No Brainer
JT Groce
Background info
•
This image was advertised by
Drugfree.org.
•
Product of the Above The
Influence campaign in the
United States in June of 2010.
•
This image was created by Jack
McGoldrick who works for
Vigilante in NYC.
What was the purpose of this ad?
The purpose of this ad is to educate
teens on the harmful effects of making
poor decisions such as going to parties
that involve alcohol and drugs.
Who is the intended audience?
The intended audience are teens
that are involved in the party life
and make harmful decisions that
affect their minds.
What’s in the background?
In the background you can see what
looks to be a group of teenages
walking up to where the image is
posted.
What’s in the foreground?
In the foreground you can see the ad is
taped to a street post for the public to
see.
What are the appeals?
• The logical appeal of this ad is that it should be
a No Brainer that you shouldn’t be involved with
drugs and alcohol because they are harmful for
your mind.
• What makes this ad credible is the Above The
Influence logo and web address in the bottom
right corner of the image.
• The emotional appeal of this image is that
teenagers are intentionally making poor
decisions that affect themselves and others
around the.
Works Cited
McGoldrick, Jack T. No Brainer. Digital image. Drugfree. Vigilante, June
2010. Web. Oct. 2013.