KENNETH J. KASER
CAREER ACCOMPLISHMENTS
Built a strong Hotel/Restaurant Management program at the University of Houston-Sugar Land
o Increased enrollment by 300%
o Added exciting new Entertainment and Venue Marketing/Management classes to the
curriculum
o Recruited effectively in Texas and throughout the U.S. to increase enrollment at the University
of Houston Conrad Hilton College
o Established a strong effective relationship with the business community and alumni
Built a strong business program at Lincoln Northeast High School – Lincoln, Nebraska
o Developed a successful International Business course
o Increased enrollment in Business Management and Personal Finance
Built large, vibrant Marketing programs at Dulles and Clements High Schools – Sugar Land, Texas
o Marketing enrollment at Dulles increased from 13 to 180 students in three years
o Marketing enrollment at Clements increased from 60 to 380 students
Initiated the Hotel Management program for Fort Bend I.S.D.
o Developed a strong relationship between Clements High School and the Sugar Land Marriott
o Coordinated a successful program at the Sugar Land Marriott for the first year of the program
Proposed, wrote, and successfully implemented seven new courses for Clements High School and Fort
Bend I.S.D.: International Marketing, Sports and Entertainment Marketing, Sports and Entertainment
Management, Hospitality Marketing/Hotel Management, E-Commerce, and Banking and Finance:
Building Wealth
Established and maintained a model advisory board
o Thirty members from the business and education communities
o Meeting twice a year
o Set goals and follow up on results
Established and maintained a strong network with business community
o Visited 53 worksites in business community every six weeks
o Established important link between school and the business community
o Acquired financial and other support from Washington Mutual, Subway, Burger King,
Randall’s, HEB, and other businesses
Organize and coordinate DECA Career Development Conferences
o Organized and coordinated three DECA Career Development Conferences for the greater
Houston area each year for the past several years
o Attendance at each conference ranged from 170-380 students
o Networked with local businesses and universities to obtain 60-70 judges for each event and
food for the judges
o Conducted leadership training for District 3 DECA, Texas DECA, and FBLA
Co-authored four textbooks for Cengage (formerly Thomson Learning/Southwestern) Publishing
o Hospitality Marketing
o Sports and Entertainment Marketing
o Sports and Entertainment Management
o Making the Most of Your Internship
Authored three books for J. Weston Walch Publishers
o 61 Cooperative Activities for Business Courses
o Ten-minute Critical Thinking Cases for the Work Place
o Investigating Business Using the Internet
Authored role plays and cases for DECA
o Wrote nearly 300 role plays for 18 series and team events for National DECA (DECA, Inc.)
o Wrote DECA Preps and cases for Cengage Publishing
KENNETH J. KASER
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EDUCATION
Graduate College
Undergraduate College
M.Ed., University of Nebraska-Lincoln, August, 1982
Masters of Education for Secondary Business and Vocational Ed.
B.S. University of Nebraska-Lincoln, May, 1979
Business Education with Vocational Approval
WORK EXPERIENCE
2009-present
University of Houston Conrad H. Hilton Hotel College
Director, UH System at Sugar Land Program
Building a solid program on the UH Sugar Land Campus
Increased enrollment by 300% in first year
Recruit for Conrad Hilton College (record enrollment increase)
Organize high school student (DECA) conferences (impacted
over 700 students)
Maintain a data base of prospective students for the Conrad
Hilton College
Continue marketing campaign to recruit high school students
Expand major relationships with more than 80 high schools in
Texas and Nebraska
Speak to classes at more than 80 high schools in Texas and
Nebraska
Present at major conferences (Orlando, Minneapolis, etc.)
Maintain and expand strong relationships with the business
community and the University of Houston
Maintain and expand strong ties with key alumni from the Conrad
Hilton College
Maintain and expand strong relationships with leaders in the
hospitality, entertainment, and sports industries in the greater
Houston area
2008-2009
Recruiter/Consultant
Developed a data base of prospective students for the Conrad
Hilton College
Developed marketing campaign to recruit high school students
Established major relationships with more than 80 high schools in
Texas and Nebraska
Spoke to classes at more than 80 high schools in Texas and
Nebraska
Established strong relationships with the business community and
the University of Houston
Developed strong ties with key alumni from the Conrad Hilton
College
Established strong relationships with leaders in the hospitality,
entertainment, and sports industries in the greater Houston area
KENNETH J. KASER
1996 - 2008
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Fort Bend Independent School District
Marketing Coordinator, Clements High School (1999-2008); Dulles
High School (1996-1999), Sugar Land, TX
Courses Taught: Marketing Principles, International Marketing,
Sports and Entertainment Marketing, Sports and Entertainment
Management, Hospitality Marketing, Hotel Management, Marketing
Co-op, Marketing Internship, Business Information Processing
Related Teaching Activities:
Serve as DECA Sponsor
Proposed and developed curriculum for International Marketing,
Sports and Entertainment Marketing, Sports and Entertainment
Management, Hospitality Marketing, Hotel Management, and
Advertising/E-Commerce.
Served as vocational curriculum proofreader
Developing new recruitment strategies for Marketing Education
Presented at the Gulf Coast School-to-Work Conference
Conducted In-service: Creative Teaching Strategies, Recruitment
Strategies, PowerPoint Presentation, Excel
Marketing Program recognized for excellence by State of Texas
Successfully built Marketing programs at Dulles High School and
Clements High School
Participated two years at San Antonio Spurs Career Day
Built and continue to maintain successful relationships with the
Houston Texans, Washington Mutual, and 90 businesses
(employers) in the Houston area
Create and distribute (electronic and hard copy) Clements
Marketing Program newsletter with advertisements
1980 - 1996
Business Teacher, Northeast High School, Lincoln, NE 68507
Courses Taught: Keyboarding/Office Machines, Personal Finance,
Business Management, Intro to Computers, Business Law,
International Business
Summer School: Junior High and Senior High Keyboarding, Personal
Finance
Elementary Keyboarding: Developed and taught a Keyboarding
course to 100 K-5th graders
Supervision of Student Teachers: Cooperating teacher for 15 student
teachers in Business Education from the University of NebraskaLincoln, Nebraska Weslayan University, and Union College.
Helped the University of Nebraska-Lincoln and Nebraska
Weslayan University develop up-to-date student teaching
experiences
Helped the University of Nebraska-Lincoln revise the student
teacher evaluation instrument
Gave presentations to the Business Education methods students
about student teaching and joining professional organizations
Gave presentations and over 120 teaching ideas to first-year and
experienced teachers
KENNETH J. KASER
1983 -1996
4
Night Lead Instructor/Administrator, Lincoln School of Commerce,
Lincoln, NE 68508
Duties: Communicate information from day administrators to night
faculty; advise night students concerning class schedules; resolve
student and faculty problems; act as liaison between day administrators
and night faculty concerning salary, scheduling hours and classes, and
staff development; motivate night faculty with special activities
Courses Taught: Keyboarding/Office Machines, Word Processing,
Modern Issues, Macroeconomics, Personal Finance, Accounting, Intro
to Business, Finance, Insurance, Business Law, Business
Management, Business Math, Business English, Career Prep,
Marketing I and II, Human Relations, Psychology, Personnel
Management
1984-87
Instructor, University of Nebraska-Lincoln
Courses Taught: GMAT and GRE Review Courses
February-March,
1983
Instructor, University of Nebraska, Business Education Department,
Lincoln, NE 68508
Taught a five-week keyboarding course to college students
CONFERENCE/EVENT
ORGANIZATION
STAFF DEVELOPMENT
COORDINATION
Organized the following student conferences and events:
Sports and Entertainment Career Day at Houston Community
College for three school districts (200-300 students per event);
organized the event four times
Entrepreneurship Career Day at Houston Baptist University (150200 students per event); organized the event nine times
Clements DECA Career Development Conference and Competition;
organized the event seven times, once at Clements High School
and six times at UH System at Sugar Land
Clements DECA Career Development Conference and Competition;
organized event four times at University of Houston
Employer Breakfast for employers and students in the Clements
High School Internship Program (200 attendees); organized the
event eleven times
Awards Banquet for students, parents, and business community (250
attendees); organized event eight times
Organized and presented the following staff development activities:
Lincoln Public Schools Staff Development
Elementary Keyboarding
Humor in the Classroom
The Professional Image Complete with a Sense of Humor
Creative Teaching Strategies for the Classroom
Staff Development for the Business Community
Humor in the Business World
* FirsTier Bank employees
* East Lincoln Optimist Club
Coping with Change in a Positive Way
FirsTier Bank employees
KENNETH J. KASER
5
*
*
The Professional Image Complete with a Sense of Humor
Nebraska Professional Secretaries Association
Lincoln Secretaries Association
Successful Time Management Strategies
Lincoln Jaycees
Convention Program Chairperson or Assistant
Instrumental in lining up a diversified program of speakers, business
sponsors, and varied activities for the following:
Nebraska State Business Education Association Convention
1988-1991, 1993
Mountain-Plains Business Education Association Convention
Jackson Hole, WY (1995)
Oklahoma City, OK (1996)
Lincoln, NE (1997), School-to-Work Seminars
HONORS AND
ACTIVITIES
Undergraduate
Education
Dean's Honor Roll
Phi Beta Lambda
John Abrahamson Award (Top Fraternity member of the
University of Nebraska-Lincoln)
Gamma Gamma Award
Outstanding Ag Men Fraternity Member Award
Teachers' College Advisory Board (1978-79)
Interfraternity Council Treasurer (1978-79)
Ag Men Fraternity (Pledge Educator, Secretary)
Y-Pal
Association of Student Personnel Administrators
Graduate
Education
Delta Pi Epsilon
Nebraska State Business Education Association
Mountain-Plains Business Education Association (M-PBEA)
National Business Education Association (NBEA)
TEACHING
AWARDS
Ohio State Consortium for Entrepreneurship Leadership Award (2004)
HEB Excellence in Teaching Award Finalist (2002)
Texas State Secondary Business Teacher of the Year (1999)
NBEA Secondary Business Teacher of the Year (1996)
Mountain-Plains Business Education Association
Secondary Business Teacher of the Year (1994)
Share An Idea Award
First Place "Advisor/Advisee Project"
Honorable Mention "The Secret of My Success Project"
Third Place "Recruitment Strategies for Business Education"
Nebraska State Department of Education
Nebraska "BEST AWARD" (1991, 1992, 1993, 1994, 1995, 1996)
Nebraska State Business Education Association
Nebraska Outstanding Secondary Business Educator of the
Year (1992)
KENNETH J. KASER
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Service Award (1993)
Christa McAuliffe Prize, Special Recognition Recipient (1996)
Ike Friedman AKSARBEN Outstanding Teacher Leader Award (1995)
Lincoln Public Schools
Lincoln Foundation Teacher of the Year Award (1995)
GOLD STAR SALUTE AWARD (1992)
Recognized by the Lincoln Public Schools Board of Education
for Innovation in Business Education (1992, 1993, 1995, 1996)
Junior Achievement Mike Troester Spirit of Teaching Award (1994)
Lincoln Jaycees Young Teacher of the Year Finalist (1989)
TEACHING
PROFESSIONAL
ACTIVITIES
PUBLIC SPEAKING
Conventions
Business Organizations
National Business Education Association
Curriculum Standards Update Committee, 1997-1999
Secondary Program Chair, NBEA Convention, Chicago, 1998
Silent Auction Committee Co-Chair (1996-97)
Strategic Planning Committee (1995-97)
Membership Director Training Task Force, Chair (1995-96)
Scholarship Committee (1995-96)
Business Ownership/Management editor,
Business Ed. Forum (1990-91)
Presenter (Nashville, 1991; San Francisco, 1995;
New Orleans, 1996)
Panel Discussion Member (Boston, 1987)
Meeting Coordinator (Washington, D.C., 1982)
Mountain-Plains Business Education Association
Past-President (1995)
President (1994) Accomplishments: Established partnerships
with McDonalds Corp., Gallup Organization, First Bank,
State Farm Insurance; implemented teleconference board
meetings; directed improved fiscal policy
President-Elect (1993)
Membership Director (1990-93)
M-PBEA speaker (1989, 1995)
Nebraska State Business Education Association
Capital District Representative, President-Elect (1987-88),
President (1988-89), Mountain-Plains Representative (1990-93)
Delta Pi Epsilon (Recording Secretary, Treasurer)
Current or Former Active Member of:
Marketing Education Association
MET/ACTE
National Business Education Association
Mountain-Plains Business Education Association
Nebraska State Business Education Association
Lincoln Education Association
Nebraska State Education Association
National Education Association
American Vocational Association
Nebraska Vocational Association
International Society for Business Education
Delta Pi Epsilon
Public Speaking at Conventions and Professional Meetings
KENNETH J. KASER
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Locations: Austin, Houston, Lubbock, Dallas, Fort Worth, El Paso,
Galveston, Corpus Christi, Killeen, TX; Oklahoma City, Tulsa, OK;
Nashville, TN; Boston, MA; Washington, D.C.; Los Angeles, San
Francisco, CA ; Aberdeen, SD; Colorado Springs, CO; Cherry Hill,
Newark, NJ; Minot, ND; Greensboro, NC; Myrtle Beach, SC; Elko,
NV; New Orleans, LA; Jacksonville, FL; Ypsilanti, MI; Philadelphia,
PA; Manchester, NH; Hartford, CT; Lincoln, Omaha, Kearney, Grand
Island, Columbus, NE; Minneapolis, MN
Topics: Humor in the Creative Classroom
Creative Game Plans for Learning
Successful Recruitment Strategies for Non-required Courses
Time Management Strategies for Success
The Professional Image Complete with a Sense of Humor
Be Proud of Your Past: It Follows You Into the Future
Coping with Change in a Positive Way
Sports & Entertainment Marketing/Management
International Marketing/Business
Entrepreneurship
Strategies for Managing a Large Student Organization
Successful Advisory Boards
Whatever It Takes For Student Success
PUBLICATIONS
Co-author of Making the Most of Your Internship, 2006, South-Western
Publishing Company
Co-author of Sports and Entertainment Management, 2004, SouthWestern Publishing Company
Co-author of Hospitality Marketing, 2002, South-Western Publishing
Company
Texas Marketing curriculum writer (through University of Texas):
Entrepreneurship, Hotel Management, Introduction to Business,
International Business, and Services Marketing
Co-author of Sports and Entertainment Marketing, 2000, South-Western
Publishing Company
61 Cooperative Learning Activities for Business Classes, 1998, J. Weston
Walch Publishers
Ten Minute Critical Thinking Activities for the World of Work, 1998,
J. Weston Walch Publishers
1998 NBEA Yearbook chapter on Recruitment of Students
"Innovative Teaching Strategies Motivate Students," Chapter in
Classroom Strategies: The Methodology of Business Education ·
1996 NBEA Yearbook
Business Education Forum, "Pizza: Business Management Across
The Campus," 1995
Business Education Forum, "Business Bootcamp," March 1991
Business Education Forum, "Elementary Keyboarding,"
November 1984
Business Ownership/Management editor, Business Education Forum
(1990-91)
Vocational Education Journal, "Positive Directions for Business
Education," 1995
M-PBEA Notes & Quotes, "Recruit, Recruit, Recruit," February 1992;
"Sports and Entertainment Business," Spring, 1996
NSBEA Today (1988-1992) numerous articles dealing with
"Teaching Ideas," "Professionalism," "Recruitment of Students,"
KENNETH J. KASER
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and "Fun Ideas for the Winter Months"
University of Nebraska-Lincoln, Division of Continuing Studies,
High School Correspondence Courses
Marketing, 1997
Entrepreneurship, 1997
Personal Finance, 1997
Human Relations, 1997
Business Management, 1997
Introduction to Business, 1991; revised 1997
Macroeconomics, 1992; revised, 1996
International Business, 1996
OTHER EMPLOYMENT
EXPERIENCE
2008-2009
Marketing Director, Envirosoft, Houston, Texas
1995-1996
Menswear Sales, Ben Simon's Specialty Department Store, Gateway Mall,
Lincoln, NE
1976-1989
Hotel Desk Clerk at Nebraska Center for Continuing Education,
Lincoln, NE
COMMUNITY SERVICE
Regular volunteer at Atria Assisted Care Center, Sugar Land, TX
Nebraska State Teachers' Credit Union Supervisory Board
Ag Men Fraternity Alumni Advisory Board (Secretary, Vice President,
and President of Ag Men Fraternity Alumni Association)