Photographic Style Primary Course Overview This primary course in the brand ambassador certification program will discuss the various aspects of the photographic style that will work most effectively in conveying our brand essence. This course is a prerequisite for Campus Photo Walk. Objectives The objectives of this introductory course are as follows: 
Introduce photographic style 
Discuss how style conveys our brand personality 
Provide resources for obtaining strong images Activities To reinforce lecture and class discussions, the following activities will be used in the class: 
Review elements of style with real USC photography 
Review unit driven photography and provide ways to change approach to better convey brand personality 
Hands on analysis of best/worse case studies on photographic style and use Evaluation Course will be evaluated by attendance and post‐ course evaluation forms Brand Ambassador Certification Program 1