St. Joan of Arc Catholic Secondary School
3801 Thomas Street
Mississauga, Ontario, L5M 7G2
(905) 285-0050
We believe that each one, created in the image and likeness of God, is called by name into the Dufferin-Peel community
to realize the Ontario Catholic School Graduate Expectations to the fullest extent possible as we all journey from the early
years to vocation.
COURSE OUTLINE
Department: Business
Course:
Marketing: Goods, Services, Events, Grade 11 (College)
Course Code: BMI 3C1
Course Description:
This course introduces the fundamental concepts of product marketing, which includes the marketing of
goods, services, and events. Students will examine how trends, issues, global economic changes, and
information technology influence consumer buying habits. Students will engage in marketing research,
develop marketing strategies, and produce a marketing plan for a product of their choice.
Strand & Unit Title:
Corresponding Catholic Graduate Expectation(s):
Marketing Fundamentals
CGE4e Sets appropriate goals and priorities in school, work and
personal life
The Marketing Mix
Trends in Marketing
The Marketing Plan
CGE4f Applies effective communication, decision-making, problemsolving, time and resource management skills
CGE5g Achieves excellence, originality, and integrity in one’s own work
and supports these qualities in the work of others
Assessment and Evaluation
Category Weightings
Knowledge & Understanding
Thinking & Investigation
Application
Communication
Weight %
30
20
30
20
Final Summative Assessments
Term Work
Course Culminating
Exam
Overall
Weighting
70
10
20
Learning Skills and Work Habits will also be assessed and reported on. For more information please refer to Growing
Success pg. 11. http://www.edu.gov.on.ca/eng/policyfunding/growsuccess.pdf.