ENROLLMENT SERVICES COMMUNICATIONS & MARKETING MISSION The University of Houston Enrollment Services Office of Communications and Marketing provides communication and marketing services to all departments within Enrollment Services, as well as the University community, in order to support recruitment, retention, and student success operations and initiatives. In this role, ESCM staff apply their knowledge and expertise to practices that ensure University and divisional goals are achieved. • De’Awn Bunch OUR TEAM Interim Director of ES Communications and Marketing • Jo Anne Davis-Jones Communications Manager • Mark Smith Marketing Manager • Pam Ogden Interim Program Coordinator (Red Team) • George Mattingly Marketing and Communications Assistant • Jennifer Watson Marketing and Communications Assistant PROVIDING SUPPORT Four primary areas: • Admissions and Recruitment • Office of the University Registrar • Scholarship and Financial Aid • Student Financial Services University partners: • The Honors College • The Office of Undergraduate Academic Affairs • The Office of the Provost • The Office of the President • Veterans Services Office • The Division of Student Affairs and Enrollment Services WHAT WE DO E-Communications – We collaborate with office leadership to write, edit and distribute all student emails regarding important deadlines, updates and events within Enrollment Services. We combine University writing style and branding to create impactful messages to educate and inform students. WHAT WE DO Print Publications and Special Projects – Our office is charged with editing speeches, letters and content for student Viewbooks, postcards and other print publications. We work to carefully apply University writing style and branding to present information in ways that are accurate, exciting and bold. WHAT WE DO Web Support — The ES Office of Communications and Marketing also writes original content, creates Web pages and manages updates for ES websites. We ensure all information is up-to-date and easy to read in support of ES offices. WHAT WE DO Marketing Support – Our Marketing Manager works to: • Research and assess Enrollment Services initiatives, communications and events. • Make recommendations based on his research to improve recruitment, retention and student success. • Manage external outreach and promotion of the University through partnerships with area schools. THE RED TEAM The Red Team, a select group of hospitality students out of the Conrad N. Hilton College, represents the ES Office of Communications and Marketing in all areas of enrollment services. These interns are well-trained to assist fellow students as well as prospective Cougars. • Telephone • E-communications • Face-to-face advising at the Welcome Center • Online Live Chat • Campuswide studentoutreach activities • General customer service ES ON SOCIAL MEDIA 377 Page Likes 12,821 Total Reach UH Enrollment Services 76 Avg. Post Views 1,229 Post Clicks Numbers as of Oct. 8, 2014 ES ON SOCIAL MEDIA 923 Followers 152 Following @enrollUH 147 Favorites 325 Retweets Numbers as of Oct. 8, 2014 ES ON SOCIAL MEDIA Social Media Growth in 2014 1000 900 800 700 600 500 400 300 200 100 0 923 699 January 377 October 286 Facebook Twitter Numbers as of Oct. 8, 2014 GOALS AND INITIATIVES • • • • • Serve as the hub for all communications within ES and create one channel of information Collaborate with all offices in ES to support student recruitment and retention Assess our services and events to tailor our communications to students’ needs Use social media platforms as a tool to brand ES as a resource for students and parents Promote myUH self-service account as the online home for ES HELP US HELP YOU! • Be timely • Have a plan! • Pitch ideas! CONTACT US! • De’Awn Bunch dbunch@central.uh.edu 713-743-5385 • Jo Anne Davis-Jones Jdavis-jones@central.uh.edu 832-842-5797 • Mark Smith msmith22@central.uh.edu 832-842-9106 • Pam Ogden progden@central.uh.edu 832-842-9606 5000 Gulf Fwy. Houston, TX 77004 ERP Bldg. 2, Room 130 and Suite 132 THANK YOU! ANY QUESTIONS?