ADVANCEMENT AND DEVELOPMENT PROGRAM PLANNING AND ASSESSMENT
COMPREHENSIVE REVIEW
EXECUTIVE SUMMARY
I.
Date of Comprehensive Review
Fall 2013
II.
Advancement and Development Mission Statement
"The Hartnell College Foundation will actively support and advise the College in
developing its activities, programs and facilities; will cultivate bequests and donations;
and will responsibly administer funds, properties, bequests, annuities, and other
instruments in the best interest of the College, the District, and the Foundation."
III.
Advancement and Development’s key duties, responsibilities, functions, activities, and tasks
● Staff the Foundation Board of Directors
● Donor (foundation, corporate and individual) Relations
● Develop and implement multi-year Funding Plan and annual workplan
● Annual appeals: employee giving, scholarships, internships, general
● Planned giving: Legacy Society
● Convene grant teams of internal and external partners to secure federal and state
grants in coordination with the business office
● Special Events to raise the profile of Hartnell College
● Convene and support Industry/Community Advisory Committees
● Convene and support The Western Stage Theatre Arts Council and Gala
● Operations and funding of The Science and Math Institute/Planetarium and NASA
SEMAA
● Funding and support of the K-16 School to Career Partnerships
● Funding and support for all college internships and all scholarships
● Galvanize input and financial support from the community to support new
initiatives
● Plan and coordinate Alumni Relations to support the college
● Manage government, public and community relations and marketing (when
position is hired)
IV.
Area Outcomes
1) providing leadership and resources by convening industry/community advisory
committees that provide invaluable information about employment training
needs/gaps and potential foundation, corporate and individual funding sources
2) advancing the college’s goals of quality education, equal opportunities and
responsiveness to students’ needs by creating and implementing a funding plan
for innovative programs that includes both private and public fundraising
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3) operating innovative and grant-funded programs in the Science, Technology,
Engineering and Math (STEM) areas such as MESA, Title V CUSP, the Science and
Math Institute and the NASA Aerospace Academy (SEMAA), as well as the School
to College Partnership that creates and coordinates K-16 pathways to STEM
training and careers
V.
Advancement and Development’s greatest strengths and most significant accomplishments
during the past three years
• passionate and engaged foundation board member
• committee structure that involves over 250 community members
• community connections and reputation with funders
• internal and external partners on grants and initiatives
• Advancement/Foundation model that leverages the expertise, energy and
resources of both the college and the non-profit; “can do” staff
• Agriculture Business and Technology funding
• Sustainable Design and Construction funding
• Nursing and Allied Health funding
• Science, Technology, Engineering and Math funding and programs
• Theatre Arts funding
• Women’s Education and Leadership Initiative funding and program
VI.
Advancement and Development’s major challenges during the past three years—that is, the
aspects of Advancement and Development that are most in need of improvement
• Responsibility to build a solid marketing and government relations program
without sufficient staff and infrastructure was met with the hiring of the
Director of Communications in late 2013.
VII.
•
More energy should be put into building a base of supporters including
alumni and planned giving. The challenge now is the capacity to work with our
alumni list of 40,000 two people. Planned Giving and Alumni Relations should
be more robust to build the base of support; this can only be accomplished
with additional staff resources.
•
Strong support for implementation of Student Services Scholarship
Management System.
Brief summary of continuous quality improvement actions to be taken that will help
Advancement and Development build upon its strengths and address its challenges
The implementation of the Advancement Planning Council is an important step in
ensuring continuous quality improvement in the area of collaboration. Additionally,
Advancement and Development staff members sit on a number of the planning
councils in other areas.
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