Mott Marketing & Communications
Under the Office of Institutional Advancement
YOUR Marketing Team
Dale Weighill
Dawn Hibbard
Michael Tews
SuperPower: Creating Colorful
Collections of Characters that
Clarify our Commodity
SuperPower: Making
Pretty Things and Surviving
in an Office full of Women
Hobby: Rocking those
Hobby: Laughing at you
trying to say that five times
fast!
Hobby: Um....Sports! (That
sounds manly right?!?)
dale.weighill@mcc.edu
dawn.hibbard@mcc.edu
michael.tews@mcc.edu
AVP of Institutional
Advancement
(aka “The FUN-draiser”)
SuperPower: Singing a
siren song that tells all lost
souls the beauty of MCC
hipster glasses like only he
can
Communications Specialist
(aka “The Message Master”)
Rebecca Gale-Gonzalez
Executive Assistant to the AVP
(aka “The Muscle”)
SuperPower: Running the Office
like a well-oiled machine (i.e.
Keeping these Clowns in Line)
Hobby: Saving the Earth (really,
you’re going to recycle this, right?)
rebecca.gale@mcc.edu
Graphic Designer
(aka “The Beautifier”)
Alisha Brown
Staff Writer
(aka “The Voice”)
SuperPower: Spitting out Slogans
and Ad Content like a Llama with a
cold
Hobby: Generally being awesome
(really, who isn’t?)
alisha.brown@mcc.edu
Why does Mott NEED a Marketing and Communications Team?
Marketing is more than just talking about our College, marketing is a strategic effort to position the College, our programs
and services, in front of potential students, faculty, and supporters at the right time with the right message. The Marketing
and Communications Office is the voice of the College-- we express and shape our reputation to help further our mission.
Marketing takes many forms--the strategic placement of news releases and billboard ads, a well-designed website, posters
on campus, social media, and more. These efforts need to come together with a consistent message and a unified look to
ensure that our reputation is one that represents our commitment to the community and our high standards in education.
OUR Goals
Advance the Mission of the College through:
Compelling Storytelling that captures the true essence of Mott Community College,
Engaging Visuals that reach out to our students and demand to be noticed, and
Public Advocacy that sells MCC to the community as a leader in education.
Unify the College behind a brand that represents who we are by:
Supporting the Student Recruitment, Enrollment, Retention and Completion and Alumni Engagement in marketing strategy and materials development to ensure a cohesive look and feel from the first time a student interacts
with MCC to the day they retire.
Developing internal marketing collateral that matches the tone of the college.
Call us. We can Help. (810) 762-0455
Or Stop By CM1025 (We usually have candy)
MOTT. MY PATH TO EXCELLENCE.
Mott Marketing & Communications
Under the Office of Institutional Advancement
What Does the Marketing Office Do?
In addition to supporting the comprehensive student experience and marketing the College to
other stakeholders, the Marketing and Communications Office is your one-stop shop for all of
your event, program, College, and course promotion needs.
THE MCC VOICE
Develop strategic marketing initiatives
Develop content for radio, TV, and print ads
Secure advertising space (radio, TV print, etc)
Oversee production of radio and television ads
Write and submit news stories
Write speeches for College functions
Manage social media marketing
Edit and proofread written content
THE MCC LOOK
Design billboard advertisements
Design brochures, fliers, newsletters, posters
Design business cards and mailers
Coordinate InfoChannel Marketing
Document College events in photos
Oversee correct usage of MCC brand visuals
Manage the MCC brand
Oversee brand related giveaways (frisbees,
water bottles, etc)
Really? You do all that?
We sure do
AND we work with the Web team to ensure you get the most comprehensive marketing possible
AND we coordinate and cross-market events and programs with similar missions and demographics
AND we work with Institutional Research to share accurate demographic information
AND we look at web and advertising data to understand our audience and KNOW what ads are effective
Call us. We can Help. (810) 762-0455
Or Stop By CM1025 (We usually have candy)
MOTT. MY PATH TO EXCELLENCE.
Mott Marketing & Communications
Under the Office of Institutional Advancement
The Marketing and Communications Office takes pride in producing high quality, compelling, and strategic
marketing materials. Like all great works of art, our materials are the result of creative, collaborative efforts that
need time to develop and often go through multiple renditions before we present them. While we can work
effectively under-pressure, our best work is produced using the following suggested turnaround times.
The All-Inclusive Strategic Marketing Package
(4-6 Weeks Depending on Project Scope)
Your Part
PHASE1
Discovery
Meeting
PHASE2
Campaign Review
Meeting
PHASE3
Final Review
and Approval
Our Part
Bring your ideas:
Tell us what your goals are, who your audience
is, and what you think you need from us.
After meeting with you we will
1. Evaluate existing materials
2. Research marketing trends and information
that pertain to your project
3. Develop a strategic Marketing Plan designed
to help reach your objectives
4. Create written and visual materials for
review
Tell us what you think:
This is your opportunity to give us feedback
on the materials, messages and marketing
strategies we have created for you.
After meeting with you we will
1. Complete any revisions
2. Develop any additional content
3. Send everything to you for approval by the
edit deadline
Give us the go ahead:
Review and approve any written and visual
materials for production, and submit a print
payment requisition.
After approval we will
1. Prepare all materials for production and
coordinate with the printer
2. Keep all source files for future edits
Ala Carte Marketing and Communications Services
(Suggested Lead Times Do Not Include Printing)
News Release
If Information is provided: 4-5 days
If research is required: 6-8 days
Social Media
Individual Post: 1 day
Multiple Posts with strategy: 3-5
Brochures
Brochure from Template (with
approved content): 7-10 days
Informational Brochure: 10-15 days
Postcards/Mailers
If content is provided: 5-7 days
If content needs to be created: 8-14 days
Photography: 2 days notice
Video Production Varies based
on availability of Media Services
and Script Development
Script Writing: 5-7 days
Business Cards: 5-7 days
Informational Poster: 7-10 days
General Proofreading: 3-4 days
Event Signage: 5-7 days
MOTT. MY PATH TO EXCELLENCE.
Mott Marketing & Communications
Under the Office of Institutional Advancement
Marketing Project Policies
The Mott Marketing and Communications team is the internal group that manages the public perception of the
College and supports the College in efforts to increase student enrollment, retention, and completion. To that
end, the Marketing and Communications team completes communication projects for the College as a whole, as
well as, for individual divisions, departments, and offices.
Given the interconnected nature of the College Departments and the collective image that is stewarded by the
Marketing Team, the following steps are taken to ensure projects are completed to the specifications of the
requesting employee and are cohesive with the College projects at large.
Service Request
In order to start a project with the Marketing Team, the Marketing Services Request form needs to be filled out,
with approval signatures from appropriate members of management, and dropped off to the Marketing and
Communications Office in CM1025.
Consultation
When the Marketing Services Request form is dropped off one of two things will happen.
1. For small projects, the Marketing team member who takes the request form will ask any relevant questions and
develop a plan for completing the project, OR
2. For larger projects, the Marketing team member will schedule a Discovery Meeting to go over the project details
Review and Approval Process
After completing a draft of the requested materials, the point-person on the project will:
1. Email the Employee who made the request and their Immediate Supervisor. That email will include:
a. Drafts of the materials with any required notes
b. A list of information required by the Marketing team to move forward (revisions to content, etc)
c. A deadline for providing the requested information
Note: These deadlines are included to manage the workflow in the Department, if deadlines are missed, the
project may lose its position in the Department schedule and be slotted in when time is available, possibly resulting in delayed project completion.
2. Following receipt of the requested information, the Marketing team will complete any edits.
3. An email with the Final Draft will then be sent to the Requesting Employee, their Immediate Supervisor and,
when appropriate, to the Department Manager/Dean, member of the Executive Cabinet and their Executive
Assistants. That email will:
a. Request approval of the materials, either as is, or with minor changes (after which approval is implied)
b. If approval cannot be granted, request that a meeting be scheduled to discuss major changes
c. Include a deadline for approval
Note: The Marketing team cannot complete a project without approval from the most senior person included on
the project, and, even though every effort will be made to resolve differences of opinion on Marketing materials,
approval from the most senior person will be considered to over-ride dissent from other parties involved.
Production
The Marketing team will coordinate production with the appropriate printer or supplier once the requesting
employee’s department has completed a print requisition and budget transfer when appropriate.
MOTT. MY PATH TO EXCELLENCE.