200 TIMES more
TOXINS
FASTER AND MORE DEADLY
NAHB SAYS BUYERS CAN AFFORD MORE
BUILDERS ARE IN A FRAGILE STATE?
BUILDERS ARE IN A FRAGILE STATE?
SPECIAL INTEREST GROUP?
According to
the National
Center for
Environmental
Health there
were 200
Deaths
between 1979
and 1998
Was it the LATEX INDUSTRY
OR was it about PEOPLE DYING?
IF YOU BOUGHT A CAR TODAY
 Would you even think to ask if it had airbags?
 WHY WOULD AIRBAGS BE AN ACCEPTABLE OPTION TO BUY?
 As builders begin to lose this argument and they respond with
 “Buyers can choose if they want fire sprinklers”
 Ask them “How much are your children’s lives worth? Granite counters, hand-
scraped hickory floors or did you have something else in mind?” Indiana HBA
THANK YOU FOR PARTICIPATING