SU294 Business and Executive English Language Programme
The following is a guideline of topics that may be covered over the two-week period. Our course
content is flexible and will permit some student input. For example, if there is sufficient interest,
the courses might include more than one day on a particular topic, or topics outside those listed.
Week 1
Monday
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Introductions, brief self-descriptions, question and answer session
Coffee break, newspaper
NUI Galway campus tour
Needs analysis questionnaire, identify common ground and realistic objectives
Assessment of individual needs, begin work on individual grammar programmes
Walking tour of Galway in the afternoon
Homework: prepare a topic for a presentation
Tuesday
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The world wide web and e-commerce: including internet security, knowledge management,
and intellectual property
Coffee break, newspaper
Individual grammar programmes, vocabulary for correspondence email, memos and letters
Individual needs-related work
Homework: (example) case study of Amazon or eBay
Wednesday
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Organisational behaviour including management style, employment, flexibility, culture, job
design and up-skilling
Coffee break, newspaper
Quality including quality standards, total quality management, just in time production,
benchmarking and best practice
Homework: individual work on presentation
Thursday
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Business strategy to include companies, markets, competitors, corporate, business planning
Report writing, note taking, summarising, punctuation
Coffee break, newspaper
Meetings and discussions, language functions
Homework: (example) developing a Mission Statement
Friday
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Visit from a Business representative, follow-up work
Coffee break, newspaper
Meetings and discussions: controlling, participating, co-operating
Solving difficult problems, language and strategies
Homework: individual work for presentation
Week 2
Monday
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Managing Human Resources, including the work life balance, teambuilding
Coffee break, newspaper
Leadership and entrepreneurs, business people, leaders, magnates, tycoons,
empowerment etc.
Homework: individual work for presentation
Tuesday
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Corporate responsibility to include social reporting, green issues, corporate
governance
Coffee break, newspaper
Finance to include sales, costs, profitability, money matters and banking
Company finance, financials reporting, profit and loss account, balance sheet
Homework: individual work for presentation
Wednesday
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International business: overseas trade, imports, exports, shipping
Coffee break, newspaper
Global economy and cross culture, global forces, investment, debt and trade
Business across cultures
Homework: individual work programme for presentation
Thursday
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Marketing: the 4Ps, Product, Price, Place and Promotion
Coffee break, newspaper
Customer satisfaction: databases, data mining and customer
relationship/management
Buyer’s behaviour, selling, promotional branding
Homework: individual work for presentation
Friday
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Final presentation of prepared topic
Coffee break
Questionnaire: assessment of programme
Please note: there must be a minimum of four students in this programme in order for it to
go ahead.
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