Cinema Program Proposal and Concept Development
Prepared by Marnie Glazier, July 2015
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Program Description:
o The Cinema program will prepare students with the lower-division
coursework required at most universities for advancement to upperdivision coursework for the Bachelor’s Degree with a major in Cinema,
Film, and New Media. All options are designed to provide students with
the skills necessary for employment in the Cinematic Arts and New Media
industry.
o This degree program is designed for those interested in seeking
employment in a theatrical, cinematic or radio/television environment, or
for students desiring transfer to a four-year Cinema-oriented Degree
Program.
o This program is being developed as a result of ongoing changes in arts
and technology, the need to expand competencies, and changing transfer
requirements for students in Theatre Arts and the interrelated discipline of
Film and Cinema.
Appropriateness to College Mission, Vision, Strategic Planning Goals
o Vision: Hartnell College will be nationally recognized for the success of
our students by developing leaders who will contribute to the social,
cultural, and economic vitality of our region and the global community.
Students in our region thus far have been faced with the decision to attend other
schools, like those outside of our region, like the San Francisco Art Institute, or
those (with extremely limited offerings) within the region, like Monterey
Peninsula College, in order to pursue AA studies in Film and Cinema; or to
remain at Hartnell and engage independently in the study and application of
film. We are fortunate in that we currently have a growing group of theatre
students very enthusiastically awaiting the development of our Cinema
program. These students, many of them lifelong residents of Salinas, are excited
about the possibility of putting their knowledge and education in film to use, in
helping to grow the film industry in the Salinas Valley. On the whole, in living up
to Hartnell’ vision, we must address the needs of 21st century students to
contribute socially, culturally, and economically to the continued vitality of our
region - specifically within the areas of film, cinema, and new media. It is not by
accident that our regional university, CSUMB, counts among its strongest
programs Cinematic Arts and Technology, nor that the region’s newest charter
school, Millennium Charter High School, has as its central focus arts and
technology. As technological applications continue to extend into every facet of
our economy, from the scientific, to the medical, to the agricultural; and as more
creative solutions are needed to address the challenges of an increasingly
populous planet; film, cinema, and new media will continue to play an ever
significant role -- not just in terms of entertainment, but notably in terms of
social, economic, and environmental well-being. As Monterey County Arts
Council Director Paulette Lynch recently stated at the July 1, 2015 Innovation
through the Arts Forum at the Monterey County Office of Education, “The arts are
the answer, for our students, and for a better world.” Further, the significance of
arts integration across the disciplines can be seen in the huge national STEAM
movement taking hold today. In short, all students and programs at Hartnell will
benefit immensely from the development of the Film and Cinema AA program:
1. in our ability to create real and direct career pathways from our regional high
schools, including - but not limited to - Millennium, all the way through to our
regional universities, including - but not limited to - CSUMB
2. in our direct role in helping to grow the film industry and new media applications
within the Salinas Valley
3. in the creation of a video lab and student video team, to help document and
archive the work of Hartnell students, faculty, and staff across the disciplines and
the region
o Mission: Focusing on the needs of the Salinas Valley, Hartnell College
provides educational opportunities for students to reach academic goals in
an environment committed to student learning, achievement and success.
It is problematic to insist upon our students looking outside of our division to
pursue relevant, innovative academic programs within Theatre and the
interrelated areas of Film, Cinema, and New Media. In meeting current needs of
the Salinas Valley, Hartnell must make allowances for the changing role of new
media in the classroom and community. Hartnell will remain out-of-step with
current trends within the regional and global economy, and will put our students
at a profound disadvantage if we continue to leave the growing and interrelated
academic areas of film, cinema, and new media out of our Theatre Arts
Program.
o student access: The Cinema AA will allow students of the Salinas Valley
access to an affordable, current AA program within this growing discipline.
o student success: Currently, students interested in Film, Cinema, and New
Media are forced to either seek academic programs outside of our
division, or to pursue film study independently, either coming into the job
market unprepared or transferring to university without the proper lower
division coursework to put them on par with other students. Development
of an innovative and relevant Cinema AA Program will help our students to
succeed either in the workplace, or in transferring to four-year programs.
o employee diversity and development: New and existing faculty continue to
develop competency within the changing landscape of Theatre and Film,
and the expansion of the Cinema AA will lead to continued professional
development both in the classroom and in the greater community.
o effective utilization of resources: As a Career and Technical Education
(CTE) Program, Theatre Arts and Cinema, are eligible for Perkins funding
-- currently being sought to help students access the resources necessary
to a Cinema AA Program.
o innovation and relevance for programs and services: AA program
development in Cinema will help Hartnell College to address
contemporary needs for technological innovation within the field of Theatre
Arts and the interrelated discipline of Film, Cinema, and New
Media. Currently, students express frustration at the lack of film offerings
within our program -- an essential area in the study of the theatre arts
within the twenty-first century.
o partnership with industry, business agencies, and educational institutions:
Diversification into new media will allow students in our division distinct
academic and career pathways in theatre, film, and wider areas of new
media application within the region, including within the growing television,
video, and graphic design industry, bridging Silicon Valley and the Salinas
Valley.
 Program’s Position Within the College
The Cinema AA will be a vital part of the newly revitalized Theatre Arts Program,
working in collaboration with the college’s resident professional, community-based
theatre company, The Western Stage, which bridges the public and the private sectors,
enhancing the college’s offerings and helping to make Hartnell a unique and forwardlooking institution. Already The Western Stage offers a number of youth theatre and
outreach opportunities, providing scholarships to Salinas residents to complete their
studies in Theatre Arts at the college, as well as providing essential hands on training in
performance, technical theatre, design, and stage management. The new cinema AA
will increase opportunities for the youth served by The Western Stage, offering a
program of study in Theatre Arts and in the interrelated disciplines of Film, Cinema, and
New Media.
 Comprehensive Cost-Benefit Analysis
1. Executive Summary
Project Description Overview:
The Cinema program will prepare students with the lower-division coursework
required at most universities for advancement to upper-division coursework for
the Bachelor’s Degree with a major in Cinema, Film, and New Media. All options
are designed to provide students with the skills necessary for employment in the
Cinematic Arts and New Media industry.
This degree program is designed for those interested in seeking employment in a
theatrical, cinematic or radio/television environment, or for students desiring
transfer to a four-year Cinema-oriented Degree Program.
This program is being developed as a result of ongoing changes in arts and
technology, the need to expand competencies, and changing transfer
requirements for students in Theatre Arts and the interrelated discipline of Film
and Cinema.
Recommendation:
Based on the cost/benefit analysis presented below, the following is recommended:
 The outcome of the analyzed project should be the development of the AA in
Cinema at Hartnell College
 The project described below should be pursued
Supporting Reasons:
 The tangible and intangible benefits of executing this project outweigh the
financial costs associated with it
2.
General Information
Purpose:
The purpose of this cost/benefit analysis is to determine whether development of the
Cinema AA is the best option for Hartnell College to pursue at this time.
Overview:
The following is a brief overview of the Cinema AA program analyzed in this document.
 Responsible Organization: Hartnell College
 Project Title: Cinema AA Development, Substantive Change
 Description: Development of the two-year AA degree in Cinema, Film, and New
Media at Hartnell College
 Operational Status:
 Curriculum development completed spring 2015
 Courses currently being offered in the three areas recommended for
transfer to CSU and UC programs in Cinema, Film, and New media:
 Introduction to/History of Film
 Video Production Lab, Single Camera
 Beginning Screenwriting and Playwriting
3.
Description of Alternatives Considered
At present, we continue to offer traditional Theatre Arts programming at Hartnell
College, with the strongest aspect of such programming residing in The Western Stage,
the professional, community-based theatre company in residence at the college. The
key at this point, however, in ensuring ongoing student success and college
accreditation, is to prioritize the academic integrity of our Theatre Art program, to
continue to build on the legacy of The Western Stage, while developing sustainable
academic programs that can live up to the college’s strategic priorities of: student
access, student success, employee diversity and development, effective utilization of
resources, innovation and relevance for programs and services, and partnership with
industry, business agencies, and educational institutions. Putting the right programs in
place will allow the college to truly retain and recruit 21st century students, giving them
the tools they need, and building bridges with The Western Stage and other essential
area partners.
4.
Costs
Developmental Costs:
 Faculty; - Full-time, to conduct curriculum development, completed 2015 $0.00
additional cost, as this faculty member has already been hired in Theatre Arts
 Faculty; Program development, summer 2015 NIC pay $3500.00
Operational Costs:
 Faculty; Theatre Arts Full-time faculty will teach Screenwriting and Playwriting;
English faculty are currently teaching Intro to/History of Film; Theatre Arts adjunct
faculty will teach Video Production Lab, Single Camera, Beginning Stop-Motion
Animation, and Acting for the Camera; for total annual adjunct faculty cost of
$21,000.00/year (including courses offered currently within the English Program)
 Facilities; with proposed use of the current available space on campus in Building
K, Building J, and the existing Hartnell College Planetarium, there would be no
additional facilities costs outside of current building use; $ 0.00 (See outside
facilities costs below under “Recurring Costs”)
Non-recurring Costs:

Capital investments; Canon EOS Rebel T6S Cinematic Quality Cameras with
Lenses and Tripods, 2, for a total price of $2199.90, and Canon EOS Rebel T3I
Cameras with Lenses and Tripods, 5, for a total price of $2749.75; combining for
a total cost of $4949.65 (Perkins funding requested Spring, 2015 for the full
amount of $4949.65)
Recurring Costs:
 Leases; In the event that we are unable to purchase our own cameras and are
denied use of the existing Hartnell College Planetarium as a studio/production
space, we will consider lease of the media/production facilities at the Monterey
County Office of Education (MCOE), where we are currently in negotiations with
Director I for the Media Center for Art, Education, and Technology (MCAET),
Hamish Tyler. Projected cost of facility and equipment rental is $3000.00 per
semester, with additional $2000.00 per semester anticipated cost of production
space rental, for the MCAET Black Box Theatre, for a total cost of $10,000.00
annually
 Overhead; If renting facilities from MCOE, additional liability insurance may be
required, as the MCOE/MCAET facilities are used by Millennium Charter High
School, enrolling Salinas area youth, who will be working in close proximity to
Hartnell College students, for a projected cost of $500.00 annually
5.
Benefits
Cost Reductions:
 Value enhancements; The addition of the Cinema AA will allow Hartnell’s Theatre
Arts Program to address student needs in the 21st century, adding innovative
courses and programs to current offerings, aiding in recruitment and retention,
and creating real and direct transfer and career pathways for students within our
region; the addition of the Cinema AA Program will also help to provide a student
video team to document and archive the work of Hartnell students, staff, and
faculty across the disciplines; additionally, the creation of the Cinema AA will help
with regional initiatives to expand the industry of Cinema, Film, and New media in
the Salinas valley; with a tangible benefit of approximately $10,000.00 annually
Recurring Benefits:
 Lower overhead as the program grows, bringing in more students, and more
external partnerships and grant opportunities; approximately $10,000.00 annually
Labor Cost Reductions:
 The addition of a trained student constituency in the applications of Cinema,
Film, and New Media will lower college labor costs in terms of external
communications and marketing, documentation and archiving of college-wide
efforts and projects, and internal campus communication; approximately
$10,000.00 annually
6.
Comparative Cost/Benefit Summary
 Total Costs: $39,949.65
 Total Expected Benefits: $30,000.00 tangible / $10,000.00 + intangible
 Comparison of the Two: Total benefits, tangibles and intangibles combined
exceed total anticipated costs.
 Recommendation Based on Comparison: The development of the Cinema AA at
Hartnell College will offer multiple benefits, which will continue to grow over the
course of the program’s development. Such an addition to the college’s
academic programming will help address student needs in the 21st century,
allowing for much needed innovation to current curriculum.
 Additional Reasons for the Recommendation: It is problematic to insist upon our
students looking outside of our division to pursue relevant, innovative academic
programs within Theatre and the interrelated areas of Film, Cinema, and New
Media. In meeting current needs of the Salinas Valley, Hartnell must make
allowances for the changing role of new media in the classroom and
community. Hartnell will remain out-of-step with current trends within the
regional and global economy, and will put our students at a profound
disadvantage if we continue to leave the growing and interrelated academic
areas of film, cinema, and new media out of our Theatre Arts Program.
 Staffing Issues
Hartnell currently has in place a talented, as well as an academically and creatively
diverse faculty and staff to address the needs of the newly developed Cinema AA. As
the program grows, more employment opportunities will be created for additional staff
and faculty, creating new employment opportunities for artist/educators within the
region.
 Minimum Qualifications for Faculty
The minimum qualifications for faculty in Film and Cinema are as follows: Master’s
degree in film, drama/theater arts, or mass communication OR bachelor’s degree in any
of the above AND master’s degree in media studies, English, or communication OR the
equivalent.
Given the interrelated nature of Film and the Theatre Arts, our faculty in Theatre Arts
teaching the core classes within the academic program are credentialed and well
qualified to teach courses within the Cinema AA. As the program grows we also hope
to offer employment to new faculty in the discipline.
 Local Market Data/Industry, Community Needs
Hartnell College has a youthful student population on the whole, with 74.3% of the
student body occupying the age demographic of 19 and under, up to age 34.
With a growing student population, Hartnell counted 6,854 full-time students in the
2013-14 academic year, up from 6,749 in the 2012-13 academic year. This year the
college awarded the highest number of degrees and certificates in its history, with 1080
graduates in the 2013-14 academic year, up from 933 in the 2012-13, and 835 in the
2011-12 academic years respectively.
56.4% of students at Hartnell are first generation college students, with equal
male/female enrollments, and 72.76% of enrolled students of Hispanic origin.
Full-time enrollment numbers in Theatre Arts at Hartnell are in the upper 50th
percentile, when compared with enrollment numbers within the other sixteen programs
within the college’s Department of Fine Arts and Social and Behavioral
Sciences. Though full-time enrollments in the Theatre Arts have been steadily declining
over the last three years, with 73.11 in Fall 2012, 30.36 in Fall 2013, and 28.65 in Fall
2014.
Salinas, California, according to the U.S. Census Bureau, had a 2013 population
estimate of 155,662, with a 2010 estimate of 75% Latino, and a 2009-13 estimate of
36.9% foreign-born, compared to the state average of 27% over the same time period.
The city’s population rose by 3.4% between 2010 and 2013, slightly higher than the
state population increase over the same period, of 3.2%, and the youth population in the
city was estimated in 2010 at 31.4%, again higher than the state average of 25%. The
median household income in Salinas, reported over the 2009-2013 timeframe was
$49,264.00, well below the state average of $61,094.00, and the mean travel time to
work for Salinas residents over the same time period was reported at 23.2 minutes, an
average of four miles less than the state average of 27.2.
All of this information combined points to the urgency of bringing relevant and up-todate academic programs to the community college within our division. The combination
of factors listed above: the high percentage of first-generation college students, the
recent population increase, the lower-than-average median household income, and the
recent decrease in enrollment numbers within the current, outdated Theatre Arts
program; all point to the pressing need to innovate this 19th century program, last
revised in the 1980s, and to bring 21st century programming in Theatre Arts and the
interrelated discipline of Cinema, Film, and New Media to our students.
A current student in our summer 2015 THA 1 - Introduction to Theatre class, Jose
Ramos, recently lamented his inability to pursue his intended course of study: Sound
Design, in which he’d received training and employment as a high school student; due
to the lack of affordable programs in the region. Jose had opted after high school to
attend the San Francisco Art Institute where he was majoring in Film, with a
concentration in Sound Design, but due to the high cost of tuition at this private college,
he was unable to continue, and after searching the region for comparable programs to
no avail, he has been forced to change his major and give up on his pursuit of a career
within his area of interest. Jose has now enrolled in Hartnell’s Electrical Engineering
program. His case is not unique. The detailed information provided below, in the
“similar programs w/in state and near college service area” section of this report,
illustrates the need for this program at this particular juncture within our
division. This is a matter of social equity, and student access to opportunity, within a
rapidly changing economy predicated on technological advance. It is as much a case of
social justice for the students within our region as it is one of innovation and relevance
of programs. For in today’s competitive global economy, access - or the denial thereof to such technologically evolving programmatic innovations, is a tremendous social
determinant in the course of a student’s future.
Finally, in terms of the Cinema, Film, and New media industry, the State of California
Employment Development Department projects employment increases over the ten
year period from 2012 to 2022 in all related occupational areas, including the following:
Film and Video Editors - 7.9% increase
Multi-Media Artists and Animators - 11.2% increase
Producers and Directors - 10% increase
Sound Engineering Technicians - 4.6% increase
Artists, Performers, and Athletes Agents/Managers - 24.1 % increase
Reporters and Correspondents - 5.8% increase
 Industry and Advisory Committee Recommendations and Support
Consultation with area advisors within Cinema, Film, and New Media education began
early in the process of developing the Cinema AA at Hartnell. The newly appointed
Theatre Arts full-time faculty member began with an in-school survey of Hartnell
students - both within the Theatre arts and within general studies - to gauge student
interest in potential courses within theatre and film. An overwhelming majority of
students surveyed indicated definitive interest not only in film courses but in the
development of a film track at the college. This prompted the reaching out by the newly
appointed Theatre faculty to other programs, colleges, and high schools within the state
and region to gain a clearer understanding of local and national protocol within these
interrelated disciplines. A Hartnell College Employee Innovation Grant was obtained to
support the following travel and outreach, summarized below:
·
Visit to American River College 10/17/14 (All proposed courses/programs met with
approval and encouragement from ARC Chair, Kathy Burleson.) Visit to ARC planned
for October 17 was quite a success. I was able to gain some tremendous insights on
the importance of the dual Theatre/Cinema program, and to see a wonderful all-student
production which has been entered into the KCACTF regional competition. I look
forward to Hartnell’s students having the same opportunities in 2015-16. One of the
most notable suggestions ARC faculty made concerned the Theatre/Film
partnership. ARC faculty suggested that it is the Film Appreciation courses - taught to
very large groups of students each semester - which pay for the Theatre/Film program.)
·
Visit to CSUMB 10/27/14 (with Dean Lila Staples in Visual and Public Art), 11/5/14
(with Chair, Enid Ryce)
In my meeting with Dr. Ryce on 11/5, we discussed CSUMB’s and Hartnell’s efforts to
grow and expand programs to meet student needs in the area. She explained that
CSUMB’s enrollment has grown exponentially since her appointment five years
ago. Dr. Ryce explained that in her tenure at the university, she and her colleagues
have radically changed the Cinematic Arts and Technology program, making it a
flagship program, dramatically increasing enrollment, and making it easier for students
to get through in four years, as well as to transfer into the program from two-year
colleges. When I discussed the growing programs at Hartnell in Theatre and Cinema,
she agreed that AA-T and AA programs in Theatre were very important to develop, and
she also strongly supported the Applied Theatre and the Cinema programs, expressing
strong interest in collaborating to build Applied Theatre programming as a partnership
effort. Dr. Ryce also strongly supported all courses proposed for Cinema and
Theatre. She reiterated that the Beginning Single Camera production course should be
offered at Hartnell (students have to use a camera and make a video), as should the
Playwriting/Scriptwriting course, and a Film History (should be an actual history, not an
appreciation). These, she stressed, are the three courses transferring students need for
the Cinematic Arts and Technology program (the program into which many of our
students are planning on transferring).
·
Meeting 12/8/14, and 7/7/15 with Hamish Tyler who invited me to tour the
Monterey County Office of Education, Media Center for Art, Education, and
Technology(MCAET) campus 12/8/15, and discussed with me the wonderful
educational programs and partnerships involved in the California Career Pathways trust
Grant project - which was not approved for 2015, but which they are nonetheless reworking proposals for, for 2016. The MCAET facilities are immensely impressive, and
students at Millennium Charter high School are currently able to receive training in the
most state-of-the art equipment in video, audio, and new media through use of these
facilities. Hamish Tyler, per our most recent 7/7/15 meeting, would like to establish a
partnership with Hartnell College, whereby our students can have access to the same
opportunities and resources. He explained, “Cinema, T.V., Film electronic platforms are
at a serious crossroads,” asking, “How responsible is it to train students on 19th century
equipment?” “To deny these [current, 21st century] career pathways,” he stressed, “Is
to let our students fall further and further behind.”
·
Meeting 10/28 with area high school – Millennium Charter High School for Arts and
Technology about concurrent enrollment and collaborative possibilities, with plans made
for offering concurrent enrollment courses through Hartnell at Millennium, beginning Fall
2015. This will be a start in terms of offering some of our classes in film and cinema,
though there is need for determining costs, liability, and standard agreements between
the college, high school, and MCOE/MCAET. We are hopeful that logistics will not
impede our efforts in building bridges and offering opportunities to our combined student
populations.
·
Conference attendance at:
o The American Society for Theatre Research conference, Baltimore, MD, November
2015, participating in the Performance and Ecology Working Group as well as
participating in the workshop on Teaching Theatre Studies Today, within the Distance
Education Innovations subgroup.
o The Earth Matters on Stage Conference, Reno, NV, offering a workshop/discussion
as well as participating in workshops and discussions on theatre history and future
directions within the academic and professional theatre in light of current environmental
imperatives. Much discussion of drought, theatre for social change, food justice, etc.
and keynote speaker: Jose Cruz Gonzalez from Cal State LA, discussing “The Long
Road Today”, social practice theatre project capturing Santa Ana’s story. This I
discussed with Jon Selover and Melissa Chin Parker of The Western Stage, and was
pleased to note that their plans for the Braceros project in 2016-17 will take a similar
approach to benefit and encourage dialogue among Salinas communities.
Communication within the Hartnell College region and community has also been
essential in terms of informing the direction of Theatre Arts, Cinema, Film, and New
Media programming, including the following:
Consistent consultation with former Dean of Fine Arts and Humanities and Social and
Behavioral Sciences, Stephanie Low, and with current Dean, Dr. Celine Pinet, as well
as with Vice President of Academic Affairs, Dr. Lori Kildal; with The Western Stage
company members including, Artistic Director, Jon Selover, Program Director, Melissa
Chin-Parker, and company members, Jeff McGrath, Susanne Burns; as well as Hartnell
College Foundation Staff, Loyanne Flinn, and Karen Hagman; with Art faculty Eric
Bosler, and Jerri Nemiro; with Music faculty Steve Ettinger; with Sociology faculty, Dr.
Hortencia Jiminez; with English faculty, Rhea Mendoza, Dan Pedersen, Michael
Hooper, Aaron Arias, and Daniel Perez; with Dean of Hartnell College’s King City
campus, Renata Funke; with Communication Studies faculty, Jason Hough; with former
Hartnell College Planetarium Director/Educator Andy Kreyche; with Counselling faculty,
Dr. Mark Sanchez, Tony Anderson, and with the extended Hartnell Counselling team;
with Counsellor and Transfer and Career Center Coordinator Mercedes Quintero; with
Director of Student Life, Augustine Nevarez, and with Program Assistant, Laura Zavala;
and with Instructional Technologists, Megan Blevins, and Laura Lark, as well as with
former Vice President for Information and Technology Resources, Matt Coombs; and
with Hartnell’s Director of Communications, Esmeralda Montenegro.
Frequent presentation to/consultation with the Hartnell College Curriculum Committee,
including Curriculum Committee Chair, and Academic Senate President, Carol
Kimbrough, and Counsellor and Hartnell College Articulation Officer, LaVerne Cook
Participation on the following college committees:
 The Western Stage Theatre Arts Council
 The Arts Council
 The Technology Development Council
 Service Learning Faculty Inquiry Group
 Women’s Education and Leadership Institute
 creation of advisory committee
The following individuals have thus far been asked to serve on the Cinema, Film, and
New Media Advisory Committee:
 Dr. Marnie Glazier, Faculty Lead, Theatre Arts, Hartnell College
 Esmeralda Montenegro, Director of Communications, Hartnell College;
successful broadcast journalist, and excellent liaison for career pathways within
T.V./Film in the region
 Hamish Tyler, Director I of the Media Center for Art, Education, and Technology,
and Monterey County Office of Education Region 5 Lead
The following individuals are under consideration pending Dean
approval/recommendation:
 Dr. Celine Pinet, Dean, Fine Arts and Humanities and Social and Behavioral
Sciences, Hartnell College
 Renata Funke, Dean, King City Campus, Hartnell College
 Dr. Lori Kildal, Vice President for Academic Affairs, hartnell College
 Jerri Nemiro, Faculty Lead, Digital Arts, Hartnell College
 Eric Bosler, Faculty Lead, Art, Hartnell College
 Christine Svendsen, CIS Instructor, hartnell College
 Steve Ettinger, Faculty Lead, Music, Hartnell College
 Dr. Enid Ryce, Chair, Cinematic Arts and Technology, CSUMB
 Peter Gray, Principal, Millennium Charter High School for Arts and Technology,
Salinas, CA
 Industry Professionals as recommended by committee members thus far,
including Esmeralda Montenegro and Hamish Tyler, as well as by faculty
including Jason Hough, Jeff McGrath, Susanne Burns, and by area Dean, Dr.
Pinet
 Program Support Issues
There will be a need for investment in updated film equipment and facilities, but some of
these facilities are already on hand at Hartnell, and those facilities and equipment needs
as yet unmet hold long-term benefits that will far outweigh any of the costs
incurred. We also have a tremendous opportunity, as Hamish Tyler has suggested, to
partner with MCOE/MCAET for use of the state-of-the-art facilities they have recently
acquired at their facility at 901 Blanco Circle, Salinas, 2.9 miles from Hartnell’s main
campus on Central Avenue. The following recent proposal has also been made to the
Facilities Development Council and the College Planning Council at Hartnell:
HARTNELL COLLEGE GREEN PLANETARIUM/GREEN THEATRE PROPOSAL
2015
As Hartnell College continues in its efforts to meet the needs of the Salinas Valley,
developing student leaders who’ll contribute to both regional and global vitality, we have
tremendous opportunities to not only provide pathways for our students in achieving
these objectives, but to model access, excellence, ethics and integrity, partnership,
leadership, innovation, and stewardship of resources in our strategic and financial
decisions. We therefore propose that in the new expansion of the Science Building and
Planetarium, we embrace the opportunity for new partnerships, innovations, and
possibilities. A green repurposing of the existing planetarium in Merrill Hall would
provide the ideal space for Theatre, Arts, Communication Studies, and general
performance /presentation use throughout the campus community, while contributing to
the college’s sustainable growth and development initiatives.
Green theatre is an approach to performing arts programming that seeks to minimize
the environmental impact or carbon footprint of traditional theatrical practices - including
but not limited to energy consumption in the form of stage lighting, sound, and
properties; waste creation in the constant building and striking of demanding theatrical
sets; and overall environmental impact from standard building maintenance to program
printing. The Hartnell College Planetarium provides the ideal space for embracing
green theatre techniques because of the simplicity of the original structure combined
with the simplicity of green theatre’s mandates. This proposal will outline the major
components of the green theatre space, the changes (if any) required to address the
given components, and the costs associated with all proposed changes. The proposal
will also outline long term strategies to turn the green planetarium/green theatre into a
carbon reduction facility for Hartnell’s main campus, and for the Salinas Valley. The
proposal will also indicate potential grant sources for these additional future
endeavors. Finally the proposal will include a plan for partnering with area businesses,
students, and programs to achieve these ends.
1. Major Components of the Green Theatre Space
a.
Lighting
b.
Sound
c.
Properties
d.
Set Design
e.
Building Maintenance
f.
Printing, etc.
g.
Programming
2. Changes/Costs Required to Address the Given Components - $1628.24
.
Lighting
1. LED
2. Fewer lights (i.e. doing more with less)
3. Cost Estimate - $1353.24
2 MBT LED Brite Pack Lighting Systems -Total
power consumption: 90-watts ea. Weight: 40 lbs
ea. $635.66 ea.
2 Fortune Remote Controlled Swivel Spotlights - 4
White SMT LEDs - The E-SpotLyte will operate
approximately 8+ hours using 3 AA batteries. Can
also be turned on and off using the AL-0515-RC1
remote control (sold separately). $40.96 ea.
Potential Source: http://www.stagelightingstore.com/
2. Sound - Ambient/Acoustics - $0
b.
Properties - Recycled/Repurposed materials $0
c.
Set Design - fixed pieces, use of fabric, projection, recycled materials (Initial
budget of $250.00
d.
Building Maintenance - work toward zero carbon
e.
Printing, etc. - recycled/digital programs - $0 - $25
f.
Programming - environmentally conscious
3.
Long Term Strategies for Carbon-Reduction
.
Solar Panels
a.
Geothermal
b.
Rain Water Storage Tank
1.
Potential Grant Sources
.
Federal
a.
U.S. Department of Energy
a.
Solar America Initiative
http://www1.eere.energy.gov/solar/solar_america/funding_opportunities.html
b.
Enhanced Geothermal Systems Research Development and Demonstration
http://www1.eere.energy.gov/financing/solicitations_detail.html?sol_id=173
c.
Faculty/Staff Exchange Program http://www.inl.gov/education/faculty.shtml
2.
National Science Foundation Environmental Engineering and Sustainability:
Energy for Sustainability, Environmental Engineering, Environmental Implications of
Emerging Technologies, and Environmental Sustainability
http://www.nsf.gov/funding/pgm_summ.jsp?pims_id=501033
b. State
1. California Arts Council
2. Sierra Nevada Conservancy
3. CalRecycle
c.
Private
1. Environmental Defense, Inc. Grants for Community-Based
Green Projects http://www.environmentaldefense.org/
2. Global Green USA Grants to Stem Global Climate Change
http://www.globalgreen.org/
3. Google.org RE<C and RechargeIT Initiatives
http://www.google.org/rec.html
4. Kresge Foundation Environment Program
http://www.kresge.org/
3.
Partnerships with Area Businesses, Students, and Programs
.
Inter-departmental/Inter-campus Sustainability Initiatives
a.
Student/Faculty-Designers
b.
Local Architects/Contractors
Sources for Further Research:
http://ecotheater.wordpress.com/how-to-go-green/
http://www.gizmag.com/the-pearl-passive-solar-house/18144/
https://www.calstate.edu/cpdc/workshops/09_Grant_Writing_GRC_GreenFunding
Guide.pdf
http://www2.epa.gov/home/grants-and-other-funding-opportunities
http://sustainca.org/grants_and_funding_programs
http://www.ca.gov/Grants.html
The proposal above, has been presented as an ideal STEAM initiative,which, should it
be adopted by the college, would work in conjunction with the recently approved
STEM/Art Lab allowing for an ideal laboratory, classroom, and presentation space for
cross-disciplinary college endeavors. The existing Hartnell College Planetarium, soon
to be replaced as a planetarium space, with the completion of the new Science Building
and Planetarium on campus, would provide an especially ideal place for Cinema, Film,
and New Media classes and student/faculty projects, while simultaneously allowing
students, faculty, and staff across the disciplines, access to presentational/classroom
space equipped with 21st century video and projection capabilities. Further, the 360°
projection screen spanning the building’s ceiling would present profound and
tremendous opportunities for research and application across the disciplines -- from
Digital Music and Digital Arts; to Allied Health and Cinema; to Computer Science and
Art; to name a few. The possibilities are endless, and the opportunities such a space
could hold for creating innovative programming for the college and community, are
essential.
 Need for Regional/State Accreditation/Approval
Individual course curriculum has been submitted for Chancellor’s Office approval, and
thus far, responses have been favorable. We are in hopes that, as the courses were
written with careful attention to the C-IDs on file (where available) as well as
to UC/CSU requirements for lower division coursework, all courses will meet
Chancellor’s Office approval, and further, that pending submission of this revised,
completed report, the new program will be approved for spring, 2016, to meet current
student needs.
 Similar Programs w/in State and Near College Service Area
There are few AA Degree programs within the discipline of Cinema, Film, and New
Media within our region. The closest similar program to date is the Art, Studio Film/Video AA Certificate Program at Monterey Peninsula College in Monterey, outlined
here, though the program is fairly limited in its Cinema, Film and New Media offerings:
MAJOR: ART - STUDIO: FILM/VIDEO (Certificate of Achievement and
Associate in Arts Degree) CERTIFICATE CORE REQUIREMENTS Units Other
Colleges N IP C ARTB 2 Visual Fundamentals: Two-Dimensional Design 3 ARTB
3 Visual Fundamentals: Three-Dimensional Design 3 ARTS 10A Drawing and
Composition I 3 Select three units from the following Western Art History
courses: ARTH 3 Western Art I (3) ARTH 4 Western Art II (3) ARTH 5 Survey of
Modern and Contemporary Art (3) ARTH 12 Greek and Roman Art and
Architecture (3) ARTH 14 Renaissance Art and Architecture (3) 3 Select three
units from the following Non-Western Art History courses: ARTH 6/HUMA
4/WOMN 4 Images of Women in the Arts (3) ARTH 7 Arts of Africa, Oceania, and
the Americas (3) ARTH 8 Survey of Asian Art (3) ARTH 10 History of
Architecture (3) 3 Select eighteen units from the following: ARTV 1 (3), ARTV 5A
(3), ARTV 5B (3), ARTV 5C (3) ARTV 9 (3) THEA 5 (3), THEA 8A (3), THEA 8B
(3), THEA 8C (2) 18 TOTAL Certificate Units 33 ASSOCIATE DEGREE MAJOR
REQUIREMENTS Certificate Requirements No additional major courses required
33 GRADUATION REQUIREMENTS N IP C Reading Proficiency Test Score:
College Course: Writing Proficiency Test Score: College Course: Math
Proficiency Test Score: College Course: Information Competency Test: College
Course: 12 Units in Residence MPC General Education Pattern Completion of
Major (Grade of “C” or better in each course) 60 Degree Applicable Units GPA
2.0 or higher Notes; Courses Waived/Substituted.
Gavilan Community College, in Gilroy offers a Digital Media degree program, and offers
a Theatre and Television Program with a Television Performance option, outlined here,
though again options within the program are extremely limited:
Television Performance Certificate of Achievement This certificate does
not require the core courses: REQUIREMENTS: THEA/MCTV 16 History and
Culture of Television, Film and New Media (3 units) THEA/MCTV 17A Television
and Video Workshop (3 units) THEA/MCTV 17B Television and Video Workshop
(3 units) THEA 19 Acting and Voice for TV/Film/Media (3 units) THEA 98 Special
Topics: TV Production & Post-production (2 units) Choose one: THEA/MCTV 17
Television and Video Workshop (3 units) THEA 20 Introduction to Scriptwriting (3
units) HUM 25A Film Production (3 units) Total units for Certificate of
Achievement: 17 units
Cabrillo College, in Aptos, offers an extensive Theatre Arts degree program, but Film
offerings are limited to one class: Acting for the Camera - TA 21.
On the state level, American River College in Sacramento, offers among the widest
varieties of degrees and certificates in the state, within their Theatre Arts Program,
including a Film Certificate, far more comprehensive than any within our region;
certificate outlined here:
Film Certificate The Film certificate concentrates on the critical study of
film as an art form and societal influence. Coursework includes history of film,
film genres, diversity in film, acting for the camera and filmmaking. Student
Learning Outcomes Upon completion of this program, the student will be able to:
• assess the influence of film as a dynamic art form and a social and cultural
force in our society. • analyze the components of a film including acting, directing,
screenwriting, cinematography, and production and technical elements. •
compare and contrast different film genres. • analyze the historical development
of film. • evaluate films in terms of cultural diversity. Career Opportunities
Students may go into the field of film or TV as actors, directors, producers, critics,
and technicians. Requirements for Certificate 17 Units TA 310 Introduction to
Film....................................................3 TA 318 Diversity in American
Film...........................................3 And a minimum of 6 units from the following:
...................................6 TA 312 History of Film (3) TA 314 History of Film: 1880’s
through 1950’s (3) TA 315 History of Film: 1950’s to Present (3) And a minimum
of 5 units from the following: ...................................5 ART 420 Film Making (2)
ARTNM 332 Digital Video (3) ARTNM 405 Digital 2D Animation (3) ENGCW 441
Feature Film Screenwriting Workshop I (3) ENGLT 403 Film Adaptations (3)
MUSM 334 Introduction to Musical Instrument Digital Interface (MIDI) (2) MUSM
342 Recording Studio Techniques (3) TA 320 Cinema Genres (3) TA 356 Acting
for the Camera I (3) TA 420 Stagecraft (3) TA 422 Stage Lighting (3) TA 430
Costume Construction (3) TA 437 Stage Make-up I (3)
On the university level, it is important to note that in most national ranking reports,
featuring the top film schools within the U.S., California schools figure prominently, and
given Hartnell’s central location, we are within relative proximity to all such
programs. The recent “America’s Best Colleges for a Major in Film,” published October
29, 2014 by USA Today lists the University of Southern California, Los Angeles as the
top program, University of California Los Angeles, number three, Chapman University,
number four, Loyola Marymount University, number five, University of California,
Berkley, number six, and University of California, Santa Cruz, number seven. (See full
article at http://college.usatoday.com/2014/10/29/americas-best-colleges-for-a-major-infilm/) And while California State University, Monterey Bay is not included in this list, its
Cinematic Arts and Technology program continues to grow and to attract national
attention with its innovative offerings.
 Anticipated Enrollments and Completion Rates
The Cinema AA at Hartnell will serve students within our division, with anticipated
enrollments surpassing those in the Theatre Arts alone at the peak of the three-year
FTE report discussed above (exceeding 100 FTEs annually).
 External Funding Sources
Perkins Funding is currently being sought, and as we move forward with the
determination of program viability, it is our intention to continue to seek external funding
in other areas.
 Programs Goals and SLOs
Upon successful completion of the Cinema Program, a student should be able to:
·compare and analyze the changing theories and techniques of film and cinema from a
cultural and historical perspective.
·demonstrate skill for technical aspects of film/cinema, including scriptwriting/storyboarding, production, and editing.
·analyze film/cinema as a dynamic art form influencing society.
·analyze the components of a film.
·identify and compare different film genres.
 Proposed Catalog Description
CINEMA—ASSOCIATE OF ARTS DEGREE
PROGRAM DESCRIPTION
The Cinema program prepares students with the lower-division coursework required at most universities
for advancement to upper-division coursework for the Bachelor’s Degree with a major in Cinema, Film,
and New Media. All options are designed to provide students with the skills necessary for employment in
the Cinematic Arts and New Media industry.
This degree program is designed for those interested in seeking employment in a theatrical, cinematic or
radio/television environment, or for students desiring transfer to a four-year Cinema-oriented Degree
Program.
As a result of ongoing changes in arts and technology, the need to expand competencies, and changing
transfer requirements, certificate and degree requirements may also change. If you note changes in
degrees or certificate requirements, or if courses are not offered in a particular semester, please consult
with a counselor or faculty member on how best to complete the program in which you are enrolled.
For detailed requirements for individual four-year institutions, students should contact the transfer
institution and/or meet with a counselor for specific transfer course requirements in their major.
FOR MORE INFORMATION, CONTACT:
Dr. Marnie Glazier at (831) 755−6980,
mglazier@hartnell.edu , Hartnell Main Campus, K114
PROGRAM OUTCOMES
Upon successful completion of the Cinema Program, a student should be able to:
·
compare and analyze the changing theories and techniques of film and cinema from a cultural and historical perspective.
·
demonstrate skill for technical aspects of film/cinema, including script-writing/storyboarding, production, and editing.
·
analyze film/cinema as a dynamic art form influencing society.
·
analyze the components of a film.
·
Identify and compare different film genres.
A minimum of 60.0 semester units with a grade of “C” or better must be maintained in all degreeapplicable units. Only courses numbered 1-199 may apply toward the Associate Degree. Courses listed
below may have prerequisites that must be completed prior to enrolling. Consult a schedule of classes,
college catalog, or a counselor for further information.
P
REQUIRED MAJOR COURSES (Select a minimum of 18.0 units from
the following:)
Course
No.
Course Title
Units
Required Major Course
TAC-50
Introduction to Film: Classics to the
1960s
3.0
Required Major Course
TAC-53
Introduction to Film: 1960s to
Contemporary Cinema
3.0
Required Major Course
TAC-51
Video Production Lab: Beginning
Single Camera Production
3.0
Required Major Course
TAC-22
Playwriting and Screenwriting
3.0
Required Major Course
ART-12A
OR
TAC-30
Design
OR
Introduction to Theatrical Design
3.0
Required Major Course
TAC-15
OR
TAC-10
Acting for the Camera
OR
Beginning Acting
3.0
SUBTOTAL UNITS (18.0)
RESTRICTED MAJOR ELECTIVES (Select a minimum of 9.0 units from
the following:)
Course
No.
Course Title
Restricted Major Elective
TAC-32
Puppetry and Mask
3.0
Restricted Major Elective
TAC-52
Beginning Stop Motion Animation
3.0
Restricted Major Elective
ART-72
Introduction to Digital Arts
3.0
Restricted Major Elective
ART-77
Introduction to Digital Video and
Video Editing
3.0
Restricted Major Elective
ART-84
Digital Art Portfolio and Business
Practices
3.0
Restricted Major Elective
ART-73
Introduction to Digital Illustration for
Animation
3.0
Restricted Major Elective
ART-74
Digital 3-D Design and Modeling
3.0
Restricted Major Elective
ART-76
Introduction to 3D Digital Animation
3.0
Restricted Major Elective
ART-70
Introduction to Computer Graphics /
Graphic Design
3.0
Restricted Major Elective
ART-13
Three Dimensional Design
Restricted Major Elective
MUS-42
Digital Audio Recording
2.0
Restricted Major Elective
MUS-43
MIDI Sequencing
2.0
SUBTOTAL UNITS (9.0)
RESTRICTED MAJOR ELECTIVES (Select 9.0 units from the following:)
Course
No.
Course Title
Restricted Major Elective
TAC-100105
OR
TAC-106109
Rehearsal and Performance
(Western Stage OR Hartnell)
OR
Technical Theatre and Production
(Western Stage OR Hartnell)
3.0
Restricted Major Elective
TAC-41
Fundamentals of Costume Design
3.0
Restricted Major Elective
TAC-14
Improvisational Acting
3.0
Restricted Major Elective
TAC-15
Acting for the Camera
3.0
Restricted Major Elective
TAC-20
Directing
3.0
Restricted Major Elective
TAC-16
Devised Theatre and Performance
Creation
3.0
Restricted Major Elective
TAC-11
Intermediate Acting
3.0
Restricted Major Elective
TAC-12
Voice and Movement
3.0
Restricted Major Elective
TAC-23
Theatre for Social Change
3.0
Restricted Major Elective
TAC-24
Youth Theatre
SUBTOTAL UNITS (9.0)
Communication and Analytical Thinking (Select a minimum of 1
unit from catalog GENERAL EDUCATION REQUIREMENTS)
General Education
21.0
CINEMA Required Major Courses and Restricted Electives
36.0
ELECTIVES (Courses Numbered 1–199) required when GE units plus Degree units total are fewer than 60.0
3.0
60.0

Research Describing Structure and Content of Similar Programs at other
Colleges and Enrollment Trends
See programs referenced above: Monterey Peninsula College, Art - Studio: Film/Video;
Gavilan College, Theatre Arts and Television Performance; American River College,
Theatre Arts, Cinema Certificate.
Again, the most comprehensive of regional community college programs in Cinema,
Film, and New Media is that offered by American River College, one of the largest
community colleges in the state of California, with 42,141 students enrolled in the 201314 academic year. While Hartnell’s enrollment over the same period was 13,481, it is
nonetheless larger than Gavilan with 10,713, and rivals the enrollment of Monterey
Peninsula and Cabrillo Colleges, at 15,964, and 17,741, respectively. This, coupled
with the lack of comprehensive Cinema, Film, and New Media programs in the region,
necessitates the inclusion of the Cinema AA at hartnell.
 Challenges that Must be Addressed for the Program to be Successfully
Launched
Submission of reports, creation of advisory board, determinations on equipment and
facilities, ongoing recruitment and retention, as well as cooperation between the Hartnell
academic Theatre Program and Art, Digital Art, Music, English, and The Western Stage.