Office of the Vice President of Research and Development Institutional and Community Planning TABLE OF CONTENTS Executive Summary .............................................................................................................3 Group Recommendations.....................................................................................................4 Business and Industry Leader Comments ..........................................................................16 Additional Group Session Notes ........................................................................................18 Participant List ...................................................................................................................28 Coordination ......................................................................................................................32 Appendix A Agenda .....................................................................................................................34 Appendix B Topic Questions .......................................................................................................35 Appendix C Survey Instrument ....................................................................................................37 Appendix D Business & Industry Leader Feedback Form ...........................................................38 Appendix E Survey Results .........................................................................................................39 Office of the Vice President of Research and Development 2 Institutional and Community Planning EXECUTIVE SUMMARY I. Overview In the Fall of 2004, the El Paso Community College Workforce Development area conducted a planning session, assisted by the EPCC Institutional and Community Planning Office, to strategize programs and services for the next decade. In an effort to strengthen partnerships with business and industry, the focus of the session was on the dual role of EPCC in serving business and industry needs and potential employees. Participants from throughout the community included business and industry leaders, community members, faculty, students, and EPCC staff and administration. II. The Process Over 115 session participants were involved in nine active work groups to address questions relevant to the future of EPCC Workforce Development services and growth. Trained EPCC facilitators assisted each of the work groups in discussing and prioritizing content focused on key areas. Five topics were addressed by each of the groups: Adapting to changing needs in the community Improving services for the hardest to serve population Building marketing and outreach services Expanding services to area employers Consideration of a name change for the Workforce Development Area to reflect a broader scope of service Specific questions were provided to facilitators to guide the discussion on the focus topics. These are included and denoted in the report under each topic category, as well as included in Appendix A. III. Survey and Results To obtain additional specific information from participants, a survey instrument was designed and administered during the session. Complete results of the survey are included in this report (Appendix B). Of note: Session participants were clustered into various occupational groups to include, manufacturing, services, trades, and education. 74 percent of employers/participants surveyed were interested in hosting an EPCC student for a 60-hour work experience 32 percent of participants would like to see EPCC offer vocational training lasting up to one year in length, while, while 20 percent of the participants preferred short-term training lasting up to four months. 76 percent of respondents noted that GED or High School diploma was required for entry level positions at their companies Office of the Vice President of Research and Development 3 Institutional and Community Planning GROUP RECOMMENDATIONS Topic 1: Adapting to Changing Needs in the Community Questions: What are some of the community needs in terms of training and employment of which you are aware? What do you feel would be most beneficial in addressing those needs? How do we determine new training and employment needs as they emerge? Are there more effective strategies for getting this information in a timely manner and connecting adult learners w/appropriate training more quickly? Given the challenges in our border area and job market, are there training and employment needs that you feel are best suited to EPCC Workforce Development? What other populations besides the limited English proficient, underemployed or undereducated worker should EPCC Workforce Development area serve? *Group I Literacy & GED in Spanish Communication & interpersonal skills Youth as messengers to parents Continuing commitment to program Regular community meetings to address issues and commitment Establish short & long term goals Involve participants early Involve “movers & shakers” *Group II Communication o Get out to business & industry o In Town & Out of Town o Web sites - surveys/links o Bi-monthly meetings with Chambers o Follow-up to past Ed. summits Information o Two-way, what EPCC has - what community needs customization? have faculty recruit and represent their disciplines in the community by going to community group meetings and also have the College and Career days at high schools (Rotary, Optimist, etc) o Information to clients o Active participation in community by instructors Office of the Vice President of Research and Development 4 Institutional and Community Planning *Group III E³ - Education/Employment/Economics o Education Begin K-12 Career education Corporate partners for magnet schools o Employment Higher paying jobs with full benefits o Economics Promote small businesses & make them EPCC partners Collaborative Business Partnerships o Networking o Education o Service Providers *Group IV Provide “soft skills’ training: o work ethics o time management o show up to work o problem solving o initiative o responsibility o motivation o upward mobility opportunities within career and critical thinking skills Outreach & partnerships Survey Phone calls Mailings TV and on-site visits Talk to employers to learn what their needs are and request any forecasting information they can share to assist us in providing support and services *Group V The global needs impacting the community The need for sharing information The need of mechanism to identify the needs for the El Paso Gateway (Mexico, South & Central America, New Mexico) To create our own programs unique to the border to include emergent courses to language and skills Workforce Structure i.e. Border Learning Conferences Office of the Vice President of Research and Development 5 Institutional and Community Planning *Group VI Businesses need to focus on the whole person including o Cultural Diversity o Literacy and Language Barriers o Other motivational techniques o Self esteem training and Child Care *Group VII Continuous contact with employers, local government, and employer organizations i.e. Chamber of Commerce Seek funding through Grants etc. to initiate and develop programs *Group VIII Resolve: The workers available – jobs available conundrum: o “English proficiency” is a need, but must be promoted in ways that are maximally efficient for workers’ (re)-entry needs employers’ bottom-line needs different learner populations o Employers need to be involved in more strategic, effective ways: For example: In training system, not just “on advisory councils” but who is on the council? Someone with task-specific knowledge, who can help provider identify specific and transferable skill sets for curriculum development and evaluation of progress A cyclic connection where input informs How involved? curriculum and instructor development as well as benchmarked progress via performance-based evaluations to determine trainees readiness for (re)-employment, and advancement Institutional integration for better framing Workforce Development and training within a communitywide approach to Economic Development o Short-term and long-term strategies o Workers’ perspective: work now plus post-employment training/advancement opportunities Longer-term educational and training strategies with adequate supports o Employers’ perspective: trained, quickly available Potential employer Workforce needs for industries, the community is recruiting and targeting (“pro-active” development) This needs existing partnerships to be strengthened and better articulated eg. “cart” in Fresno, Rhone Valley in Germany, Private Sector Responsibility Employers must reinvest in the community for Workforce training and advancement, e.g. minimally pay health benefits and a living wage, collaborate in Workforce Development practice Office of the Vice President of Research and Development 6 Institutional and Community Planning *Group IX Conduct a study to determine the needs by identification of jobs by Business and Industry Increase Language training opportunities o Partnerships to facilitate CE Language course of study with funding o Apply to Nationally Accredited Agencies for Language Programs Topic 2: Improving Services for the Hardest to Serve Populations Questions: What programs, resources or services can we enhance to assist students and employers most rapidly? Along with language training, what other skills are most desirable for limited English proficient adult learners? What employer information or contacts do we need to further develop our capacity and broaden our scope of service to this population? How might local business and industry, school district, and nonprofit training organizations be able to partner with us to serve the needs of this adult learner population? *Group I Personal Counseling/Crisis Management Better initial assessment of student Communicate Business Etiquette Culture Help understand work environment Shadowing an Employer to see needs Testimonials from Employees True commitment from partners thru implementation phase Workforce Development Board - needs to be more interactive/Proactive and Connecting *Group II Low literacy in Spanish and no English Disabled, P.R., Job Carving, C.E. for Disabled, Services Co-ops OJT for both populations Experience Language Skills Partnerships with Business and Industry for incentives Follow-up on improving English skills while on the job Identifying career paths Vocational ESL Office of the Vice President of Research and Development 7 Institutional and Community Planning *Group III E³ - Economics o Yearly Summit/EPCC leaders, non-profits, businesses, City Mayor Education o Intergrated curriculum from Basic Skills - Bilingual Education & Workforce Skills Employment o More business funding involved in Community Development o Example: Educational Shopper that includes Business, Education and Area Workforce Development Services *Group IV Offer incentives to employers to hire/OJT - must educate employers about existing incentives Provide skills assessment to match displaced worker skills to new jobs - have a pre/post assessment to determine if good match *Group V Identifying “unemployed, undereducated, and those with no directions” Outreach programs and media to communicate resources to the customers (from displaced worker to the industrial entities) Setting community goals to meet Global Industrial needs Meet to brainstorm innovatively and proactively *Group VI Investing in the Human Capital o Who are the workers? o What are their training needs and barriers? o What support services are offered by business? *Group VII Develop Outreach Program o Identification o Developing contacts o Networking o Marketing Understand and address barriers to access for this population to participate in program services o Child care o Part-time employment Address program retention and job readiness Office of the Vice President of Research and Development 8 Institutional and Community Planning *Group VIII Good career orientation, front-end, with both objective and interview-based assessments of knowledge, skills, and abilities, so workers can make educated, informed decisions o This includes entrepreneurial options, particularly incubated opportunities, models Remove barriers (ongoing): service delivery strategies need to be more community-based, to promote access and post-completion (re)-entry into Workforce o “Asset-based” approach to instruction: take into account worker’s life experience and KSAs, responsibilities, competence: implies bilingual, integrated coaching and teaching of English, basic skills, technology, etc. includes “earn& learn” opportunities (OJT, OJL) Address workers’ time constraints by providing flexible and standalone learning formats Address transportation, childcare, [earned]-income, and other immediate needs *Group IX Better assessment of students to create Career Pathways o Increase Apprenticeship Programs o Explore On-Site Training Programs Long Term Motivation & Funding to include Incentives o Industry Fund CE Language Programs o Language Learning Related to Training EPCC sponsored monthly luncheons for referral Agencies and Industry-sharing information on services City-Wide EPCC sponsored fairs for targeted populations with Industry Partners Topic 3: Building Marketing and Outreach Services Questions: How do we continue/improve our existing outreach, and better market our programs to the community? How can we encourage employers when they have training needs to consider EPCC Workforce Development graduates? What methods of promotion, materials, or advertising would more effectively reach our employers and adult learners? What strategies would help employers and referring agencies become involved with the EPCC Workforce Development area? How can we best determine if our efforts are improving the quality of employee skills in El Paso? Office of the Vice President of Research and Development 9 Institutional and Community Planning *Group I Better inform EPCC family Market Workforce Development with Media Services Market Workforce Development “Star Performers” Expand Job Development Program and better use Placement Office Linked Radio & TV (Spanish – English), Net Campaigns Know “key contacts” at EPCC Automatic Feedback Systems *Group II Surveys Web Sites Broaden ATC profile in community o Use ATC as the centerpiece of Workforce (this area should be doing more cutting-edge training along with working with the Chamber to bring high tech companies to El Paso) Internal and external Industrial liaison Recruit, personal touch by instructor New blood *Group III E³ o One System - for collecting and delivering Education, Employment, and Economics information - delivered in a variety of ways - multi-media, multi-language o Testimonials, Advocacy, Satisfied Customers - Peer Mentors *Group IV Educate public and target audience (business/industry) on all EPCC programs – many think the College only offers degree programs Educate about non-credit, customized training and certificate programs Advertise (English/Spanish) to target different age levels, use testimonials of successful trainees (such as older/displaced workers) Create events such as “training fairs” that feature all training providers including EPCC *Group V Identify our target groups (industries, agencies) Via -Word of Mouth - ex. students, servicing agencies, media, billboards, computer web pages, housing departments, faith based organizations Know the Demographics Office of the Vice President of Research and Development 10 Institutional and Community Planning *Group VI Educated Employers to simplify rules and prerequisites for job promotion Help businesses to rely on outside trainers for their Workforce Workforce needs to meet the expectations of the employer *Group VII Start Employer Orientations Sessions o Courses offered o Services offered o Advisory Groups (Recruitment) o Cost/Funding o Duration of Programs o Locations (choices) o Customized Opportunities o Eligibility o Scheduling Opportunities and Flexibility EPCC Participation (new places & different places o Job fairs with actual job hiring (with high employer attendance) o Career Fairs (malls, grocery stores) o Use varied Marketing Mediums o “Market to Where the Jobs Are” *Group VIII Create a truly collaborative consortium among all players (formal governmental Workforce agencies, all Workforce or other training & education institutions, and industry-both management and worker sectors) so that the service continuum for both clients/customers (workers & employers) really is seamless and recognizes the distinct populations, needs Marketing delegates within all those institutions need to meet regularly to create both internal & external marketing plan that is “assets” based and reflects integration and complementation continuum (“defragmenting” through better inter-institutional articulation) o Internal plan is among existing players/providers external plan is for organizations targeted for recruitment *Group IX Marketing focus to be customized to identified needs Collaboration – Industries/Agencies/Education o On-site/Bilingual o Referral Agencies o Public Events o Industries o Partner for rapid response Marketing to outside employers Need for a “Contact” to work with Economic Development for New Employer Needs Office of the Vice President of Research and Development 11 Institutional and Community Planning Topic 4: Expanding Services to Area Employers Questions: What are most critical employer needs that exist now? How can we continue to identify longer-term employer needs on an ongoing basis? What are those long-term needs for employers that should be integrated into EPCC’s Workforce planning efforts for the next 20 years? Are there any emerging needs unique to our area? What service-delivery strategies would help us ensure that we address our border adult learners’ needs? *Group I Skill Certification Job search skills Recruit industries that need Spanish-speaking workers Get Demographic projections Educate prospective employers about El Paso’s culture Market El Paso Hands-on/Functional Training Good assessment and placement *Group II Create/maintain a frequently structured process for input & feedback Fine tine that which may already exists Technology vs. Delivery Campus Deans participation More flexibility (online) to allow better participation (co-op?) *Group III E³ o Better understand the assessment of business hiring needs, by identifying the needs, and expanding programs that meet the employers and the community’s needs o Customer Service Training - engage business to get their input and to know area’s services *Group IV Connect with Industry Consortiums to determine needs and provide training (i.e. Hispanic Chamber, Greater Chamber, other Economic Development and Industry Groups) Assist employers to market their industry & recruit qualified employees Office of the Vice President of Research and Development 12 Institutional and Community Planning *Group V Know the employer….what the business is comprised of Teach a language to communicate Inspire a Vision - Need to have a Vision *Group VI Trainers need to take an aggressive approach to business and industry at no cost to the business and industry Trainers must be in touch with what business and industry needs *Group VII Need Marketing materials (English-Spanish) Multiple Language Training (i.e. French, German) Long-term Employer Trends o Computer literacy to become more sophisticated o Software o Voice Recognition o Automated Divice/Tools On-line Learning/Distance Learning *Group VIII Provide Workforce with “real-world” skills o Eg. Project-based training, OJT, on-site training, job-shadowing opportunities at the outset (tied to career/job orientation), internships for Workforce trainees and externships & other “professional development” experience within industry settings for instructors (trainer-training issue), to keep current with industry trends, standards Reflect this is curriculum: o Eg. Begin internships earlier (mid-term) in training cycle; not wait until the end o Tie this to evaluation, with mid-term and post-employment, performancebased evaluation involving industry o Better integration of occupation-specific, technical, and transferable “soft” skills *Group IX Assessing needs through Survey of Training Programs & Identifying skills required by Employer o Focus on Employer “How to determine what their own needs are” Partner with employers on emerging areas of training i.e. identify faculty, sharing equipment/on-site training Office of the Vice President of Research and Development 13 Institutional and Community Planning Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Questions: Based upon the discussion today regarding Adult Learners and the services and programs at EPCC Workforce Development area, what are your recommendations for naming our area? Is there an acronym or slogan that would help us quickly and easily convey our services and mission? Is there a particularly appealing aspect of our focus and services that we could feature in our name? Is there a “user-friendly” name that is relevant for today’s services that can also grow with us in the future as we expand? *Group I Work 2020 Back to Work *Group II “PALS” - Partners in Adult Learning Services “CARE” - Center for Adult Retraining and Education “CARS” - Center for Adult Retraining Services ……….. as is ……… *Group III E³ Institute - EDUCATION, EMPLOYMENT, ECONOMICS *Group IV Jobs, Training & Partnerships in Employment Workforce Literacy & Short-Term Training *Group V CLR - Community Learning and Retraining EL - Education for Life Regional Resource Center….. ATPCR - EPCC Adult Training Program Community Resource BIEEO - The Border Institute for Employment and Educational Opportunities BIEN - The Border Institute for Employment Needs BEGIN - Border Educational Gateway In Instate CESD - Center for Employment Skills Development EVOC - Educational Vocational Opportunity Center EEOC - Education and Employment Opportunity Center WSD - Workforce Skills Development BSD - Border Skills Development ALR - Adult Learning and Retraining Office of the Vice President of Research and Development 14 Institutional and Community Planning *Group VI WFY - EPCC Working for You - EPCC Trabajando Para Usted *Group VII “WIN” - Workforce Initiative Network Workforce Technical Enhancement Program “WEST” - Workforce Enrichment and Skills Training “FIT” - Future Investment Training Job Development and Training *Group VIII “CJTP” - Center for Job Training and Placement “WTC” - Workforce Training Center Center for Career Success *Group IX “ATWORC” - Advanced Training for Work Opportunities Retraining and Careers Office of the Vice President of Research and Development 15 Institutional and Community Planning BUSINESS AND INDUSTRY LEADER COMMENTS Adapting to the Changing needs in the Community Personalize Assessment Address the steady influx of unskilled, under-educated workers and the steady exodus of skilled, educated youth Many jobs moving out to other countries or other cities. (nursing shortage) Understand culture Need programs such as ESL, GED, and/or computer without so much pre-requisite Company’s tax abatements Employer is the primary customer, not exclusively Build stronger, more effective partnerships Communication needs to be stronger EPCC needs to focus and expand programs where workforce shortages exist, e.g. Nursing, Healthcare Professions, Information Technology, etc. Assess the needs of the displaced worker Work together with social service/education and for profit agencies to meet the basic needs of the displaced worker Instill the element of hope on the employee More jobs available for community and better wages Communication in Spanish Need to expand the definition of “community” to a regional basis Improving Services for the Hardest to Serve Populations Involve industries families (orientation) Provide support services (child care, gas, incentives) Provide more opportunities for easy, affordable daycare, and transportation needs Encourage English speaking and writing Identify what motivates Having childcare integrated into contract with EPCC for education classes Stop advertising low wages Flexibility on tax incentive for companies Better assessment of needs and barriers to empowerment Establish a communication link with current employers and identify how the future looks and begin to train for that. (10 year plan; begin to view the future) Able to provide employers with school and training by providing more technical trainings, clinical, and management Incentives to promote unemployment Need to do a needs assessment from the employers perspective prior to providing the service Office of the Vice President of Research and Development 16 Institutional and Community Planning Building Marketing and Outreach Services Coordinate meetings (monthly) – contact communication Outreach services are adequate in El Paso region. Market and develop large skilled, college graduates Common Data base of services Simplify the process Build partnerships Giving presentations to employers to recruit individuals for jobs Market to employers Engage participation Report on success stories Attract outside corporations or major employers Non-educated youth to stay in El Paso by offering them opportunities to grow and use their talents Recommended jobs for all types of education and different age groups Expanding services to area employers Customize trainings to employers needs Require potential employees to adapt to potential employers Offer on-site training (where the students are) Listen, build, implement Report card (communicate) Expansion of E-Learning/Distance Learning to employers worksites Learn from employers as to what they need and develop/offer training programs to fit the needs of area employers Customize training programs Need to be proactive not reactive to needs Proper job training prior to application (job security) Considering of a Name Change for the Workforce Development area to reflect a Broader Scope of Service EPCC Education Service Center for Displaced Workers El Paso @ work El Pasoans Training to Work Advocate for Education Achieving Education for Your Children’s Future Workforce & Economic Development Department Border Community Empowerment Area Centers for Displaced Workers Facility Center for Displaced and Annexed Workers CARE-Center for Adult Retraining and Education CARS-Center for Adult Retraining Services PALS-Partners for Adult Learning Services (PALS at EPCC) Office of the Vice President of Research and Development 17 Institutional and Community Planning ADDITIONAL GROUP SESSION NOTES *Group I Topic 1: Adapting to Changing Needs in the Community Computer Training ESL & GED Programs Retail Skills Customer Service Skills Support Services e.g. Transportation/Child Care Accent Reduction Value Linguistics Diversity Youth-High Risk/Dropout Newly arrived immigrants Non-College path graduates Better K thru 12 Funding Participant Support Employer Support Mentoring Program Government Policy Follow trends to base planning on Industry Surveys Adopt best time Horizon Involve people of influence Topic 2: Improving Services for the Hardest to Serve Populations Money Management Use of facilities by participants while children are in school Better transportation system Clearing house Topic 3: Building Marketing and Outreach Services Internet -EPCC Web Page How do we know o Ask employers o Ask trainees o Ask agencies Office of the Vice President of Research and Development 18 Institutional and Community Planning Topic 4: Expanding Services to Area Employers Critical Employer Needs o PASS - background check/occupation testing Job Search Skills o Interviewing o Fill out application Long-term employer needs for next 20 years o Market Spanish speaking employees o Focus on emphasizing Education in the homes Emerging needs unique to El Paso Service delivery strategies to address Border Adult Learners o Less English Language dependent o Functional Language o More intensive study models o Have broader scope of choices Workers Literacy o Provides training and services to traditionally underserved populations including displaced workers and underemployed/undereducated adult learners in order to meet the demands of business and industry Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service “WIT” - Workers in Transition “IEWD” - Institute of Economic and Workforce Development Lifelong Work Skills “RCS” - Responsive Career Skills “CCR” - Center for Career Redefinition Center for growth and opportunity Education and Career Development Center for Positive Work Changes “TOP” - Training and Opportunity Program “WEP” - Workup El Paso Better skills for work Skills for 21st Century work Work 21 Project 2020 *Group II Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Leave “as-is” Add “Education” Workforce and Economic Development Return to original name “IEWD” - Institute for Economic and Workforce Development “PALS” - Partner for Adult Learning Services Office of the Vice President of Research and Development 19 Institutional and Community Planning *Group III Topic 1: Adapting to Changing Needs in the Community Profile New Workforce o Profile Incumbent o Profile Transitional Sector Clusters Dealing with Language Barriers Balance - Business Recruitment/Retention Provide more incentives for Business Back claw Eliminate the working poor! New businesses with guarantee to start with higher pay Career awareness since elementary Increase communication between service providers Early intervention for teen parents Adjudicated population Veterans Topic 2: Improving Services for the Hardest to Serve Populations Improving partnership “Promotoras” Community outreach workers Increase sanctions to raise client accountability Community Centers Daycare Promote Volunteering Topic 3: Building Marketing and Outreach Services User-friendly - malls/libraries Educational Opportunities Advisory Committees Peer recruiters Topic 4: Expanding Services to Area Employers Improve system of referring qualified workers to employees Training case manager Assess the candidates skills More collaborate with the private sector Retention and follow up over students Planting seed (early 2º/3º grade career exploring/students and parents Office of the Vice President of Research and Development 20 Institutional and Community Planning Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Economic Development Social Economic Development EPCC Workforce Development Workforce Opportunities Economic Opportunities Accelerated Vocational and Literacy Training The New Workforce Workforce Partnerships *Group IV Topic 1: Adapting to Changing Needs in the Community More evening/weekend classes More accelerated program to advance to levels More O.J.T. Add externships to Curriculum More planning sessions (like today) Advisory Committees/Groups Gather forecasting information with industry Build stronger relationships with Chamber and businesses Partner with Workforce Development Board and “one stop center” Target and reach skilled & unskilled workers with marketing, industries that are leaving El Paso Better market what Workforce can offer to employers Aside of Advisory Committee, go to worksites Plug into existing consortiums Invite Labor Organizations Topic 2: Improving Services for the Hardest to Serve Populations More O.J.T./Apprenticeships Address older worker’s fears of learning new skills I.D. employers who are willing to provide O.J.T. in highly specialized skills The Workforce Development Board can pay employers for O.J.T. Make ESL part of training curriculum Provide short term training to older adults to put back into workforce and allow them to continue Education Training that leads to employment Provide support services (Counseling encouragement to continue) mentors Strengthen partnerships with other service providers (Housing Authority, Colonia Centers, Senior Citizen Centers) Marketing EPCC services to older workers - not just younger ones Create student-student mentoring programs Office of the Vice President of Research and Development 21 Institutional and Community Planning Topic 3: Building Marketing and Outreach Services Use TV/Radio/El Paso Times in English and Spanish Focus on benefits to displaced workers to take skills training (better jobs/pay) More connections with business/industry to get the word out Specific Marketing with business/industry on what EPCC can provide Provide space to match students and employers to interview/hire on site Educate/humanize EPCC employees on common goal/needs of displaced Success stories of graduates Create mentorships EPCC more accessible (web, phone directory) currently information is hard to find Disseminate POC list of EPCC programs to employers - who do they call? Need new/improved Workforce website - a central place employers can go to for complete information Topic 4: Expanding Services to Area Employers Improved Workforce website (easier to access programs, POC’s) Customized Training at websites to fit work schedules WPCC partnering with other training providers and professional assns Create other partnership from EPCC take Leadership, create win/win partnerships Don’t forget the Small Business needs – don’t just focus on big industries Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Workforce Partners in Training and Education Workforce skills through short-term training Career Development Adult Workforce Literacy and Training Developing the Workforce through Literacy and Training Training for Employment *Group V Topic 1: Adapting to Changing Needs in the Community Healthcare awareness - ability to communicate Terminology Trained them here and leave Enforce our rules Language Bilateral training Competing with China Who is out there - literacy Office of the Vice President of Research and Development 22 Institutional and Community Planning Topic 2: Improving Services for the Hardest to Serve Populations Vocational Training - able to provide who is doing the training? Support Services Funds Train to what the community needs Basic communication in training Topic 3: Building Marketing and Outreach Services Chamber of Commerce/Diario de Juarez, Channel 26 Partner with companies that are leaving regulatory agencies and companies that are arriving Market in the company human resources center Use other organizations to market for us Unemployment Radio, TV, Newspaper, Churches Topic 4: Expanding Services to Area Employers Comprehension in English Specific Training Keep business informed Manner and work ethics Inspire your students EPCC – customize training o I can do this for you o Stop catering Your employer is not your parent Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Border Re-Training Services *Group VI Topic 1: Adapting to Changing Needs in the Community Literacy - lack of community abilities Management training - “Workplace Spanish” Cultural Training Relational Skills Sensitivity - cultural diversity No utilization of skills - because of language barriers Direct Ed ESL training for already trained foreign workers Doña Ana - free ESL, GED, Computer Training included Prevention strategies to provide incentives for trained workers to stay in El Paso Needs in higher computer system capability (oracle database) Tax abatements - Economy, currently 5 year contract Need attractive means for bringing in business Office of the Vice President of Research and Development 23 Institutional and Community Planning Development of other job markets besides manufacturing What can we do to attract individuals to El Paso? Missing the Boat o More recruitment for programs o Motivational techniques o Take services to populations o Child care services during the training o Contract between Business and EPCC to provide for specialized groups o Educating out of “comfort zones” - child care, motivational, self-esteem training Synopsis - literacy, motivation, retention of skilled workers Topic 2: Improving Services for the Hardest to Serve Populations Personal assessment of the worker o Who are they? o Family needs o Educational levels o Build trust between management and worker o Interest levels of the employee o Shorter time limit of classes and smaller class sizes Training Barriers o Fear of speaking up o Causes Dropout o Motivation and self-esteem o Create smaller success levels o Peer Pressure o Family Involvement o Buddy Systems Producing a productive Workforce - support services must be in place o Assessment- Identification of barriers - consortium with business o Displaced workers “what can we do to open communication for training to take effect” o Community audit of what’s working - no more duplication Topic 3: Building Marketing and Outreach Services Should be directed to Employer o Interpret rules o Simplify rules o Prerequisites “X” number of employee’s each year for tax abatements allow for fluctuation in employment and salary criteria Train employers to be better facilitators Need a centralized system for both employee and employer City needs to better partner – ship with business to allow for worker flexibility EPCC at this time is major partner with business “Workers will come” Current available outreach is piece meal Business tends to become self-reliant El Paso seems not to respond to business held fast enough Office of the Vice President of Research and Development 24 Institutional and Community Planning Get the message out that wages are “livable” for technical framed individuals who may choose to leave Stop advertising low wages Too low expectations for Workforce Topic 4: Expanding Services to Area Employers Up to trainers to approach business and industry At no cost to business Dispel “Cheap Cost of Living” myth Entertainment – creative talent Employee adapt to Employer Trainers need to listen to what business and worker needs Trainers utilize advisory councils to respond to training needs in programs Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Workforce Development Program El Paso Trained to Work BFB - Building Education Bridges Border Community Empowerment El Paso at Work DWS - Dynamic Workforce Solution for EPCC Adults Developing Tomorrow’s Workforce Economic Solutions at Work Educational Solutions at Work *Group VII Topic 1: Adapting to Changing Needs in the Community Establish Liaison Assess the need of laid-off workers Be aware of emerging technology o Radiology o Healthcare Contact with organized labor - advisory groups Service skills workers have a high level o Longer labor pool exist for service jobs o Contact Human Resources Personnel for needs and skills Review Employment Population Projections Data o Census Bureau o Dept. of Labor o TWC o Individual Businesses Eliminate faculty and incomplete data Review data on an on-going basis o Key from local employer input Be an effective community partner Office of the Vice President of Research and Development 25 Institutional and Community Planning Program design needs to be: o Rapid response o Program delivery that meets customer needs A variety/diversity of program delivery Liaisons Seek fundings in order to initiate programs and delivery More involvement with high school students o Employer and counsel involvement to prepare students to the workplace o EPCC provide remedial training for the same as above Topic 2: Improving Services for the Hardest to Serve Populations High School dropouts Must have an effective student retention program Need internship/on the job-training component with our programs Customized English Language Training Program according to the job your receiving Training interpersonal skills o Work ethics o Professionalism o Basic living skills Mentorship Program o Internship programs with high schools Need child care and part-time employment Topic 3: Building Marketing and Outreach Services Market to growing demands from potential employers Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Workforce Education Career Enhancement Upgrading Skills Technical Re-training *Group VIII Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Workforce Literacy Workplace Literacy Customized Training Office of the Vice President of Research and Development 26 Institutional and Community Planning *Group IX Topic 1: Adapting to Changing Needs in the Community Teach how to learn Limitation of jobs in Job Market Change in community structure Changing Needs Expand training programs/versify Career ladder level training, i.e. Nursing Topic 2: Improving Services for the Hardest to Serve Populations Marketing focus to be customized to identified needs Topic 3: Building Marketing and Outreach Services EPCC sponsored o Monthly luncheons for referral agencies and industry o Sharing information on services - Chambers City/Co. website for programs and services Helpline Human Resource departments at Industry Informing Industry of availability of services Topic 4: Expanding Services to Area Employers Promoting Customized Training - on the Job! Contact PS (liaison) Need for contact to work with Economic Development for new employer needs Marketing to outside employers Citywide EPCC sponsored Job Fair for targeted population with Industry Partners Topic 5: Consideration of a Name Change for the Workforce Development Area to Reflect a Broader Scope of Service Center for Adult Retraining Education Employment Office of the Vice President of Research and Development 27 Institutional and Community Planning PARTICIPANT LIST Name of Participant Position/Organization Uwe Agness EPCC - Coordinator, Customized Training Yolanda Ahner Raul Arizpe EPCC - Interim AVP, Workforce Dev. & Lifelong Learning EPCC - Counseling Coordinator Susan Austin City of El Paso, City Council District 1 Marisela Barrios EPCC - Office Assistant, Math/Science Partnership Aggie L. Becker EPCC - Professional Office Comp. Tech. Instructor Janet Bono Plans Manager, URGWDB Richard Buller EPCC - Information Security Rudy Camacho Program Manager, Youth Services Jena Camp La Mujer Obrera Gloria Candelaria Upper Rio Grande at Workforce Ctr., Job Developer Delia Cantú Self Employed Lucy Carrasco Job Resources Specialist, Housing Authority Luis Carrejo Upper Rio Grande at Workforce with Youth Services Bonnie Casas EPCC - Registrar MariCarmen Casavantes EPCC - Workplace Literacy Lucia Castelo State Farm Insurance Companies Francisco Castro EPCC Student Olaya Cazares Velma Celis-Acosta (Facilitator) EPCC - Sr. Admin. Associate, Workforce Dev. & Lifelong Learning EPCC - Family Caregiver Program, Senior Adult Program Veronica Cena EPCC - Counselor Irene Chavez Providence Hospital Olga Chavez EPCC - Director, Foundation and Diversity Lorena Chavez (Facilitator) EPCC - Counselor James Coe (Facilitator) EPCC - Coordinator, Customized Training Dr. Eileen Conklin EPCC - Dean, Arts, Basic Skills, Comm., Occ. Ed., Soc. Sci. Housing Authority Yolanda I. Cortez Office of the Vice President of Research and Development 28 Institutional and Community Planning Nita Corral-Nava (Facilitator) EPCC - Director, Recruitment and School Relations Socorro Diamondstein Director, Housing Authority Community Services Bob Elliott EPCC - Manager, Grants Management Margo Endlich-Portillo EPCC - OIS Instructor Gloria Estrada EPCC - Publications Manager Dr. Rabab Fares EPCC - AVP, Marketing and External Affairs Dr. Jaime Farias EPCC - Dean, Education and Occupational Programs John Fields YWCA Eusebio Fierro EPCC Student Annabelle S. Fierro Norma Flores EPCC - Program Student Advisor, Workforce Development EPCC - Procurement Specialist Gerardo Flores EPCC Student Marta de la Fuente EPCC - Director, CE/Health Blanche Gallardo Home Products International Juan Garcia EPCC - Assistant Director, Financial Aid Manny Garcia EPCC Jenny Giron (Facilitator) EPCC - AVP, Instructional Resources and Technology Hortensia Grijalva Housing Authority Ross/Trainer Michael Guerra Greater El Paso Chamber of Commerce Irene Gurany-Garcia EPCC - Counselor Souraya Hajjar EPCC - Health Grants Manager Daryle Hendry EPCC - Director, Admissions Karen M. Hensley Nursing Administration, Sierra Providence Health Network Francisca Hernandez EPCC Student Alex Hernandez (Facilitator) EPCC - Director, Human Resources Development Glenn Hinton Thomason Hospital John C. Ballejo, Jr. EPCC - MET (Motivation, Education & Training) – WDC Dr. Carol Kay EPCC - Director, Institutional Research Steven Key Business Manager Carpenters Jim Kimsey EPCC - Director, Personnel Services Kay Lambert EPCC - Director, Testing Services Sylvia Lawler EPCC - Workforce Development Al Lawrence EPCC - Director, Grants Management Office of the Vice President of Research and Development 29 Institutional and Community Planning Margarita Licon Licon Engineering Co. Jan Lockhart EPCC - Director, Center for Students w/Disabilities Jesus A. Lopez EPCC Student Philip LoPiccolo Congressman Reyes Marisela Lujan EPCC - Project Assistant, Workplace Literacy Art Macias Upper Rio Grande WFD Board, Health Workforce Coord. Gail Mallinson (Facilitator) EPCC - Manager, Americana Language Programs Gloria Martinez EPCC - Director, Physical Plant Department Sara Martinez EPCC - Manager, Literacy Programs Claude Mathis Mireya Mendoza EPCC - Dean, Americana Language, Basic Skills, Comm. & Performing Arts EPCC - F/T Instructor, Workforce Development Dr. Paula Mitchell EPCC - Campus Dean, Health Occupations Esther Morales EPCC Student Grace Muñoz Thomason Hospital Bobby Ortega EPCC - Dean, Architecture, Arts, Math & Science Elsa Quinteros EPCC Student Marisela Quiñonez EPCC - Workforce Development Program Assistant Hilda Ramos EPCC - Admin. Assistant, Workforce Development Lorenzo Reyes Upper Rio Grande at Workforce Anita Rhodes EPCC - Associate Dean, Nursing Joyce Ritchey EPCC - Dean, Arts, Basic Skills, Com., & Social Sciences Adrian Rivera EPCC - Instructor Helen Robert EPCC - Nursing Instructor Ray Roberts EPCC - AVP, Auxiliary Services Dr. Ernst Roberts EPCC - Executive Assistant to the President Robin Roberts URG Workforce Development Board Lucia Rodriguez (Facilitator) EPCC - Manager, Grants Management Ingrid Rogers Victory Packaging Herb de la Rosa Workforce Consulting Group Fabiola Rubio EPCC - VP, Information Technology John Ruiz Mountain West Regional Council of Carpenters Carlos Sada EPCC - Accounting Specialist Office of the Vice President of Research and Development 30 Institutional and Community Planning Lynn Salas (Facilitator) EPCC - Government Instructor Javier Sanchez EPCC - Coordinator, Marketing & External Affairs Rai Sarabia El Paso Affordable Housing Antonio Scandiffio EPCC - Director, Co-op Education & Job Placement Valerie Scott Millennium Plastics Gary Sewell EPCC - Job Developer, Workforce Development Josette Shaughnessy EPCC - AVP, Budget & Financial Services Maggy Smith University of Texas at El Paso Lourdes Tellez Housing Authority of the City of El Paso Julie Lopez Tellez EPCC - Workforce Development Dr. Lydia Tena-Perez EPCC - Dean, Instructional Programs Mark Thomason Sierra Providence Health Michelle L. Tripp H.R. Manager, State National Bank Victor A. Urquidi EPCC - MET (Motivation, Education & Training) - WDC Pat Velasquez Regional Care Manager, KWAL Paint at Canutillo Javier Veloz Upper Rio Grande at Workforce Board Jorge Viramontes EPCC - Instructor Kris Witte Workforce Adult Literacy Jimmie Wolslager Vice-President, The Wolslager Foundation Cynthia Yang Mary Yañez EPCC - Instructor/Bus. Tech. - David L. Carrasco Job Corps EPCC - Director, Senior Adult Program Frank Zubia Helen of Troy Office of the Vice President of Research and Development 31 Institutional and Community Planning COORDINATION El Paso Community College’s Office of Institutional and Community Planning facilitated this planning session for the Workforce Development area. Employees of the College who participated in this session were: Facilitators Velma Celis-Acosta, Family Caregiver Program, Senior Adult Program Lorena Chavez, Counselor James Coe, Coordinator, Customized Training Nita Corral-Nava, Director, Recruitment & School Relations Jenny Giron, AVP, Instructional Resources and Technology Alex Hernandez, Director, Human Resources Development Gail Mallinson, Coordinator, Americana Language Programs Lucia Rodriguez, Manager, Grants Management Lynn Salas, Government Instructor Overall Coordination Dolores Gross, Director, Institutional and Community Planning Luz Taboada, Director, Workforce Development Logistics and Support Materials Sandy Mejia, Administrative Assistant, Institutional and Community Planning Chris Gomez, Work-Study, Institutional and Community Planning El Paso Community College offers over 130 programs of study to earn an associate degree or certificate of completion. We serve 19,000 credit and 8,000 non-credit students each semester at our five campuses, instructional centers and satellite sites throughout the County. El Paso County Community College District does not discriminate on the basis of race, color, national origin, religion, gender, age or disability. For more information about El Paso Community College’s planning services, call the Office of Institutional and Community Planning at 831-2109. Office of the Vice President of Research and Development 32 Institutional and Community Planning Office of the Vice President of Research and Development 33 Institutional and Community Planning AGENDA 8:30-9:00 Participant Sign-in, Receive Table Assignments and Continental Breakfast 9:00-9:10 Welcome, Dr. Ernst Roberts, Executive Assistant to the President, El Paso Community College Introduction of Special Guests, Yolanda Ahner, Associate Vice President, Workforce Development 9:10-9:35 Review of Workforce Development Mission & Programs, Luz Taboada, Director, Workforce Development, EPCC Overview, Session Process & Introduction of Facilitators, Dolores Gross, Director, Institutional & Community Planning, EPCC 9:35-10:05 Topic 1: Adapting to Changing Needs in the Community 10:05-10:35 Topic 2: Improving Services for the Hardest to Serve Populations 10:35-10:45 Short Break 10:45-11:15 Topic 3: Building Marketing and Outreach Services 11:15-11:45 Topic 4: Expanding Services to Area Employers 11:45 Short Questionnaire for Business & Industry Participants Luncheon Begins 11:55-12:00 Welcome of Additional Business & Industry Leaders, Dr. Ernst Roberts, Executive Assistant to the President, EPCC 12:15 Luncheon Speaker, The Honorable Mayor Joe Wardy 12:45-1:15 Topic 5- Consideration of a Name Change for the Workforce Development area to Reflect a Broader Scope of Service 1:15-2:30 Group Reports/ Presentation of Morning’s Outcomes (10 Minutes per Group--2 priorities per topic) 2:30 Wrap-up and Adjourn Office of the Vice President of Research and Development 34 Institutional and Community Planning TOPIC QUESTIONS Topic 1: Adapting to changing needs in the community What are some of the community needs in terms of training and employment of which you are aware? What do you feel would be most beneficial in addressing those needs? How do we determine new training and employment needs as they emerge? Are there more effective strategies for getting this information in a timely manner and connecting adult learners w/appropriate training more quickly? Given the challenges in our border area and job market, are there training and employment needs that you feel are best suited to EPCC Workforce Development? What other populations besides the limited English proficient, underemployed or undereducated worker should EPCC Workforce Development area serve? Topic 2: Improving Services for the hardest to serve populations (underemployed and undereducated) What programs, resources or services can we enhance to assist students and employers most rapidly? Along with language training, what other skills are most desirable for limited English proficient adult learners? What employer information or contacts do we need to further develop our capacity and broaden our scope of service to this population? How might local business and industry, school district, and nonprofit training organizations be able to partner with us to serve the needs of this adult learner population? Topic 3: Building Marketing and Outreach Services How do we continue/improve our existing outreach, and better market our programs to the community? How can we encourage employers when they have training needs to consider EPCC Workforce Development graduates? What methods of promotion, materials, or advertising would more effectively reach our employers and adult learners? What strategies would help employers and referring agencies become involved with the EPCC Workforce Development area? How can we best determine if our efforts are improving the quality of employee skills in El Paso? Office of the Vice President of Research and Development 35 Institutional and Community Planning Topic 4: Expanding services to area employers What are most critical employer needs that exist now? How can we continue to identify longer-term employer needs on an ongoing basis? What are those long-term needs for employers that should be integrated into EPCC’s Workforce planning efforts for the next 20 years? Are there any emerging needs unique to our area? What service-delivery strategies would help us ensure that we address our border adult learners’ needs? Topic 5: Name change for our area to reflect a broader scope of service for the next 20 years Based upon the discussion today regarding Adult Learners and the services and programs at EPCC Workforce Development area, what are your recommendations for naming our area? Is there an acronym or slogan that would help us quickly and easily convey our services and mission? Is there a particularly appealing aspect of our focus and services that we could feature in our name? Is there a “user-friendly” name that is relevant for today’s services that can also grow with us in the future as we expand? Office of the Vice President of Research and Development 36 Institutional and Community Planning SURVEY INSTRUMENT Office of the Vice President of Research and Development 37 Institutional and Community Planning BUSINESS & INDUSTRY LEADER FEEDBACK FORM Please provide any additional information, recommendations, or comments you deem relevant on today’s topics below: THANK YOU. Adapting to Changing Needs in the Community Improving Services for the Hardest to Serve Populations Building Marketing and Outreach Services Expanding Services to Area Employers Consideration of a Name Change for the Workforce Development area to Reflect a Broader Scope of Service Office of the Vice President of Research and Development 38 Institutional and Community Planning APPENDIX E SURVEY RESULTS How much Oral English Language Usage is Necessary in Your Work A Little Environment ? In What Type of Business do You Work? 1 1% Transportation 0 Trades/Crafts 4 Moderate 19 26% 6 Manufacturing Services 13 Other 22 26 Education 0 5 10 15 20 25 High 53 73% 30 How much Written English Language Usage is Necessary in Your Work Environment ? A Little 1 2% Is Y o u r C o m p a n y A b le to H ire P e rs o n s w ith G o o d T e c h n ic a l S k ills /L im ite d E n g lis h ? Moderate 12 23% O n ly E n try L e ve l 13 28% High 40 75% Office of the Vice President of Research and Development Ye s 17 36% No 17 36% 39 Institutional and Community Planning APPENDIX E SURVEY RESULTS How much Oral English Language Usage is Necessary in Your Work A Little Environment ? In What Type of Business do You Work? 1 1% Transportation 0 Trades/Crafts 4 Moderate 19 26% 6 Manufacturing Services 13 Other 22 26 Education 0 5 10 15 20 25 High 53 73% 30 How much Written English Language Usage is Necessary in Your Work Environment ? A Little 1 2% Is Y o u r C o m p a n y A b le to H ire P e rs o n s w ith G o o d T e c h n ic a l S k ills /L im ite d E n g lis h ? Moderate 12 23% O n ly E n try L e ve l 13 28% High 40 75% Office of the Vice President of Research and Development Ye s 17 36% No 17 36% 40 Institutional and Community Planning APPENDIX E SURVEY RESULTS Is Y o u r C o m p a n y A b le to H ir e P e r s o n s w ith G o o d T e c h n ic a l S k ills /L im ite d E n g lis h ? How much Oral English Language Usage is Necessary in Your Work A Little Environment ? 1 1% O n ly E n try L e ve l 13 28% Moderate 19 26% No 17 36% High 53 73% Is Y o u r C o m p a n y In te r e s te d in S h o r tT e r m V o c a tio n a l T r a in in g ? U p to a Y e a r 17 58% Ye s 17 36% Is Y o u r C o m p a n y In te re s te d in F u n c tio n a l, S h o rt-T e rm B a s ic S k ills ? 4 M o n th s 4 14% GED 3 25% 6 M o n th s 8 28% Office of the Vice President of Research and Development M a th S k ills 1 8% 41 S p e a k in g 3 25% R e a d in g / W ritin g 5 42% Institutional and Community Planning APPENDIX E SURVEY RESULTS Is Y o u r C o m p a n y A b le to H ir e P e r s o n s w ith G o o d T e c h n ic a l S k ills /L im ite d E n g lis h ? How much Oral English Language Usage is Necessary in Your Work A Little Environment ? 1 1% O n ly E n try L e ve l 13 28% Moderate 19 26% Ye s 17 36% D o e s Y o u r C o m p a n y R e q u ire G E D o r H ig h S c h o o l D ip lo m a fo r E n tr y L e v e l P o s it io n s No Is Y o u r C o m p a n y In te re s te d in A d d itio n a l T r a in in g ? S p e c ific V o c a tio n a l T ra in in g 4 High 15% 8 16% 53 73% No 17 36% In te n s iv e S p a n is h fo r N o n -S p e a k e rs 23 85% Ye s 41 84% Is Y o u r C o m p a n y In te r e s te d in S h o r tT e r m DV oo Yc oa utioH nir ae lE TP rCaCinGinr agd ?u a te s ? U p to a Y e a r 17 58% Is Y o u r C o m p a n y In te re s te d in F u nDcotioY on ua l,H ireS hEoPrt-T C C eGrm ra d Bu aates ic s wSithk ills ? C e r tific a te s , A s s o c ia te s D e g re e , o r O thG E3eDr? O th e r 4 M o n th s 4 14% No 4 8% Ye s 44 92% 25% 6 M o n th s 8 28% Office of the Vice President of Research and Development M a th S k ills 1 A s s o c ia te D e g re e 8% 14 61% 42 1 4% S p e a k in g C e rtific a te 3 25% 8 35% R e a d in g / W ritin g 5 42% Institutional and Community Planning APPENDIX E SURVEY RESULTS Is Y o u r C o m p a n y A b le to H ir e P e r s o n s w ith G o o d T e c h n ic a l S k ills /L im ite d E n g lis h ? How much Oral English Language Usage is Necessary in Your Work A Little Environment ? 1 1% O n ly E n try L e ve l 13 28% Moderate 19 26% No D o YHigh o u H ir e E P C C G r a d u a t e s w it h 53 C e r t if i c a t e s , A s s o c i a t e s D e g r e e , o r 73% O th e r? O th e r 1 4% U p to a Y e a r 17 58% D e p e nd s o n S p e c ific T ra in in g 5 29% C e rtific a te 8 35% A s s o c ia te D eIs g re Ye o u r C o m p a n y In te r e s te d 14 6 T1 %e r m V o c a tio n a l T r a in in g ? Ye s 17 36% in S h o r t- I f Y o u1 7 C u r r e n t l y D o n 't H i r e E P C C G r a d3 u6 %a t e s , W il l Y o u C o n s id e r H ir i n g in th e F u tu re ? Ye s Is Y o u r C o m p a n y In te re s te d in 12 F u n c tio n a l, S h o rt-T e rm B a s ic S k ills7 ?1 % 4 M o n th s 4 14% GED 3 25% S p e a k in g 3 25% Is Y o u r C o m p a n y In t e r e s t e d in H a v in g a n E P C C 6 SM to un thds e n t W o r k i n 6 0 - H o u r M a th S k ills W o r k E x p e2 8r8 %ie n c e P r o g r a m ?1 8% No 10 26% R e a d in g / W ritin g 5 42% Ye s 28 74% Office of the Vice President of Research and Development 43 Institutional and Community Planning