1119 Main Administration Building
College Park, Maryland 20742-5031
301.405.5252 TEL 301.405.8195 FAX
OFFICE OF THE SENIOR VICE PRESIDENT AND PROVOST
September 7, 2011
MEMORANDUM
G. Anand Ananclalingam
Dean, Robert H. Smith School of Business
TO:
FROM:
SUBJECT:
Elizabeth Beise..fj~
Associate Provost for Academic Planning and Programs
Proposal to Substantially Modify the Bachelor of Science in General Business
Degree (PCC Log no. 10029) and Rename the Program as the Bachelor of
Science in Management (PCC Log no. 10028)
On June 14,2011, Chancellor Kirwan approved your proposal to modify the Bachelor of
Science in General Management and rename it as the Bachelor of Science in Management. On
August 23,2011 the Maryland Higher Education Commission gave final approval to the
proposal. Copies of the approved proposals are attached.
The change is effective Fall 2011. The School should ensure that all advisors are
informed and that the program is fully described in the Undergraduate Catalog and in all relevant
descriptive materials, including the Office for Undergraduate Studies' listing of four-year
advising plans (contact Lisa Kiely at lkiely@umd.edu for more information).
MDC/
Enclosure
cc:
David Salness, Chair, Senate PCC Committee
Sarah Bauder, Office of Student Financial Aid
Reka Montfort, University Senate
Erin Howard, Office of Information Technology
Barbara Gill, Office of Undergraduate Admissions
Donna Williams, Office ofInstitutional Research & Planning
Anne Turkos, University Archives
Linda Yokoi, Office of the Registrar
Robert Gaines, Office of Undergraduate Studies
Brian Horick, Robert H. Smith School of Business
Paul Tesluk, Department of Management and Organization
Martin O'Malley
Governor
thony G. Brown
Ll Governor
MHEC
AnwerHasan
Chairperson
Creating a state of achievement
nette G. Howard
Interim Secretary
August 23,20
Dr. Wallace D. Loh
President
University of Maryland, College Park
1119 Main Administration Building
College Park, MD 20742-5031
Dear Dr. Loh:
The Maryland Higher Education Commission has reviewed a request from University of
Maryland, College Park to substantially modify the Bachelor of Science (B.S.) in General
Business degree and rename the program as the B.S. in Management. I am pleased to inform
you that the request has been approved. This decision was based on an analysis of the program
in conjunction with the Maryland Higher Education Commission's Policies and Procedures for
Academic Program Proposals, a thirty-day review by the Maryland higher education community,
and the Maryland State Plan for Postsecondary Education. The program demonstrates potential
for success, an essential factor in making this decision.
For purposes of providing emollment and degree data to the Commission, please use the
following REGIS and CIP codes:
Current Program Title
General Business
New Program Title Degree Level
Management
B.S.
HEGIS
0501-00
CIP
52.0201
Should the program require any substantial changes in the future, please keep the
Commission apprised. I wish you continued success.
Danette G. Howard, Ph.D.
Interim Secretary of Higher E
cation
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DGH:SAB:ggs
cc:
Ms. Theresa W. Hollander, Associate Vice Chancellor for Academic Affairs, USM
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MARYlAND HIGHER EDUCATION COMMISSION
839 8estgate Rd • Suite 400 • Annapolis, MD 21401-3013
T 41 0.260.4500. 800.974.0203 • F 410.260.3200 • TTY for the Deaf 800.735.2258 www.mhec.state.md.us
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I OFFICE OF iHE PRESTDENT
~--------,
LUN
-----OFFICE OF THE CHANCELLOR
!
1 7 2011
J
'----- ---------------._---_--J
June 14,2011
1807
University of Maryland,
Baltimore
1856
Dr. Wallace D. Loh
President
1101 Main Administration Building
University of Maryland, College Park
College Park, MD 20742
University of Maryland,
College Park
1865
Dear Wallace:
Bowie Stale University
1866
Towson University
1886
University of Maryland
Eastern Shore
1898
Thank you for forwarding the request of the University of Maryland, College
Park, The Robert H. Smith School of Business, proposing to rename the currently
existing Bachelor of Science degree program in General Business as the Bachelor of
Science in Management.
Frostburg State University
1900
Coppin Stale University
I am delighted to approve this change. Please express my appreciation to
departmental faculty for their careful work in planning for this change.
1925
Salisbury University
1925
Sincerely,
University of Baltimore
1925
University of Maryland
Center for Environmental
Science
1947
University of Maryland
University College
1966
William E. Kirwan
Chancellor
University of Maryland,
Baltimore County
1985
University of Maryland
Biotechnology Institute
cc: Irwin Goldstein, Sr. Vice Chancellor for Academic Affairs
Theresa Hollander, Associate Vice Chancellor for Academic Affairs
Ann Wylie, Sr. Vice President and Provost
G. Anand Anandalingham, Dean, Robert H. Smith School of Business
3300 Metzerott Road. Adelphi. MD 20783-1690 • Phone: 301.445.1901 • Fax: 301.445.1931 • www.usmd.edu
THE UNIVERSITY OF MARYLAND, COLLEGE PARK
PROGRAM/CURRICULUMIUNIT PROPOSAL
IPCC LOG NO.
•
Please email the rest of the proposal as an MSWord attachment
to pcc-submissionslQJ,umd.edu.
•
Please submit the signed form to the Office of the Associate Provost '-for Academic Planning and Programs, 1119 Main Administration Building, Campus.
1 0029
_
College/School: Robert H. Smith School of Business
College/School Unit Code-First 8 digits: 012029001
Unit Codes can be found at: https://hvpprod. umd. edu/Html Reports/units. htm
DepartmentlProgram: Management & Organization, General Business Major
Department/Program Unit code-Last 7 digits: Major code: 0503G/0503E
Type of Action (choose one):
X Curriculum change (including informal specializations)
_.. "10 Renaming ofprogram or formal Area ofConcentration
10 Additionldeletion offormal Area ofConcentration
D Suspendldelete program
D
New academic degree/award program
D New Professional Studies award iteration
D New Minor
D Other
Italics indicate that the proposed program action must be presented to the full University Senate for consideration.
Summary of Proposed Action: The Smith School's Management & Organization Department is revising the curriculum
9f its General Business major (both standard and entrepreneurship tracks) and submitting a request to change the title of
~he major to Management (separate proposal). A detailed explanation ofthe revisions is included in the proposal.
====================================================================================
APPROVAL SIGNATURES - Please print name, sign, and date. Use additional lines for multi-unit programs.
1. Department Committee Chair
2. I)CR'rtment Chai' £IM.J 1'<
3. College/School PCC Chair
S'W ~ ~
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4. Dean
5. Dean of the Graduate School (if required)
6. Chair, Senate PCC
_~''-I.~ fij!47£J<J
7. University Senate Chair (if required)
8. Vice President for Academic Affairs & Provost
fl1d1Ht~
REASONS FOR PROPOSED ACTION and DESCRIPTION OF THE
CHANGES
The general business major is currently as a broad course of study in business that includes two tracks to the major: a standard general
business track and an entrepreneurial track. A review of the curriculum found that many students initially enroll in the major, but they
transfer to another major as the career opportunities for general business are limited. Currently, less than 40 students complete the
major per year. In addition, the lack of on-campus recruitment for the major demonstrates a lack of interest in the major by employers.
The information collected guided the recommendation to redesign the major and change the title of the major to management. The
proposed management major provides sufficient flexibility for students to prepare for several career paths and it increases students’
skills in the management of people, an area of need that was consistently identified by the recruiters as important for career and
managerial success.
The redesign of general business and name change to management involved benchmarking undergraduate business programs, and
soliciting recruiters’ insight and feedback on their talent management needs. The information collected guided the committee’s
curriculum recommendations.
The benchmarking results revealed that nearly all business schools have majors or concentrations with the title management as
opposed to general business, many having multiple tracks with the management major allowing for customization.
A primary goal of the major is to increase students’ skills in the management of people, an area of need that is constantly identified by
recruiters as important for managerial success. In today’s economy, the value of human capital has never been more important for firm
survival. These tracks provide theoretical and practical skills to prepare students to take productive roles in leading and working with
teams, and understanding behavioral dynamics. The following represent general outcomes desired for the revised major:
• Acquire a theoretical understanding of the basic management functions
• Understand how to attract, select, develop, engage, deploy, evaluate, and retain talent to meet organizational goals
• Recognize how diversity and global issues impact management
• Manage organization changes
• Lead people and effective manage organizational change
• Build and lead effective work teams and effectively communicate
• Be aware of the ethical issues and responsibilities inherent in being a member of the global business community
• Be equipped to assist an organization introduce new competitive thrusts, new technologies, revised organizations structures and into
new geographic markets
• Enhance student awareness regarding strengths, proficiencies and developmental needs requite for management and leadership
success (e.g., interpersonal and leadership styles, emotional intelligence, negotiating with others, persuasion and influence, conflict
management, building social networks, etc.
The major will serve students with a range of career objectives: (1) those who seek leadership positions focusing on employees in
organizations; (2) those interested in consulting in the area of organizational effectiveness or management consulting more generally;
(3) those interested in leveraging their "entrepreneurial mindset," whether in a corporate setting, a family business, or at an early stage
and (4) those interested in balancing a more technical academic and business backgrounds with greater depth in understanding
behavioral and management expertise.
After a review of its curriculum, the Management & Organization Department of the Robert H. Smith School of Business is in
agreement with the national trend and is requesting that upper-level ECON courses no longer be required for the major. By
eliminating the upper-level economic courses required, students will be able to take an additional electives providing greater flexibility
and increased opportunity for students to pursue other coursework in programs like study abroad, minors, Smith School Fellows
Programs, or 2nd majors. Upper-level ECON courses are not specifically required for any career opportunity in Management, and
with more elective credit, students can tailor their curriculum to fit their specific career goals. In addition, the Economics Dept at UM
has faced a significant increase in the number of students in their major. As a result, business and economics students are having more
difficulty accessing upper level ECON courses. By eliminating the upper-level economics requirement in the Management major,
these students will have less difficulty completing degree requirements. A significant number of Smith School majors already only
require one upper-level ECON course including Accounting, Information Systems: Business Specialization, Operations Management,
and Supply Chain Management, and the Management & Organization Department feel that it is appropriate to not require upper-level
economics course based on the reasons stated above.
Management majors at the College Park campus will be offered the standard major track and students attending the Shady Grove
campus are able to declare the entrepreneurship track of the Management major.
Besides the elimination of the upper level Economics course requirements, the curriculum will have a focus on general management
topics instead of students selecting courses from various departments within the Smith School. In addition, students will complete an
International Business requirement and an Ethics requirement as part of the major. The current and proposed requirements for both
tracks are as follows.
Current Requirements
The following are required of all General Business majors:
One of the following (supply chain management):
BMGT 372 Introduction to Logistics and Supply Chain Mgmt
BMGT 385 Operations Management
3 cr
One of the following (marketing):
BMGT 353 Retail Management
BMGT 450 Integrated Marketing Communications
3 cr
One of the following (international business/public policy):
BMGT 392 Introduction to International Business
BMGT 482 Business and Government
BMGT 496 Business, Ethics and Society
3 cr
In addition, General Business majors must complete one of following tracks.
Standard Track
One of the following (accounting/finance):
BMGT 321 Managerial Accounting
BMGT 440 Financial Management
3 cr
One of the following (management and organization):
BMGT 360 Human Resource Management
BMGT 461 Entrepreneurship
3 cr
One of the following (decision and information technologies):
BMGT 332 Operations Research for Management Decisions
BMGT 485 Project Management
3 cr
OR
Entrepreneurship Track
BMGT 361 Entrepreneurship: Starting and Managing the
Entrepreneurial Venture (or BMGT 461 Entrepreneurship)
BMGT 363 Leadership in Organizations
BMGT 365 Entrepreneurial Finance & Private Equity
BMGT 465 Business Plan For The New Venture
3 cr
3 cr
3 cr
3 cr
Total Major Requirements
18/21 cr
Upper Level Economics Requirements
Two of the following courses:
6 cr (same for both tracks, no change)
ECON 305 Intermediate Macroeconomic Theory & Policy
ECON 306 Intermediate Microeconomic Theory
ECON 330 Money and Banking
ECON 340 International Economics
Note: Students who have completed ECON 325 and ECON326 can substitute these courses for ECON305 and ECON306 respectively.
Total Economics Requirement
6 cr
Proposed Requirements
Common Courses of all General Business (request to change title to Management) Majors (12 credits)
BMGT363 - Leadership in Organizations RENAME: Leadership and Teamwork in Organizations
BMGT360 - Human Resources Management RENAME: Strategic Management of Human Capital
One of the following (International Requirement):
BMGT463 - Cross-Cultural Challenges in Business,
BMGT466 - Global Business Strategy, OR
BMGT469 - Management and Organization Short-term Study Aboard
3cr
3cr
3cr
One of the following (Ethics Requirement):
BMGT496 – Business Ethics and Society, OR
BMGT411- Ethics and Professionalism in Accounting (for those who are double majoring in Accounting)
3cr
In addition to the 12 credits of management major requirements listed above, management majors must complete 6-9 credits in one of
the tracks listed below.
STANDARD TRACK
Two of the following courses (6 cr):
BMGT461 – Entrepreneurship 3cr
BMGT463 - Cross-Cultural Challenges in Business (if not selected from above) 3cr
BMGT464 – Organizational Behavior RENAME: Organizational Change 3cr
BMGT466 - Global Business Strategy (if not selected from above) 3cr
BMGT468 - Special Topics in Management 3cr
BMGT469 - Management and Organization Short-term Study Aboard (maximum of 3 credits, the same abroad experience cannot
fulfill both the International Requirement and a Standard Track requirement, they must be unique experiences) 3cr
ENTREPRENEURSHIP TRACK - (only offered at the Smith School at Shady Grove)
All of the following courses (9 cr):
BMGT 361 - Entrepreneurship: Starting and Managing the Entrepreneurial Venture (or BMGT461 Entrepreneurship) 3cr
BMGT 365 - Entrepreneurial Finance & Private Equity 3cr
BMGT 465 - Business Plan For The New Venture 3cr
Total Major Requirements
18/21 cr
In summary, the general business (management) major develops students' knowledge and expertise to manage complex, established
enterprises or guide start-up ventures in their formative years. The department encompasses strategic and entrepreneurial management,
as well as the management of people and organizations across national and cultural borders. The management major provides the
flexibility of choosing courses across different areas of interest within the department, encompassing strategic management,
entrepreneurship, organizational behavior and human resources. Consequently, students can mold a curriculum that spans issues of
managing the internal processes of firms and considerations of strategic advantage— for young and growing, and established
organizations.
Additional Degree Requirements of the General Business Major
At the Smith School of Business, a minimum of 120 credit hours is required to complete a Bachelor of Science degree. Besides the
major requirements list above and the specific Smith School of Business requirements listed below, a student must complete the
University's CORE General Education Requirements and sufficient lower and upper level elective credit to accumulate a total of 120
credit hours. A minimum of 58 credit hours of the required 120 hours must be in 300-400 (upper) level courses. A detailed
explanation including additional Smith School of Business degree requirements are listed below.
Freshmen/Sophomore Smith School Requirements MATH 220 or 140 - Elem.Calculus I or Calculus I
BMGT 220 & 221 - Principles of Accounting I & II
BMGT 230 or 231 - Business Statistics
ECON 200 & 201 - Principles of Micro & Macro Economics
COMM 100, 107 or 200 - Foundations of Speech Communications,
Speech Communication, or Critical Thinking and Speaking
Total
3-4 cr
6 cr
3 cr
8 cr
3 cr
23-24 cr
Junior/Senior Smith School Requirements BMGT 301 - Introduction to Information Systems
BMGT 340 - Business Finance
BMGT 350 - Marketing Principles
BMGT 364 - Management and Organization
BMGT 367 - Career Search Strategies and Business
BMGT 380 - Business Law
BMGT 495 - Business Policies
Total
3 cr
3 cr
3 cr
3 cr
1 cr
3 cr
3 cr
19 cr
General Business Major Requirements (details listed previously)
18-21 cr
University CORE General Education Requirements not fulfilled by
Smith School requirements listed above. - Total Credits
28 cr
Lower Level Electives
Upper Level Electives
16-17 cr
12-15 cr
Grand Total Required 120 cr Current Catalog Description
General Business is designed for those who desire a broad course of study in business and management. This degree is appropriate,
for example, for those who plan to enter small-business management or entrepreneurship where general knowledge of the various
fields of study may be preferred to a more specialized curriculum concentration.
Two tracks are offered. In addition to a standard track, students admitted into the Smith School’s Entrepreneurship Fellows Program
can follow an entrepreneurship track within the General Business major.
Updated Catalog Description
The general business (management) major develops students' knowledge and expertise to manage complex, established enterprises or
guide start-up ventures in their formative years. The management major provides the flexibility of choosing courses across different
areas of interest within the department, encompassing strategic management, entrepreneurship, organizational behavior and human
resources. Consequently, students can mold a curriculum that spans issues of managing the internal processes of firms and
considerations of strategic advantage— for young and growing, and established organizations. The major will serve students with a
range of career objectives: (1) those who seek leadership positions focusing on employees in organizations; (2) those interested in
consulting in the area of organizational effectiveness or management consulting more generally; (3) those interested in leveraging
their "entrepreneurial mindset," whether in a corporate setting, a family business, or at an early stage and (4) those interested in
balancing a more technical academic and business backgrounds with greater depth in understanding behavioral and management
expertise.
Management (currently General Business) Major - Entrepreneurship Track
(suggested 4 year plan)
Year 1, First Term
Courses
ENGL101 (if not exempt) or
elective
MATH 220 (or as placed)
ECON200
CORE class
Lower level elective
Year 1, Second Term
Credits
3
3
4
3
3
Courses
ECON201
MATH220 (if still needed) or
BMGT230
COMM107
CORE
CORE
Credits
4
3
3
3
3
16
Year 2, First Term
Courses
BMGT220
BMGT230 (if still needed) or elective
Lower level elective
Lower level elective
CORE (Lab Science)
Year 2, Second Term
Credits
3
3
2
3
4
15
Year 3, First Term
Courses
BMGT361 (Major req. 1 of 7)
College Core
College Core
College Core
Upper Level Elective (1 of 4)
BMGT367 (College Core)
BMGT 465 (Major req. 4 of 7)
Upper level elective (2 of 4)
Upper level elective (3 of 4)
Professional Writing
BMGT463 or 466 (Major req. 5
of 7)
Courses
BMGT221
CORE
Remaining electives
CORE
Credits
3
3
6
3
15
Year 3, Second Term
Credits
3
3
3
3
3
1
16
Year 4, First Term
Courses
16
Courses
BMGT365 (Major req. 2 of 7)
College Core
College Core
Advanced Studies Core
BMGT 360 (Major req. 3 or 7)
BMGT367 (if still needed)
Credits
3
3
3
3
3
1
15-16
Year 4, Second Term
Credits
3
3
3
3
Courses
Credits
BMGT495 (College Core) (340/350/364
prereqs)
3
3
3
3
BMGT 363 (Major req. 6 of 7)
BMGT496 (7 of 7)
Upper level elective (4 of 4)
3
15
12
Management (currently General Business) Major - Standard Track
(suggested 4 year plan)
Year 1, First Term
Courses
ENGL101 (if not exempt) or
elective
MATH 220 (or as placed)
ECON200
CORE class
Lower level elective
Year 2, First Term
Year 1, Second Term
Credits
3
3
4
3
3
16
Courses
ECON201
MATH220 (if still needed) or
BMGT230
COMM107
CORE
CORE
Year 2, Second Term
Credits
4
3
3
3
3
16
Courses
BMGT220
BMGT230 (if still needed) or elective
Lower level elective
Lower level elective
CORE (Lab Science)
Credits
3
3
2
3
4
15
Year 3, First Term
Courses
BMGT 360 (Major req. 1 of 6)
College Core
College Core
College Core
Upper level Elective (1 of 5)
BMGT367 (College Core)
Credits
3
3
6
3
15
Year 3, Second Term
Credits
3
3
3
3
3
1
16
Year 4, First Term
Courses
BMGT463 or 466 (Major req.
3 of 6)
BMGT496 (Major req. 4 of 6)
Upper level elective (3 of 5)
Professional Writing
Upper level elective (4 of 5)
Courses
BMGT221
CORE
Remaining electives
CORE
Courses
Upper level elective (2 of 5)
College Core
College Core
Advanced Studies Core
BMGT 363 (Major req. 2 of 6)
BMGT367 (if still needed)
Credits
3
3
3
3
3
1
15-16
Year 4, Second Term
Credits
3
3
3
3
3
15
Courses
BMGT495 (College Core) (340/350/364
prereqs)
Major req. from options (5 of 6)
Upper level elective (5 of 5)
Major req. from options (6 of 6)
Credits
3
3
3
3
12
Major/Economic Requirements: Prerequiste/Course Sequencing Structure Junior/Senior Year
- All requirements of the General Business (Management) major have short prerequisite sequence so they can
easily be completed over the junior/senior years
Common Courses BMGT360
BMGT363
BMGT463 or 466
BMGT469 (prerequisite depends on topic)
BMGT496 (prereq: one course in BMGT)
Standard Track BMGT461
BMGT463
BMGT464 (prereq: BMGT364)
BMGT466
BMGT468 (prerequisite depends on topic)
BMGT469 (prerequisite depends on topic)
Entrepreneurship Track BMGT 361
BMGT 365 (prereq: BMGT 361 or 461)
BMGT 465 (prereq: BMGT 361 or 461)
Course Descriptions:
BMGT321 Managerial Accounting (3) Prerequisite: BMGT221. A study of the basic concepts of product costing and cost analysis
for management planning and control. Emphasis is placed on the role of the accountant in organizational management, analysis of cost
behavior, standard cost budgeting, responsibility accounting and relevant costs for decision-making.
BMGT 332 Operations Research For Management Decisions (3) Prerequisite: BMGT230 or BMGT231; or equivalent. Surveys the
philosophy, techniques and applications of operations research to managerial decision-making. Techniques covered include: linear
programming, transportation and assignment models, Markov processes and inventory and queuing models. Emphasis is placed on
formulating and solving decision problems in the functional areas of management.
BMGT353 Retail Management (3) Prerequisites: BMGT220; and BMGT350. Planning and implementing retail marketing strategy.
Store and nonstore (catalog, Internet) retailing. Evaluation of how environmental trends in the consumer market, competition, the
economy and technology affect retail strategy in the U.S. and global market.
BMGT 360 Strategic Management of Human Capital (3) Provides students with the basic knowledge needed to help organizations
attract, select, develop, engage, evaluate, and retain talent. Topics covered may include strategic HRM, the role of globalization, legal
issues in HRM, work analysis, HR planning, recruitment, personnel selection, performance management and appraisal, training and
development, career development, compensation systems, motivating and rewarding performance, labor relations, and employee
health and safety.
BMGT 361 Entrepreneurship: Starting and Managing the Entrepreneurial Venture (3) For BMGT majors only. Not open to
students who have completed BMGT261 or BMGT461. Credit will be granted for only one of the following: BMGT261, BMGT361,
or BMGT461. Formerly BMGT261. Focuses on the early development of a new venture. Topics include: idea-getting, opportunity
recognition, feasibility studies, new venture financing and startup. Guests speakers and practicing entrepreneurs offer real world
guidance. Restricted to students admitted to the Smith Entrepreneurship Fellows Program.
BMGT 363 Leadership & Teamwork in Organizations (3) Credit will be granted for only one of the following: BMGT363 or
BMGT498D. Formerly BMGT498D. Provides a comprehensive understanding of fundamental leadership and teamwork concepts,
theories, and skills in organizations and applies to assessing and developing effective leadership and teamwork practices in
organizations.
BMGT 365 Entrepreneurial Finance, and Private Equity (3) Prerequisite: BMGT361 or BMGT461. Junior standing. Studies
venture capital and private equity using a combination of cases, lectures and guest speakers. Addresses how venture capitalists provide
capital to start-up firms in growing industries and how private equity markets provide capital to help established medium-sized firms
(often family businesses) grow and restructure. Focuses on how financial, legal, and economic issues are dealt with in the financial
contracts between venture capitalists and their limited partners and between capitalists (or other private equity investors) and the firms
in which they invest.
BMGT 372 Introduction to Logistics and Supply Chain Management (3) Supply chain management involves the coordination of
suppliers, manufacturers, distributors, and retailers to ensure that products and services are available to the final consumer in a timely
and cost-effective fashion. Logistics management is the subset of supply chain management dealing with the physical flows of product
and includes such activities as transportation management, warehousing, materials handling, inventory management, and order
fulfillment. Attention is paid to the logistics cost trade-offs within the firm and between members of the supply chain.
BMGT 385 Operations Management (3) Credit will be granted for only one of the following: BMGT385 or ENME426. Studies the
design, management and improvement of a firm's processes and systems for creation and delivery of products and services. Includes
strategic and operational views of supply chain, product development, and capacity analysis, highlighting the competitive advantages
that operations management can provide the firm.
BMGT392 Introduction to International Business Management (3) Prerequisite: ECON200. A study of the domestic and foreign
environmental factors affecting the international operations of U.S. business firms. The course also covers the administrative aspects
of international marketing, finance and management.
BMGT411 Ethics and Professionalism in Accounting (3) Prerequisite: BMGT311. For accounting majors only. Analysis and
discussion of issues relating to ethics and professionalism in accounting.
BMGT440 Advanced Financial Management (3) Prerequisite: BMGT340. Analysis and discussion of cases and readings relating to
financial decisions of the firm. The application of finance concepts to the solution of financial problems is emphasized.
BMGT450 Integrated Marketing Communications (3) Prerequisite: BMGT350. For BMGT majors only. Credit will be granted for
only one of the following: BMGT354 or BMGT450. Formerly BMGT354. In-depth study of coordinated marketing activities
including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to
effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice
to provide managerial orientation.
BMGT 461 Entrepreneurship (3) Not open to students who have completed BMGT261 or BMGT361. Credit will be granted for
only one of the following: BMGT261, BMGT361, or BMGT461. Process of creating new ventures, including evaluating the
entrepreneurial team, the opportunity and the financing requirements. Skills, concepts, mental attitudes and knowledge relevant for
starting a new business.
BMGT 463 Cross-Cultural Challenges in Business (3) For BMGT majors only. Examines in depth the nature of international
cultural value-differences and their behavioral-related effects in the workplace. Topics include decision-making and leadership styles
and reactions to various work assignments and reward structures.
BMGT 464 Organizational Change (3) Prerequisite: BMGT 364. An examination of research and theory concerning the forces that
contribute to the behavior of organizational members. Topics covered include work group behavior, supervisory behavior, intergroup
relations, employee goals and attitudes, communication problems, organizational change and organizational goals and design.
BMGT 465 Business Plan For The New Venture (3) Prerequisite: BMGT361 or BMGT461. Each student focuses on the production
of a business plan that will be accepted for an annual business plan competition. Business plans of sufficient quality may be submitted
to attract financing. Topics include a deep review of business construction and its derivative short forms.
BMGT 466 Global Business Strategy (3) For BMGT majors only. Focuses on the strategic challenges that directly result from and
are associated with the globalization of industries and companies. Topics include drivers of industry globalization, difference between
global and multi-domestic industry, global expansion strategies, sources of competitive advantage in a global context, and
coordination of a company across a global network.
BMGT 468 Special Topics in Management and Organization (1-3) Repeatable to 6 credits if content differs. Selected advanced
topics in management and organization.
BMGT469 Management and Organization Short-term Study Aboard (3) Repeatable to 9 credits if content differs. Selected shortterm study abroad topics in management and organization
BMGT482 Business and Government (3) Focus is on the complex interrelationships between business and government. Explores
areas in which business and government are allies (cooperative research and financing program) and adversaries (regulation).
Emphasizes a strategic management approach by business to government involvement in economic affairs.
BMGT485 Project Management (3) Prerequisite: BMGT230 or BMGT231; or equivalent. For BMGT majors only. Modern project
management techniques that are used by modern practicing professionals will be covered. Particular attention is given to the
management of technology based systems and projects in a business enterprise. The topics covered include: defining project scope,
alignment of projects with enterprise strategy, managing project cost, time and risks using tools such as CPM/PERT, and measuring
project performance.
BMGT496 Business Ethics and Society (3) Prerequisite: one course in BMGT; or permission of department. A study of the
standards of business conduct, morals and values as well as the role of business in society with consideration of the sometimes
conflicting interests of and claims on the firm and its objectives. Emphasizes a strategic approach by business to the management of its
external environment.
ECON305 Intermediate Macroeconomic Theory and Policy (3) Prerequisites: ECON200, ECON201, and (MATH220 or
MATH140). Not open to students who have completed ECON325. ECON majors are required to take ECON325. Credit will be
granted for only one of the following: ECON305 or ECON325. Analysis of the determination of national income, employment, and
price levels. Discussion of consumption, investment, inflation, and government fiscal and monetary policy.
ECON306 Intermediate Microeconomic Theory (3) Prerequisites: (ECON200 or AREC250), ECON201, and (MATH220 or
MATH140). Not open to students who have completed ECON326. ECON majors are required to take ECON326. Credit will be
granted for only one of the following: ECON306 or ECON326. Analysis of the theories of consumer behavior and of the firm, market
systems, distribution theory and the role of externalities.
ECON330 Money and Banking (3) Prerequisite: ECON200 and ECON201. The structure of financial institutions and their role in
the provision of money and near money. Analysis of the Federal Reserve System, the techniques of central banks, and the control of
supply of financial assets in stabilization policy. Relationship of money and credit to economic activity and the price level.
ECON340 International Economics (3) Prerequisite: ECON200 and ECON201. Credit will be granted for only one of the
following: ECON340 or ECON441. Covers economic models of international transactions, exchange rates, and balance of payments.
Analysis of policies of protection, devaluation, and exchange rate stabilization and their consequences.
Assessment Plan
General Business
(PROGRAM OF STUDY / MAJOR / DEGREE LEVEL,
ETC.)
Program Contact:
Martin Dresner
mdresner@rhsmith.umd.edu
Date submitted to Academic Unit Head:
Phone: 5-2204
E-mail:
September 2, 2005
Program Goals:
Provide students with the required business management skills, the general business knowledge, and the
specific knowledge of the field of General Business, to be future leaders in the knowledge-based “digital”
economy.
Relevance of goals to the mission statements and/or strategic plans of the University, College, or Program as
applicable:
Important business management skills required to succeed in the knowledge-based economy include critical
reasoning, and oral and written communication. These are skills outlined in the University’s learning goals
and objectives. The R.H. Smith School’s Vision Statement stresses the importance of training students to be
future leaders in the knowledge and information-based, “digital” economy.
Student Learning Outcomes
(list the three-to-five most important)
Assessment Measures and Criteria
(describe one or more measures for each
outcome and criteria for success)
1. Students will be able to demonstrate a clear understanding of
important concepts in the core business disciplines and in the field
of General Business.
All General Business (GB) students registered
in BMGT 495, Business Policies (the capstone
course for business students) during the
semester in which assessments occur, are
required to take a two-part test. Part 1 tests
their knowledge of core business disciplines
while Part 2 tests their knowledge of General
Business. Eighty percent of students should
answer, correctly, 70 percent of the questions in
Part1 of the exam, and 80% of the students
should answer, correctly, 70% of the questions
in Part 2 of the exam.
2. Students will demonstrate critical reasoning and written
communication skills through the individual analysis and write-up
of a business case.
All GB students are required to analyze a
business case for BMGT 495 and prepare a
written analysis of the case. Eighty percent of
students should meet expectations (21 out of 30
available points) in an assessment of their
critical reasoning and written communication
skills. See attached Critical Reasoning and
Written Communication grading rubric.
3. Students will demonstrate their oral communication skills by
presenting an analysis of a business case to their class.
All GB students are required to make a
presentation in BMGT 495 on a business case.
Eighty percent of students should meet
expectations in an assessment of their oral
presentation skills (18 out of 24 available
points). See attached Oral Communications
grading rubric.
4. Students will demonstrate their leadership skills by leading a
class discussion on a business case.
After first making a class presentation on a
business case, all GB students are required to
lead a class discussion based on the case and
the presentation. Eighty percent of students
should meet expectations (12 of 18 available
points) in an assessment of their skills in
leading the class discussion. See attached
Leadership grading rubric.
5. Students will demonstrate their abilities to work effectively with
other members of a team in the preparation of a group project.
All GB majors are required to participate in a
the completion of a group project as part of the
requirements for BMGT 495. The group
generally consists of 4-6 students. The group is
required to analyze a business case, a major
industry or a market segment. Eighty percent
of students should meet expectations (10 of 15
points) in an assessment of their teamwork
skills. The assessment will be made by the
instructor but will, in part, be based on student
evaluation of other team members. See
attached Teamwork grading rubric.