Basic Economic Concepts Chapter 1 A Look at Wants and Needs Chapter 1 Section 1 Scenario Suppose you have $10 to spend. You can go to the movies OR buy lunch, but not both. Which is a want and which is a need? What is the difference? Wants Determine goods and services that a business provides. Things that are not necessary for survival Example: New computer, bike, movies, etc. Question: What is something you brought to school today that is a want? Needs Determines goods and services a business will provide. Things you must have for survival Example: Food, water, shelter, clothing Public vs Private Public Wants Private Wants Shared by many people Individual/personal Highways, state parks, etc. Furniture, computer, etc. Satisfied by: government Satisfied by: individual people Goods and Services Goods Services Satisfy wants and needs Satisfy wants and needs Physical products Tasks that businesses Examples: groceries, telephones, clothing perform for consumers. People or machines Examples: insurance, tourism, banking, education Resources Items that people can use to obtain what they want or need. Examples: Money, fuel, labor How can resources limit your ability to satisfy wants and needs? Decision-Making Process Used to make the most of your resources Make good choices Identify and consider your various alternatives Decision-Making Process Step 1: Identify the situation Step 2: Identify possible courses of action Step 3: Determine the pros and cons Step 4: Make a decision Step 5: Evaluate your decision Decision-Making Process Example Step 1: I only have $10 to spend. I am hungry but I really want to go to the movies. Each will cost $10. Step 2: Go to the movies, eat lunch, go home and eat, rent a movie Step 3: I will see the movie, I won’t be hungry, I can eat at home and still see a movie – but I won’t be able to spend time with my friends. Decision-Making Process Example Step 4: I am going to rent a movie and go home for lunch. Step 5: Always evaluate! Business Activities Chapter 1 Section 2 How to Define Business Business is any commercial activity that seeks profit by providing goods and services to others in exchange for money. Profit is the money left over after a business has paid the cost of providing its goods and services. The Motive of Business: To Make a Profit Businesses supply with the motivation to make a profit Need profit to survive Profit is the reward for satisfying the needs and wants of consumers and businesses. Wealth provided by businesses benefits the entire community – pay taxes and provide jobs. The Significance of Competition Companies thrive on competition Competition is the contest between businesses to win customers Competition exists because companies have the freedom to produce the products they think will be the most profitable. Quality products, outstanding services, competitive prices Business Activities During product or service development: Identify opportunities Evaluate the demand Obtain start up capital (money) Manage the production of goods/services Market the goods and/or services Keep records Market Research The act of gathering and analyzing information about the wants, needs, and preferences of consumers in a certain market. Provides information to meet the demands of business activity. Business and You You are considered a consumer The person who uses goods or services. Businesses affect consumers when they modify or discontinue products. Consumers affect business because they decide what kinds of goods and services they want to buy. To avoid failure, a business must modify products, services, and business practices to satisfy the consumer. Activity (Friday, September 18th) Think of a business or store in which you like spending your money Develop an idea for a business in the same industry Complete the following about your new business idea: Business name Who are your two main competitors? What products and services will you provide in order to make a profit? How will you improve your products and services in order to compete with your competition? How will you obtain start up money for your business? What research will you gather about your customers in order to better satisfy their wants and needs? Who will your main consumer be? Targeting?