HPER 431 – Midterm Exam
DUE March 23, 2010 at 11:00 am
Directions: Please provide typed (double space, 12 pt font) responses to the following
questions:
1) As an expert community health strategist, you have been retained to determine
which communication setting is most appropriate to increase awareness and
perceived risk of relational violence among middle school students in an urban,
low socioeconomic setting. Describe and conduct a channel analysis in order to
complete your task.
2) A new vaccine has been developed for select strains of the human papilloma virus
(HPV). With particular attention to the factors that comprise the marketing mix,
develop an outline of how you would implement a social marketing campaign in
order to reach college students and get them to make an appointment to be
vaccinated. Make sure you carefully consider what kind of “exchange” process is
at work here and how you will address it.
3) You have been asked to demonstrate to a group of high school students several
options for refusing the use of alcohol offered by peers. Using a number of
strategies that can help increase the probability of conducting a successful
presentation, compare and contrast at least three presentation methods for their
appropriateness in your demonstration.
4) According to Plomer and Sikora (2003), “print is a very diverse medium.
Intended audience, purpose of the material, needs of a program, and length may
all be factors in determining the type of material a health educator selects. The
most common types of print materials are pamphlets, flyers, posters and
newsletters. Each type has a purpose, and a combination of materials can be used
to reach an audience.” Focusing on the most common types of print materials
listed above, raise at least three pros and three cons for each when used for
disseminating health education information.
5) Using the stages of change algorithm on page 242 of the text, develop a simple
Internet-based learning module to assess and direct the learning of an individual
about practicing healthy behaviors associated with regular physical activity.
Make sure to describe how you might use a tailoring assessment to increase the
effectiveness of your Internet-based learning module.