Dear International Student,
Firstly, let me bid you a warm welcome to the Plymouth University Business
School.
This book contains the modules that we aim to offer to International/Exchange
Students for students who intend to study in Term 1 or Term 2 only for the academic year 2012/13.
Unfortunately, we cannot guarantee that all of these modules will run due to timetabling and resource constraints, but I trust that you will be able to select an enjoyable and satisfying programme.
May I take this opportunity to wish you every success with your studies and express the hope that you will find your stay in Plymouth a happy one.
Yours faithfully
Gordon Smith
Page 1 of 34

Page 2 of 34

This book contains the modules that are available to incoming exchange students who are studying in Term 1 or Term 2 only.
You should choose your modules from this book and should ensure that your home institution is happy with the modules that you have chosen. This is your responsibility and Plymouth Business School will not be liable if your home institution does not accept the modules that you have chosen as valid for your programme of study.
Please refer to the contents on page 4 - 6 for a full list of the modules available.
Please note the following:
Page 3 of 34

ECN105X Principles of Economics
BSO204X
BSO205X
ECN202X
MKT201X*
Global Supply Chains
An Introduction to Operations Management
Economics of Public Policy
Buyer Behaviour & Relationships
Page 8
Page 8
Page 9
Page 9
Page 10
MKT202X* Marketing Fundamentals Page 10
*For all Marketing modules you must have studied an Introduction to Marketing module previously. Please enquire with the relevant module leader if you would like to undertake one of these modules.
BSO304X
BUS314
ECN302X
ECN304X
ECN309X
ECN390X
HRS302X
MKT303X*
Operations Management for Competitive Advantage
Marketing for Engineers
Economics of Games and Strategy
International Economics
Economics of the EU
Environmental & Resource Economics
International Comparative HRM
International Marketing
Page 11
Page 12
Page 12
Page 13
Page 14
Page 14
Page 15
Page 16
MKT305X* Marketing Management Page 16
*For all Marketing modules you must have studied an Introduction to Marketing module previously. Please enquire with the relevant module leader if you would like to undertake one of these modules.
ECN105D Principles of Economics
Page 17
ABF205D
BSO204D
BSO205D
ECN200D
Management Accounting
Global Supply Chains
Introduction to Operations Management
Econometrics
Page 17
Page 18
Page 18
Page 19
Page 4 of 34

ABF306D
ABF310D
BSO302D
BSO304D
BSO309D
ECN304D
ECN306D
ECN309D
Quantitative Finance
International Financial Management
Global Enterprise
Operations Management for Competitive Advantage
Project
International Economics
Practical Economic Modelling
Economics of the EU B
Page 19
Page 20
Page 20
Page 21
Page 21
Page 22
Page 22
Page 23
HRS302D
HRS303D
MKT303D*
MKT305D*
International & Comparative HRM
Learning & Development/Diversity and Difference
International Marketing
Marketing Management
Page 23
Page 23
Page 24
Page 24
*For all Marketing modules you must have studied an Introduction to Marketing module previously. Please enquire with the relevant module leader if you would like to undertake one of these modules.
General Languages and Area Studies Information
AEL100A
AEL 100B**
ELC305A
ELC305B
ELC307A
FTS001A
FTS001B
FTS002A
FTS002B
LCS100A
LCS100B
LCS200A
LCS200B
LFR300B
LSP300B
Advanced English Language Skills for Exchange
Students
English for Academic Purposes
English for Academic Purposes
English for Global Communication
Spanish Minor 1A
Spanish Minor 1B
Spanish Minor 2A
Spanish Minor 2B
Culture and Society 1A
Culture and Society 1B
Culture and Society 2A
Culture and Society 2B
French Culture & Society 3B
Spanish Culture & Society 3B
T1
T2
T1
T2
Page 26
Page 27
Page 27
T1/T2 Page 28
T1 Page 28
T2
T1 Page 28
T2
T1 Page 29
T2
T1
T2
T2
T2
Page 29
Page 30
Page 30
Page 31
Page 31
** This module concentrates on French to English translation, interpreting and a presentation
Page 5 of 34

The following modules can be studied in French, Spanish or German
French, German, Spanish 1A/B T1/T2 Page 32 FREXA01/ B01
GERXA01/ B01
SPNXA01 / B01
XXXA02 / B02 French, German, Spanish 2A/B T1/T2 Page 32
T1/T2 Page 33
T1/T2 Page 33
XXXA03 / B03
FREX004A/004B
French, Spanish 3A/B (not running in German)
French / Spanish Advanced 1A/B
(not running in German) SPNX004A/004B
XXX005A/005B French / Spanish Advanced 2A/B
(not running in German)
XXX006A/006B French / Spanish Advanced 3A/B
(not running in German)
XXX007A/007B French / Spanish Advanced 4A/B
(not running in German)
T1/T2
T1/T2
T1/T2
Page 33
Page 34
Page 34
Page 6 of 34

Page 7 of 34

MODULE CODE: ECN105X CREDITS: 10 LEVEL: 4
MODULE TITLE: Principles of Economics A (Micro)
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
MODULE AIMS:
To provide students with a knowledge and understanding of the basic concepts and techniques involved in macroeconomic analysis at an introductory level.
INDICATIVE SYLLABUS CONTENT:

Introduction to Economics

Understanding the Market

Economics and Strategy

Economics, Business & Government
MODULE CODE: BSO204X CREDITS: 10 LEVEL: 5
MODULE TITLE: Global Supply Chains
ELEMENTS OF ASSESSMENT:
COURSEWORK 100%
MODULE AIMS: This module aims to provide a solid understanding of the contemporary issues applicable in Global Supply Chains. It focuses on the major issues that face any enterprise operating on an international / global basis and seeks to provide the participant with an analysis toolkit so that any operations decisions are made in light of best current practice .
INDICATIVE SYLLABUS CONTENT:
Intro to logistics
Customer Service
Inventory Management
Global Transportation
Warehousing & Materials Handling
Purchasing
Inbound Logistics
Global Logistic environment
Supply Chain Strategies
Page 8 of 34

MODULE CODE: BSO205X CREDITS:10
MODULE TITLE: Introduction to Operations Management
LEVEL: 5
ELEMENTS OF ASSESSMENT:
COURSEWORK 100%
MODULE AIMS: To provide the students with an understanding of the challenge of delivering services and goods and the means of meeting that challenge. To provide students with an appreciation of quantitative techniques that can inform operations management.
INDICATIVE SYLLABUS CONTENT:
Introduction The nature of operations in a range of organisations. Typologies for comparative study: volume and variety, service and manufacturing, the transformation model. The complexity of operations. How competitive advantage is achieved.
Decisions : Process layout and analysis, Relevant quantitative techniques, e.g. Linear programming.
Managing Quality: Different approaches to measuring and achieving quality. Differences in perceptions of quality in different sectors, gap model of quality, statistical process control.
Planning and control: Capacity management. Inventory management. Dependent and independent demand, pull systems. Queuing models.
MODULE CODE: ECN202X CREDITS: 10
MODULE TITLE: ECONOMICS OF PUBLIC POLICY
LEVEL: 5
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
MODULE AIMS:

To develop an understanding of the concepts of markets, market failure, and capitalism.

To develop an understanding of economic approaches to analysing public policy.

To provide an introduction to and assessment of selected areas of contemporary government economic and social policy at a national and international level.
INDICATIVE SYLLABUS CONTENT:

Introduction to the economics of public policy: theoretical approaches and basic concepts

Analysis of specific market failures

Analysis and assessment of government interventions in selected areas of market failure
Page 9 of 34

MODULE CODE: MKT201X CREDITS: 10
MODULE TITLE: Buyer Behaviour & Relationships
LEVEL: 5
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS:
The module aims to provide learners with a knowledge and understanding of the factors that influence buying decisions and relationships in a range of marketing contexts. In addition it aims to enable students to analyse specific buying situations and propose appropriate marketing solutions.
INDICATIVE SYLLABUS CONTENT:
Buying behaviour, relationships and marketing planning. Perspectives and models of understanding buyers: economic, psychological, information processing, sociological; positivist and interpretivist schools and associate research methodologies. Consumer motives and values. Dissonance and involvement. Influence of perception, learning, attitude and personality. Expectancy-value theory. Socio-cultural influences including demographics, psychographics, sub-cultures, groups and families. Consumer behaviour concepts and frameworks. Relationship marketing principle in consumer and business contexts. Specific applications of buying behaviour and relationships: market segmentation. Implications for marketing strategies such as market research, objectives, programmes and resources.
MODULE CODE: MKT202X CREDITS: 10 LEVEL: 5
MODULE TITLE: MARKETING FUNDAMENTALS
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS:
To provide a broad overview of the role and utility of marketing within organisations and hence enable the student to develop a market orientated approach to organisational activities.
INDICATIVE SYLLABUS CONTENT:
Marketing philosophy, function, concept & scope. Customer centrality and competitive advantage. Marketing environments. Consumers, buyers and relationship marketing.
Marketing research & information. Segmentation, targeting and positioning. Products and brands. Service Marketing.
Page 10 of 34

MODULE CODE: BSO304X CREDITS: 10 LEVEL: 6
MODULE TITLE: Operations Management for Competitive Advantage
ELEMENTS OF ASSESSMENT:
COURSEWORK 100%
MODULE AIMS: To provide participants with an informed approach to operations management, allowing them to contextualise problems in goods and service industry sectors. To enable participants to present and implement feasible solutions to develop operations based competitive advantage.
INDICATIVE SYLLABUS CONTENT:
Introduction: review of grounding in operations management.
Operations strategy : operations strategy for competitive advantage, operations strategy in a global environment, integrating services and manufacturing.
Supply chain : Make-or-buy. Manufacturing, service and hybrid chains. Supply chain strategy (supplier-partner structures, integration), supply chain dynamics, vendor selection,
SLAs.
Lean approach to operations: Review of lean philosophy. Lean in manufacturing (focused factory, group technology etc .), lean thinking in services.
Performance Management & Measurement: Selecting valid and valuable means of assessing and improving performance.
Quality Management : Service quality (SERVQUAL, e-SERVQUAL), Service recovery.
TQM, Six-sigma, FMEA.
Project Management : Delivering, not just planning. Project philosophies. Project teams.
Consulting.
Topical OM developments, literature, issues and standards .
Page 11 of 34

Module Code: BUS314 Credits: 10
Module Title : Marketing for Engineers
Element of Assessment
Coursework 100 %
Level: 6
Module Aims:
To introduce students to the key elements of marketing and their application to specific business contexts. In particular it is designed to examine the importance of the marketing concept to organisational success, its relationship with other business functions and its use as a competitive tool.
Indicative Syllabus Content:

The marketing concept: controllable and non-controllable variables

Marketing decision-making: marketing environments and marketing planning

Market types: key features of consumer, industrial service and non-commercial markets

Buyer behaviour: market segmentation and market research

The Marketing mix: product life cycles; price and product policy; promotional mix

Role and functions of distribution systems
MODULE CODE: ECN302X CREDITS: 10 MODULE TITLE: Economics of
Games & Strategy
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS

To provide students with a thorough knowledge of the principles of game theory.

To allow students to apply game theory to a range of economic, business, political and social problems.
INDICATIVE SYLLABUS CONTENT:
Principles of Game Theory
Players, payoffs and strategies; co-operative and non-cooperative games; solution concepts and methods; pure and mixed strategies; complete and incomplete information; dynamic games; repeated games; commitments and reputation.
Applications of Game Theory
Bargaining; principal-agent relationships; corporate culture and reputation; oligopoly; market failure; reputation and government policy; central bank independence; macroeconomic policy coordination; business strategy; voting.
Page 12 of 34

MODULE CODE: ECN304X CREDITS: 10 MODULE TITLE: International
Economics
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS

To investigate major trends in international trade, why trade occurs and why governments intervene.

To investigate the balance of payments, exchange rates and the international monetary system.

To discuss the implications of the globalisation of economic activity
INDICATIVE SYLLABUS CONTENT:

International Trade

World trade growth and structure

Traditional and modern trade theories

Globalisation, multinationals and foreign direct investment

Trade policies: tariffs, quotas, the new protectionism, strategic trade policy

Multilateralism and regionalism: WTO, EU, NAFTA

International Financial Markets

Balance of payments and international indebtedness

Exchange rates: fixed and floating regimes

Regional monetary integration.

International finance and national macroeconomic policy.
 The international monetary system: past, present and future.
Page 13 of 34

MODULE CODE: ECN309X CREDITS: 10 MODULE TITLE: Economics of the EU
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS
To examine the theoretical principles of regional economic integration and their application to the development of the EU.
INDICATIVE SYLLABUS CONTENT:

History, structure and institutions of EU

Theory of regional economic integration

The EU budget

The costs & benefits of UK membership of the EU

The single market

EMS, ERM & EMU
 Enlargement
MODULE CODE: ECN390X CREDITS: 10 LEVEL: 6
MODULE TITLE: ENVIRONMENTAL AND RESOURCE ECONOMICS
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
MODULE AIMS:
To develop and apply economic theories and concepts essential to an understanding of environmental and resource problems, and of relevant policies to solve these problems.
INDICATIVE SYLLABUS CONTENT:

Efficiency, market failure, and the environment.

Economic approaches to environmental policy.

Natural resources and sustainability.

International environmental agreements.

Environmental valuation.

Page 14 of 34

MODULE CODE: HRS302X CREDITS: 10
MODULE TITLE: International and Comparative HRM
LEVEL: 6
ELEMENTS OF ASSESSMENT:
COURSEWORK 100 %
MODULE AIMS:
To introduce students to the management of human resources within multi-national enterprises.
To facilitate understanding and comparison of human resource management systems in a range of countries.
INDICATIVE SYLLABUS CONTENT:
Globalisation, the changing nature of work, modes of production, the international division of labour,
Strategic, integrative and contextual/contingent models of international HRM.
MNC approaches to the management of Human Resources.
Frameworks for comparative analysis.
National culture as context and cultural diversity as a management issue in International
HRM.
HRM and the multi-national, with particular emphasis on the management of employee relations, multicultural teams, recruitment, selection and expatriation and the transfer of knowledge and practice.
International labour organisation and the role of International regulation.
Different national human resource management systems, the relevance of international and national contexts and ideology.
Page 15 of 34

MODULE CODE: MKT303X
MODULE TITLE: International Marketing
CREDITS: 10 LEVEL: 6
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS:
To familiarise students with the current international business environment (including cultural and institutional) within which international marketing plans are developed. To develop students’ analytical skills by formulating strategies in a variety of contexts (e.g.
FMCG, B2B, service, not-for-profit etc).
INDICATIVE SYLLABUS CONTENT:
The international business environment. Market entry and market selection in international markets. The international marketing mix. Marketing information systems in the context of international markets. The impact of culture on international marketing strategies.
MODULE CODE: MKT305X CREDITS: 10
MODULE TITLE: Marketing Management
LEVEL: 6
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS:
To develop an awareness of how the selection and utilisation of an appropriate mix can ensure the attainment of organisational objectives. To provide an understanding of the inter-relationship between marketing and other functional processes associated with managing organisations.
INDICATIVE SYLLABUS CONTENT:
Supporting organisational objectives through marketing. Components of the marketing planning process. Analysis of external environments. Analysis of internal capabilities.
Selection of an appropriate plan. Influence of the product life cycle and market scenarios of the marketing plan. New product management. Product strategy in relation to market circumstances. Selection of appropriate pricing and distribution policies.
Page 16 of 34

MODULE CODE: ECN105D CREDITS: 10 MODULE TITLE: Principles of
Economics B
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS
To provide students with a knowledge and understanding of the basic concepts and techniques involved in macroeconomic analysis at an introductory level.
INDICATIVE SYLLABUS CONTENT:

National Economic Environment

International Economic Environment
MODULE CODE: ABF205D CREDITS: 10 LEVEL: 5
MODULE TITLE: Management Accounting D
ELEMENTS OF ASSESSMENT:
COURSEWORK 30% EXAMINATION 70%
MODULE AIMS:
To understand the preparation and use of accounting and financial information to assist mangers to make decisions about the organisations that they manage and to help exercise control to promote the implementation of those decisions.
INDICATIVE SYLLABUS CONTENT:

Investment decisions, techniques and simple risk analysis

Budgetary control

Control through accounting variances

Divisional performance measures

Transfer prices

The management of stocks, debtors, creditors and cash
Page 17 of 34

MODULE CODE: BSO204D
MODULE TITLE: Global Supply Chains B
CREDITS:10 LEVEL:5
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 30% (E1)EXAMINATION 70%
MODULE AIMS: This module aims to provide a solid understanding of the contemporary issues applicable in Global Supply Chains. It focuses on the major issues that face any enterprise operating on an international / global basis and seeks to provide the participant with an analysis toolkit so that any operations decisions are made in light of best current practice .
INDICATIVE SYLLABUS CONTENT:
Intro to logistics
Customer Service
Inventory Management
Global Transportation
Warehousing & Materials Handling
Purchasing
Inbound Logistics
Global Logistic environment
Supply Chain Strategies
MODULE CODE: BSO205D CREDITS:10 LEVEL:5
MODULE TITLE: Introduction to Operations Management
ELEMENTS OF ASSESSMENT: (E1)EXAMINATION 100%
MODULE AIMS:
To provide the students with an understanding of the challenge of delivering services and goods and the means of meeting that challenge. To provide students with an appreciation of quantitative techniques that can inform operations management.
INDICATIVE SYLLABUS CONTENT:
Introduction and strategy : The nature of operations in a range of organisations. Performance objectives. Typologies for comparative study: volume and variety, service and manufacturing, the transformation model. The complexity of operations. How competitive advantage is achieved.
Decisions : Design of services and goods. Job design. Process layout and analysis, Location, Relevant quantitative techniques, e.g. Decision trees.
Managing Quality: Different approaches to measuring and achieving quality. Differences in perceptions of quality in different sectors, gap model of quality, statistical process control.
Planning and control: The supply chain. Capacity management. Inventory management. Dependent and independent demand. Push and pull systems. Queuing models.
Page 18 of 34

MODULE CODE: ECN200D CREDITS: 10 MODULE TITLE: Econometrics
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS

To provide students with a practical understanding of econometric techniques and their limitations in the context of cross-section analysis.

To make students aware of the potential usefulness, and limitations, of econometrics across a range of applications.
INDICATIVE SYLLABUS CONTENT:

Ordinary least squares regression applied to cross-section data using a range of computer software packages.

Identifying and treating specification problems in a cross section model.

Extensions of basic cross section techniques.
Module Code: ABF306D Credits: 10
Module Name: Quantitative Finance
Assessment Weighting: C/W: 30% Exam: 70%
Short description:
This module is designed to develop quantitative skills in financial mathematics and statistics, and to develop understanding of and the application of financial models, that encapsulate either deterministic or stochastic processes.
Indicative Syllabus Content:

Financial applications of ordinary calculus: portfolio analysis, earnings, share prices and investment appraisal

Ordinary and geometric Brownian motion and share prices

Stochastic Calculus

Poisson jumps and combined events

Option Pricing
Page 19 of 34

MODULE CODE: ABF 310D CREDITS: 10
MODULE TITLE: International Finance
LEVEL: 6
ELEMENTS OF ASSESSMENT:
COURSEWORK 30% EXAMINATION 70%
MODULE AIMS:
To study the operational and strategic management of international investment and financing.
To examine the constraints and competitive pressures faced by finance managers in international markets, and their implications for the financial management of the multinational firm.
INDICATIVE SYLLABUS CONTENT:
International capital budgeting
Political risk
Global financing decisions
Managing credit risk
Assessing overseas subsidiary performance
MODULE CODE: BSO302D CREDITS: 10 LEVEL: 6
MODULE TITLE: Global Enterprise
ELEMENTS OF ASSESSMENT:
COURSEWORK 100%
MODULE AIMS:
To compare and contrast the practice of strategic management in different cultural and economic contexts. To identify key trends in the core data on the international business environment and consider the implications for international businesses. To focus on the changing world order, the emerging economies and the impact this is having o dominant business management paradigms.
INDICATIVE SYLLABUS CONTENT:

Country studies

Dominant cultural and economic paradigms

Changing patterns of international trade, money and finance

The contribution of research to understanding recent developments in the global business environment.
Page 20 of 34

MODULE CODE: BSO304D CREDITS: 10 LEVEL: 6
MODULE TITLE: Operations Management for Competitive Advantage
ELEMENTS OF ASSESSMENT:
COURSEWORK 30% EXAMINATION 70%
MODULE AIMS: To provide participants with an informed approach to operations management, allowing them to contextualise problems in goods and service industry sectors. To enable participants to present and implement feasible solutions to develop operations based competitive advantage.
INDICATIVE SYLLABUS CONTENT:
Introduction: review of grounding in operations management.
Operations strategy : operations strategy for competitive advantage, operations strategy in a global environment, integrating services and manufacturing.
Supply chain : Make-or-buy. Manufacturing, service and hybrid chains. Supply chain strategy (supplier-partner structures, integration), supply chain dynamics, vendor selection,
SLAs.
Lean approach to operations: Review of lean philosophy. Lean in manufacturing (focused factory, group technology etc .), lean thinking in services.
Performance Management & Measurement: Selecting valid and valuable means of assessing and improving performance.
Quality Management : Service quality (SERVQUAL, e-SERVQUAL), Service recovery.
TQM, Six-sigma, FMEA.
Project Management : Delivering, not just planning. Project philosophies. Project teams.
Consulting.
Topical OM developments, literature, issues and standards .
MODULE CODE: BSO309D
MODULE TITLE: Project
CREDITS: 10 LEVEL: 6
ELEMENTS OF ASSESSMENT:
COURSEWORK 100%
MODULE AIMS:

To give the student the opportunity to develop a topic relevant to their programme of study.

To enable the student to demonstrate their ability to integrate a range of knowledge and skills whilst engaging in a supervised investigation.
INDICATIVE SYLLABUS CONTENT:

Project definition

Project planning; selection and application of appropriate investigative methodology

Evaluation of existing knowledge

Information/data collection, collation and evaluation

Production of a project report to a pre-defined specification
Page 21 of 34

MODULE CODE: ECN304D CREDITS: 10 LEVEL: 6
MODULE TITLE: International Economics B
ELEMENTS OF ASSESSMENT: (Please consult DMR guidance notes – this is an example)
(C1)COURSEWORK 100%
MODULE AIMS:

To investigate the balance of payments, exchange rates and the international
 monetary system.
INDICATIVE SYLLABUS CONTENT:
Balance of payments and international indebtedness
Exchange rates: fixed and floating regimes
Regional monetary integration.
International finance and national macroeconomic policy.
The international monetary system: past, present and future.
MODULE CODE: ECN306D CREDITS: 10 LEVEL: 6
MODULE TITLE: PRACTICAL ECONOMIC MODELLING
ELEMENTS OF ASSESSMENT:
COURSEWORK 100 %
MODULE AIMS:

To develop students’ practical and critical understanding of a range of quantitative
 modelling methods used in economic analysis.
To give students experience in the application of quantitative modelling methods to the
 analysis of economic issues.
INDICATIVE SYLLABUS CONTENT:

The use of quantitative models in economic analysis

The methodology of economic modelling

Alternative approaches to quantitative modelling in economics: econometric and simulation methods

Building quantitative economic models
Page 22 of 34

MODULE CODE: ECN309D
MODULE TITLE: Economics of the EU B
CREDITS: 10 LEVEL: 6
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
MODULE AIMS:
To apply economic analysis to key policy issues in the EU
INDICATIVE SYLLABUS CONTENT:
Economic analysis of various EU policy areas, e.g.
CAP,
CFP,
Competition policy,
Environmental policy,
Social policy
Module Code: HRS302D Credits: 10
Module Name: International and Comparative Human Resource Management
Assessment Weighting: C/W: 30% Exam: 70%
Short description: Students are introduced to: the implications of globalisation for HRM and labour, the particular human resource management problems confronted by Multinational organisations; human resource management systems in a range of different national contexts; and the social dimension of the EU and its implications for HRM.
Module Code: HRS303D Credits: 10
Module Name: Learning and Development/Diversity and Difference
Assessment Weighting: C/W: 30% Exam: 70%
Short description: The first part of the module aims to equip students with an understanding of the prime body of learning and development knowledge and practice, recognising the importance of learning and development within organisations and their interdependence with the business/HR strategy.
The second part of the module is concerned with the implications of inequality, diversity and difference for business, management and work organisation.
Page 23 of 34

MODULE CODE: MKT303D
MODULE TITLE: International Marketing
CREDITS: 10 LEVEL: 6
ELEMENTS OF ASSESSMENT: EXAMINATION 100%
MODULE AIMS:
To familiarise students with the current international business environment within which international marketing plans are developed. To develop students’ analytical skills by formulating plans in a variety of contexts (e.g. FMCG, B2B, service, not-for-profit etc). To skill students to be able to develop implementation and control strategies for international marketing plans.
INDICATIVE SYLLABUS CONTENT:
The international business environment. Aspects of risk and risk management in international marketing plans. The implementation and control of international marketing plans. Current issues in international business such as: corporate social responsibility, ethics, green marketing etc.
MODULE CODE: MKT305D CREDITS: 10
MODULE TITLE: Marketing Management
LEVEL: 6
ELEMENTS OF ASSESSMENT: EXAMINATION 100%
MODULE AIMS:
To develop an awareness of how the selection and utilisation of an appropriate mix can ensure the attainment of organisational objectives. To provide an understanding of the inter-relationship between marketing and other functional processes associated with managing organisations.
INDICATIVE SYLLABUS CONTENT:
Supporting organisational objectives through marketing. Components of the marketing planning process. Influence of the product life cycle and market scenarios of the marketing plan. New product management. Product strategy in relation to market circumstances.
Selection of appropriate pricing and distribution policies. Design and implementation of a promotional campaign. Sales promotion.
Page 24 of 34

Modules are available in Languages and Area Studies. Students can also take a module on
International Communication and an Introduction to Language Analysis.
Language modules
Elective modules in Languages are available to exchange students on the Plymouth campus, if your programme of study has sufficient elective space.
The languages offered are French, German and Spanish, which can be studied at any level, from Basic to Advanced. Spanish is also available as an intensive, fast-track module for beginners*.
*Students are not permitted to take a module in their native language.
There is also a module available entitled ‘English for Academic Purposes’, for non-native speakers of English.
Duration of modules & credits
If you are only studying at Plymouth for one term, it is possible to enrol on a language module.
If you are here for term 1 only, you enrol on a 5 ECTS credit ‘A’ module
The intensive fast-track Spanish module = 10 ECTS credits per term
How to enrol
During Induction Week in September there will be language sessions which you will need to attend. Times of these sessions will be advertised in the Cookworthy Building. Academic staff will be available to assess your level and decide which module is most appropriate for you.
Once you have been assessed and know which module to undertake you will need to indicate this on the enrolment form which will be given to you at the enrolment session. Please note: it is essential that you see a member of the languages staff in Cookworthy to have your level assessed before you enter a language module on your enrolment form.
Page 25 of 34

MODULE CODE: AEL100A CREDITS: 10 MODULE TITLE: Advanced English
Skills for Exchange Students
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTORS
This module is normally taken by exchange students who are spending term 1 at the
University of Plymouth, but who are not enrolled on a named degree programme here. It builds on their fluency and confidence, and enables them to develop the application of their skills in more demanding situations. This module is normally taught in conjunction with components of the French Advanced 4 FREX0007 module. This module concentrates on
French to English translation, interpreting and a presentation.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: AEL100B CREDITS: 10 LEVEL: 4, 5 or 6
MODULE TITLE: Advanced English Language Skills for Exchange Students B
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is normally taken by exchange students who are spending term 2 at the
University of Plymouth, but who are not enroled on a named degree programme hereIt builds on their fluency and confidence, and enables them to develop the application of their skills in more demanding situations. This module is normally taught in conjunction with components of the relevant Advanced 4 XXX0007 module (in French, German or Spanish).
MODULE AIMS:
This module in normally taken as part of a raft of modules chosen by exchange students in the context of their programme of study at their home university. It aims to develop specified
English language skills which the students have already begun to acquire and where appropriate to develop more specialised applications of these skills.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
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PLYMOUTH UNIVERSITY MODULE RECORD
MODULE CODE: ELC305A CREDITS: 10 LEVEL: 6
MODULE TITLE: English for Academic Purposes
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module develops students’ knowledge and skills in English in order to achieve full and effective communication within an academic context at stage 3.
MODULE AIMS:
This module is designed to help students whose first language is not English to further develop and refine their ability to use English appropriately and effectively in an academic context at stage 3.
INDICATIVE SYLLABUS CONTENT:
Students will be exposed to:
- a range of written and spoken academic texts, appropriate for stage 3 students
- structured input on improving their academic writing skills
- structured input on improving their academic speaking skills
- grammar and lexis in context
- input and guidance on refining and increasing independent and reflective learning skills
The balance and focus to be determined by the teaching team.
PLYMOUTH UNIVERSITY MODULE RECORD
MODULE CODE: ELC305B CREDITS: 10 LEVEL: 6
MODULE TITLE: English for Academic Purposes
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module develops students’ knowledge and skills in English in order to achieve full and effective communication within an academic context at stage 3.
MODULE AIMS:
This module is designed to help students whose first language is not English to further develop and refine their ability to use English appropriately and effectively in an academic context at stage 3.
INDICATIVE SYLLABUS CONTENT:
Students will be exposed to:
- a range of written and spoken academic texts, appropriate for stage 3 students
- structured input on improving their academic writing skills
- structured input on improving their academic speaking skills
- grammar and lexis in context
- input and guidance on refining and increasing independent and reflective learning skills
The balance and focus to be determined by the teaching team.
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PLYMOUTH UNIVERSITY MODULE RECORD
MODULE CODE: ELC307A CREDITS: 10 LEVEL: 6
MODULE TITLE: English for Global Communication
ELEMENTS OF ASSESSMENT: (C1) COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is designed to develop students’ theoretical understanding of intercultural communication and their practical ability to communicate effectively in English in international situations.
INDICATIVE SYLLABUS CONTENT:
Students will be exposed to:
- a range of texts and lectures on aspects of language and culture
- structured input on developing their presentation skills for international communication
- structured input on developing a personal toolkit for dealing with linguistic and cultural differences
CODE: FTS001A/B CREDITS: 10 MODULE TITLE: Spanish Minor 1A
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTORS
This module is aimed at students who have little or no previous knowledge of the language, but who wish to make rapid progress, on the ‘fast-track’ Minor. It develops communicative competence towards intermediate level, enabling students to establish social and working relations with speakers of the language, to negotiate everyday needs, and to communicate using spoken and simple written language in limited situations.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
MODULE CODE:
FTS002A/B
CREDITS: 10 MODULE TITLE: Spanish Minor 2A
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTORS
This module is designed as a progression from Minor 1B, for students on the ‘fast-track’
Minor. It will enable rapid progress, consolidating knowledge of grammar and vocabulary and providing a firm base for ongoing study. At the same time the student’s communicative competence is developed through the study of materials of relevance to the foreign country today.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
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MODULE CODE: LCS100A CREDITS: 10
MODULE TITLE: Culture and Society 1A
LEVEL: 4
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
MODULE AIMS:
To provide an introduction to a variety of theoretical and practical dimensions of cultural difference and intercultural communication, of relevance to business and professional life, using examples from the social and business culture of a range of significant countries / regions including those related to students’ language studies.
INDICATIVE SYLLABUS CONTENT:
- key generic cross-cultural issues and skills
- selected theoretical paradigms of cultural difference
- practical application of intercultural theory
- introduction to the social and business culture of selected significant countries / regions including those related to students’ language studies
MODULE CODE: LCS100B CREDITS: 10
MODULE TITLE: Culture and Society 1B
LEVEL: 4
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
MODULE AIMS:
To provide an introduction to a variety of theoretical and practical dimensions of cultural difference and intercultural communication, of relevance to business and professional life, using examples from the social and business culture of a range of significant countries / regions including those related to students’ language studies.
INDICATIVE SYLLABUS CONTENT:
- key generic cross-cultural issues and skills
- selected theoretical paradigms of cultural difference
- practical application of intercultural theory
- introduction to the social and business culture of selected significant countries / regions includ ing those related to students’ language studies
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MODULE CODE: LCS200A
MODULE TITLE: Culture and Society 2A
CREDITS: 10 LEVEL: 5
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module examines a range of aspects which define Hispanic and Francophone worlds, focusing predominantly on the contemporary period. In addition, it develops a range of key skills which will support study at undergraduate level. For those students electing a languages Minor pathway, the module anchors linguistic competence through a deeper understanding of the cultural referents specific to these countries.
INDICATIVE SYLLABUS CONTENT:
An overview of aspects of culture and society pertaining to the Hispanic and Francophone worlds.
These may include gastronomy, architecture, film, salient features of major capital cities etc.
The field trip represents an important component of this module and as such will influence syllabus content.
MODULE CODE: LCS200B CREDITS: 10 LEVEL: 5
MODULE TITLE: Culture and Society 2B
SHORT MODULE DESCRIPTOR
This module examines a range of aspects which define Hispanic and Francophone worlds, focusing predominantly on the contemporary period. In addition, it develops a range of key skills which will support study at undergraduate level. For those students electing a languages Minor pathway, the module anchors linguistic competence through a deeper understanding of the cultural referents specific to these countries.
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
INDICATIVE SYLLABUS CONTENT:
An overview of aspects of culture and society pertaining to the Hispanic and Francophone worlds.
These may include gastronomy, architecture, film, salient features of major capital cities etc.
The field trip represents an important component of this module and as such will influence syllabus content.
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MODULE CODE: LFR300B CREDITS: 10
MODULE TITLE: French Culture and Society 3B
LEVEL: 6
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module involves a study of an approved topic related to a French-speaking country, using sources in French and English. It requires independent research and analysis, with appropriate supervision.
MODULE AIMS:
To allow independent study of an approved topic related to a French-speaking country, using sources in French and English; to involve the student in an individual exercise of research and analysis, with appropriate supervision.
INDICATIVE SYLLABUS CONTENT:
 The project topic must be approved by the student’s supervising tutor. It must be related to a French-speaking country, and must address a social, cultural, linguistic, political, economic or historical issue of national, regional or local significance.

The study may not be on the same topic as any other project/dissertation submitted for another module. It may be related to a work placement, if appropriate
MODULE CODE: LSP300B CREDITS: 10
MODULE TITLE: Spanish Culture and Society 3B
LEVEL: 3
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
MODULE AIMS:
To allow independent study of an approved topic related to a Spanish-speaking country, using sources in Spanish and English; to involve the student in an individual exercise of research and analysis, with appropriate supervision.
INDICATIVE SYLLABUS CONTENT:
 The project topic must be approved by the student’s supervising tutor. It must be related to a Spanish-speaking country, and must address a social, cultural, linguistic, political, economic or historical issue of national, regional or local significance.

The study may not be on the same topic as any other project/dissertation submitted for another module. It may be related to a work placement, if appropriate
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MODULE CODE: FREXA01/B01
GERXA01/B01 or SPNXA01/B01
CREDITS: 10
MODULE TITLE: French, German, Spanish 1A/B
LEVEL: 4,5 or 6
ELEMENTS OF ASSESSMENT: (C1) COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is designed for beginners in the language, or those whose previous qualification/experience is not equivalent to GCSE grade B. It develops communicative competence at a basic level, enabling students to establish and maintain adequate social relations with speakers of a foreign language, negotiate everyday needs in a foreign country, and communicate using spoken and simple written language in a limited social or work setting.
MODULE AIMS:
This module will develop a communicative competence in a foreign language at a basic level.
It will enable students to establish and maintain adequate social relations with speakers of the language, negotiate everyday needs in a foreign country and communicate using spoken language and simple written language in a limited social or work setting.
INDICATIVE SYLLABUS CONTENT: As determined by the teaching team
MODULE CODE: FREXA02/B02
GERXA02/B02 or SPNXA02/B02
CREDITS: 10
MODULE TITLE : French, German, Spanish 2A/B
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
LEVEL: 4,5,or 6
SHORT MODULE DESCRIPTOR
This module is designed for students whose previous qualification/experience in the language is at least equivalent to GCSE grade B, or as a progression from Basic. It develops communicative competence at an intermediate level, im proving students’ ability to establish social and working relations with speakers of the language, to understand key aspects of the target culture, and to handle useful routine writing and reading tasks.
MODULE AIMS:
This module will develop a communicative competence in a foreign language at an intermediate level. It will develop students’ ability to establish social and working relations with speakers of the foreign language, to understand key aspects of the target culture, and to handle useful routine writing and reading tasks.
INDICATIVE SYLLABUS CONTENT : As determined by the teaching team.
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MODULE CODE: FREXA03 or SPNXA03
CREDITS: 10 LEVEL: 4,5 or 6
MODULE TITLE: French or Spanish Intermediate 3A/B
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is aimed at students whose previous experience in the language is equivalent to AS level, or as a progression from Intermediate 1. It develops their ability to use both the spoken and written language effectively beyond routine situations, to establish and maintain effective social and working relations with speakers of the foreign language, and to understand key aspects of the target culture.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
MODULE CODE: FREXA004 or SPNXA004
CREDITS: 10 LEVEL: 4,5 or 6
MODULE TITLE: French or Spanish Advanced 1A/B
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is aimed at students with A level or equivalent in the foreign language, or as a progression from Intermediate 2. It aims to consolidate knowledge of grammar and vocabulary and to provide a firm base for future studies. At the same time the student’s communicative competence is developed through the study of materials of relevance to the foreign country today.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
MODULE CODE: FREX005A or
SPNX005B
CREDITS: 10
MODULE TITLE: French or Spanish Advanced 2A
LEVEL: 4, 5 or 6
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is designed as a progression from Advanced 1, or for other students who have pursued their study of the foreign language beyond A level or its equivalent. It will further extend their ability to communicate in more complex situations and their understanding of the structures of the language. Particular attention is paid to developing skills of relevance to a study or work placement in the foreign country.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
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MODULE CODE:
FREXA006 or SPNXA006
CREDITS: 10 LEVEL: 4, 5 or 6
MODULE TITLE: French or Spanish Advanced 3A
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is designed as a progression from Advanced 2, and is normally aimed at final year advanced students of the foreign language who have not had an extended period of residence in the foreign country. It enables them to build on the advanced language skills that they have already acquired and apply these to more specialised and complex situations (such as presentation and translation).
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
MODULE CODE: FREXA007 or SPNXA007
CREDITS: 10 LEVEL: 4, 5 or 6
MODULE TITLE: French or Spanish Advanced 4A
ELEMENTS OF ASSESSMENT: COURSEWORK 100%
SHORT MODULE DESCRIPTOR
This module is normally taken by final year students of the foreign language who have completed an extended period of residence in the foreign country. It builds on their increased fluency and confidence, and their personal experience of the foreign culture, and enables them to develop the application of their skills in more sophisticated and demanding situations.
INDICATIVE SYLLABUS CONTENT:
As determined by the teaching team.
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