The Preliminary Research of Stock Option Incentive and Good Power Price to Senior Executives of the listed Companies in China Hao Zhou Management Institute of Zhejiang Gongshang University; the city of Hangzhou, P.R.China; (zhoulihaochao@163.com) Abstract - At present, the high development of Knowledge economy is promoting industries of our country unceasingly, and knowledge plays more and more a vital role in the economic development process. Too relied on the capital the industry originally, because of high energy consumption and high pollution, many companies do not meet the needs of the low-carbon economy to eliminate now; or carrying on the industrial upgrading to enhance the technique of production and the product technique content, increased to the knowledge and the technical request. The stock option incentive involves the question of price formulation. Many foreign scholars have proposed some models to study question, and we can attain profits from the significance but too complex. This article also studies the question of the stock option price. According to the HU theory, this article establishes a mathematics price model, causing the stimulators of the driving plan to be possible to participate fully. And simultaneously it avoids the inappropriate arbitrage behaviors. This article has also carried on mathematics proof to this model, confirming its superiority. Key words price Incentive; Stock option; Good power I.THE INCENTIVE TO SENIOR MANAGER According to the Request - Proxy theory, professional managers, because they have specialized superiority and so on knowledge and experience, have the management authority of the listed company ; Correspondingly company's owners are one of the most important shareholders ,enjoying the property rights but not need to participate in company's current management directly. As senior managers create value for company for their hard working, they have demanded to share the massive surplus values. In order to spur Senior managers create more values, some powerful incentive measures need to be carried on. We can know that senior managers of the listed company own company's management authority. In order to obtain more benefits, different people may be reduced as far as possible because of the possible high cost. As we all know, public companies should pay wide attention to the benefits of both minority shareholder and other benefit counterparts which include these High-level superintendents. It is known that core staff such as executives is playing a vital role in the routine operation, so sharing part of surplus values with them is not only costs but also revenue in the long run. We need to realize that only taking the benefits of senior managers into account, will they feel a sense of belonging to the company; and only will they feel a sense of belonging to the company ,will they do their best for the company. It is also should be realized that short-term incentive is not sufficient and the obsession with short-term benefits can lead huge losses to the listed company. So it is needed to carry on effective measures to spur the core staff of the listed companies. II. STOCK OPTION INCENTIVE In recent decades, more and more people have realized that the stock option driving plan is one method feasible design, which may have a good driving restraint functions for the listed company high pipe fitting. First of all, we want to introduce the stock option .The so-called stock option is that the public company awards certain core staff including High-level superintendent, core technologies personnel and other core staff of some rights that they could purchase certain amount stock, in the future. Because of the stock option, it may urge the shareholders to create the value diligently to realize the company value maximization, as benefits of owners and core staffs such as executives are common in some degree. What is more, the stock option materially is one kind of stronger tendency option. High-level superintendent are driven that the object may endeavor by them in certain time, creating certain value for the company, and enable the listed company values to obtain the increment, manifesting in the company share rise. Still so long as stock option's good power price after including the good power spends and so on expenses is lower than the line of temporary company's stock price, High-level superintendents are driven that the object will consider the good power, in which price difference is the income that High-level superintendents may obtain. And stock option may have one kind of latent huge driving function, which will promote them to work hard for better achievement diligently, then creating greater value for the company. Although after implementing stock option good power spurring plan, stock rights of the listed enterprise may be diluted, the company values created by stock spurring would be greater than not carrying on the stock option. Because of some reasonable system design, even if the stimulator leaves someday, most of them might choose to sell off the company share, then original shareholders enjoy the first purchase power; we may also stipulate that certain special stockholder's rights drive in the plan in stock certain time limiting the circulation, which serves the purpose on controlling the listed High-level superintendent changing job at will. At the same time, it is no needs to use the cash to carry on the drive, which is advantageous in the guarantee to good cash flow. Although implementing one good stock option plan at the appropriate opportunity might be able to produce good driving results, at the same time we should also consider some limitations and possible existing questions of the stock option spurring. Only understanding the merits and the shortcomings of the stock option driving plan comprehensively, we will make use of it to be better. We must pay attention to the Macro-economic environment, when the whole national economy moves overheated, like certain time 2007 ago, several of professions economies mostly were on the departure date in the second half of the year, and the stock market was the bull market. At that time, implementing the stock option spurring plan was not proper, even if Highlevel superintendent were driven that the object did not take. Relying on the good economic situation, even if they did not work hard, it still was possible to obtain good salary. So we may obtain such conclusion that implementing the stock option plan is more cost payout at that time, but the income created from Highlevel superintendent in the value obtained was insufficient. So that was not best time. Similarly, when our national economy and even the global economic are worn out, various professions economy are when the departure date or just experiencing the big risk crisis, the stock price unceasingly falls, like the second half of the year to present's situation in 2007. Even if Highlevel superintendent is quite diligent, facing the falling stock price, under certain good power price terms, regarding them is disadvantageous. Therefore, the spurring plan could not achieve the anticipated driving affection. Then it is still not the best time to carry on the stock option driving plan. Similarly it may be the profession difference, even if the big economic environment is the same, some professions are in the rise time, occupies the rise time profession to be listed company to carry on the stock option to drive, must pay a higher cost, but obtaining the relatively insufficient income; Otherwise, the companies in the decline profession, also will meet the phenomenon, because the stock value may decline unceasingly, High-level superintendent will not expect too greatly about the future, therefore, the option drive that also will have the problem. In other words, when the national economy is moving well, the difference, either a profession is when the obvious rise time or the winter is not the best time to carry on the stock option drive. Therefore, this article supposes that our national economy will move normally, namely in certain time (implements in stock option actuation duration), and the Macroeconomic is not under heating or not overheated circumstance, will not fluctuate greatly. III. PRELIMINARY STUDY OF GOOD POWER PRICE Generally speaking, stock option driving plan of the listed company involves some essential factors, such as the stock option awarding object; originate of the stock, good power price, the awarding quantity and good power condition. What is more, the good power price is one core question of stock option driving plan, and the hypothesis of good power price may have something to do with the driving affects in the very great degree, also having direct relation with the listed company and stimulators, the benefit of two sides. In order to study the problem of good power price, this article is under the supposition condition that we have mentioned in front, then studying stock option good power price formulation as well as other correlated questions. We have to say that the formulation of good power price must observe the related legal rules of our country. As we all know, Securities Supervisory Association has issued " Stockholder's rights of the listed Company Driving Policing method (Implementation)”, which was implemented on December 31, 2005, saying that the stipulation of the listed company when awarding the driven object with stock option, they must determine the good power price or the good power price definite method beforehand, and the good power price should not be lower than the following price that is high: (a) The company sign stock closing price --stockholder's rights drive that the draft plan abstract announces on the preceding trading day; (b) The company sign stock average closing price --stockholder's rights drive that the draft plan abstract announces in the first 30 trading days. We may see that this stipulation was only the limited to the stock good power price lower, leaving big space for the good power price's formulation. Stock option's good power price may be calculated through Blake - Scholes Model, which was proposed by Fischer Black and Myron Schole, who was Nobel economic prize winner, and it is suitable in the stronger tendency western-style option estimate value. Also we can see that this model basis “the non-arbitrage principle” (Arbitrage-free Principle) proposed, and the formula expression is that the stock option value f is equal to the result of the stock current price Ps multiplying the standardized normal distribution N(d1) then subtract the option good power price X multiplying the standardized normal distribution N (d2) multiplying one changing number , namely And f is the stock option value, Ps is the stock current price, X for the option good power price, t is the option due time, which is under the stock continual compound interest the year returns ratio standard deviation, N (di) is the standardized normal distribution and it is smaller than di probability (i =1, 2); r is the non-risk interest rate 1. [1-6] However, Blake – Scholes Model had not considered the situation in which the stock option was carried out, and the time of implementing the spurring plan was before the due date. Therefore, this model seems only to be suitable for good power price making of the western-style stock option usually. If it is carried on in good power price making of American stock option, then one big deviation may present. Moreover, if we choose this formula to calculate the good power price, something will seem to be more complex. Because there is a series of limitations, it is difficult to operate in reality. [7-19]Then the following is the introduction of the stock option good power price formulation application from the HU theory which was established by Professor Zuguang Hu, in April, 2010. And some implications of HU theory have advantages that can avoid the situation in which executives may operate the good power price at will .What is more, the using of implications of HU theory relatively. It is said that some companies that believe the theory have attain great achievement.[20] So we try to study HU theory and its implication totally, including its model, implications and the proof. IV. THE APPLICATION OF HU THEORY IN GOOD POWER PRICE In front of this article, we have mentioned, because the present's marketing system is not only the consummation, these stimulators own management authority of public company, with suitable resources. As information is not symmetry sometimes, through the property operation as well as the information disclosed and other methods may fry the stock price high in a short time. As a result, the self-interest goal is possible. However some applications of HU theory may reduce the loss from self-interest behavior through methods designed. The HU theory establishment's stock option driving model is: a. Firstly , the board of directors permit the stimulators proposing a good power date (we suppose that the stock is to be carried in the time of 3 years later) that may be achieved, anticipated company share price P0; b. Line of power price Pe is decided by equation below, then good power price Pe is equal to the result of the company current stock price P C plus W *( P0 - PC ) ,namely Pe = PC + W * (P0 - PC) c. If stock option price expectation P 0 of stimulators is smaller than future stock actual price Pr from newspaper future, he will receive penalty, and the penalty quantity D is unders-report subjects to a penalty the coefficient v and future stock actual price Pr and by the stimulator from newspaper difference of future stock price expectation P0 product D = v * (Pr - P0) There are factors needed to introduce, and they are in the following: Pe is for good power price; PC is the company current stock price; P0 is the company share price when the good power date which High-level superintendent proposes, is also drove they must realize the goal , P 0 is bigger than PC ; Pr is the stock good power date actual price . W is the weighting factor, and its value is from 0 to 1. When w is 0, the good power price is the current stock price, which is unable to form the restraint to stimulators; When W is 1, the good power price will be the future stock price expectation; if w is closer to 0, then the driving function to stimulator may be bigger; on the contrary, if w is closer to 1, the restraint function to be more obvious. Therefore the value w may be regarded as one kind of adjustment variable. Moreover, this article supposes that our economy will not change greatly in future. However, even if the national economy presents some changes, it is still possible to carry on the adjustment through the value w, so economy fluctuation would not bring too much negative influence. Namely, the suitable accent small w may revise the overheated economy to bring exceeds the quota the driving, w moves in a big way, the question which worn out may alleviate the economy to bring the driving which is insufficient. As W is the adjustment variable value, may act according to the achievement of the listed company achievement, stimulator's performance, the profession characteristic which the Macro economic situation as well as locates is carried on the nimble hypothesis. Simultaneously something need to be considered are different stimulators to company's historical contribution, present's achievement as well as the future the value which will be created for the company. Differently, V can be seen as a penalty coefficient, is 0 to 100% between values. When v is close to 100%, then the punishing dynamics is bigger. In order to reduce the punishment, High-level superintendent will enhance the future stock price anticipated; which serves to be public company's benefit. Even if High-level superintendent fries stock price high through property operation as well as the information asymmetrical superiority in a short time, also will receive suitable penalty, then avoid the large quantity arbitrage loss. That is, when High-level superintendent the self-interest arbitrage motive is bigger, may suitably raise v value. V value should also not be oversized, oversized, which means that the serious punishment. We also note that the too serious restraint will not favor spurring Highlevel superintendent to create more values positively for the company. At last, what we need to stress is that the penalty coefficient value V must certainly be bigger than weighting factor w. The following content is the explanation of formulation superiority in the stock option good power price about the HU theory. We try to prove that if some rules are designed properly, the spurring function of stock option is very remarkable. What is more, we are able to learn enough inspirations from the HU theory. In order to explain the issues, it is needed to use some examples. Now the first thing we need to is making a supposition that stock price PC of one public company three years ago was each 100 Yuan, stipulates rear area three years the feasible power, according to this company's growth potential at that time, then the stock price might amount to 120 Yuan three year later. In fact now stock price Pr is truly 120 Yuan. And W is 0.5, V is 0.8. According to the economic man supposition, the human are the self-interest. For arbitrage as far as possible, senior managers will have the following plan alternative: (a)The first situation is that executives may pull down the anticipated stock price intentionally. For example, they may decide the anticipated company share price P0 is 110 Yuan, then good power price Pe is equal to the result of the company current stock price PC plus W *( P0 - PC ),namely Pe = PC + W *( P0 - PC )= 100 + 0.5 * ( 110 - 100)= 105( 1) punishment quantity is equal to the result of penalty coefficient v multiply the difference of the stock good power date actual price Pr and the company current stock price P0, namely D = v * ( Pr - P0 ) = 0.8 * ( 120 - 110 ) = 8 (2 ) (b) The second situation is that executives may report the stock expectation price P0 realistically. For example, they may decide that the anticipated company share price P0 is 120 Yuan, so the power price is Pe is equal to the result of the company current stock price PC plus W *( P0 - PC ),namely Pe = PC + W *(P0 - PC)= 100 + 0.5 *(120 - 100)= 110 The power price is each 110 Yuan immediately, because this time anticipated stock price P0 is equal to actual price Pr, therefore does not need to receive the punishment. Final each income R is equal to the result of 120 subtract 110, so we can know the last revenue is 10 Yuan. (c) The third situation is that the future stock price expectation P0 is anticipated too high. According to the economic general knowledge, we may know the possibility is very small. If the price expectation is higher than a line of temporary actual price obviously, High-level superintendents of the listed company will appear to be very incompetent, with one defeated feeling. Moreover the good power price P e is equal to the result of the company current stock price P C plus W * ( P0 - PC ), namely Pe = PC + W *( P0 - PC )=(1 - w)* PC + W * P0 Because weighting factor w is bigger than 0, P e and P0 are related, along with stock price expectation, s rising, good power price also have a corresponding enlargement. As a result, stimulator's arbitrage space is also compressed correspondingly. Therefore, High-level superintendent do not hope a high anticipation of the future stock price. In the ordinary circumstances, stimulators would not expect the stock good power price to be too high, even surpassing the actual price. The too high good power price is disadvantageous for them; and setting the stock price anticipated establishment in a high position intentionally is impossible. However, because the HU theory has the penalty factor, which will force Highlevel superintendent not to be possible the lowland to reduce to future stock each price anticipated, which may cause the final price expectation is as close to actual price as possible. In the synthesis, reporting the stock price expectation realistically conforms to High-level superintendent as well as the listed company, s benefit; if stimulators want stock price expectation to reduce the good power price by more arbitrage through the low newspaper. Likewise, High-level superintendent wants then to carry on the stock option arbitrage through the operation stock price the behavior also to be possible to be similar limits, reducing adverse effect as far as possible in reality. Now the following is mathematics to the HU theory in the stock option good power price formulation's application to prove: First of all, we want to say that R stands for the last revenue that executives may gain from the listed company stock option incentive plan. As we all know, the last revenue is the result of total revenues subtract the number of punishment quantity and the good power price. Furthermore, we get the following equality: R = Pr –Pe– D And we also know that D is equal to the result of v * (Pr - P0),then R= Pr - PC – W *(P0 - PC)- v *(Pr - P0) = ( 1 – v ) * Pr - (1 – w) * PC + ( v - w ) * P0 (3 ) Because good power price Pe must be smaller than actual price Pr, therefore Pe = PC + W *(P0 - PC) will be smaller than Pr or equal to it. So (1 –w) * PC + W * P0 is smaller than Pr or equal to it. W* P0 is smaller than Pr - (1 - w)* PC or equal to it. Then P0 is smaller than [Pr - (1 - w) * PC] / w or P0 is equal to it. Supposing [Pr - (1 - w) * PC] / w = Pr + n ,n is one random real number, so we may obtain the following: N = (1 w)* (Pr PC) / w (4) So P0 is smaller than [Pr - (1 - w) * PC] / w or P0 is equal to it. And we also know that [Pr - (1 - w) * PC] / w= Pr +n= Pr+ (1 - w) *(Pr PC) / w = [Pr + (1- w)* PC] / w (5) Now we let Y is equal to [Pr + (1 - w) * PC] / w. Then we may know that the result of (Y – Pr) is equal to n .And n also is equal to the result of (1 - w)* (Pr - PC) / w We may know that the current price PC is smaller than actual price Pr by the front supposition; therefore Pr is smaller than Y. We may also know that present's stock price PC is known, line of temporary stock price Pr is also the constant which is regarded as to be unable to affect, weighting factor w and the penalty coefficient V one to pass through the hypothesis also to be possible to be regarded as a constant. Now the only variable is anticipated stock price P0, and P0 influence income R, i.e. Because we suppose under-report subject to a penalty the coefficient V to be bigger than weighting factor w, simultaneously may see from the above equality increases along with P0, income R increases. Moreover, we may know by (c), stock option income R and price expectation P0 is being related, when the number of P0 is equal to Y ,namely [Pr+(1-w)* PC] /w may obtain the greatest income. Therefore, according to the HU theory, only High-level superintendent report the stock option expectation price truthfully, will they gain the biggest benefits. As a result, the number that executives give is close to the actual stock price as far as possible. Then when the number executives report is equal to Y, which is the result of [Pr+ (1-w)* PC] /w, they are able to obtain the greatest income. The number of stock price expectation that is closest to actual stock price may reduce the opportunity, because of which High-level superintendent make a profit through the operation of stock price, serving the listed company, s benefit. At the same time, executives of the listed company may also obtain the stock option income after creating the massive values for company. We may know that the current price P C is smaller than actual price Pr by the front supposition; therefore Pr is smaller than Y. We may also know that present's stock price PC is known, line of temporary stock price Pr is also the constant which is regarded as to be unable to affect, weighting factor w and the penalty coefficient V one to pass through the hypothesis also to be possible to be regarded as a constant. Now the only variable is anticipated stock price P0, and P0 influence income R, i.e. Because we suppose under-report subject to a penalty the coefficient V to be bigger than weighting factor w, simultaneously may see from the above equality increases along with P0, income R increases. Moreover, we may know by (c), stock option income R and price expectation P0 is being related, when the number of P0 is equal to Y ,namely [Pr+(1-w)* PC] /w may obtain the greatest income. Therefore, according to the HU theory, only High-level superintendent report the stock option expectation price truthfully, will they gain the biggest benefits. As a result, the number that executives give is close to the actual stock price as far as possible. Then when the number executives report is equal to Y, which is the result of [Pr+ (1-w)* PC] /w, they are able to obtain the greatest income. The number of stock price expectation that is closest to actual stock price may reduce the opportunity, because of which High-level superintendent make a profit through the operation of stock price, serving the listed company, s benefit. At the same time, executives of the listed company may also obtain the stock option income after creating the massive values for company. V. CONCLUSION In our life, the High-level superintendents always have suitable understanding to all kinds of information of this company as well as its competitors. It could be said that they have enough information to affect the stock price sometimes, which is not permitted in law, but they have enough superiority to change something. In the ordinary circumstances, they are able to make very close forecast about this company's stock price in future certain time. Relying on information as well as enough resources, they may operate the stock price by the arbitrage. 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