Student Success Collaborative
TM
How to Get More from
the Major Explorer
Leveraging SSC Career Data in Your Role
May 28, 2015
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©2015 The Advisory Board Company • eab.com
2
Today’s Presenters
Lindsay Miars
Associate Director
3
Sue Goldberger
lmiars@eab.com
Director of Education and
Career Advancement Services,
Burning Glass
202-266-6877
sgoldberger@burning-glass.com
©2015 The Advisory Board Company • eab.com
ROAD MAP
1
Deep Dive into the Career Data with Burning Glass
2
Use Cases
3
Optional Demo
•
•
•
©2015 The Advisory Board Company • eab.com
Professional Advisors
Faculty Advisors
Career Services Staff
4
5
Career Planning in the News
“Today’s Anxious Freshmen Declare
Majors Far Faster Than Their Elders”
March 19, 2015
“Instead of spending their first couple of
years dipping into a range of intellectual
pools, the class of 2018 was much more
likely to declare an academic major during
freshman year than their counterparts before
the recession…The shift is being driven
by pragmatism, cost and a stubbornly
soft job market for college graduates.”
©2015 The Advisory Board Company • eab.com
Have You Heard This One Before?
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Advisors and Faculty Often Students’ First Stop on Career Preparation Journey
2015 Workforce
Readiness Survey
I want to be a
__. What should
I major in?
I want to major in
__. What kind of job
can I get with that?
58%
Of students want more
time to focus on career
preparation
25%
Options Available to Most Advisors and Faculty
•
Refer to career center
•
Advise using the Occupational Outlook Handbook
or other resources provided by the institution
•
Advise using job information websites
•
Advise based on personal experience or
professional connections
©2015 The Advisory Board Company • eab.com
Of students never use
career services
20%
Of students leave college
feeling very prepared for
the workforce
McGraw-Hill Education, “2015 Workforce Readiness Survey,” 2015 Digital
Trends in Higher Ed Study; EAB interviews and analysis
A New Generation of Labor Market Information
Real-Time Job Market Data Offers Up-to-Date Insights
Visits Online
Job Sites
(30,000+ sources)
Collects and
Deduplicates
Job Postings
LAB
TECHNICIAN
LAB
TECHNICIAN
LAB
TECHNICIAN
Reads Postings to
Generate Detailed
Database
• Job Title and Occupation
• Employer and Industry
• Technical Skills
• Foundational Skills
• Certifications
• Educational
Requirements
• Experience Levels
• Salaries
© 2015 Burning Glass International Inc.
©2015 The Advisory Board Company • eab.com
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Filling Gaps from Traditional Sources
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Job Posting Data Provides Richer Picture of Demand in Today’s Economy
Traditional Public Job Data Sources
• Federal Bureau of Labor
Statistics (BLS)
• Occupational Handbook
• O*NET
• Career InfoNet
• Used by most career
assessments (Kuder,
Focus2, etc.)
• NCES/IPEDS
• Career/Technical
Education (CTE) Statistics
Top Untracked IT Occupations
1. Computer Systems Engineers
2. Business Intelligence Analysts
3. QA Engineers
4. IT Project Managers
5. Computer Network Architects
6. Database Architects
BLS has defined these
occupations but does not collect
or publish any data about them
Burning Glass tracks demand for
these occupations in real time
© 2015 Burning Glass International Inc.
©2015 The Advisory Board Company • eab.com
New and Emerging Job Opportunities
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Using Job Posting Data to Uncover Hidden Opportunities and Career Paths
Burning Glass breaks apart overly-broad BLS classifications to identify new and
growing job opportunities for students related to their field of study.
Web Designers
Web Developers
Web Developers
UI/UX Developers
Marketing Specialists
Market Research Analysts
and Marketing Specialists
Market Research Analysts
Social Media Strategists
Marketing Coordinators
None of these occupations are
tracked independently by BLS data.
© 2015 Burning Glass International Inc.
©2015 The Advisory Board Company • eab.com
How Representative Are Online Postings?
Job Posting Data Increasingly Comprehensive, But With Some Drawbacks
Current Limitations
Construction jobs and low level
retail positions are underrepresented
80%
Of job openings for
workers with a BA or
better are posted online
Jobs in the performing arts
are also underrepresented
Georgetown Center for
Education and the Workforce
Looking Ahead
•
Burning Glass is finalizing a methodology to model openings for
niche occupations underrepresented in online postings
•
Plan to incorporate this new information into their data this fall
©2015 The Advisory Board Company • eab.com
Carnevale, Jayasundera, & Repnikov, “The Online College Labor Market,”
Georgetown Center for Education and the Workforce, April 2014; © 2015
Burning Glass International Inc.
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Mapping Careers to Majors at Your Institution
Aggregating Institutional, State, and National Data
Burning Glass Mapping
Programs of Study
 CIP codes (provided
by your institution)
SSC Major
Explorer
Career Data
Occupations Linked
to CIPs based on:
• Federal CIP/SOC
crosswalk
• Skill and education
requirements from
job postings
• Industry/occupational
association sources
©2015 The Advisory Board Company • eab.com
If needed, mappings can be
changed to better match
your programs of study
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ROAD MAP
1
Burning Glass: Deep Dive into the Career Data
•
Q&A with Sue Goldberger
2
Use Cases
3
Optional Demo
•
•
•
©2015 The Advisory Board Company • eab.com
Professional Advisors
Faculty Advisors
Career Services Staff
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Professional Advisors
Giving Students a Starting Point, Earlier
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Early Exploration Can Help Undeclared Students Overcome Initial Barriers
Barriers for Students:
Daunted by
exploration and
long-term planning
Limited knowledge of
viable careers (beyond
doctor, lawyer, etc.)
Suggested Practice: Provide
basic career information to groups
of undeclared freshman
Anna Hollis, Academic Advisor,
University of Texas at Arlington
• Uses SSC’s Major Explorer (in “student
view”) to explore career opportunities
during Major Exploration Seminar
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Lack confidence
to seek out career
services independently
Suggested Practice: Inform
individual undeclared students
about good-fit potential paths early
Matt Markin, Academic Advisor,
California State University–San
Bernardino
• Uses SSC career data during
undeclared advising sessions to provide
a starting point for pursuing a major
Professional Advisors
Advising Students in Poor-Fit Majors
Tailored Career Data Can Provide Options and Positive Motivation
Barriers for Students:
Parent pressure causes
students to persist in a
major that is a poor fit
Not prepared to “grieve”
the loss of their intended
program
Suggested Practice: Focus on strengths and provide
options (including career options) when encouraging
students to pursue an alternative major
James Smith, Academic Advisor III, Georgia State University
• Looks for alternative options in the Major Explorer prior to meetings with students
identified as at-risk in their major or pre-major
• Presents the best options and provides concrete steps during the meeting
• For students performing well, uses the Major Explorer to motivate them by
emphasizing skill alignment and career opportunities down the road
©2015 The Advisory Board Company • eab.com
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Faculty Advisors
Tool to Enhance Mentoring
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Faculty Using SSC Career and Academic Data to Supplement Advisement
Suggested Practice:
Support or suggest
alternatives to struggling
students based on an
understanding of skill
areas where the student
is strong/weak
Suggested Practice:
Provide students with
basic information about
job demand and salary for
desired careers (outside
their field of expertise)
Suggested Practice:
Offer insight about skills
related to the student’s
desired career to improve
their experience (suggest
internships, electives etc.)
Karen Johnson, Director of the Writing Center, Shippensburg University
• Uses student overview within SSC to ensure that students’ skills and
performance are aligned with the program they want to pursue
• Consults career data in the Major Explorer if a student inquires about careers in a
field outside her area of expertise
©2015 The Advisory Board Company • eab.com
Career Services
Allowing for More Complete Career Conversations
SSC Supplements (Rather Than Replaces) Career Services’ Existing Tools
Suggested Practice: Leverage
academic history and skill areas
within SSC to provide support
related the students’ major choice
Suggested Practice: Coordinate
communication between advising
and career services with shared
data and notes in SSC
John Rindy, Director of Career
Education & Development, Slippery
Rock University
Southern Illinois University
• Career Education staff consult the SSC
student overview page when they
suspect that a student’s academic
history is relevant to his/her career
aspirations, and take this data into
account
©2015 The Advisory Board Company • eab.com

Advisors begin the career
conversation and refer students to
the Career Services when more
robust career planning is needed

Career services staff enter notes in
SSC and identify students who may
need academic planning or support to
reach career goals
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ROAD MAP
1
Burning Glass: Deep Dive into the Career Data
•
Q&A with Sue Goldberger
2
Use Cases
3
Optional Demo
•
•
•
©2015 The Advisory Board Company • eab.com
Professional Advisors
Faculty Advisors
Career Services Staff
18
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