MPI Marketplace:
2016 Global Advertising & Sponsorship Guide
A powerful community.
A world of opportunity.
Connect your brand
with the heart of the
meeting industry.
The community of Meeting Professionals International
is the largest, most vibrant single audience of meeting
and event experts in the world.
They’re committed to innovative solutions. Passionate
about helping people succeed. And always searching
for the products and services—from meeting venues to
food to technology—to help them achieve their goals.
That kind of enthusiasm creates a rich, welcoming
environment for you to build connections. On a daily
basis, MPI community members are immersed in the
market. They want to align themselves with suppliers
as savvy as they are. With experts who can help
them deliver smart solutions. They seek to create and
maintain relationships with the best.
Now is the time to position your brand to the people
who are vigorously leading the industry so you can
create long-lasting partnerships.
Contents
INTRODUCTION............................................................................. 2-3
CHANNELS..................................................................................................... 4
INTEGRATED PROGRAMS............................................................... 5-7
SPONSORSHIPS....................................................................................8-10
THE MEETING PROFESSIONAL® MAGAZINE....................... 11
EDITORIAL CALENDAR ................................................................. 12-13
MAGAZINE RATES AND SPECIFICATIONS................... 14-15
THE MEETING PROFESSIONAL® SUPPLEMENTS.............16
E-NEWSLETTERS........................................................................17-18
MPI WEB SITE.............................................................................19-20
DIGITAL MARKETING.............................................................. 21-23
CONFERENCE PUBLICATIONS.........................................24-25
FILE SUBMISSION............................................................................26
CONTACT.............................................................................................26
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
MPI is a community of
unequaled buying power.
Not only do members of the MPI community strive to perform at the
top of their game, they also wield buying power that keeps them at the
forefront of the meeting and event industry. With MPI, a full 49% of our
members are meeting and event planners – the key decision makers –
outnumbering the levels found in other associations. Furthermore, 4,800
of those planner members are exclusive to MPI, with over $11 billion to
invest in making their meeting and events successful.
When you collaborate with MPI members, you’ll be a trusted partner who
can help them achieve the success they want. And that’s invaluable.
MPI members
gave me
the power
to believe
that this is
a magical
industry.
Krzysztof Celuch
MPI has
connected
me with
numerous
friends and
business
contacts—it
is a great
organization
for building
bridges in the
industry!
Robert Payne
I found that
this was an
amazing
organization
that offered
me great
education,
networking
with other
planners and
suppliers
and for all
of the great
opportunities
to come.
Julie Powers
PAGE 3
4.8k
PLANNERS EXCLUSIVE
TO MPI
11
$
BILLION
IN BUYING DECISIONS
CONTROLLED BY
EXCLUSIVE MPI
PLANNERS
22
$
BILLION
IN BUYING DECISIONS
ARE CONTROLLED BY
MPI MEMBERS.
86
%
OF MPI MEMBERS
BUY FROM SUPPLIERS
THAT ADVERTISE
WITH MPI.
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Channels
Command their full attention.
Our award-winning publications and highly attended
live events are top priorities with this audience. Each
channel is a dynamic platform for your ads to be seen
and your sponsorships appreciated. Members rate MPI’s
high-quality flow of information and support among
their most-used business resources.
In addition, integrated program partners can deliver
their messages with laser-beam precision: Just ask
us to sort, segment and target MPI members by the
region, property type, planner type, meeting type and
size of meeting you prefer.
Engage the MPI community through these proven
channels:
Integrated programs. Our MPI partnership programs are
powerful combinations of advertising and creative
sponsorships. They super-charge your brand and even
provide invaluable opportunities for you to meet selected
planners one-on-one and share your story personally.
The Meeting Professional® magazine. Industryleading and honored for editorial and design
excellence, it’s the industry publication the MPI
community reads more than any other.
MPIpulse, MPIspotlight and MPI NewsBrief.
E-newsletters distributed weekly, biweekly and
triweekly, respectively. All three boast relevant
content, fresh designs and exceptionally high
open rates that will ensure your brand is seen.
MPIweb.org. Experiences more than 990,000
user sessions generating over 3.9 million
pageviews annually.
Conference publications. Are the perfect
opportunities to position your brand to a live
audience.
Sponsorships. Imagine your brand in a oneof-a-kind event attended by thousands of
meeting professionals.
That’s your target audience.
PAGE 4
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Integrated Programs
Target the audience you want with strategic solutions.
PI’s flexible
M
partnership
program has
given us great
opportunities
to reach new
customers
MPI's partnership programs put you in front of motivated buyers
like nothing else in the industry—helping you accelerate sales.
We can leverage our database of planner-member profiles and
customize programs, so you get direct access to the members
who are looking for your product or service, and have the power
to buy it.
MPI partnerships empower you to collaborate
with an MPI Director of Business Development
who can maximize your marketing budget with
innovative sponsorship and advertising solutions.
Partnerships create strategic alignment between
your brand and MPI community initiatives.
Travel Alberta
66
%
You’ll increase your customer reach with addedvalue marketing opportunities only offered to
partners.
MPI partnerships are efficient ways to drive your
revenue by planning a multilayered strategy
for an entire year.
OF U.S. FORTUNE 100
COMPANIES EMPLOY
MPI PLANNER
MEMBERS AS
DECISION-MAKERS.
PAGE 5
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Integrated Programs
Maximize your sales potential through one of our five exclusive
marketing programs. Starting at just $25,000, each is specifically
designed with elements that will differentiate your brand on a scale
that suits your budget.
elite
Our top level. The ultimate in brand visibility and customization.
•Choose from a multitude of options for advertising and sponsorships.
•Access global or regional buying-power data for our members to help you pinpoint the exact buyers for your product or service—get up to six customizable profile reports.
ur partnership
O
with MPI boosts
the power of
face-to-face
connections and
inspires shared
success.
Visit Seattle
premier
Your own customized program of sponsorships and advertising.
•Access global or regional buying-power data for our members— receive up to three customizable profile reports.
signature
A strong combination of value and vigorous marketing channels.
•Receive an assortment of added value benefits.
preferred
Solid results for smaller budgets
•Choose from a wide scope of sponsorships and advertising.
choice
Entry-level program with solid results for smaller budgets.
•Choose from carefully selected sponsorship and
advertising opportunities.
PAGE 6
Collaborate with
an MPI Director of
Business Development
to develop a custom
strategy for maximum
audience engagement.
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Integrated Programs
Once you have
selected your
program from the
five levels, determine
your advertising buy,
then choose from the
products available:
Here's a sample some of our products.
•Chapter Business Summit
•Meetings Outlook
•Keynote Speakers at
Signature Events
•IMEX America Receptions
•Core Content Packages
•Webinars
•Certificate programs
•CMM Program
•Industry Training
•Chapter Leader Forum
•Digital Advertising
Products subject to change.
A complete list is available in the MPI Sponsorship Prospectus at
www.mpiweb.org/marketplace/eventsponsorship
Added-Value Partnership Benefits
choice
preferred
signature
premier
elite
3
6
1 month
2 months
3 months
1
1
1
2
1
1
1
2
Custom Opportunities
Target Membership Emails
Annual Report
Run-of-Site Side Banner Ad
MPI Foundation
Partnership Upgrade
Live Event Registration
MPI Membership
Strategic Account Management
Event Mail List
Brand Package
PAGE 7
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Sponsorships
Influential sponsorships build relationships.
Align your brand with the MPI programs best suited to your business strategy.
The creative possibilities to engage planners and event attendees are nearly
unlimited.
Signature Events
In today’s business world, you need relationships, and that means direct and
unscripted contact with your potential customers. MPI offers three outstanding
signature events for you to engage the industry’s top meeting and business
event professionals: MPI’s World Education Congress (WEC), held in Atlantic
City, June 11-14, 2016; MPI’s European Meetings and Events Conference (EMEC),
held in Copenhagen, Denmark, February 7 – 9, 2016 and IMEX America held in
Las Vegas, October 18 - 20, 2016. WEC and EMEC bring MPI members and notyet members together from around the globe for education, networking and to
get business done with MPI’s hosted buyer program. And, as IMEX America’s
sole strategic partner and premier education provider, MPI offers you a variety
of events and education sponsorship opportunities starting with Smart Monday,
powered by MPI—a full day of education kicking off the tradeshow the following
day. By sponsoring at one or all of MPI's Signature Events you’ll be seen as an
industry leader.
Hosted Buyer Program
MPI’s Hosted Buyer Programs at WEC and EMEC successfully bring the industry’s
best qualified planners and top suppliers together to get business done.
Through productive face-to-face meetings, you can solidify your sales pipeline,
build lasting relationships and experience valuable ROI. In its seventh year, at
WEC, MPI’s Hosted Buyer Program attracts planners that source events for top
fortune 500 companies in the technology, life science, association, corporate
and consumer good sectors. Participating suppliers rate the MPI Hosted Buyer
Program at WEC extremely high with qualified leads generated 100 percent of
the time.
Partner Events
MPI partners with many event organizers throughout the year offering notable
education and networking opportunities. Take advantage of our relationships
and sponsor an event in a different industry sector. Speak with your Director
of Business Development to create a custom strategy for maximum audience
engagement
MPI'S PARTNER EVENTS:
PAGE 8
100
%
OF HOSTED
BUYER SUPPLIER
PARTICIPANTS
GENERATED
NEW BUSINESS
OPPORTUNITIES AND
BROUGHT QUALIFIED
LEADS BACK TO
THEIR BUSINESS..
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Sponsorships
Education
Relevancy in today’s education environment is achieved by being able to let
go of the dated, old way of doing things and embracing the new possibilities
being presented in the market place. Professionals seeking ways to innovate
and stand apart from the pack lean toward efficient learning models. That’s
especially true in the meeting and event Industry. Their livelihood depends on
providing the highest levels of engagement at the events they drive so utilizing
best practices by seeking out the latest trends and innovations in the industry
is instinctive. Finding a resource capable of fulfilling that need, look no further
than Meeting Professionals International (MPI).
CMM Certificate Program
Align your brand with the global standard of excellence in the meeting and
event field – the Certificate in Meeting Management. With overall program
satisfaction scores at 100% and attendees recommending the program to their
peers, the CMM Program will keep your brand in the forefront and you’ll be
known for advancing the careers of the meeting and event industrie’s elite.
HMCC Certificate Program
Every event professional whose proficiency is designing life science meetings
understands the global impact of healthcare compliance. MPI’s Healthcare
Meeting Compliance Certificate (HMCC), offers validation and competency in
healthcare meeting compliance. Aligning your brand with this commitment to
our industry’s healthcare meeting sector means you know the importance of
navigating the complex pharmaceutical, biotech and medical device regulatory
environment and that sponsoring a program or series of programs will keep
your brand in the minds of the hundreds of thousands involved with reporting
transparency in life science meetings.
SMPC Certificate Program
Every event professional understands the global impact of Sustainability
compliance. MPI’s newest certificate program, the Sustainable Meeting
Professional Certificate (SMPC) offers validation and competency in ISO 20121
and APEX/ASTM planner requirements and meets the criteria for GRI reporting.
This is the only sustainable meeting professional program independently certified
by iCompli Sustainability, BPA Worldwide, the premier sustainable meeting
planning audit firm in the USA for ISO 20121 and APEX/ASTM compliance.
Aligning your brand with this commitment to our industry’s sustainability initiative
means you know the importance of CSR and that sponsoring a program or series
of programs will keep your brand in the minds of the hundreds of thousands
involved with sustainability.
PAGE 9
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Sponsorships
Influential sponsorships strengthen brand loyalty.
Further enhance your brand image when you develop relationships with our
members through participation in custom solutions.
Thought Leadership
More than a clever tagline for new and relevant education, true Thought
Leadership means never settling for only the tried and true but reaching
beyond the norm to achieve truly innovative content. Content that can be
used by professionals and non-professionals alike, with varied resources that
can be accessed on their terms. Whether knowledge seekers come to a live
event, conference or log onto your website, the need exists to create content
outside the normal expectations. Planners seeking to further their careers look
to White Papers, on-going research projects, webinars, events, etc to sharpen
their skills and create memorable experiences. That’s where partnership with
MPI makes sense.
MPI supports its members, who look to certificate programs and e-learning
models to learn and advance their careers, through partnership and
collaboration in research and development of educational content. Be part
of the future, make the advancement of industry professionals a priority by
sponsoring education programs to meet those needs.
Research
The roots of every great education product begin with great research. Conducted
in person at multiple events and through the use of surveys and collaborative
meetings, MPI works with you to define a trajectory most in keeping with your
goals and mission statement while gathering psychological, emotional and
behavioral data at a minimum of two (2) of your customer events. During the
research, we will identify metrics that could be used to assess outcomes and to
test a variety of instruments to measure outcomes.
Meetings Outlook TM
Align your brand with the most important intelligence tool for meeting
and event planners. Offered quarterly through The Meeting Professional®
magazine, MPI’s Meetings Outlook is a robust, quarterly forward-looking
research report that offers a unique perspective by the meeting and event
industry through the eyes of meeting professionals. Winner of the Gold:
AZBEE Award for Original Research.
PAGE 10
MEETINGS OUTLOOK,
HONORED WITH
A 2015 AMERICAN
SOCIETY OF BUSINESS
PUBLICATION EDITORS
AZBEE GOLD AWARD
FOR ORIGINAL
RESEARCH.
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Our flagship publication is
your ticket to brand awareness:
The Meeting Professional
magazine
Our award-winning magazine The Meeting
Professional® is an industry standout that both
celebrates MPI members and delivers timely
content that is relevant to them. Rated as a
top value of membership*, it's the perfect
opportunity for your brand to shine.
PAGE 11
ion TRE
iat
in e
az
st
S
ND
* According to the 2015 MPI Membership Satisfaction Survey
Be
Awards for The Meeting Professional include:
• 2015 Association Media and Publishing
EXCEL Awards for General Excellence,
Single Topic Issue
• 2015 American Society of Business Publication Editors AZBEE Awards for Special Section, Original Research (Meetings Outlook), Feature Article, Feature Article Design, and
Magazine Design
• 2014 American Society of Business Publication Editors AZBEE Awards for Best
Magazine Redesign, Best Typography, and Best Feature Design • 2014 APEX Award, Most Improved Magazine
• 2014 Association Media & Publishing EXCEL Silver Award, Magazine Redesign
• 2013 Association Trends Gold Award, Monthly Trade Association Magazine
Assoc
The Meeting Professional:
• More than 60 top awards for design and
editorial—the most in the industry.
•Reaches more than 45,000 global industry professionals.
• Reaches members of the International Association of Events and Exhibitions (IAEE)
•Is delivered in both print and a new digital edition.
Tr a d M a g
e
®
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
The Meeting Professional ®
2016 Editorial Calendar
Content Subject to Change
January
(Special Edition)
February
March
April
May
June
Feature
Caesars
Technology
F&B
Interntional
Meetings
State of the
Industry
Medical Meetings
Feature
Caesars
Emerging
Destinations
Event
Marketing
Feature/Profile
WEC
Social Media Best
Practices
Feature
Caesars
Meetings
Outlook
Associations
Meeting Trends
Sustainability
Trends
Meetings
Outlook
Careers
Texas
Asia/South
Pacific
Ohio
Alberta
Showcase
Hawaii
Medical
Meetings
Supplements
Special Section
Bonus
Distribution
at Industry
Events
Northwest
Meetings
Wine Country
British
Columbia
Midwest
Florida
Mountain
Meetings
Orlando
N. California
Value of CVBs
Gaming
Mexico
All-Inclusive
Sustainable
Southeast
Caribbean
Virginia
SMERF
CSR
Culinary
Golf Meetingss
Carolinas
World Education
Congress
CBI
WEC
IMEX
Pharma Forum
IBTM World
Ad Close Date
11/16/15
12/14/15
1/18/16
2/15/16
3/14/16
4/18/16
Ad Materials
Due
11/23/15
12/21/15
1/25/16
2/22/16
3/21/16
4/25/16
PAGE 12
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
The Meeting Professional ®
2016 Editorial Calendar
Content Subject to Change
July
August
September
October
November
December
Feature
Leadership
Corporate
Meeting Trends
Contingency
Plans
Unique Venues
Education
Year in Review
Feature
RISE Award
Recipient Profiles
Incentives
Hotel Trends
Feature Profile
AV trends
and tips
New MPI chair
profile
Feature
Convention
Centers
Meetings Outlook
Technology
Destination
Strengths
Meetings
Outlook
International
Meetings
Wisconsin
Michigan
Montreal
Capital Region
Arizona
Georgia
Showcase
Caribbean
Illinois
Texas
Ontario
Meeting Hotels
Supplements
Convention
Centers
Cruise
Southwest
Technology
New/Notable
Las Vegas
Bonus
Distribution
at Industry
Events
DMAI
GBTA
Las Vegas
Carolinas
Tennessee
Special Section
Copenhagen
Guide to IMEX
SMM
Oklahoma
No/So Dakota
Luxury
Meetings
Sports
Meetings
Texas
Incentive
Meetings
Midwest
Colorado
F&B Trends
City Wides
Incentive Works
IMEX America
ASAE
EMEC
Ad Close Date
5/16/16
6/20/16
7/18/16
8/15/16
9/19/16
10/17/16
Ad Materials
Due
5/23/16
6/27/16
7/25/16
8/22/16
9/26/16
10/24/16
PAGE 13
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
The Meeting Professional ®
Rates
Four-Color Ads, Per Insertion:
Size Full page
2/3 page
1/2 page
1/3 page
1x
Gross
Net Rates
$10,290 $8,715
$8,720 $7,460
$7,140 $6,090
$5,670 $4,830
3x
Gross Net Rates
$9,240 $7,880
$7,880 $6,720
$6,510 $5,460
$5,040 $4,310
6x
Gross
Net Rates
$8,720
$7,460
$7,460 $6,300
$6,090 $5,150
$4,830 $4,100
9x
Gross
Net Rates
$8,190
$7,040
$6,930 $5,990
$5,780 $4,940
$4,520 $3,890
10x
Gross Net Rates
$7,670 $6,930
$6,510$5,570
$5,360$4,620
$4,200$3,570
Four-Color Spreads, Per Insertion:
Size Full page
Half page
1x 3x 6x
9x
10x
Gross
Net Rates
Gross Net Rates
Gross
Net Rates
Gross
Net Rates
Gross Net Rates
$13,860 $11,760
$12,500 $10,610
$11,760 $9,980
$11,130 $9,450
$10,400$8,820
$11,130
$9,450$10,080
$8,510$9,450
$8,090$8,930
$7,560$8,400
$7,140
Four-Color Ads, Per Insertion:
Size 1/4 page
1/6 page
1x
Gross
Net Rates
$3,260$2,730
$1,790$1,470
The Meeting Professional®
2x or More
Gross
Net Rates
$2,630$2,210
$1,470$1,260
•Format 1: Three pages; one full-page
ad and two pages advertorial/photos,
premium placement within first half of
the pub. Limited to one sold each issue.
$20,790 gross/$17,675 net
Premium Positions:
(Guaranteed Premium Positions are an additional 10% to gross rate)
Size
Inside front cover gatefold (4 pages)
Reverse cover gatefold (2 pages)
Gatefold inside (3 pages)
Belly band (printed at advertiser’s expense)
Gross
Net Rates
$33,080$28,140
$26,460$22,470
$19,740$16,700
$19,850$16,910
Inserts/Outserts*:
(Printed at advertiser’s expense)
Single leaf – 2 pages**
4 pages**
8 pages**
12 pages***
Inserts over 12 pages***
$910,400$8,820
$13,020$11,030
$15,650$13,230
$19,530$16,590
$1,260$1,160
per page per page
Business Reply Card (BRC)
$1,200$1,050
If an advertiser has an annual schedule worth more than $30,000
the BRC is free if attached to a full-page ad.
*Outserts/Supplements
Outserts are same rates as Inserts except for additional postage cost to advertiser.
Maximum weight is 3.3 oz. to qualify for periodical mailing rate.
**Page 1 = 1 side
***12 pages or more require magna-stripping for an additional $1,000 net.
PAGE 14
•Format 2: Two pages; one full-page ad
and one page advertorial/photos, premium
placement about halfway into pub. Limited
to one sold each issue.
$10,395 gross/$8,835 net
•Format 3: Two pages; one full-page ad
and one page advertorial/photos,
positioned in back half of pub. Limited
to one sold each issue.
$9,345 gross/$7,945 net
•Special Section: 2 pages; one full page
advertisement and one page advertorial/
photos. In appropriate special section
$8,190 gross/$6,965 net
•
Each issue can accommodate
one of each format
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
The Meeting Professional ®
Specifications
Trim size of magazine:
The overall trim size of the magazine is 8 1/8" wide by 10 7/8" high
and 1/8" minimum thickness.
Print Advertising Specifications
Belly Bands
Ad Size
Non-BleedBleed
Dimensions:
Full page
7" x 10"
8 3/8" x 11 1/8"
Full-page spread
15 1/2" x 10"
16 1/2" x 11 1/8"
Width: 8 5/8" x 5" FRONT, then add 1 1/2"
for overlap (glue area) = 18 3/4"
2/3-page vertical
4 1/2" x 10"
5" x 11 1/8"
Total size: 18 3/4" x 5"
1/2-page island
4 1/2" x 7 1/2"
N/A
1/2-page horizontal
7" x 4 7/8"
8 3/8" x 5 5/8"
Paper stock weight:
Minimum of 60 lb. Text
Maximum of 100 lb. Cover
1/2-page spread
15 1/2" x 4 7/8"
16 1/2" x 5 5/8"
1/3-page vertical
2 1/4" x 10"
N/A
1/3-page square
4 1/2" x 4 7/8"
N/A
1/4-page horizontal
7" x 2 7/16"
N/A
1/4-page island
3 1/2" x 4 7/8"
N/A
1/6-page vertical
2 1/4" x 4 7/8"
N/A
Height: 5"
Quantity to ship:
30,000 pieces
Approval process:
Draft of final creative must be approved
by MPI six weeks prior to issue date. Once
approval is received, belly bands are to be
preprinted at advertiser’s expense and
delivered to the printer.
The Meeting Professional®
Advertorial Specifications
Gatefolds
Gatefolds require space to fold – page sizes are listed below.
YOU MUST add crop marks to all gatefold ads.
Regular Cover Gatefold (4 Pages)
Page Sizes
Bleed
Total Size
Outside flap
7 1/2” x 10 7/8”
+ 1/8” 7 3/4” x 11 1/8”
Inside flap
7 1/2” x 10 7/8”
+ 1/8”
7 3/4” x 11 1/8”
Gutter panel
7 7/8” x 10 7/8”
+ 1/8”
8 1/8” x 11 1/8”
Full page
(right-hand read)
8 1/8” x 10 7/8”
+ 1/8”
8 3/8” x 11 1/8”
Reverse Cover Gatefold (2 Pages)
Page Sizes
Bleed
Total Size
Front cover flap
7 1/2” x 10 7/8”
+ 1/8” 7 3/4” x 11 1/8”
Gutter panel
7 1/2” x 10 7/8”
+ 1/8”
8 1/8” x 11 1/8”
Inside Feature Gatefold (3 Pages)
Page Sizes
Bleed
Total Size
Gutter panel
7 7/8” x 10 7/8”
+ 1/8” 8 1/8” x 11 1/8”
Inside flap
7 1/2” x 10 7/8”
+ 1/8”
7 3/4” x 11 1/8”
Outside flap
7 1/2” x 10 7/8”
+ 1/8”
7 3/4” x 11 1/8”
Important notes:
Keep type and logos 1/2” from both gutter and trim.
Draft of final creative must be approved by MPI six weeks prior to issue date.
PAGE 15
•Format 1: Total two pages of Advertorial
Copy (text only) for three pages of
advertorial:
a. With two high-res images, can be no
more than 1,000 words
b. With four high-res images, can be no
more than 800 words
•Format 2: Total one page of Advertorial
Copy (text only) for two pages of
advertorial:
a. With two high-res images, can be no
more than 500 words
b. With four high-res images, can be no
more than 300 words
•Format 3: Total one page of Advertorial
Copy (text only) for two pages of
advertorial:
a. With one high-res image, can be no
more than 500 words
b. With four high-res images, can be no
more than 300 words
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
The Meeting Professional ®
Supplements
The magazine add-ons are equally impressive.
Target your audience even more directly with our supplements
that focus on anchor features and destinations. The rate includes
a complimentary advertorial so you can provide your own specific
message to our member planners. Supplements are also distributed
at MPI conferences and industry trade shows attended by MPI staff.
Supplement Advertorial
Specifications
1.Advertorial will ideally be a combination
of text and graphics. MPI will create a
consistent template and will lay out all
submitted copy and graphics for each
advertorial.
2. Copy (text only) should be submitted in
a Microsoft Word document.
3. All graphics and images should be
submitted as full-size, 300 dpi resolution;
CMYK or grayscale (no RGB); and saved
as a TIF or EPS (no JPEG).
4. Copy (text only) word counts for full-page
advertorial:
a. FULL PAGE ADVERTORIAL with one-line
headline without logo - maximum 425
words.
b. FULL PAGE ADVERTORIAL with one-line
headline with logo - maximum 380 words.
c. FULL PAGE ADVERTORIAL with two-line
headline without logo - maximum 380
words.
d. FULL PAGE ADVERTORIAL with two-line
headline with logo - maximum 340 words.
5. Copy (text only) word counts for half-page
advertorial:
a. HALF PAGE ADVERTORIAL with one-line
Gross
Net Rates
headline - maximum 240 words.
Full-page spread ad with two full pages of advertorial
$11,760
$9,980
b. HALF PAGE ADVERTORIAL with two-line
Full-page ad with full page of advertorial
$8,720
$7,460
headline - maximum 200 words.
Half-page spread ad with full page of advertorial
$8,720
$7,460
Supplement Rates
Half-page ad with half page of advertorial
$6,090
$5,150
Supplement Premium Positions
Gross
Net Rates
Inside front cover or back cover ad, no advertorial
$7,670
$6,510
Inside back cover ad with matching advertorial
$9,660
$8,190
First full-page ad with matching advertorial
$9,660
$8,190
Supplement Ad Specifications
Trim size of publication: The overall trim size is 8" wide by 10 1/2" high.
Ad Size
Non-Bleed Specifications
Bleed Specifications
Full page
7" x 9 1/2"
7 1/4" x 9 3/4"
Full-page spread
14" x 9 1/2"
14 1/4" x 9 3/4"
1/2-page horizontal
7" x 4 1/2"
7 1/4" x 4 3/4"
1/2-page spread
14" x 4 1/2"
14 1/4" x 4 3/4"
NOTE: For bleed ads, please add 1/8" to the overall trim size.
PAGE 16
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Award-winning
E-Newsletters
For efficient reach and measurable engagement,
email should be a building block in any brand’s
integrated marketing program. MPI offers three
high-impact, widely-read for reaching and
connecting with our members. Average open
rates are 28 percent, far above the 11 percent*
average for newsletters in our industry.
MPI NewsBrief - MPI’s newest email product brings industry news
to over 14,000 members every Monday, Wednesday and Friday.
MPI members stay on top of important happenings in the travel and
meetings industry by letting MPI curate the news and deliver it to their
InBox.
MPIpulse - MPI members are aggressive and aspirational when it
comes to growing their knowledge base and exploring career horizons.
The award winning, MPIpulse delivers every Tuesday to more than
14,000 MPI members. Each issue brims with a rich collection of content
featuring industry news and professional development as well as news
features that focus on MPI members and chapters in action.
MPIspotlight - MPIspotlight is the bi-weekly newsletter sent to
members of MPI. Featuring hot-topic content from current issues
of The Meeting Professional magazine and career/professional
development-based articles, MPIspotlight is a resource that furthers
MPI members' careers. That makes it the perfect place to showcase
your brand. If you need to position your business to the people you
most want to business with, MPIspotlight is right for you.
*eNonProfit Benchmark Study, 2015
PAGE 17
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Award-winning
E-Newsletters
1
728 x 90 Ad
MPIpulse
1
2
3
4
Top Banner
Side Banner #2
Side Banner #3
1
Side Banner #4
728 x 90 Ad
MPIspotlight
1
2
2
Top Banner
Bottom Banner
3
2
MPI NewsBrief
1
4
Top Banner
1
728 x 90 Ad
e-Newsletter Specs
MPIpulse
Top banner: 728w x 90h (pixels).
File size: 25K max
Format: 72 dpi/GIF, JPG,
no Flash (SWF) or third-party tags
Side banner #1- #4: 180w x 150h (pixels).
File size: 25K max
Format: 72 dpi/GIF, JPG,
no Flash (SWF) or third-party tags
MPIspotlight
Top banner: 728w x 90h (pixels).
File size: 25K max
Format: 72 dpi/GIF, JPG,
no Flash (SWF) or third-party tags
Bottom banner: 728w x 90h (pixels).
File size: 25K max
Format: 72 dpi/GIF, JPG,
no Flash (SWF) or third-party tags
MPI NewsBrief
Top banner: 728w x 90h (pixels).
File size: 25K max
Format: 72 dpi/GIF, JPG,
no Flash (SWF) or third-party tags
For additional information, contact
your Director of Business Development
e-Newsletter Rates
MPIpulse
GrossNet
Top banner
$4,620/week
$3,890/week
Side banner #2 or #3
$3,360/week
$2,840/week
Side banner #4
$2,000/week
$1,680/week
MPIspotlight
GrossNet
Top banner
$4,620/biweekly $3,890/biweekly
Bottom banner
$2,630/biweekly$2,210/biweekly
MPI NewsBrief
GrossNet
Top banner
$5,885/3x week $5,000/3x week
PAGE 18
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Website
Make strong connections, everywhere.
Our web platforms bring greater member
connectivity, convenient access to
knowledge and information, and strategic
placement for advertising partners. Your
brand message will receive focused
attention from your targeted audience.
High Impact
MPIweb.org
Choose from home page opportunities such as Sponsored
Video, Premium Graphic Ad, Peel-Back, Catfish and more.
Boasting more than 900,000 user sessions generating over
3.9 million page views annually, mpiweb.org gives your digital
advertisement varying real estate at varying costs to fit any
budget.
MPI Speaker Resource
MPI’s Speaker Resource, powered by eSpeakers, provides access
to over 8,000 speakers, presenters and subject matter experts.
This valuable go to sourcing tool puts your brand in front of
MPI Chapter Leaders and members as they frequent the site to
support their event’s professional development objectives. Your
ad will appear during the “in-search” ad results. Promote your
brand to meeting professionals looking to find the right set of
resources to make their event experience outstanding.
MPI Speaker Resource
Professional Development
OnDemand
Members and non-members
look to our extensive library
of sessions to review best
practices within the industry.
More than 2,000 e-learners
a month spend significant
time here, and utilize this rich
resource, making it a hot spot
for learning.
e value
W
our MPI
partnership –
MPI is a valuable
resource for
Caesars as well
as our clients
and is such a
powerful brand
in our industry.
Caesars Entertainment
Professional Development OnDemand
PAGE 19
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Website
Web Banner Specs
Home page top banner
Dimensions: 728w x 90h (pixels)
File size: 50K max
Format: 72 dpi/GIF, JPG, Flash (SWF), third-party tag
MPI Website Rates
Home Page Banners
GrossNet
$9,240/month
$7,880/month
$5,250/month
$4,520/month
$4,620/month
$3,890/month
$4,620/month
$3,890/month
$5,250/month
$4,520/mont
$10,000/month $8,500/month
$8,825/month
$7,500/month
1 Home page peelback 2 Home page top banner only
3 Home page advertorial 4 Home page side banner only 5 Home page catfish banner only Home page sponsored video
Home page premium graphic ad
MPIweb: Run-of-Site Banners
6 Run-of-site side banner 7 Run-of-site top banner 8 Run-of-site bottom banner $3,360/month
$2,840/month
$4,620/month
$3,890/month
$1,160/month$950/month
MPIweb: Speaker Resource Banner
Run-of-site internal banner $4,400/month
$3,700/month
MPI Web Audience Retargeting - contact your Director of Business Development for current rate information
2
Peelback
Unpeeled and peeled can be the same
or two different images.
Unpeeled: 75w x 75h (pixels) JPG
(only top right half is exposed)
Peeled: 500w x 500h (pixels) JPG
(only top right half is exposed)
File size: 100K max
Format: 72 dpi/JPG only, third-party tags, URL
Premium Graphic Ad
Dimensions: 180w x 150h (pixels) (image)
760w x 600h pixels (expanded premium
graphic image)
File size: 50K max
Format: 72 dpi/GIF, JPG, Flash (SWF), third-party tags
1
Home page advertorial
Word count: 300
Advertorial format: Word
Full image dimensions: 700 pixels wide,
300–350 pixels tall
Teaser image dimensions: 255–122 pixels tall
Format: 72 dpi/GIF, JPG
6
3
728 x 90 Ad
MPIweb.org Home
Catfish banner
Dimensions: within 728w x 90h (pixels)
File size: 75K max
Format: 72 dpi/GIF, JPG, Flash (SWF), third-party tags
Sponsored Video
Size & Length 100 MB maximum
Up to 4 minutes for optimal performance, less than
60 seconds recommended
File Formats. MPEG4, .MOV, .FLV, .WMV, or .AVI
7
4
Side banner
Dimensions: 180w x 150h (pixels)
File size: 50K max
Format: 72 dpi/GIF, JPG, Flash (SWF), third-party tags
5
8
MPIweb.org Run of Site
Run-of-site bottom banner
Dimensions: 728w x 90h (pixels)
File size: 50K max
Format: 72 dpi/GIF, JPG, Flash (SWF), third-party tags
Run-of-site top banner
Dimensions: 728w x 90h (pixels)
File size: 50K max
Format: 72 dpi/GIF, JPG, Flash (SWF), third-party tags
Speaker Resource internal banner
Dimensions: 728w x 90h (pixels)
File size: 50K max
Format: 72 dpi/GIF, JPG, Flash (SWF),
third-party tags
PAGE 20
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Digital Marketing
Web Audience Retargeting
MPI offers the ability to retarget visitors to our website. Our advertising partners can now follow MPI web visitors after they leave our
site. Choose from several common web banner sizes and select the
number of impression blocks you wish to reach. Let the power of
MPI’s audience retargeting campaign work for you.
Social Media Retargeting – Facebook
Facebook’s custom audience feature offers the ability to retarget
MPI web visitors. Facebook retargeting ads can appear in both the
Sidebar (right rail) and News Feed sections. Facebook ads have great
engagement potential and excellent performance results.
Web Audience Retargeting
General Retargeting
Animated Ads
• We recommend a maximum of 18 frames per second.
• We recommend a maximum animation length of 30 seconds with no more than two loops.
Flash Ads
Publish to the earliest version of Flash possible for maximum penetration. (We recommend
Flash 8 or even Flash 6 if you can render the ads without losing quality).
Clicktags
Clicktags should be set up in the following format: clickTag
Social Media Retargeting
• For further clarification, please visit: http://flashclicktag.com/
• Ads serving within an IFrame should open in a new window when clicked.
ClickTag Actionscript Code:
on (release) {
Retargeting Specs
getURL (clickTAG, “_blank”);
Tip: Please only implement one clicktag in each swf file as our platform does not support
multiple clicktags within one Flash file.
Advanced/HTML Ads
HTML/Advanced tags require macros. Please insert the following macros as needed:
{{clickTag}} / {{escapedClickTag}}
Used for click tracking. Insert directly before the click through URL. Use the escaped version
if passing the click tag as part of a URL.
{{cacheBust}}
Web Audience Retargeting
Image dimensions: 300w x 250h
and 728w x 90h (pixels)
File size: 40K max (GIF, JPG, PNG)
Facebook Retargeting
Image dimensions: 254w x 133h
and 600w x315h (pixels)
Headline: 25 characters (including spaces)
Body Text: 50 characters (including spaces)
Destination URL
A random number generated with each
impression to stay out of the cache.
{{keyword}} / {{escapedKeyword}}
Retargeting Rates
Used to get the keyword that was used for
targeting the impression. Use the escaped
version if passing this macro as part of a URL.
RetargetingImpressions
GrossNet
Web audience retargeting and social media retargeting on Facebook
PAGE 21
300,000
$8,825
$7,500
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Digital
Marketing
The Meeting Professional
Digital Edition Specs
Cover Sponsorship
Location: Adjacent to publication cover
Size: Full page built to magazine specs
Format: High resolution PDF
Features: Can link to internal or external pages
The Meeting Professional®
Digital Edition
MPI now publishes a new digital version of our award-winning
magazine, The Meeting Professional®. MPI members can choose
to receive the print edition, digital edition or both. The digital
edition uses scalable, non-Flash technology that can be viewed
on any desktop, laptop, or mobile device. All advertisers are
included in the digital edition at no extra charge. And advertising
partners can choose to add many exciting elements to their regular print ad including multi-media, cover sponsorships, digital
belly bands, leaderboards, navigation bar ads and more.
Leaderboard Ad
Location: Above the digital issue, within the interface
Size: 728w x 90h (pixels)
Format JPEG, GIF, animated GIF
Features: Supports JavaScript ad tag (must work in iFrame), link to URL
Navigation Bar Ad
Location: Above the digital issue, in the toolbar
File size: 230w x 28h (pixels)
Format: EPS preferred (PNG, JPEG, GIF, TIFF accepted)
Other: If ad is transparent, use background color to match the navigation bar
Belly Band
Location: Overlays ad page
Size for Two Pages: 800w x 175h suggested max (pixels)
Size for Single Page: 500w x 175h suggested max (pixels)
Format: JPEG, GIF, animated GIF
Features: Can select page position, link to URL
AUDIO/VIDEO
GTxcel Hosted Video
Hosting option is recommended for reliability and
visibility across platforms.
Location: Overlays ad page
Size and Length: 100 MB max/Up to 4 minutes for optimal
performance (recommended)
Format: h264
Gtxcel can convert to h264: .MP4, .MOV, .FLV, .WMV, .AVI
Design: Video should include at least one extra second
of play
PDF/Page Setup: If video is embedded or accessed via
hotspot, add placeholder or icon to PDF
Placeholder should be slightly smaller than media
element (height/width) and the same aspect ratio
Features: Click to open from hotspot or autoplay
Other: Not available for viewing offline or from mobile
web reader
MPI Website Rates
Full Digital Edition
Cover Sponsorship
Leaderboard
Navigation Bar
GrossNet
$8,825/month
$7,500/month
$5,885/month
$5,000 /month
$4,120/month
$3,500 /month
On The Ad
Belly Band
Rich Media Video
Rich Media Slideshow
Rich Media Audio
$4,120/month
$4,120/month
$2,945/month
$1,765/month
$3,500 /month
$3,500/month
$2,500 /month
$1,500 /month
PAGE 22
Slideshow
Slideshow module lets readers play or swipe through images and their accompanying captions.
Location: Overlays ad page
Portrait file size: 576w x 768h minimum (pixels)
Landscape file size: 768w x 576h minimum (pixels)
Format: JPG, GIF, PNG, TIF, BMP
Design: Minimum 2 images, suggested maximum of
50 images
Images should be RGB (not CMYK)
Caption text (if separate from image) appears in
translucent field at bottom of module
Features: Autoplay or click/tap to play
Platforms: Digital edition, Mobile app
Other: Turn full-screen mode off? (Default: no). If caption
text is separate, provide captions in list with
corresponding image name (suggested maximum of
450 characters per caption including spaces).
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Digital Marketing
Targeted Email Marketing
Through MPI’s Member Engagement program, MPI allows
supplier partners the ability to target specific MPI planner
members with email campaigns based on their geographic
and/or demographic characteristics
Supplier Partners Can Choose
•Geographic
• MPI member location
• Areas Planned
• Position Level
• Primary Business/Industry
• Budget Ownership
• Size of Events (number of attendees)
• Types of Facilities Used/Types of Meetings
Behavioral Email Marketing
MPI takes email marketing one step further by implementing behavioral email marketing
- moving beyond the traditional “email list” to an integrated marketing system, anchored
by MPI’s powerful member database. MPI’s Behavioral Email Marketing enables suppliers
to recognize an individual and tie together his or her behavior when responding to an
initial email communication.
Available in 1, 2 or 3 part campaigns, MPI supplier partners can select a targeted email
list for the initial communication and then follow up with one or two additional, timed,
creative messages targeted to those who:
• Opened the initial email
• Clicked on a link in the initial email
• Did not open the initial email
Email Marketing Rates
1 market segment - $2.00/name
Each additional segment - $0.50/name
(Minimum 2,000 names)
Behavioral Email Marketing Rates
2nd creative - $3.00/name
3rd creative - $4.00/name
(No minimums)
PAGE 23
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Conference
Publications
MPI Onsite, the official award-winning WEC newspaper,
is delivered directly to most guest rooms, where readers are likely to
spend more time with it. Also distributed at the conference center, it’s
packed with the latest, most pertinent conference and industry news.
• Previews of professional development, networking and
educational opportunities, vital to attendees, for the day ahead.
• Review of previous day’s experiences.
Drive traffic to your business with:
• Repeat impressions—Sunday, Monday, Tuesday editions.
• Direct access each morning to key decision-makers.
• Ability to highlight your brand, or your company’s conference
sponsorship.
Premium placements enhance brand visibility
and booth location:
• Belly band to spotlight your brand message.
• Special cover positions—sticky notes: front cover, inside front cover or
inside back cover.
Rates
4-color
Back cover
Inside front cover
Inside back cover
Full page facing Schedule-at-a-Glance
Full page facing conference photo page
(Mon. & Tues. only, ROP on Sun.)
Full page
1/2-page horizontal
1/4 page
Belly Bands Insert (8 pgs.)
Insert (4 pgs.)
GrossNet
$19,010
$16,070
$16,070
$13,650
$14,600
$12,390
$13.130
$11,130
Run
3 days
3 days
3 days
3 days
$12,810
$12,180
$7,980
$3,990
$8,720
$13,230
$6,620
3 days
3 days
3 days
3 days
Per day
Per day
Per day
$10,920
$9,870
$6,830
$3,470
$7,460
$11,240
$5,670
See page 15 for ad dimension
MPIpulse, Conference Edition
This highly read e-Newsletter ramps up to a daily edition (instead of weekly) during WEC,
spotlighting the latest news, behind-the-scenes stories and conference schedules.
Top banner
Side banner #1 or #2
Side banner #3
$8,300
$5,990
$3,570
$7,040 $5,040
$3,050
3 days
3 days
3 days
See page 17 for ad dimensions.
Print publication dates for WEC:
Ad reservation due: April 29, 2016
Ad materials due: May 6, 2016
MPIpulse dates for WEC: June 12-14, 2016
MPIpulse dates for IMEX America: October 18 - 20, 2016
PAGE 24
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Conference
Publications
Specifications
Overall publication trim size: 9" wide x 12" high
Ad size
Non-bleed
Full-page
8" x 11"
1/2-page horizontal
8" x 5.5"
1/4-page
4.25" x 5.5"
1/4-page spread
17" x 6.5"
Belly Bands (stitched on, may print 4/0 or 4/4)
Recent award for
MPI’s Onsite daily:
2014 EXCEL Bronze Award
Convention Daily Newspaper,
Association Media & Publishing
2011 Bronze National Award
Editorial: On-site Trade Show
Coverage, American Society of
Business Publication Editors
2011 EXCEL Silver Award
Convention Daily Newspaper,
Association Media & Publishing
Overall size of MPI OnSite daily newspaper: 9" wide x 12" high
Belly band dimensions: 18" x 3"
Live area (text and images): 9" x 3" for the front
9” x 3” for the back (these
are live areas with no overlap)
If the belly band is provided, please contact MPI for binding lip requirements.
Paper stock weight:
Minimum—70 lb. text
Maximum—100 lb. cover
Quantity to ship: 3,000
Inserts for MPI OnSite Daily
Tip-on insert will be affixed with removable glue
Maximum size: 8" x 11"
Minimum size: 3" x 4"
Loose/random insert will float and should not exceed 8” x 11”
Maximum stock weight: 100 lb. text
Minimum stock weight: 70 lb. text (if 4 pgs. or more)
80 lb. text (if single leaf)
Final draft of all inserts and belly bands must be approved by MPI prior to printing. In the
event a proof is not sent for approval and any extra charges are incurred after receipt by
MPI, the advertiser will be invoiced for those charges.
Materials deadline for WEC 2016: May 6, 2016
PAGE 25
MPI 2016 GLOBAL ADVERTISING & SPONSORSHIP GUIDE
Send
Easy Steps for file submission.
Advertising File Submission Requirements
1.Please submit digital ads in high-resolution PDF format along with
corresponding URL to publications@mpiweb.org. Upload via FTP
available upon request.
2.All materials should be 300 dpi or higher resolution, in CMYK
color (no RGB).
3.To ensure your materials are in spec with our requirements we
will review your materials and alert you in a timely fashion of any
issues preventing execution of your ad.
4. We ask that you submit materials to MPI 7 -10 days in advance of
your ads' start date so that we may review before launching on
the first of the month (*ideally) and give you a chance to make
minor corrections if needed.
Contact
Reaching the best community is
as simple as reaching out to us.
Talk to us about effective, affordable ways
to reach approximately 18,500 global
members of the largest and most influential
professional association for the meeting
and event industry. We’ll help you plan a
strategic program that will get you noticed,
increase leads, and help you meet audience
engagement and sales goals.
5. For assistance or to answer any questions you may have about
sponsorship and advertising, please contact your Director of
Business Development, listing located below.
6. Send any pertinent materials to:
Advertising Department
Meeting Professionals International
3030 LBJ Freeway, Suite 1700
Dallas, TX 75234
7. All files & inquiries can be directed to publications@mpiweb.org
or to your Director of Business Development, listing located on
final page.
Darren Temple
Chief Business
Development Officer
Email: dtemple@mpiweb.org
Phone: 972-702-3042
Cheryl Hatcher
Vice President of
Business Development
Territories: Caribbean, CT, DC,
DE, FL, GA, MA, MD, ME, PA,
NH, NJ, NY, RI, VT
Email: chatcher@mpiweb.org
Phone: +1.772-800-3205
Katri Laurimaa
Director of Business
Development
Territories: AL, AR, CO, IA, IL, IN,
KS, KY, LA, MI, MN, MO, MS, MT,
NC, ND, NE, NM, OH, OK, SC,
SD, TN, TX, UT, VA, WI, WV, WY
Email: klaurimaa@mpiweb.org
Phone: +1.817.251.9891
Angie C. Kimmel
Director of Business
Development
Territories: Dominican Republic,
Mexico, AK, AZ, CA, HI, ID, NV,
OR, WA
Email: akimmel@mpiweb.org
Phone: +1.636.273.5816
PAGE 26
Susan Prophet
Director of Business
Development
Territories: Canada & Asia
Email: sprophet@mpiweb.org
Phone: 905-815-1381
Pierre Fernandez
Sr. Director of
European Operations
Email: pfernandez@mpiweb.org
Phone: +33 (0)6 28 83 84 82
Tony Fundaro
Sr. Director of Development,
MPI Foundation
Email: tfundaro@mpiweb.org
Phone: +1.214.862.1418
Shalynn Robinson
Director of Client and
Sales Services
Email: srobinson@mpiweb.org
Phone: +1.972.702.3083
3030 LBJ Freeway, Suite 1700 Dallas, TX 75234-2759
Phone: 972.702.3000 Fax: 972.702.3089
www.MPIweb.org
© Copyright 2014. Meeting Professionals International, Dallas, Texas, USA. All rights reserved.