Digital performance data
January to March 2015
RCN.ORG.UK unique visitors Mar 2014 - Mar 2015
120000
Pay offer announced
100000
Pay ballot result announced
80000
Q1 2015
60000
Weeks
Unique visitors
40000
Xmas/NY break
20000
0
1
3
5
7
9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55
•
22% increase in unique visitors in Q1 2015 compared to Q1 2014
•
41% of unique visitors in Q1 2015 visited rcn.org.uk more than once, consistent with Q1 2014 levels
•
12% increase in unique visitors in week of NHS pay offer announcement and start of RCN vote on pay
•
2,343 views of news story about Peter’s resignation in the week of the announcement
User interactions
RCN Facebook & Twitter user
interactions
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
13,300
Facebook (likes, shares
& comments)
10,700
4,310
2,557
2,888
3,889
Jan
Feb
Mar
Twitter (retweets &
mentions)
Month
Most engaged with Facebook post in Q1
20 Jan, Peter Carter Sky News interview about assaults on NHS staff:
7k people either clicked, commented or liked the post
Most engaged with Tweet in Q1
16 Mar, RCN/DH toolkit to help prevent suicide in LGBT young people:
Seen by 14k people; 173 retweets
Social interactions in March
After two exceptional months for Facebook interactions brought on
by events such as the pay vote, new NMC code and excess hours
campaign, interactions more than halved in March. The Twitter-based
hustings activity, however, secured a 33% increase in Twitter interactions
RCN social communities growth
49,000
47,896
47,539
Communiy size
48,000
47,000
46,000
45,003
Total Twitter
followers
45,000
44,000
Hustings success
#nursingcounts 8th most popular trending topic in UK on night of
event. Live tweeting from events increasesd visibility and engagement
47,602
46,888
43,807
Total Facebook fans
43,000
42,000
41,000
Jan
Feb
Mar
Month
RCN Facebook fans in March
Decline in Facebook fans due to Facebook removing inactive accounts
from their reporting on 5 March. Fans should be back on the increase
next month
What if...? site: Q1 unique visitors
Daily unique visitors
3000
RCN Facebook , Twitter and bulk emails send
members to What if…? for pay offer info
2500
2000
1500
Excess hours campaign
launches
1000
Pay offer ballot
10k views of NHS pay offer info page during
voting period & 2.7k views of pay offer FAQs
Excess hours campaign
7.5k views of campaign content since 2 Feb
launch
500
01/01/15
01/04/15
01/07/15
01/10/15
1/13/15
1/16/15
1/19/15
1/22/15
1/25/15
1/28/15
1/31/15
02/03/15
02/06/15
02/09/15
02/12/15
2/15/15
2/18/15
2/21/15
2/24/15
2/27/15
03/02/15
03/05/15
03/08/15
03/11/15
3/14/15
3/17/15
3/20/15
3/23/15
0
Days
Nursing Counts site: Q1 unique visitors
1400
Launch of General Election manifesto
Bulk email sent out to members
Traffic
5k unique visitors to the site since the 4 Feb
manifesto launch
1000
800
Empowering people
To date, 550 people have contacted their candidates
& 330 have pledged to vote via site’s online forms
600
400
Hustings live webcast
200
Days
3/22/15
3/18/15
3/14/15
03/10/15
03/06/15
03/02/15
2/26/15
2/22/15
2/18/15
2/14/15
02/10/15
02/06/15
02/02/15
1/29/15
1/25/15
1/21/15
1/17/15
1/13/15
01/09/15
01/05/15
0
01/01/15
Daily unique visitors
1200
Social activity
188 people have so far submitted their Nursing Counts
photo to the RCN Instagram page. 256 people have added
the Nursing Counts Twibbon to their Twitter profile pic