ENROLLMENT SERVICES
COMMUNICATIONS & MARKETING
MISSION
The University of Houston Enrollment Services Office of
Communications and Marketing provides communication
and marketing services to all departments within
Enrollment Services, as well as the University community,
in order to support recruitment, retention, and student
success operations and initiatives. In this role, ESCM staff
apply their knowledge and expertise to practices that
ensure University and divisional goals are achieved.
• De’Awn Bunch
OUR TEAM
Interim Director of ES Communications and Marketing
• Jo Anne Davis-Jones
Communications Manager
• Mark Smith
Marketing Manager
• Pam Ogden
Interim Program Coordinator (Red Team)
• George Mattingly
Marketing and Communications Assistant
• Jennifer Watson
Marketing and Communications Assistant
PROVIDING SUPPORT
Four primary areas:
• Admissions and
Recruitment
• Office of the
University Registrar
• Scholarship and
Financial Aid
• Student Financial
Services
University partners:
• The Honors College
• The Office of
Undergraduate Academic
Affairs
• The Office of the Provost
• The Office of the
President
• Veterans Services Office
• The Division of Student
Affairs and Enrollment
Services
WHAT WE DO
E-Communications –
We collaborate with office
leadership to write, edit and
distribute all student emails
regarding important
deadlines, updates and events
within Enrollment Services.
We combine University writing
style and branding to create
impactful messages to
educate and inform students.
WHAT WE DO
Print Publications and Special Projects – Our office is charged
with editing speeches, letters and content for student
Viewbooks, postcards and other print publications. We work to
carefully apply University writing style and branding to present
information in ways that are accurate, exciting and bold.
WHAT WE DO
Web Support —
The ES Office of
Communications and
Marketing also writes
original content, creates
Web pages and manages
updates for ES websites.
We ensure all information
is up-to-date and easy
to read in support of
ES offices.
WHAT WE DO
Marketing Support –
Our Marketing Manager works to:
• Research and assess
Enrollment Services initiatives,
communications and events.
• Make recommendations based
on his research to improve
recruitment, retention and
student success.
• Manage external outreach and
promotion of the University
through partnerships with
area schools.
THE RED TEAM
The Red Team, a select group of hospitality students out of the Conrad
N. Hilton College, represents the ES Office of Communications and
Marketing in all areas of enrollment services. These interns are
well-trained to assist fellow students as well as prospective Cougars.
• Telephone
• E-communications
• Face-to-face advising at
the Welcome Center
• Online Live Chat
• Campuswide studentoutreach activities
• General customer service
ES ON SOCIAL MEDIA
377
Page Likes
12,821
Total Reach
UH Enrollment
Services
76
Avg. Post
Views
1,229
Post Clicks
Numbers as of Oct. 8, 2014
ES ON SOCIAL MEDIA
923
Followers
152
Following
@enrollUH
147
Favorites
325
Retweets
Numbers as of Oct. 8, 2014
ES ON SOCIAL MEDIA
Social Media Growth in 2014
1000
900
800
700
600
500
400
300
200
100
0
923
699
January
377
October
286
Facebook
Twitter
Numbers as of Oct. 8, 2014
GOALS AND INITIATIVES
•
•
•
•
•
Serve as the hub for all communications within ES
and create one channel of information
Collaborate with all offices in ES to support
student recruitment and retention
Assess our services and events to tailor our
communications to students’ needs
Use social media platforms as a tool to brand ES as
a resource for students and parents
Promote myUH self-service account as the
online home for ES
HELP US HELP YOU!
• Be timely
• Have a plan!
• Pitch ideas!
CONTACT US!
• De’Awn Bunch
dbunch@central.uh.edu
713-743-5385
• Jo Anne Davis-Jones
Jdavis-jones@central.uh.edu
832-842-5797
• Mark Smith
msmith22@central.uh.edu
832-842-9106
• Pam Ogden
progden@central.uh.edu
832-842-9606
5000 Gulf Fwy.
Houston, TX 77004
ERP Bldg. 2, Room 130 and Suite 132
THANK YOU!
ANY QUESTIONS?