UH Dining Services
Strategic Initiatives Overview
DRAFT
Agenda
• Strategic Initiatives Overview
• Economic Trends
• 2009 – 2010 Meal Plan Proposal
• 2009 – 2010 Meal Plan Brochures
DRAFT
UH Dining Services
Strategic Initiatives 2009 - 2010
•
UC Satellite Chick-fil-A Refresh 2009
•
Calhoun Lofts P.O.D Market 2009
•
Air Screen Expansion 2009
– Extreme Pita
•
Cougar Cash Expansion
– McAlister's Deli, Tealicious, Deli
Chinese Star, and Shasta's
•
Campus Dish E-Commerce option for
Meal Plan Purchases in 2009
•
Peer 2 Peer Marketing Team
– Promote Meal Plan Sales
– Increase JAM Awareness
•
Einstein's Bagels Potential Expansion
2009-2010
DRAFT
UH Dining Services
Strategic Initiatives 2009 - 2010
• Promote UHDS Sustainability
– Support Campus Garden
– Promote Healthy Dining Choices,
Just 4 U
– Expansion of recycle paper
supplies 2009-2010
– Partnership with UH Athletics to
promote student attendance
• Internship Expansion - targeting
HRM, HR, Marketing and
Accounting Internships 2009
• UH Dining Services Meal Plan
Scholarship
• Enhanced Catering in-kind fund
2009
DRAFT
UH Dining Services
Strategic Initiatives 2010 - 2012
• Moody Fresh Food
Company 2010
• Freshmen Housing P.O.D
Market 2010
• UC Satellite Retail Brand
Conversion 2010
• OB RFoC Renovation and
Expansion 2011
• New Retail Concept in 20102011. Location TBD
• Renovation to UC Retail Dining
as part of UC Project 2012
DRAFT
Economic Trends
Agflation
March
220
200
ag-flay-shun n.
175
The rising cost of food and drink attributed to higher
demand for biofuels made from agricultural products.
150
125
• Several year trend created
by alternative-fuel boom
• Leap in demand for corn
• Farmers favor energy crops
• Primary affected areas
Source: U.N.
’05
’06
’07
100
’08
Global Food Price Index
1998 – 2000 = 100
– Cereal and baked products (up 5.2%)
– Meat, poultry, fish and eggs (up 5.4%)
– Dairy (up 14%)
• The latest congressional energy bill
calls for a five-fold increase in
alternative fuel use by 2022
DRAFT
Economic Trends
Recent Events have exacerbated
the agflation trend
• Droughts, floods, and unusual
temperatures
– 14% of total corn crop underwater
– Future effect on livestock
• Crude oil pricing
• Trade weighted value of US$
• Consumer confidence levels
• US food inflation—expected to
accelerate 7.5% during 2008-12*
*Advanced Economic Solutions June 2008
DRAFT
2009 – 2010 Meal Plan Options
DRAFT
University of Houston
Meal Plans - 2009-2010
All Resident Students Must Select one of the Following Plans
Plan
Over PY $
RFoC 21
107.5%
Default
RFoC 15
108.5%
RFoC 9
109.0%
Eliminate
RFoC 5
100.0%
RFoC 140
107.0%
Upper Classmen Cougar Cash
108.0%
108.0%
Selling Price
$1,526.50
$1,274.88
$1,166.30
$990.00
$1,498.00
$1,269.00
$1,287.45
Commuter Plan(not available to Resident Hall Students)
'08-'09
'09-'10
Select 20 Plus
$150.00
10.00% $165.00
Select 40 Plus
$325.00
7.69% $350.00
Select 80 Plus
$525.00
8.57% $570.00
Select 80
$375.00
12.00% $420.00
Meals per wk
DB Minimum
Meals p/sem Cost p/meal
21 $120.00
354
$3.97
15 $165.00
253
$4.39
9 $320.00
152
$5.58
5 $425.00
84
$6.70
7.9 $525.00
140
$6.95
$1,269.00
$2,824.00
'08-'09
CPM
YOY
$3.67
108.3%
$3.99
110.0%
$4.94
112.9%
$6.70
100.1%
$6.25
111.2%
108.49%
Meals p/wk DB
Meals p/sem Cost p/meal
1.1
$35.00
20
$6.50
2.3 $100.00
40
$6.25
4.5 $150.00
80
$5.25
4.5
$0.00
80
$5.25
Faculty and Staff Plan
Cougar Cash $25
Block 5
Block 10
Block 15
RFoC Door/Cash Price
'08-'09
$25.00
$27.50
$52.50
$78.75
0.00%
9.09%
4.76%
1.59%
'09-'10
$25.00
$30.00
$55.00
$80.00
'08-'09
$5.25
$6.25
$7.25
14.29%
12.00%
10.34%
'09-'10
$6.00
$7.00
$8.00
•
Expansion of Cougar Cash to other on-campus vendors
•
Elimination of the RFoC 5
•
Minimal Changes
•
–
DB
Meals p/sem Cost p/meal
$25.00
N/A
N/A
5
$5.50
10
$5.25
15
$5.25
McAlister’s, Tealicious, Chinese Star, Shasta
–
Number of meals and Cougar Cash amounts stay the same
–
Average cost per meal increase $.10
Overall Rate Increase
–
Average meal plan price increase is 8%
DRAFT
Meal Plan Communication Points
Overall Communication –
I should get a meal plan because a meal plan gives me more value:
- Price Value: Dollar for dollar, it’s a better deal for on-campus dining
- One and Done: Make one selection at the beginning of the year and you’re covered
- Dependability: Something that’s always there and you don’t have to worry about being short on money
And because of this, a meal
plan gives me access to …
Mandatory
- Socialization
- Quality
- Convenience
- Variety
Commuter
- Flexibility
- Service
- Convenience
- Socialization
Faculty/Staff
- Service
-Convenience
-Variety/healthy options
-Convenience
- Flexibility
DRAFT
New 2009 – 2010
Meal Plan Brochures
DRAFT