ROSE TREE MEDIA SCHOOL DISTRICT
COURSE CURRICULUM
COURSE TITLE: Visual Communications I
GRADE LEVEL: Grade 10 - 12
CREATION DATE: February, 2005
Essential Question, Concept or Theme: A. Methods of Communications
Approx. Time Allotment: Required ~ 25
PA Standards: 3.1.10.A, B, D; 3.2.10.D; 3.2.12 D; 3.4.10.C; 3.6.10.B,D; 3.6.12. B,D; 3.7.10.A,B,C,D,E; 3.7.12.A,B,C,D,E
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
A. Methods of Communication
1.
2.
Apply an effective method
of communication for
expressing a variety of
ideas.
a. Recognize the use of
symbols, measurements
and drawings as a means of
promoting clear
communication by providing
a common language for
expressing ideas.
b. Demonstrate and apply
appropriate sketching
skills for creating simple
drawings.
c. Identify the basic symbols,
measuring methods and
printer’s marks used in
creating simple layouts.
d. Identify the various
types of colors and their
correct usage.
Compare the various methods
of visual communications
and describe their respective
strengths and weaknesses.
A. Methods of Communication
A. Methods of Communication
A. Methods of Communication
May include, but are not limited
to:
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each year’s
student population, and may vary in
duration and intensity, and therefore
cannot be pinpointed precisely.
1.
2.
3.
4.
5.
6.
7.
8.
Thumbnail Sketches
Rough Layouts
Comprehensive Layouts
Mechanical Layouts
Software, Hardware
and Peripheral Use
Exams and Quizzes
Class Work,
Participation, and
Classroom
Discussion
Worksheets and
handouts
PC Computers (10 units Pentium 4 or
better, Windows XP or better OS
Adobe PageMaker software
(latest version)
Adobe Photoshop software
(latest version)
Adobe Illustrator software
(latest version)
Microsoft Office
Internet Access
Laser Printer
Color Printer
Paper of various sizes and colors
Scanners (2, at least one capable of
scanning large documents and
transparencies)
2.
3.
4.
5.
Digital Still Cameras
Teacher generated materials and
handouts
Videos
Visual Communications I - Grade 10 -12
1.
Page 1 of 19
6.
7.
8.
9.
10.
11.
-1-
Teacher directed instruction
and demonstration
Self-directed student discovery
Hands-on learning activities using
a variety of hardware, software
and peripheral devices involved
in the design, pre-production and
production of visual
communications activities
Cooperative learning and group
activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
February 2005
Essential Question, Concept or Theme: A. Methods of Communications
Approx. Time Allotment: Required ~ 25
PA Standards: 3.1.10.A, B, D; 3.2.10.D; 3.2.12 D; 3.4.10.C; 3.6.10.B,D; 3.6.12. B,D; 3.7.10.A,B,C,D,E; 3.7.12.A,B,C,D,E
Multicultural/
Adaptations/Inclusion
Enrichment Strategies
Remediation Strategies
Interdisciplinary
Techniques
Connection
A. Methods of Communication
A. Methods of Communication
A. Methods of Communication
General adaptations for all themes
may include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and
assignments that accompany texts
and other resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
A. Methods of Communication
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both
instructor and student
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 2 of 19
-2-
February 2005
Essential Question, Concept or Theme: B. Principles of Design
Approx. Time Allotment: Required ~ 25
PA Standards: 3.1.10.D; 3.1.12.D; 3.2.10.D; 3.2.12.D; 3.6.10.B, 3.6.12.B; 3.7.10.B,C,D,E; 3.7.12.B,C,D,E
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
B. Principles of Design
1.
2.
Demonstrate an understanding of
the principles for design.
a. Demonstrate the proper
use of color in the design
process.
Apply the principles of design
using a problem solving
processes.
a. Demonstrate the effect of
content, purpose, audience
and location as they apply to
good design.
b. Consider cost factors involved
design.
c. Identify common substrates
and media for producing
printed materials and their
impact upon design.
B. Principles of Design
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Thumbnail Sketches
Rough Layouts
Comprehensive
Layouts
Mechanical Layouts
Note taking
Exams and Quizzes
Class Work,
Participation, and
Classroom Discussion
Worksheets and
handouts
Software and
Peripheral Use
Projects Created
B. Principles of Design
B. Principles of Design
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each
year’s student population, and may
vary in duration and intensity, and
therefore cannot be pinpointed
precisely.
PC Computers (10 units Pentium 4 or
better, Windows XP or better OS
Adobe PageMaker software
(latest version)
Adobe Photoshop software
(latest version)
Adobe Illustrator software
(latest version)
Microsoft Office
Internet Access
Laser Printer
Color Printer
Paper of various sizes and colors
1.
2.
3.
Scanners (2, at least onecapable of
scanning large documents and
transparencies)
4.
Still Image cameras 35mm and digital
5.
Graph Paper
6.
7.
8.
9.
10.
11.
Drawing tools to include:
T-squares, rulers, pencils,
triangles, curves, compasses
Textbook
Teacher directed instruction
and demonstration
Self-directed student discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral
devices involved in the design,
pre-production and
production of visual
communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
Teacher generated materials and
handouts
Videos
Visual Communications I - Grade 10 -12
Page 3 of 19
-3-
February 2005
Essential Question, Concept or Theme: B. Principles of Design
Approx. Time Allotment: Required ~ 25
PA Standards: 3.1.10.D; 3.1.12.D; 3.2.10.D; 3.2.12.D; 3.6.10.B, 3.6.12.B; 3.7.10.B,C,D,E; 3.7.12.B,C,D,E
Multicultural/
Adaptations/Inclusion
Enrichment Strategies
Remediation Strategies
Interdisciplinary
Techniques
Connection
B.
Principles of Design
General adaptations for all themes may
include but are not limited to:
Those adaptations listed in
the students’ IEP
Extended test time
B. Principles of Design
B. Principles of Design
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
B. Principles of Design.
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both instructor
and student
Aide in the classroom
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and
assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 4 of 19
-4-
February 2005
Essential Question, Concept or Theme: C. Information Technology
PA Standards: 3.6.10.B,C; 3.6.12.B,C; 3.7.10.C,D,E; 3.7.12.C,D,E
Benchmark/Skills
C. Information Technology
1.
2.
3.
Effectively apply proper graphic
and electronic communication
principles to solve a design
problem
a. Apply advanced tools
and devices to effectively
communicate ideas and
messages.
Describe, demonstrate and
apply advanced collection
and communication
techniques to solve design
problems.
a. Demonstrate the
procedures for encoding,
storing, retrieving,
transmitting and receiving
information.
b. Use computer and software
devices to create and
communicate ideas and
messages.
c. Demonstrate the use of
multiple input and output
devices to solve specific
problems.
Develop and effectively operate
the components of a website.
a. Explain the fundamental
components of a
computer network.
Aligned Materials/
Resources/Technology
Assessment
C. Information Technology
1.
2.
3.
4.
5.
6.
7.
8.
Hardware, Software
and Peripheral Use
Internet Search
Techniques
Use of Digital Still
and Video Cameras
Projects created
Note taking
Exams and Quizzes
Class Work,
Participation, and
Classroom
Discussion
Worksheets and
handouts
Approx. Time Allotment: Required ~ 25
Instructional Strategies
C. Information Technology
C. Information Technology
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
All numbers reflect approximate class
periods dedicated to each theme, for
a total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each
year’s student population, and may
vary in duration and intensity, and
therefore cannot be pinpointed
precisely.
PC Computers (10 units Pentium 4 or
better, Windows XP or better OS)
Adobe PageMaker software
(latest version)
Adobe Photoshop software
(latest version)
Adobe Illustrator software
(latest version)
Microsoft Office
Internet Access
Laser Printer
Color Printer
Paper of various sizes and colors
1.
2.
3.
Scanners (2, at least one capable of
scanning large documents and
transparencies)
Video Production
4.
Computers – PC (3 units, Pentium 4 or
better, Windows XP or better OS)
Adobe Premier software
(latest version)
Pinnacle Studio Software
5.
6.
7.
8.
9.
10.
11.
Capture Devices for each VCR and
cameras (2) for each
Teacher directed instruction
and demonstration
Self-directed student
discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral
devices involved in the
design, pre-production and
production of visual
communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
Minimum one station with DVD
Authoring software and burner
Visual Communications I - Grade 10 -12
Page 5 of 19
-5-
February 2005
Essential Question, Concept or Theme: C. Information Technology
PA Standards: 3.6.10.B,C; 3.6.12.B,C; 3.7.10.C,D,E; 3.7.12.C,D,E
Benchmark/Skills
Approx. Time Allotment: Required ~ 25
Aligned Materials/
Resources/Technology
Assessment
Instructional Strategies
Studio Production Equipment
Cameras
Controls
Audio
Record and Playback capabilities
Textbook
Teacher generated materials and
handouts
Videos
Visual Communications I - Grade 10 -12
Page 6 of 19
-6-
February 2005
Essential Question, Concept or Theme: C. Information Technology
PA Standards: 3.6.10.B,C; 3.6.12.B,C; 3.7.10.C,D,E; 3.7.12.C,D,E
Adaptations/Inclusion
Techniques
Enrichment Strategies
Approx. Time Allotment: Required ~ 25
C. Information Technology.
C. Information Technology
C. Information Technology
General adaptations for all themes
may include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Multicultural/
Interdisciplinary
Connection
Remediation Strategies
C. Information Technology.
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both instructor
and student
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 7 of 19
-7-
February 2005
Essential Question, Concept or Theme: D. Software Applications
Approx. Time Allotment: Required ~ 30
PA Standards: 3.1.10.D; 3.1.12.D, 3.2.10.D; 3.2.12.D; 3.6.10.B,D; 3.6.12.B,D; 3.7.10.C,D,E; 3.7.12.C,D,E
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
D. Software Applications
1.
Demonstrate the ability to
evaluate and apply various
computer software
applications in a manner to
achieve optimal results.
a. Apply basic computer
skills to collect, store
and retrieve information.
b. Use various software
products to manipulate
images, synthesize design
elements and convey
ideas and messages.
c. Use of word processing,
spreadsheet and
database software for
creating and organizing
visual products and
information.
d. Use multimedia
software for conveying
messages and ideas.
e. Select effective
software applications to
assist the solving of
complex problems.
D. Software Applications
1.
2.
3.
4.
5.
6.
7.
8.
Internet Search,
Retrieval and Storage
Techniques
Computer
Generation of Designs
Manipulating/ Enhancing
of Images
Papers,
Spreadsheets and
Databases related
to Manufacturing/
Production in
Graphic
Communications
Student
Presentations/ Videos
Exams and Quizzes
Class Work,
Participation, and
Classroom
Discussion
Worksheets and
handouts
D. Software Applications
D. Software Applications
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each
year’s student population, and may
vary in duration and intensity, and
therefore cannot be pinpointed
precisely.
PC Computers (10 units Pentium 4 or
better, Windows XP or better OS)
Adobe PageMaker software
(latest version)
Adobe Photoshop software
(latest version)
Adobe Illustrator software
(latest version)
Microsoft Office
Internet Access
Laser Printer
Color Printer
1.
2.
3.
Scanners (2, at least one capable of
scanning large documents and
transparencies)
Video Production Computers – PC (3
units, Pentium 4 or better, Windows XP or
better OS)
Adobe Premier software
(latest version)
Pinnacle Studio Software
4.
5.
Capture Devices for each VCR and
cameras (2) for each
6.
7.
8.
9.
10.
11.
Minimum one station with DVD
Authoring software and burner
Textbook
Teacher directed instruction
and demonstration
Self-directed student
discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral
devices involved in the
design, pre-production and
production of visual
communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
Teacher generated materials and
handouts
Visual Communications I - Grade 10 -12
Videos
Page 8 of 19
-8-
February 2005
Essential Question, Concept or Theme: D. Software Applications
Approx. Time Allotment: Required ~ 30
PA Standards: 3.1.10.D; 3.1.12.D, 3.2.10.D; 3.2.12.D; 3.6.10.B,D; 3.6.12.B,D; 3.7.10.C,D,E; 3.7.12.C,D,E
Multicultural/
Adaptations/Inclusion
Enrichment Strategies
Remediation Strategies
Interdisciplinary
Techniques
Connection
D. Software Applications
D. Software Applications
D. Software Applications
General adaptations for all themes may
include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
D. Software Applications
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both instructor
and student
Aide in the classroom
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 9 of 19
-9-
February 2005
Essential Question, Concept or Theme: E. Printing/Production Systems
Approx. Time Allotment: Required ~25
PA Standards: 3.1.10.D; 3.4.10.C; 3.7.10.C,D,E; 3.7.12.C,D,E
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
E. Printing/Production Systems
1.
2.
3.
Describe, demonstrate
and apply proper
methods in all phases of
graphic communications
project.
a. Demonstrate proper
methods of
measurement and
scaling in the
enlargement and
reproduction of
images and
designs.
b. Apply proper
methods for using
light in the preproduction and
production phases.
c. Demonstrate proper
finishing, binding and
packaging operations.
Create and successfully
operate a graphic
production enterprise.
a. Demonstrate methods
for creating and
producing multimedia
products.
Analyze and evaluate a
recently development in
the graphic
communications field and
its impact upon society.
E. Printing/Production Systems
1.
2.
3.
4.
5.
6.
7.
8.
9.
Pre-production
Processes
Projects Created
Observation of Proper
Tool/ Machinery/
Equipment Use
Observation of Safe
Lab Practices
Proper Image
Generation Techniques
Student Presentations/
Videos
Exams and Quizzes
Class work/
participation and
classroom discussion
Worksheets and
Handouts
E. Printing/Production Systems
E. Printing/Production Systems
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
PC Computers (10 units Pentium 4 or better,
Windows XP or
better OS)
Adobe PageMaker software (latest version)
Adobe Photoshop software (latest version)
Adobe Illustrator software (latest version)
Microsoft Office
Internet Access
Laser Printer
Color Printer
Scanners (2, at least one capable of scanning
large documents and transparencies)
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each
year’s student population, and may vary
in duration and intensity, and therefore
cannot be pinpointed precisely.
1.
2.
3.
Still Cameras – 35mm and digital
Photography supplies and darkroom equipment
4.
Lithography Printing Equipment & Supplies
5.
Screen Printing Equipment & Supplies
Finishing, Binding and Packaging Equipment &
Supplies
Video Production Equipment & Supplies
Textbook
6.
7.
8.
9.
10.
11.
Teacher directed instruction
and demonstration
Self-directed student
discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral devices
involved in the design, preproduction and production of
visual communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
Teacher generated materials and
handouts
Videos
Visual Communications I - Grade 10 -12
Page 10 of 19
- 10 -
February 2005
Essential Question, Concept or Theme: E. Printing/Production Systems
PA Standards: 3.1.10.D; 3.4.10.C; 3.7.10.C,D,E; 3.7.12.C,D,E
Adaptations/Inclusion
Techniques
Enrichment Strategies
Approx. Time Allotment: Required ~25
Remediation Strategies
E. Printing/Production
Systems
E. Printing/Production Systems
E. Printing/Production Systems
General adaptations for all themes
may include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in the
student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Multicultural/
Interdisciplinary
Connection
E. Printing/Production
Systems
Frequent progress checks/reports
Independent study assignments such as
supplementary articles, projects, or
research
Additional original and creative projects
agreed upon by both instructor and
student
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 11 of 19
- 11 -
February 2005
Essential Question, Concept or Theme: F. Machine, Tool Use and Safety
Approx. Time Allotment: Required ~20
PA Standards: 3.1.10.D; 3.4.10.C; 3.7.10.A,B,C,D,E; 3.7.12.A,B,C,D,E; 3.8.10.B,C; 3.8.12.A,B,C
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
F. Machine, Tool Use and Safety
1.
Demonstrate an understanding
of the safety procedures for
specific hand tools, machinery
and other equipment associated
with a graphic communications/
video production laboratory.
a. Identify tools/equipment/
machinery employed in
the pre-production and
production phases of a
typical graphic
communication/video
production laboratory.
b. Recognize, select and
properly use the appropriate
tool/equipment/machine
to perform the desired
process.
F. Machine, Tool Use and Safety
1.
2.
3.
4.
Teacher Observation
Student Presentations
Exams and Quizzes
Worksheets and Handouts
F. Machine, Tool Use and Safety
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
Standard visual communications
lab equipment and facilities
Safety glasses, face shields,
rubber and disposable gloves
F. Machine, Tool Use and Safety
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each
year’s student population, and may vary
in duration and intensity, and therefore
cannot be pinpointed precisely.
Shop Aprons
1.
MSDS materials
2.
Videos
3.
Teacher generated materials,
activities, and quizzes
Possible guest lecture from a
safety inspector
4.
5.
6.
7.
8.
9.
10.
11.
Visual Communications I - Grade 10 -12
Page 12 of 19
- 12 -
Teacher directed instruction
and demonstration
Self-directed student
discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral devices
involved in the design, preproduction and production of
visual communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
February 2005
Essential Question, Concept or Theme: F. Machine, Tool Use and Safety
Approx. Time Allotment: Required ~20
PA Standards: 3.1.10.D; 3.4.10.C; 3.7.10.A,B,C,D,E; 3.7.12.A,B,C,D,E; 3.8.10.B,C; 3.8.12.A,B,C
Multicultural/
Adaptations/Inclusion
Enrichment Strategies
Remediation Strategies
Interdisciplinary
Techniques
Connection
F. Machine, Tool Use and Safety
F. Machine, Tool Use and Safety
F. Machine, Tool Use and Safety
General adaptations for all themes
may include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
F. Machine, Tool Use and Safety
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both instructor
and student
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 13 of 19
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February 2005
Essential Question, Concept or Theme: G. Product Design & Marketing
Approx. Time Allotment: Required ~20
PA Standards: 3.1.10.A,B,D; 3.1.12.D; 3.2.10.D; 3.1.12.D; 3.6.10.B,C; 3.1.12.B,C; 3.7.10.D,E; 3.7.12.D,E; 3.8.10.C; 3.8.12.B,C
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
G. Product Design & Marketing
1. Develop and successfully
implement a product design
project.
a. Describe, demonstrate and
apply the proper methods for
creating the four types of layouts
in the design process.
b. Create, analyze and evaluate
prototypes and sample designs
for visual products.
c. Demonstrate and apply
computer hardware, peripherals
and software in the prototyping/
modeling process.
d. Select and utilize the proper
substrate or media for solving a
design problem.
2. Develop and successfully
implement a marketing campaign.
a. Define and provide examples of
marketing and the marketplace.
b. Conduct market research.
c. Implement a marketing
campaign for a product.
d. Assess product value
through analysis of material,
production and distribution costs.
e. Assess the results of the
marketing campaign.
3. Analyze and evaluate a recently
development in the graphic
communications field and its impact
upon society.
Visual Communications I - Grade 10 -12
G. Product Design &
Marketing
1.
2.
3.
4.
5.
G. Product Design & Marketing
Prototype/Model
Production
Worksheets
Written Research
Papers
Exams and Quizzes
Class Work,
Participation, and
Classroom
Discussion
G. Product Design & Marketing
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
PC Computers (10 units Pentium 4 or
better, Windows XP or better OS)
Adobe PageMaker software
(latest version)
Adobe Photoshop software
(latest version)
Adobe Illustrator software
(latest version)
Microsoft Office
Internet Access
Laser Printer
Color Printer
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each
year’s student population, and may vary
in duration and intensity, and therefore
cannot be pinpointed precisely.
1.
2.
3.
Scanners (2, at least one capable of
scanning large documents and
transparencies)
4.
Still Cameras – 35mm and digital
5.
Various types and colors of paper
6.
7.
8.
9.
10.
11.
Cutting tools and adhesives
Textbook
Teacher generated materials and
handouts
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Teacher directed instruction
and demonstration
Self-directed student
discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral devices
involved in the design, preproduction and production of
visual communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
February 2005
Essential Question, Concept or Theme: G. Product Design & Marketing
PA Standards: 3.8.10.B,C; 3.8.12.B,C
Adaptations/Inclusion
Techniques
Enrichment Strategies
Approx. Time Allotment: Required ~10
Remediation Strategies
G. Product Design & Marketing
G. Product Design & Marketing
G. Product Design & Marketing
General adaptations for all themes may
include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in the
student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments that
accompany texts and other resources
Written self-evaluation and
assessment
Independent study assignments such as
supplementary articles, projects, or research
Frequent progress checks/reports
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Multicultural/
Interdisciplinary
Connection
G. Product Design &
Marketing
Student-Teacher conferences
Additional original and creative projects
agreed upon by both instructor and student
Those adaptations listed in the
students’ IEP
Visual & auditory aids
Extended test time
Aide in the classroom
Modified tests/ assignments
Preferential seating
Alternate assignments and
assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 15 of 19
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February 2005
Essential Question, Concept or Theme: H. Inks, Substrates, Environmental Issues
Approx. Time Allotment: Required ~10
PA Standards: 3.8.10.B,C; 3.8.12.B,C
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
H. Inks, Substrates and
Environmental Issues
1.
Assess the impact of the
visual communications industry
upon the environment.
a. Compare and contrast
the advantages and
disadvantages of recycled
materials used in the graphic
communications process.
b. Describe and analyze
the papermaking process
and its environmental
impacts.
c. Describe and analyze
the production processes for
other common substrates
used in the graphic
communication industry
and their environmental
impacts. (i.e. plastics,
metals, textiles, etc.)
d. Analyze and evaluate
the use of inks and solvents
and other materials and their
impact upon the
environment and ecology.
e. Identify appropriate
methods for recycling or
disposing of industrial
materials and their byproducts.
Visual Communications I - Grade 10 -12
H. Inks, Substrates and
Environmental Issues
1.
2.
3.
4.
5.
Critique Worksheets
Student Presentation
Written Research Papers
Worksheets and Handouts
Internet Research Studies
H. Inks, Substrates and
Environmental Issues
H. Inks, Substrates and
Environmental Issues
Adopted Textbook:
Graphic Communication
by Zeke A. Prust
All numbers reflect approximate class
periods dedicated to each theme, for a
total of 180 class periods. Time is
approximated due to the nature of the
course; the activities selected by the
instructor must be tailored to each year’s
student population, and may vary in
duration and intensity, and therefore
cannot be pinpointed precisely.
Internet
MSDS Materials
Textbook
1.
Teacher generated materials and
handouts
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Page 16 of 19
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Teacher directed instruction
and demonstration
Self-directed student discovery
Hands-on learning activities
using a variety of hardware,
software and peripheral devices
involved in the design, preproduction and production of
visual communications activities
Cooperative learning and
group activities
Handouts, diagrams and
illustrations
Guest lecturers and speakers
Field trips
Class discussion
Student research
Self-analysis and critique
Student presentations
February 2005
Essential Question, Concept or Theme: H. Inks, Substrates, Environmental Issues
PA Standards: 3.8.10.B,C; 3.8.12.B,C
Adaptations/Inclusion
Techniques
Enrichment Strategies
Approx. Time Allotment: Required ~10
H. Inks, Substrates and
Environmental Issues
H. Inks, Substrates and
Environmental Issues
H. Inks, Substrates and
Environmental Issues
General adaptations for all themes
may include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Multicultural/
Interdisciplinary
Connection
Remediation Strategies
H. Inks, Substrates and
Environmental Issues
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both instructor
and student
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 17 of 19
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February 2005
Essential Question, Concept or Theme: I. Issues in Visual Communications
PA Standards:
Benchmark/Skills
I. Issues in Visual Communications
Assessment
I. Issues in Visual
Communications
Approx. Time Allotment: Required ~10
Aligned Materials/
Resources/Technology
I. Issues in Visual
Communications
Instructional Strategies
I. Issues in Visual
Communications
.
1.
Assess the influences of visual
communications industry on
society.
a. Identify trends in visual
communications.
b. Identify and define careers in
visual communications.
c. Identify educational
requirements, entry-level
skills required and future
prospects.
Visual Communications I - Grade 10 -12
1.
2.
3.
4.
5.
6.
7.
8.
Teacher Observation
Career Research Paper
Visual Communications
Research Paper
Worksheets
Student Presentations
Research
Strategies/Internet Use
Exams and Quizzes
Class work/participation,
and classroom discussion
Page 18 of 19
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February 2005
Essential Question, Concept or Theme: I. Issues in Visual Communications
PA Standards:
Adaptations/Inclusion
Techniques
Enrichment Strategies
Approx. Time Allotment: Required ~10
I. Issues in Visual Communications
I. Issues in Visual Communications
I. Issues in Visual Communications
General adaptations for all themes
may include but are not limited to:
May include, but are not limited to:
May include, but are not limited to:
Those activities/ adaptations listed in
the student’s IEP
Extensions (time and material) to
assignments
Enrichment activities and assignments
that accompany texts and other
resources
Written self-evaluation and
assessment
Those adaptations listed in
the students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Multicultural/
Interdisciplinary
Connection
Remediation Strategies
I. Issues in Visual Communications
Frequent progress checks/reports
Independent study assignments such
as supplementary articles, projects, or
research
Additional original and creative
projects agreed upon by both instructor
and student
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Visual Communications I - Grade 10 -12
Page 19 of 19
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February 2005