UNIVERSITY OF
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@ AlwcYLAND
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Col1t.g~Park. Maryland 2 0 7 1 2 - 5 0 3 1
301.405.5252 T E L 301.405.819.i FAX
OFFICE O F T H E S E N I O R VICE PRESIDENT F O R ACADEMIC AFFAIRS A N D PROVOST
September 18, 2006
MEMORANDUM
TO: Howard Frank
Dean, Robert H. Smith School of Business
FROM: Phyllis Pere
Associate Provost for Academic Planning and Programs
WP/+
SUBJECT: Proposal to add an informal track in Entrepreneurship to the General Business
Major (PCC log 0501 7)
Your proposal to add an informal track in Entrepreneurship to the General Business
major received final was approved by the Senate on February 9,2006 and by President Mote on
February 28. A copy of the approved proposal is enclosed.
The changes are effective for Fall 2006. The College should ensure that the new
requirements are fully described in the Undergraduate Catalog and in all relevant descriptive
materials, and that all advisors are informed.
Enclosure
cc: Sarah Bauder, Office of Student Financial Aid
Mary Giles, University Senate
Barbara Hope, Data Administration
Kathy McAdams, Undergraduate Studies
Anne Turkos, Archives
Linda Yokoi, Office of the Registrar
Glenn Kirksey, Office of the Registrar
Brian Horick, Robert H. Smith School of Business
THE UNIVERSITY OF MARYLAND, COLLEGE PARK PROGRAM/CURRICULUM PROPOSAL riate attachments should submitted to the Office of Academic Affairs, who will assign a Log Number to each proposal. Also submit an electronic version of as much of the proposal as is possible. PCC LOG NO.
DATE SUBMITTED September 8,2005
0501 7
COLLEGEISCHOOL Robert H. Smith School of Business
DEPARTMENTIPROGRAM Logistics, Business & Public PolicyIUndergraduate Maior: General
Business
PROPOSED ACTION ( A separate form for each) ADD
DELETE
CHANGE
X
DESCRIPTION (Provide a succinct account of the proposed action. Details should be provided in an
attachment. Provide old and new sample programs for curriculum changes.)
The Logistics, Business, & Public Policy Department would like to update its General Business major to add an Entrepreneurship track to the major. See attached for more details. JUSTIFICATIOIV/REASONS/RESOURCES
(Briefly explain the reasonfor the proposed action.
Identijj the source of new resources that may be required. Details should be provided in an
attachment.)
No new resources required.
.........................................
..........................
APPROVAL SIGNATURES
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DATE
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2. Department Chair
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3. College/School PCC Chair
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5. Dean of the Graduate School (if required)
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VPAAP Rev. 3/1/04
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UNIVERSITY OF
1100 Marie Mount Hall
College Park, Maryland 20742-7541
301.305.5805 T E L 301.305.5749 FAX
MARYLAND
http://www.senate.urnd.edu
UNIVERSITY SENATE
MEMORANDUM
To:
C.D. Mote, Jr., President
From:
Adele Berlin $p
Chair of the University Senate
Subject: Proposal to Add a Track in Entrepreneurship to the General Business Major, Senate
Document Number 05-06-23
I am pleased to forward for your consideration the attached report entitled, "Proposal to Add a
Track in Entrepreneurship to the General Business Major, Senate Docuineilt Number 05-06-23."
The proposal was presented by James Baeder, Chair of the Senate Programs, Cun-icula, and
Courses Committee. The University Senate approved the proposal at its February 9, 2006
meeting.
We appreciate your consideration of the proposal and request that you inform the Senate Office
of your decision as well as any subsequent action related to your conclusion.
Enclosure:
cc: Senate Document 05-06-23
William Destler, Senior Vice President for Academic Affairs & Provost
James Baeder, Chair, Senate Programs, Curricula and Courses Committee
Howard Frank, Dean, Robert H. Smith School of Business
Mary Giles, Executive Secretary and Director, 'University Senate
Phyllis Peres, Associate Provost, Academic Planning and Programs
Charles Rutherford, Associate Dean, College of Arts and Humanities
Ann Wylie, President's Chief of Staff
1 Approved: $IhJk D
C.D. Mo , Jr.
President
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OFFICE OF THE CHANCELLOR
July 12, 2005
1807
University of Maryland.
Baltimore
1856
University of Maryland,
College Park
1865
Bowie State University
1866
Towson University
1886
University of Maryland
Eastern Shore
1898
FrostburgState University
1900
Coppin State University
Dr. C.D. Mote, Jr.
1101 Main Administration Building
University of Maryland, College Park
College Park, MD 20742
Dear Dan:
Thank you for forwarding the request from University of Maryland, College
Park to offer a new Post Baccalaureate Certificate in Intelligence Analysis,
based on a 12 credit curriculum consisting entirely of courses that are already
part of the master's degree program in Public Policy. I am pleased to
approve this recommendation.
Sincerely,
1925
Salisbury University
1925
University of Baltimore
1925
University of Maryland
Center for Environmental
Science
1947
University of Maryland
University College
1966
University of Maryland.
Baltimore County
William E. Kirwan
Chancellor
cc: Dr. Irwin Goldstein
Ms. Theresa Hollander
Dr. William Destler
Dr. Phyllis Peres
1985
University of Maryland
Biotechnology Institute
3300 Metzerott Road
e
Adelphi, MD 20783-1690
r
Phone: 301.445.1901
c
Fax: 301.445.1931 r www.usmd.edu
REASONS FOR PROPOSED ACTION
A survey of past general business majors regarding their reasons for selecting general business as a
major revealed that many were interested in starting their own business or managing an existing small
family business. A more appropriate set of courses for this group of students would focus on the issues
and problems facing business start ups or small businesses. As a result we have created a track that is
more focused on these small business issues. The new entrepreneurship track is still fundamentally a
general business degree since it covers many basic business issues that firms face, but several of the
courses are now focused on starting up and managing a new venture. These courses already exist or will
be replacing existing course offerings and as a result the new track does not require any additional
resources. This new entrepreneurship track consists of 4 courses that will be required in the Smith
School’s Entrepreneurship Fellows program. The Entrepreneurship Fellows Program is a new program,
which was created as part of Smith School’s programmatic fulfillment of the President’s Promise.
General Business majors who are accepted into the Smith Entrepreneurship Fellows program will be
able to select the entrepreneurship track. Students who are admitted into the Smith Entrepreneurship
Fellows Program and are not General Business majors will use the entrepreneurship courses as electives
toward their degree.
DESCRIPTION OF CURRICULUM CHANGE
Approximately, 80 to 100 General Business majors graduate each year from the Smith School at the
College Park and Shady Grove campuses combined. Typically, students select General Business as a
major if they wish to work in a small business, run their own business, or seek a broad business
background while pursuing other career options such as law school. By its design, the General Business
major is appropriate for those who plan to work in small businesses or be entrepreneurs, where a general
knowledge of various fields is preferred by a student. Students who wish to work in a larger
organization should seek a specialized major instead of the General Business curriculum. Because of
the overlap of content and contradicting career goals, it is not appropriate for students to have a second
major in another business discipline. As a result, the Smith School will restrict business majors from
declaring General Business together with another business major.
This new Entrepreneurship Track will have the same upper level economics course requirements as the
regular track. In addition, 3 course requirements (9 credits) will be unchanged from the General track
(see below for details). Students pursuing the Entrepreneurship track will complete 4 additional
Entrepreneurship courses in addition to the 3 courses required of all General Business majors. As a
result, Entrepreneurship track students will complete 21 credits in the major instead of the 18 credits
required by the General track. These extra three credits in the Entrepreneurship track will not hamper
students from graduating on time because the total number or credits required to earn the degree (120)
will remain unchanged. The extra entrepreneurship course will take the place of an upper level elective
required in the general track.
Old Requirements
Major Requirements
One of the following (accounting/finance):
BMGT 321 Managerial Accounting
BMGT 440 Financial Management
3 cr
One of the following (supply chain management):
3 cr
BMGT 372 Introduction to Logistics and Supply Chain Mgmt
BMGT 385 Operations Management
One of the following (management and organization):
BMGT 360 Human Resource Management
BMGT 461 Entrepreneurship
3 cr
One of the following (decision and information technologies):
3 cr
BMGT 305 Survey of Business Information Systems
and Technology
BMGT 332 Operations Research for Management Decisions
One of the following (marketing):
BMGT 353 Retail Management
BMGT 450 Integrated Marketing Communications
3 cr
One of the following (international business/public policy):
BMGT 392 Introduction to International Business
BMGT 482 Business and Government
BMGT 496 Business, Ethics and Society
Total Major Requirements
3 cr
Upper Level Economics Requirements
Two of the following courses:
ECON 305 Intermediate Macroeconomic Theory & Policy
ECON 306 Intermediate Microeconomic Theory
ECON 330 Money and Banking
ECON 340 International Economics
Total Economics Requirement
18 cr
6 cr
6 cr
New Requirements
Major Requirements
The following are required of all General Business majors:
One of the following (supply chain management):
3 cr
BMGT 372 Introduction to Logistics and Supply Chain Mgmt
BMGT 385 Operations Management
One of the following (marketing):
BMGT 353 Retail Management
BMGT 450 Integrated Marketing Communications
3 cr
One of the following (international business/public policy):
BMGT 392 Introduction to International Business
BMGT 482 Business and Government
BMGT 496 Business, Ethics and Society
3 cr
In addition, General Business majors must complete one of following tracks.
Standard Track
One of the following (accounting/finance):
BMGT 321 Managerial Accounting
BMGT 440 Financial Management
One of the following (management and organization):
BMGT 360 Human Resource Management
BMGT 461 Entrepreneurship
3 cr
3 cr
One of the following (decision and information technologies):
3 cr
BMGT 305 Survey of Business Information Systems
and Technology
BMGT 332 Operations Research for Management Decisions
OR
Entrepreneurship Track
One of the following:
BMGT 361 Entrepreneurship: Starting and Managing the
Entrepreneurial Venture
BMGT 461 Entrepreneurship
BMGT 365 Entrepreneurial Finance & Private Equity
BMGT 366 Growth Strategies for Emerging Companies
BMGT 465 Business Plan For The New Venture
3 cr
3 cr
3 cr
Total Major Requirements
18/21 cr
Upper Level Economics Requirements
Two of the following courses:
ECON 305 Intermediate Macroeconomic Theory & Policy
ECON 306 Intermediate Microeconomic Theory
ECON 330 Money and Banking
ECON 340 International Economics
Total Economics Requirement
3 cr
6 cr (same for both tracks, no change)
6 cr
Additional Degree Requirements of the General Business Major
At the Smith School of Business, a minimum of 120 credit hours is required to complete a Bachelor of Science degree.
Besides the major requirements list above and the specific Smith School of Business requirements listed below, a student
must complete the University's CORE General Education Requirements and sufficient lower and upper level elective credit to
accumulate a total of 120 credit hours. A minimum of 58 credit hours of the required 120 hours must be in 300-400 (upper)
level courses. A detailed explanation including additional Smith School of Business degree requirements are listed below.
Freshmen/Sophomore Smith School Requirements
MATH 220 or 140* - Elem.Calculus I or Calculus I
BMGT 220 & 221 - Principles of Accounting I & II
BMGT 230 or 231** - Business Statistics
ECON 200 & 201 - Principles of Micro & Macro Economics
COMM 100, 107 or 200 - Foundations of Speech Communications,
Speech Communication, or Critical Thinking and Speaking
Total
* MATH 140 & 141 required for Information Systems majors
**BMGT 231 required for Information Systems majors
Junior/Senior Smith School Requirements
BMGT 301 - Introduction to Information Systems
BMGT 340 - Business Finance
BMGT 350 - Marketing Principles
BMGT 364 - Management and Organization
BMGT 367 - Career Search Strategies and Business
BMGT 380 - Business Law
BMGT 495 - Business Policies
Total
3-4 cr
6 cr
3 cr
8 cr
3 cr
23-24 cr
3 cr
3 cr
3 cr
3 cr
1 cr
3 cr
3 cr
19 cr
General Business Major Requirements (details listed previously)
18-21 cr
Upper Level Economics Requirements (details listed previously)
6 cr
University CORE General Education Requirements not fulfilled by
Smith School requirements listed above. - Total Credits
28 cr
Lower Level Electives
16-17 cr
Upper Level Electives
6-9 cr
Grand Total Required
120 cr
Current Catalog Description
General Business is designed for those who desire a broad course of study in business and management. This degree is
appropriate, for example, for those who plan to enter small-business management or entrepreneurship where general
knowledge of the various fields of study may be preferred to a more specialized curriculum concentration.
Updated Catalog Description
General Business is designed for those who desire a broad course of study in business and management. This degree is
appropriate, for example, for those who plan to enter small-business management or entrepreneurship where general
knowledge of the various fields of study may be preferred to a more specialized curriculum concentration.
Two tracks are offered. In addition to a standard track, students admitted into the Smith School’s Entrepreneurship Fellows
Program can follow an entrepreneurship track within the General Business major.
Typical 4 Year Plan – Standard Track
Year 1, First Term
Courses
ENGL101 (if not exempt) or elective
MATH 220 (or as placed)
ECON200
CORE class
Lower level elective
Year 1, Second Term
Credits
3
3
4
3
3
16
Year 2, First Term
Courses
BMGT220
BMGT230 (if still needed) or elective
Lower level elective
Lower level elective
CORE (Lab Science)
Credits
3
3
2
3
4
15
Courses
BMGT221
CORE
Remaining electives
CORE
Credits
3
3
6
3
15
Year 3, Second Term
Credits
3
3
3
3
3
1
16
Year 4, First Term
Courses
Major requirement (BMGT 305 or 332)
Major requirement (BMGT 392, 482 or 496)
Upper level ECON (from list)
Professional Writing
Upper level elective (2 of 3)
Credits
4
3
3
3
3
16
Year 2, Second Term
Year 3, First Term
Courses
Major requirement (BMGT 372 or 385)
College Core – BMGT 340
College Core – BMGT 350
College Core – BMGT 301
Upper level ECON (from list)
BMGT367 (College Core)
Courses
ECON201
MATH220 (if still needed) or BMGT230
COMM107 or 200
CORE
CORE
Courses
College Core – BMGT 364
Major requirement (BMGT 360 or 461)
College Core – BMGT 380
Advanced Studies CORE
Upper level elective (1 of 3)
BMGT367 (if still needed)
Credits
3
3
3
3
3
1
15-16
Year 4, Second Term
Credits
3
3
3
3
3
15
Courses
College Core - BMGT495 (340/350/364 prereqs)
Major requirement (BMGT 321 or 440)
Major requirement (BMGT 353 or 450)
Upper level elective (3 of 3)
Credits
3
3
3
3
12
Typical 4 Year Plan – Entrepreneurship Track
Year 1, First Term
Courses
ENGL101 (if not exempt) or elective
MATH 220 (or as placed)
ECON200
CORE class
Lower level elective
Year 1, Second Term
Credits
3
3
4
3
3
16
Year 2, First Term
Courses
BMGT220
BMGT230 (if still needed) or elective
Lower level elective
Lower level elective
CORE (Lab Science)
Credits
3
3
2
3
4
15
Courses
BMGT221
CORE
Remaining electives
CORE
Credits
3
3
6
3
15
Year 3, Second Term
Credits
3
3
3
3
3
1
16
Year 4, First Term
Courses
Major requirement (BMGT 366)
Major requirement (BMGT 392, 482 or 496)
Upper level ECON (from list)
Professional Writing
Upper level elective (1 of 2)
Credits
4
3
3
3
3
16
Year 2, Second Term
Year 3, First Term
Courses
Major requirement (BMGT 361 or 461)
College Core – BMGT 340
College Core – BMGT 350
College Core – BMGT 301
Upper level ECON (from list)
BMGT367 (College Core)
Courses
ECON201
MATH220 (if still needed) or BMGT230
COMM107 or 200
CORE
CORE
Courses
College Core – BMGT 364
Major requirement (BMGT 365)
College Core – BMGT 380
Advanced Studies CORE
Major requirement (BMGT 372 or 385)
BMGT367 (if still needed)
Credits
3
3
3
3
3
1
15-16
Year 4, Second Term
Credits
3
3
3
3
3
15
Courses
College Core - BMGT495 (340/350/364 prereqs)
Major requirement (BMGT 465)
Major requirement (BMGT 353 or 450)
Upper level elective (2 of 2)
Credits
3
3
3
3
12
Major/Economic Requirements: Prerequiste/Course Sequencing Structure Junior/Senior Year
- All requirements of the General Business major have short prerequisite sequence so they can easily be completed over the
junior/senior years
Standard Track
BMGT 360 or 461 (461 is restricted to students with 72 credit hours completed.)
BMGT 372 or BMGT385
BMGT 392 (prereq: ECON 200 or 205), BMGT 482 (prereq: ECON 200 or 205) or BMGT496 (prereq: one course in
BMGT)
BMGT 353 or BMGT 450 (both have prereq: BMGT350)
BMGT 332 (prereq: BMGT230) or BMGT 305 (prereq: BMGT 201)
BMGT 321 (prereq: BMGT 221) or BMGT 440 (prereq: BMGT 340)
Upper Level ECONs (prereq: ECON200 & 201,
some options also require MATH 220/140)
Entrepreneurship Track
BMGT 361 or 461 (461 is restricted to students with 72 credit hours completed.)
BMGT 365 (prereq: BMGT 361 or 461)
BMGT 366 (prereq: BMGT 361 or 461)
BMGT 465 (prereq: BMGT 361 or 461)
BMGT 372 or BMGT385
BMGT 392 (prereq: ECON 200 or 205), BMGT 482 (prereq: ECON 200 or 205) or BMGT496 (prereq: one course in
BMGT)
BMGT 353 or BMGT 450 (both have prereq: BMGT350)
Upper Level ECONs (prereq: ECON200 & 201,
some options also require MATH 220/140)
Course Descriptions
BMGT 305 Survey of Business Information Systems and Technology (3) Introductory course for the decision and
information science major. Covers the components of modern business information systems as well as the consequences of
information technology on society and the environment.
BMGT 321 Managerial Accounting (3) Prerequisite: BMGT 221. A study of the basic concepts of product costing and cost
analysis for management planning and control. Emphasis is placed on the role of the accountant in organizational
management, analysis of cost behavior, standard cost budgeting, responsibility accounting and relevant costs for decisionmaking.
BMGT 332 Operations Research For Management Decisions (3) Prerequisite: BMGT 230. Surveys the philosophy,
techniques and applications of operations research to managerial decision-making. Techniques covered include: linear
programming, transportation and assignment models, Markov processes and inventory and queuing models. Emphasis is
placed on formulating and solving decision problems in the functional areas of management.
BMGT 353 Retail Management (3) Prerequisites: BMGT 220; and BMGT 350. Planning and implementing retail
marketing strategy. Store and nonstore (catalog, Internet) retailing. Evaluation of how environmental trends in the consumer
market, competition, the economy and technology affect retail strategy in the U.S. and global market.
BMGT 360 Human Resource Management (3) The basic course in human resource management includes manpower
planning, recruitment, selection, development, compensation, and appraisal of employees. Explores the impact of scientific
management and unionism on these functions.
BMGT 361 Entrepreneurship: Starting and Managing the Entrepreneurial Venture(3) Formerly BMGT261. Not open
to students who have completed BMGT261 or 461. Credit will be granted for only one of the following: BMGT261, 361 or
BMGT461. Focuses on the early development of a new venture. Topics include: idea-getting, opportunity recognition,
feasibility studies, new venture financing and startup. Guest speakers and practicing entrepreneurs offer real world guidance.
Restricted to students admitted into the Entrepreneurship Fellows program.
BMGT 365 Entrepreneurial Finance and Private Equity (3) Prerequisite BMGT 361 or 461; Studies venture capital and
private equity using a combination of cases, lectures and guest speakers. Addresses how venture capitalists provide capital to
start-up firms in growing industries and how private equity markets provide capital to help established medium-sized firms
(often family businesses) grow and restructure. Focuses on how financial, legal, and economic issues are dealt with in the
financial contracts between venture capitalists and their limited partners and between venture capitalists (or other private
equity investors) and the firms in which they invest.
BMGT 366 Growth Strategies for Emerging Companies (3) Prerequisite BMGT361 or 461; Offers practical management
tools that are needed to build a new venture into a significant enterprise. The competencies, strategies and structures of
successful high performance businesses are studied through cases, videos and guest lecturers. Topics include leadership,
internal growth strategies, merger, acquisition and franchising.
BMGT 372 Introduction to Logistics and Supply Chain Management (3) The study of logistics and supply chain
management involving the movement and storage of supplies, work-in-progress and finished goods. Logistics cost trade-offs
with the firm and between members of the supply chain are examined.
BMGT 385 Operations Management (3) Studies the design, management and improvement of a firm's processes and
systems for creation and delivery of products and services. Includes strategic and operational views of supply chain, product
development, and capacity analysis, highlighting the competitive advantages that operations management can provide the
firm.
BMGT 392 Introduction to International Business Management (3) Prerequisite: ECON 200; or ECON 205. A study of
the domestic and foreign environmental factors affecting the international operations of U.S. business firms. The course also
covers the administrative aspects of international marketing, finance and management.
BMGT 440 Financial Management (3) Prerequisite: BMGT 340. Analysis and discussion of cases and readings relating to
financial decisions of the firm. The application of finance concepts to the solution of financial problems is emphasized.
BMGT 450 Integrated Marketing Communications (3) Prerequisite: BMGT 350. For BMGT majors only. Credit will be
granted for only one of the following: BMGT 354 or BMGT 450. Formerly BMGT 354. In-depth study of coordinated
marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling.
Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing
goals. Blends theory and current practice to provide managerial orientation.
BMGT 461 Entrepreneurship (3) Not open to students who have completed BMGT261 or 361. Credit will be granted for
only one of the following: BMGT261, 361 or BMGT461. Process of creating new ventures, including evaluating the
entrepreneurial team, the opportunity and the financing requirements. Skills, concepts, mental attitudes and knowledge
relevant for starting a new business.
BMGT 465 Business Plan For The New Venture (3) Prerequisite BMGT 361 or 461; Each student focuses on the
production of a business plan that will be accepted for an annual business plan competition. Business plans of sufficient
quality may be submitted to attract financing. Topics include a deep review of business plan construction and its derivative
short forms.
BMGT 482 Business and Government (3) Prerequisite: ECON 200; or ECON 205. Focus is on the complex
interrelationships between business and government. Explores areas in which business and government are allies
(cooperative research and financing program) and adversaries (regulation). Emphasizes a strategic management approach by
business to government involvement in economic affairs.
BMGT 496 Business Ethics and Society (3) Prerequisite: one course in BMGT; or permission of department. A study of the
standards of business conduct, morals, values, and the role of business in society, with consideration of the sometimes
conflicting interests of and claims on the firm and its objectives. Emphasizes a strategic approach by business to the
management of its external environment.
ECON 305 Intermediate Macroeconomic Theory and Policy (3) Prerequisites: ECON 200; and ECON 201; and MATH
220. Analysis of the determination of national income, employment, and price levels. Discussion of consumption,
investment, inflation, and government fiscal and monetary policy.
ECON 306 Intermediate Microeconomic Theory (3) Prerequisites: ECON 200; and ECON 201; and MATH 220. Analysis
of the theories of consumer behavior and of th firm, market systems, distribution theory and the rol of externalities.
ECON330 Money and Banking (3) Prerequisite: ECON200 and ECON201. Credit will be granted for only one of the
following: ECON330 or ECON430. Formerly ECON 430. The structure of financial institutions and their role in the
provision of money and near money. Analysis of the Federal Reserve System, the techniques of central banks, and the control
of supply of financial assets in stabilization policy. Relationship of money and credit to economic activity and the price level.
ECON 340 International Economics (3) Prerequisite: ECON 200 and ECON 201. Credit will be granted for only one of the
following: ECON 340 or ECON 440. Formerly ECON 440. A description of international trade and the analysis of
international transactions, exchange rates, and balance of payments. Analysis of policies of protection, devaluation, and
exchange rate stabilization and their consequences.
Learning Outcome Plan
General Business
(PROGRAM OF STUDY / MAJOR / DEGREE LEVEL, ETC.)
For Time Period:
3 Year Cycle Beginning Spring 2006
Program Contact:
Martin Dresner
Date submitted to Academic Unit Head:
Phone:
ext. 5-2204
E-mail:
mdresner@rhsmith.umd.edu
September 2, 2005
Student Learning Outcomes
Assessment Criteria and Results
Impact of Results
Criteria: All General Business (GB) students
registered in BMGT 495, Business Policies (the
capstone course for business students) during the
semester in which assessments occur, are required
to take a two-part test. Part 1 tests their
knowledge of core business disciplines while Part
2 tests their knowledge of logistics, transportation,
and supply chain management. Seventy percent of
students should answer, correctly, 80 percent of
the questions in Part1 of the exam, and 70% of the
students should answer, correctly, 80% of the
questions in Part 2 of the exam.
Expected Impact: Re-evaluation of the
core business courses and the required
courses for GB majors to determine
how to strengthen the teaching of the
course content. Feedback will be
passed to course coordinators and
follow-up meetings arranged to assess
the implementation of teaching
changes.
(list only those assessed during this time period)
1. Students will be able to demonstrate a clear understanding of important
concepts in the core business disciplines and in the field of General
Business.
Results: TBA
2. Students will demonstrate critical reasoning and written communication
skills through the individual analysis and write-up of a business case.
Criteria: All GB students are required to analyze a
business case for BMGT 495 and prepare a written
analysis of the case. Eighty percent of students
should meet expectations (25 out of 35 available
points) in an assessment of their critical reasoning
and written communication skills. See attached
Critical Reasoning and Written Communication
grading rubric.
Expected Impact: Critical reasoning
and written communication skills are
developed through the evaluation and
write-up of business cases. In order to
improve performance, increase case
content in the GB curriculum and work
with professors on evaluating critical
reasoning and written communication
skills and providing feedback to
students.
Results: TBA
3. Students will demonstrate their oral communication skills by presenting
an analysis of a business case to their class.
4. Students will demonstrate their leadership skills by leading a class
discussion on a business case.
Criteria: All GB students are required to make a
presentation in BMGT 495 on a business case.
Eighty percent of students should meet
expectations in an assessment of their oral
presentation skills (18 out of 24 available points).
See attached Oral Communications grading rubric.
Results: TBA
Expected Impact: Students improve
their oral communication skills by
making presentations and obtaining
feedback on their presentations. In
order to improve performance, increase
the number of required presentations in
the GB curriculum and work with
professors on evaluating oral
communication skills and providing
feedback to the students.
Criteria: After first making a class presentation on
a business case, all GB students are required to
lead a class discussion based on the case and the
presentation. Eighty percent of students should
meet expectations (12 of 18 available points) in an
assessment of their skills in leading the class
discussion. See attached Leadership grading
rubric.
Expected Impact: Students improve
their leadership skills by practicing
leadership roles. In order to improve
performance, work with professors on
developing opportunities for students to
assume leadership roles, evaluating
leadership skills, and providing
feedback to the students.
Results: TBA
5. Students will demonstrate their abilities to work effectively with other
members of a team in the preparation of a group project.
All GB majors are required to participate in a the
completion of a group project as part of the
requirements for BMGT 495. The group generally
consists of 4-6 students. The group is required to
analyze a business case, a major industry or a
market segment. Eighty percent of students should
meet expectations (10 of 15 points) in an
assessment of their teamwork skills. The
assessment will be made by the instructor but will,
in part, be based on student evaluation of other
team members. See attached Teamwork grading
rubric.
Expected Impact: Students improve
their teamwork skills by participating
in group projects. In order to improve
performance, work with professors on
developing opportunities for students to
participate in group projects, evaluating
teamwork skills, and providing
feedback to the students.
Results: TBA