Design Guide & Graphic Standards
May 2013
INDEX
June 2013
To the Campus Community:
As we join together in addressing the rapidly changing directions of Grays Harbor College, our Branding Committee has worked to establish guidelines to give a unified ‘look’
for the College. The goal is to present a cohesive visual identity for Grays Harbor College, here on our campus and well beyond, in the community.
Perhaps the most important outcome of the branding process involved the symbolic
righting of the sails on the collegiate ship. After confirming with nautical experts, we believe our ship is much more seaworthy and launched in the proper direction for smooth
seas. This image is similar to the mission of all associated with Grays Harbor College,
guiding our students towards success.
The Branding Guidelines following this memo also reflect the determination to
strengthen the College’s identity by consistently using logo graphics, fonts, color
palettes on all of the print and electronic communications, both on-campus and those
produced for the community. The Guidelines, a library of logos, plus a gallery of current
College photos will be available on the website beginning on June 1. Templates for department flyers and brochures will also be available for all to use. Of course, the Public
Relations office is always available to produce publications and should be consulted before projects are finalized.
These will become the official graphics standards for Grays Harbor College on July 1,
2013. Understandably, implementing these graphics standards will involve a phase-in
process as existing materials and supplies are depleted. We do not want to incur any
additional costs by the new branding approach.
These are exciting times for all of us at Grays Harbor College. Thank you for joining
these efforts to project an identity of excellence in education for this College.
Dr. Edward J. Brewster
President
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INDEX
Purpose of Graphic Standards
4
Our Official Name
4
GHC Logo, preferred and alternate versions
5
Logo Colors
6
Guide to Logo Use
7-8
Common Mistakes
9
Typefaces to use with the GHC Logo
10
GHC Color Palette
11
Charlie Choker
12
GHC Seal
13
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Grays Harbor College Design Guide & Graphic Standards
Purpose:
The purpose of this guide is to use as a reference tool for achieving a consistent look
and feel for all of Grays Harbor College’s communications needs involving the use of
the updated GHC logo.
Consistent use of the Grays Harbor College logo, typefaces and colors is the core
method of conveying a look that is uniquely Grays Harbor College. This look helps to
convey our ‘brand’ or image and will increase and strengthen recognition of the college
in the community and beyond. In this publication you will find guidance for color,
typefaces, sizing and layouts.
Any questions relating to Grays Harbor College’s graphic identity standards and the
production of publications for the college should be addressed to the Office of Public
Relations, Jane Goldberg 360.538.4005 or jgoldber@ghc.edu.
To download the logo in various formats, publication templates, and a digital copy of this
style guide, please go to www.ghc.edu/marketing
Our name:
Grays Harbor College is our official name. While we are a two-year community college,
and our purpose is to serve the community, we do not have 'community' in our name,
just in our mission. The College may be referred to as Grays Harbor College or GHC,
but not GH or GH College or Grays Harbor, or any other variations.
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Founded in 1930 in Aberdeen, washington, GHC first met the educational needs of a community isolated
by inadequate roads and limited transportation, only made worse by the Great Depression. A trip to
Olympia was definitely long and arduous. By 1945, the College was no longer a private college, but had
become part of the Aberdeen School District and, in 1967, became part of the state's community and
technical college system. Despite being one of 34 two-year colleges in washington,
GHC has not added the 'community' designation.
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Grays Harbor College Logo
Preferred Version
Alternate Version - Centered
Alternate Version - 1-line
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The ship symbol within the crest shape in the GHC logo represents Captain Gray’s discovery
and naming of Grays Harbor in 1792 while captaining the ship Columbia.
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Grays Harbor College Logo - Colors
Preferred Color - Pantone 280 Blue
web equivalent: 002b7f
RGB: 0, 24, 127
CMYK:100, 92, 21, 10
Logo may be used in black when blue not available
Reverse Logo - Logo may be used in white on a dark colored
background. Pantone 280 blue is preferred background color.
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Grays Harbor College Logo - Uses
Clear Space
Clear Space around the logo ensures that it has maximum visibility and impact. Avoid crowding the logo
with any other element. A clear area equivalent to the height of the G must be preserved around the logo.
No images, type, etc. should be within the clear space.
Minimum Size
To ensure the logo is always legible, do not
reproduce the logo any smaller than 1” wide.
1” wide
Ship without letters
The GHC ship within the crest shape may be used alone as a graphic -- ONLY if the complete logo
appears in its entirety on the same page or panel, and nearby. See cover (page 1) of this document for an
example. You will see the ship symbol appears alone in the upper left corner. The entire logo (ship and
Grays Harbor College words) appears in dominant position, nearby.
Screened ship
The ship may be
screened to 10% when
used as a graphic.
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Grays Harbor College Logo - Uses
Departmental Usage
Use Optima Bold in line centered beneath logo. A line separates the logo from the department. These
logos with department name are available as one piece on the website at www.ghc.edu/marketing
Student Support Center
Return Address Format
Use same format as above with the addition of Helvetica for the return address.
Student Support Center
1620 Edward P. Smith Drive
Aberdeen, WA 98520
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Grays Harbor College Logo - Common MISTAkES
Always use original Grays Harbor College logo artwork. It should never be edited, recreated, or combined
with any other type or art elements. Below are some common mistakes to avoid.
DO NOT skew or change proportions.
DO NOT remove or add any elements.
DO NOT add any special effects.
DO NOT change font for the logotype.
Grays Harbor
College
DO NOT screen college logo. See page 5 for guidelines on screening the ship graphic.
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Grays Harbor College Logo - Typefaces
Typography plays an important role in consistent looking communications, thus contributing greatly to the
Grays Harbor College ‘brand’ or image.
Optima Bold is the font of choice for headlines.
(If Optima is not available on your computer, use Garamond Bold, or Times Bold)
For the body text use Helvetica. In absence of Helvetica use Arial. If neither is available use a
sans serif font.
Optima Bold
ABCDEFGHIJkLMNOPQRSTUVwXyZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Sample of font use in brochure:
Scholarships
Grays Harbor College offers students a
variety of scholarships, due in great
part to the generosity of donors in the
community the College serves. Specific
information about scholarships appears
in the College Catalog. Applications are
available and may be submitted online
in Fall and Winter.
www.ghc.edu/scholarships
Free Scholarship Searches
www.students.gov
www.finaid.org/scholarships
www.collegeplan.org
www.Fastweb.com
www.thewashboard.org
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Grays Harbor College - Color palette
GHC Primary Color: Pantone 280 - blue
This basic theme color ‘Pantone 280 - blue’ should be the
dominant color on Grays Harbor College materials.
Pantone 280
web equivalent: 002B7F
RGB: 0, 24, 127
CMyk:100, 92, 21, 10
GHC Supporting Colors:
These supporting colors may be used along with the primary Pantone 280 Blue, but should not overwhelm the
primary GHC color.
Pantone 7474
web equivalent: 00929F
RGB: 0, 146, 159
CMyk: 90, 0, 28, 22
Pantone 429
Pantone 7459
web equivalent: B0B7BC
RGB: 176, 183, 188
CMyk: 3, 0, 0, 32
web equivalent: 4FB3CF
RGB: 79, 179, 207
CMyk: 57, 0, 6, 13
GHC Secondary Supporting Colors:
These additional colors may be used where additional color is needed. Treat these colors as spices ... use only in
small quantities.
Pantone 7427
Pantone 143
Pantone 7489
Pantone 7483
Pantone 300
web equivalent:
850938
RGB: 181, 9, 56
CMyk: 0, 100, 65, 28
web equivalent:
EFB22D
RGB: 251, 176, 64
CMyk: 0, 35, 85, 0
web equivalent:
668360
RGB: 102, 179, 96
CMyk: 60, 0, 80, 7
web equivalent:
006227
RGB: 0, 98, 39
CMyk: 85, 0, 100, 55
web equivalent:
0072C6
RGB: 0, 121, 193
CMyk: 100, 44, 0, 0
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Grays Harbor College - Charlie Choker
Charlie Choker - Grays Harbor College Mascot
Charlie is to be saved for casual use, especially athletics, bookstore products, on-campus flyers, etc. The art is not to
be modified in any way. Charlie can be used in black or Pantone 280 blue. Both of these files are available to
download at www.ghc.edu/marketing
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Charlie Choker stands for the most dangerous and toughest job among loggers in the woods of
western washington. It takes tremendous courage and bravery to be a choker setter, the person who
scrambles through the undergrowth to hook a steel cable around the felled trees before they are
hauled up the rugged forest slopes. The choker is actually the hook affixed to the heavy steel cable that
the choker setter loops around the log and attaches back onto the cable. The GHC statue, which
welcomes students and guests to the campus, was carved by Louis Benanto, Jr. in 1975,
who began with a 15-foot by 8-foot cedar log and a chain saw.
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Grays Harbor College - College Seal
Grays Harbor College Seal
Use of the Grays Harbor College seal is restricted. You will find it on diplomas and other formal and official
documents. It is not available via the GHC website for general use. If you feel your use fits within these parameters,
contact Jane Goldberg at jgoldber@ghc.edu for a digital copy of the art.
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The College Seal is a shield of silver bearing a frigate in full sail with a flasque of royal blue on either side
bearing tall fir trees in green. The shield rests upon a wide silver band which is bordered by a circle of
rope and which bears the name of the college at the top and the date of the college's founding, 1930,
with a leaping salmon on either side. On each side between the shield and the band is a spray of
cranberries. The ship stands for Captain Robert Gray's "Columbia". The rope, tress, cranberry sprays and
fish are traditional symbols of the industry and life of the Harbor. The seal was designed in 1947
by Esko k. Rentola, a Grays Harbor College graduate.
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