Objectives:
TSWBAT be able to define and give examples of
consumer products and services in relation to
their health.
TSWBAT identify the rights that everyone has
when one consumes products or services.
TSWBAT differentiate between different
advertising appeals.
A PERSON WHO CHOOSES SOURCES
OF HEALTH RELATED INFORMATION
AND BUYS OR USES HEALTH
PRODUCTS AND SERVICES.
MATERIAL GOODS, SUCH AS FOOD,MEDICINE AND
CLOTHING THAT ARE MADE FOR CONSUMERS TO
PURCHASE.
CAN YOU NAME SOME EXAMPLES???
WORK THAT IS PROVIDED TO A
CONSUMER
Can you name some examples?
•PRIVILEGES THAT
A CONSUMER IS
GUARANTEED
(Privileges come with responsibilities)
The ability to choose quality products
and services at competitive prices
The ability to have consumer wellbeing advocated when making and
implementing government policy,
and when developing products and
services.
The protection from products, services,
and production methods that are
unhealthy.
The ability to obtain information needed to
make educated choices, and the protection
from false or misleading advertising and
labeling.
 The
ability to obtain vital products and
services.
 The
ability to reach an acceptable
solution for a complaint, including
compensation for misrepresentation,
poor quality products, and unsatisfactory
service.
 The
ability to be aware of consumer
rights and responsibilities, and to act on
them.
 The
ability of present and future
generations to exist in a healthy
environment.
 Suppose
you bought an inexpensive
IPOD docking station on-line. It hasn’t
worked correctly since you received it.
Your friend says, “It was cheap. Just throw
it away and buy another one.”
 How
would you deal with the situation?
 Price
 Convenience
 Family/Friends
 Quality
ADVERTISING
1 - Brand Loyalty:
Convincing the consumer that one brand is
better then another.
http://www.youtube.com/watch?v=dBxcunG
c_nA
2 - False Image Appeal:
Implies that a certain image will go with a
certain product.
http://www.youtube.com/watch?v=owGyk
VbfgUE
3 - Bandwagon Appeal:
Implies everyone else is using a particular
product.
http://www.youtube.com/watch?v=5x0IVSKbk
Ck
4 - Humor Appeal:
Contains a catchy slogan that gets your attention.
https://www.youtube.com/watch?v=7LtjzQaFZ3k
5 - Glittering Generality:
Has a claim that is exaggerated to appeal to an
emotion.
https://www.youtube.com/watch?v=Ky7ic1Ro9yw
6 - Scientific Evidence:
Includes results of surveys and lab results.
http://www.youtube.com/watch?v=xbsSeVr5NSI
7 - Progress Appeal:
Emphasizes that a product is new and improved.
http://www.youtube.com/watch?v=dwEUBcQDAJE
8 - Reward Appeal:
Offers a special prize or a gift.
 http://www.youtube.com/watch?v=a2Cyvt7KD-A
9 - Sex Appeal:
A product that hints it will make a person sexy or
attractive.
http://www.youtube.com/watch?v=fT6IWAIf580
10 - Testimonial:
Technique uses a spokesperson to promote the
product.
1 - Brand Loyalty:
Convincing the consumer that one brand is
better then another.
http://www.youtube.com/watch?v=dBxcunG
c_nA
2 - False Image Appeal:
Implies that a certain image will go with a
certain product.
http://www.youtube.com/watch?v=owGyk
VbfgUE
3 - Bandwagon Appeal:
Implies everyone else is using a particular
product.
http://www.youtube.com/watch?v=5x0IVSKbk
Ck
4 - Humor Appeal:
Contains a catchy slogan that gets your attention.
https://www.youtube.com/watch?v=7LtjzQaFZ3k
5 - Glittering Generality:
Has a claim that is exaggerated to appeal to an
emotion.
https://www.youtube.com/watch?v=Ky7ic1Ro9yw
6 - Scientific Evidence:
Includes results of surveys and lab results.
https://www.youtube.com/watch?v=tXqAyMhgc7I
7 - Progress Appeal:
Emphasizes that a product is new and improved.
http://www.youtube.com/watch?v=dwEUBcQDAJE
8 - Reward Appeal:
Offers a special prize or a gift.
 http://www.youtube.com/watch?v=a2Cyvt7KD-A
9 - Sex Appeal:
A product that hints it will make a person
sexy or attractive.
https://www.youtube.com/watch?v=vgxxA
wue7Fs
10 - Testimonial:
Technique uses a spokesperson to
promote the product.
https://www.youtube.com/watch?v=vgxxAw
ue7Fs