ROSE TREE MEDIA SCHOOL DISTRICT
COURSE CURRICULUM
COURSE TITLE: Consumer Marketing
GRADE LEVEL: Grades 10 - 12
CREATION DATE: September, 2004
Board Approved: January, 2005
Essential Question, Concept or Theme: A. Students will critically analyze, situations, identify choices and be
Approx. Time Allotment:
able to make informed decisions regarding consumer marketing now and in the future.
PA Standards: 1.1.11, 1.2.11, 1.3.11
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
Students will read independently.
 Business professional
 Microsoft Office
 Note taking/Lecture
interviews
Applications: Word, Excel  Independent research/Circulate and
 Locate various texts, media, and
traditional resources for assigned
Access, PowerPoint
monitor
 Spreadsheet
and independent projects (including
assignments (Excel)
 Business Related
 Group activity/Assign group members,
S4R and article summaries).
Periodicals
outline responsibilities of each member,
 Microsoft Word
 Analyze the structure of
Assignments
circulate and monitor progress
 Business Section of Daily
informational materials.
Newspaper
 PowerPoint
 Computer lab assignments/LCD
 Use knowledge of vocabulary words
Assignments
projector instruction, Circulate and
 Primary Source Document
from departmental lists and/or
monitor
 Oral reports on
 Selected educational
individualized reading lists to
business related articles
websites
 Summary, Reflect , Predict
recognize and decipher new words in  Assessments: Quizzes  Text book and worksheets  KWL Charts (Know, What, Learn)
their context and to use them
tests, Case study
 Marketing Essentials,
 Cooperative learning
correctly in speaking and writing.
analysis, Oral Reports
Glencoe/McGraw Hill,
 Think/pair/share, triads, jigsaw, formal
 Identify, evaluate, and synthesize the
Copyright 1997
cooperative groups. (DOL 2-3)
essential ideas in the text and
 Wall Street Journal:
 Lecture, discussion/debate,
business publications.
Classroom Edition. 2004
worksheet/quiz, demonstration, journal
Dow Jones and Co., Inc.
writing, technology, brainstorming,
creating. (DOL 2)
 Graphic organizers/outline, charts
Consumer Marketing
Page 1
-1-
Board Approved: January, 2005
Essential Question, Concept or Theme: A. Students will critically analyze, situations, identify choices and be
Approx. Time Allotment:
able to make informed decisions regarding consumer marketing now and in the future.
PA Standards: 1.1.11, 1.2.11, 1.3.11
Adaptations/Inclusion
Multicultural/Interdisciplinary
Enrichment Strategies
Remediation Strategies
Techniques
Connection
General adaptations for all themes
May include, but are not
May include, but are not limited to:
 Multicultural and
may include but are not limited to:
limited to:
interdisciplinary connections
will be made through
 Re-teach material; re-testing; peer
consultation and collaboration
 Those adaptations listed in the
 Those activities/
tutoring; individual assistance by
with teaching colleagues as
students’ IEP
adaptations listed in the
teacher; cooperative group work;
well as through additional
student’s
IEP
games
reinforcing
learned
materials;
 Extended test time
independent research.
computer use to reinforce skills; fact
 Enrichment activities
 Modified tests/assignments
sheets;
vocabulary
review;
modify
and
assignments
that
 Preferential seating
tests in small segments; use additional
accompany texts and
 Alternate assignments and
illustrations, pictures, and other visual
other
resources
assessment
cues; breakdown tasks into smaller
 Independent study
 Visual & auditory aids
units; relate classroom to real life
assignments
such
as
 Aide in the classroom
situations; use flash cards, hand-on
supplementary articles,
 Wheelchair accommodation
activities, and manipulatives;
projects, or research
 ADH requirements
 Extensions (time and material) to
 Additional original and
assignments
creative projects agreed
upon by both instructor
 Written self-evaluation and assessment
and student
 Frequent progress checks/ reports
 Student-Teacher conferences
 Those adaptations listed in the
students’ IEP
 Extended test time
 Modified tests/ assignments
 Preferential seating
 Alternate assignments and assessment
 Additional after school help
 Basic computer instruction
 Return graded examinations, Give
students a chance to improve grade by
correcting mistakes for ½ credit.
Consumer Marketing
Page 2
-2-
Board Approved: January, 2005
Essential Question, Concept or Theme: B. Identifying the Market (understand terminology and key
concepts)
PA Standards: 2.5.11 A, 3.1.12 A, 3.1.12 B
Aligned Materials/
Benchmark/Skills
Assessment
Resources/Technology
Students will demonstrate note Business professional
 Microsoft Office Applications:
taking skill based on lectures, text
interviews
Word, Excel Access,
book assignments and multi-media  Spreadsheet assignments
PowerPoint
viewing.
(Excel)
 Business Professionals
 Analyze data for the purpose of  Microsoft Word
(Interviews, Personal Site
identifying trends in the market
Visits, etc.), Guest Speakers,
Assignments
place.
Video clips, Documentaries, TV
 PowerPoint Assignments
News Magazine segments (e.g.
 Identify supply and demand
 Oral reports on business
characteristics as they relate to
60 Minutes, 20-20) Overhead
related articles
particular products and
Projector Slides. Multi-media
 Poster Assignment
services.
CD Roms
 Assessments: Quizzes
 Evaluate the feasibility of
 Marketing Essentials,
tests, Case study
introducing new products into a
Glencoe/McGraw Hill,
analysis, Oral Reports
market.
Copyright 1997
 Understand market
 Wall Street Journal: Classroom
segmentation for various
Edition. 2004 Dow Jones and
products and services.
Co., Inc.
Approx. Time Allotment:
Instructional Strategies










Consumer Marketing
Page 3
Note taking/Lecture
Independent research/Circulate and
monitor
Group activity/Assign group
members, outline responsibilities of
each member, circulate and monitor
progress
Computer lab assignments/LCD
projector instruction, Circulate and
monitor
Summary, Reflect , Predict
Cooperative learning
Higher level thinking and questioning
Application, problem solving,
decision making, experimental
inquiry, synthesis/invention, analysis,
abstracting, evaluation. (DOL 3-4)
Lecture, discussion/debate,
worksheet/quiz, demonstration,
journal writing, technology,
brainstorming, creating. (DOL 2)
Graphic organizers/outline, charts
-3-
Board Approved: January, 2005
Essential Question, Concept or Theme: B. Identifying the Market (understand terminology and key
Approx. Time Allotment:
concepts)
PA Standards: 2.5.11 A, 3.1.12 A, 3.1.12 B
Adaptations/Inclusion
Multicultural/Interdisciplinary
Enrichment Strategies
Remediation Strategies
Techniques
Connection
General adaptations for all themes May include, but are not
May include, but are not limited to:
 Multicultural and
may include but are not limited
limited to:
interdisciplinary connections
to:
will be made through
 Re-teach material; re-testing; peer
consultation and collaboration
tutoring; individual assistance by
 Those activities/
with teaching colleagues, as
adaptations listed in the
teacher; cooperative group work;games
 Those adaptations listed in the
well as through additional
students’ IEP
student’s IEP
reinforcing learned materials; computer
independent research.
use to reinforce skills; fact sheets;
 Extended test time
 Enrichment activities and
vocabulary review; modify tests in
assignments that
 Modified tests/assignments
small segments; use additional
accompany texts and other
 Preferential seating
illustrations, pictures, and other visual
resources
 Alternate assignments and
cues; breakdown tasks into smaller
 Independent study
assessment
units; relate classroom to real life
assignments
such
as
 Visual & auditory aids
situations; use flash cards, hand-on
supplementary articles,
 Aide in the classroom
activities, and manipulatives;
projects, or research
 Wheelchair accommodation
 Extensions (time and material) to
 Additional original and
 ADH requirements
assignments
creative projects agreed
upon by both instructor
 Written self-evaluation and assessment
and student
 Frequent progress checks/ reports
 Student-Teacher conferences
 Those adaptations listed in the
students’ IEP
 Extended test time
 Modified tests/ assignments
 Preferential seating
 Alternate assignments and assessment
 Additional after school help
 Basic computer instruction
 Return graded examinations, Give
students a chance to improve grade by
correcting mistakes for ½ credit.
Consumer Marketing
Page 4
-4-
Board Approved: January, 2005
Essential Question, Concept or Theme: C. Researching the Market – use appropriate technology to
organize and analyze data taken from a variety of sources.
PA Standards: 2.6.11 B, 2.6.11 H
Aligned Materials/
Benchmark/Skills
Assessment
Resources/Technology
 Demonstrate internet research
 Business professional
 Microsoft Office
skills.
interviews
Applications: Word, Excel
Access, PowerPoint
 Analyze data to develop a target  Personal Selling Project
market.

Business Professionals
 Spreadsheet assignments
(Interviews, Personal Site
(Excel)
 Apply the four steps in the
Visits, etc.)
Information Management
 Microsoft Word
process:
 Guest Speakers
Assignments
1) Identify needs
 PowerPoint Assignments  Video clips, Documentaries,
2) Gather information
TV News Magazine segments
 Microsoft Access
3) Analyze & compile
(e.g. 60 Minutes, 20-20)
Assignments (Salary
4) Communicate results
 Overhead Projector Slides
Project)
 Multi-media CD Roms
 Oral reports on business
related articles
 Marketing Essentials,
Glencoe/McGraw Hill,
 Poster Assignment
Copyright 1997
 Assessments: Quizzes
 Wall Street Journal:
tests, Case study
Classroom Edition. 2004 Dow
analysis, Oral Reports
Jones and Co., Inc.
Approx. Time Allotment:
Instructional Strategies













Consumer Marketing
Page 5
Note taking/Lecture
Independent research/Circulate and
monitor
Group activity/Assign group
members, outline responsibilities of
each member, circulate and monitor
progress
Computer lab assignments/LCD
projector instruction, Circulate and
monitor
Summary, Reflect , Predict
KWL Charts (Know, What, Learn)
Cooperative learning
Think/pair/share, triads, jigsaw,
formal cooperative groups. (DOL 23)
Higher level thinking and questioning
Application, problem solving,
decision making, experimental
inquiry, synthesis/invention, analysis,
abstracting, evaluation. (DOL 3-4)
Lecture, discussion/debate,
worksheet/quiz, demonstration,
journal writing, technology,
brainstorming, creating. (DOL 2)
Organizers
Graphic organizers/outline, charts
-5-
Board Approved: January, 2005
Essential Question, Concept or Theme: C. Researching the Market – use appropriate technology to organize
Approx. Time Allotment:
and analyze data taken from a variety of sources.
PA Standards: 2.6.11 B, 2.6.11 H
Adaptations/Inclusion
Multicultural/Interdisciplinary
Enrichment Strategies
Remediation Strategies
Techniques
Connection
General adaptations for all themes May include, but are not limited May include, but are not limited to:
 Multicultural and
may include but are not limited to: to:
interdisciplinary connections
 Re-teach material; re-testing; peer
will be made through
tutoring; individual assistance by
consultation and
 Those adaptations listed in the  Those activities/ adaptations
teacher; cooperative group work;games
collaboration with teaching
students’ IEP
listed in the student’s IEP
reinforcing learned materials; computer
colleagues, as well as
 Extended test time
 Enrichment activities and
use to reinforce skills; fact sheets;
through additional
assignments that accompany
 Modified tests/assignments
vocabulary review; modify tests in
independent research.
texts
and
other
resources
 Preferential seating
small segments; use additional
 Independent study
illustrations, pictures, and other visual
 Alternate assignments and
cues; breakdown tasks into smaller
assignments such as
assessment
units; relate classroom to real life
supplementary articles,
 Visual & auditory aids
situations; use flash cards, hand-on
projects,
or
research
 Aide in the classroom
activities, and manipulatives;
 Additional original and
 Wheelchair accommodation

Extensions (time and material) to
creative projects agreed upon
 ADH requirements
assignments
by both instructor and
 Written self-evaluation and assessment
student










Consumer Marketing
Page 6
Frequent progress checks/ reports
Student-Teacher conferences
Those adaptations listed in the students’
IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Return graded examinations, Give
students a chance to improve grade by
correcting mistakes for ½ credit.
-6-
Board Approved: January, 2005
Essential Question, Concept or Theme: D. Maintaining and increasing Market Share – employing the seven
Approx. Time Allotment:
steps of the Sales Process.
PA Standards: 2.2.11 A, 2.4.11 E, 2.5.11 A, 2.5.11 D
Aligned Materials/
Benchmark/Skills
Assessment
Instructional Strategies
Resources/Technology
 Identify the four main
 Business professional
 Microsoft Office Applications:  Note taking/Lecture
types of advertising
interviews
Word, Excel Access,
 Independent research/Circulate and
media.
PowerPoint
monitor
 Spreadsheet assignments
(Excel)
 Identify the components
 Situation Based Learning, SAP  Group activity/Assign group
of successful advertising
R/3 E-Business Software,
members, outline responsibilities of
 Microsoft Word Assignments
campaigns.
each member, circulate and monitor
 Teaching Colleagues
 PowerPoint Assignments
progress
 Identify fundamental

Governor’s
Institute
Materials
 Microsoft Access Assignments
display concepts for visual
(handouts, websites, prior
 Computer lab assignments/LCD
(Salary Project)
advertising.
participants
projector instruction, Circulate and
 Oral reports on business
monitor
 Evaluate advertisements in
 PDE Career Link
related articles
these different media

Summary, Reflect , Predict
 Textbook and worksheets
 Assessments: Quizzes, tests
types.
 Higher level thinking and questioning
 Marketing Essentials,
 Case study analysis, Oral
 Develop advertising plans
Glencoe/McGraw Hill,
 Application, problem solving,
Reports
for various media.
Copyright 1997
decision making, experimental
inquiry, synthesis/invention, analysis,
 Wall Street Journal: Classroom
abstracting, evaluation. (DOL 3-4)
Edition. 2004 Dow Jones and
Co., Inc.
 Lecture, discussion/debate,
worksheet/quiz, demonstration,
journal writing, technology,
brainstorming, creating. (DOL 2)
 Graphic organizers/outline, charts
Consumer Marketing
Page 7
-7-
Board Approved: January, 2005
Essential Question, Concept or Theme: D. Maintaining and increasing Market Share – employing the seven
steps of the Sales Process.
PA Standards: 2.2.11 A, 2.4.11 E, 2.5.11 A, 2.5.11 D
Adaptations/Inclusion Techniques
General adaptations for all themes
may include but are not limited to:









Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Wheelchair accommodation
ADH requirements
Enrichment Strategies
Remediation Strategies
May include, but are not limited to:
May include, but are not
limited to:





Those activities/
adaptations listed in the
student’s IEP
Enrichment activities and
assignments that
accompany texts and
other resources
Independent study
assignments such as
supplementary articles,
projects, or research
Additional original and
creative projects agreed
upon by both instructor
and student












Consumer Marketing
Page 8
Re-teach material; re-testing; peer
tutoring; individual assistance by
teacher; cooperative group
work;games reinforcing learned
materials; computer use to reinforce
skills; fact sheets; vocabulary review;
modify tests in small segments; use
additional illustrations, pictures, and
other visual cues; breakdown tasks
into smaller units; relate classroom to
real life situations; use flash cards,
hand-on activities, and manipulatives;
Extensions (time and material) to
assignments
Written self-evaluation and
assessment
Frequent progress checks/ reports
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Return graded examinations, Give
students a chance to improve grade by
correcting mistakes for ½ credit.
Approx. Time Allotment:
Multicultural/Interdisciplinary
Connection
 Multicultural and
interdisciplinary connections
will be made through
consultation and collaboration
with teaching colleagues, as
well as through additional
independent research.
-8-
Board Approved: January, 2005
Essential Question, Concept or Theme: E. Global Markets and Careers in Marketing
PA Standards: 2.2.11 A, 2.5.11 B, 2.5.11 D
Aligned Materials/
Benchmark/Skills
Assessment
Resources/Technology
 Identify careers and employment
 Microsoft Word
 Microsoft Office
in marketing.
Assignments
Applications: Word, Excel
Access, PowerPoint
 Understand the importance of
 PowerPoint Assignments
networking in securing a position.  Microsoft Access
 Business Professionals
(Interviews, Personal Site
Assignments
 Identify key characteristics and
Visits, etc.)
traits required by employers.
 Assessments: Quizzes,
 Guest Speakers
tests
 Demonstrate knowledge of
International Marketing with
 Video clips, Documentaries,
 Case study analysis, Oral
respect to cultural differences and
TV News Magazine
Reports
expectations.
segments (e.g. 60 Minutes,
20-20)
 Overhead Projector Slides
 Multi-media CDs
 Text and Worksheets
 Marketing Essentials,
Glencoe/McGraw Hill,
Copyright 1997
 Wall Street Journal:
Classroom Edition. 2004
Dow Jones and Co., Inc.
Consumer Marketing
Page 9
Approx. Time Allotment:
Instructional Strategies







Note taking/Lecture
Independent research/Circulate and
monitor
Group activity/Assign group
members, outline responsibilities of
each member, circulate and monitor
progress
Computer lab assignments/LCD
projector instruction, Circulate and
monitor
Higher level thinking and
questioning
Application, problem solving,
decision making, experimental
inquiry, synthesis/invention,
analysis, abstracting, evaluation.
(DOL 3-4)
Lecture, discussion/debate,
worksheet/quiz, demonstration,
journal writing, technology,
brainstorming, creating. (DOL 2)
-9-
Board Approved: January, 2005
Essential Question, Concept or Theme: E. Global Markets and Careers in Marketing
PA Standards: 2.2.11 A, 2.5.11 B, 2.5.11 D
Adaptations/Inclusion Techniques
General adaptations for all themes
may include but are not limited to:









Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Wheelchair accommodation
ADH requirements
Enrichment Strategies
Remediation Strategies
May include, but are not limited
to:




Those activities/ adaptations
listed in the student’s IEP
Enrichment activities and
assignments that accompany
texts and other resources
Independent study
assignments such as
supplementary articles,
projects, or research
Additional original and
creative projects agreed upon
by both instructor and
student
May include, but are not limited to:













Consumer Marketing
Approx. Time Allotment:
Page 10
Re-teach material; re-testing; peer
tutoring; individual assistance by
teacher; cooperative group
work;games reinforcing learned
materials; computer use to reinforce
skills; fact sheets; vocabulary
review; modify tests in small
segments; use additional
illustrations, pictures, and other
visual cues; breakdown tasks into
smaller units; relate classroom to
real life situations; use flash cards,
hand-on activities, and
manipulatives;
Extensions (time and material) to
assignments
Written self-evaluation and
assessment
Frequent progress checks/ reports
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and
assessment
Additional after school help
Basic computer instruction
Return graded examinations, Give
students a chance to improve grade
by correcting mistakes for ½ credit.
Multicultural/Interdisciplinary
Connection
 Multicultural and
interdisciplinary connections
will be made through
consultation and collaboration
with teaching colleagues, as
well as through additional
independent research.
- 10 -
Board Approved: January, 2005
Essential Question, Concept or Theme: F. Ethics
PA Standards: 3.2.12 D
Benchmark/Skills



Define a code of ethics and
explain how it affects the
business world.
Analyze case studies to apply
ethics to various situations.
Develop a code of ethics for a
business entity.
Approx. Time Allotment:
Assessment








Spreadsheet assignments
(Excel)
Microsoft Word
Assignments
PowerPoint Assignments
Microsoft Access
Assignments
Oral reports on business
related articles
Poster Assignment
Assessments: Quizzes
tests, Case study analysis,
Oral Reports
Role playing exercises




Aligned Materials/
Resources/Technology
Microsoft Office Applications:
Word, Excel Access,
PowerPoint
Text worksheet
Marketing Essentials,
Glencoe/McGraw Hill,
Copyright 1997
Wall Street Journal: Classroom
Edition. 2004 Dow Jones and
Co., Inc.
Instructional Strategies











Consumer Marketing
Page 11
Note taking/Lecture
Independent research/Circulate and
monitor
Group activity/Assign group
members, outline responsibilities of
each member, circulate and monitor
progress
Computer lab assignments/LCD
projector instruction, Circulate and
monitor
Summary, Reflect , Predict
Cooperative learning
Think/pair/share, triads, jigsaw,
formal cooperative groups. (DOL 23)
Higher level thinking and questioning
Application, problem solving,
decision making, experimental
inquiry, synthesis/invention, analysis,
abstracting, evaluation. (DOL 3-4)
Lecture, discussion/debate,
worksheet/quiz, demonstration,
journal writing, technology,
brainstorming, creating. (DOL 2)
Role playing exercises
- 11 -
Board Approved: January, 2005
Essential Question, Concept or Theme: F. Ethics
PA Standards: 3.2.12 D
Adaptations/Inclusion Techniques
General adaptations for all themes may
include but are not limited to:









Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Wheelchair accommodation
ADH requirements
Approx. Time Allotment:
Enrichment Strategies
May include, but are not limited to:
May include, but are not
limited to:




Remediation Strategies

Those activities/
adaptations listed in the
student’s IEP
Enrichment activities and
assignments that
accompany texts and other
resources
Independent study
assignments such as
supplementary articles,
projects, or research
Additional original and
creative projects agreed
upon by both instructor and
student












Consumer Marketing
Page 12
Re-teach material; re-testing; peer
tutoring; individual assistance by
teacher; cooperative group
work;games reinforcing learned
materials; computer use to reinforce
skills; fact sheets; vocabulary review;
modify tests in small segments; use
additional illustrations, pictures, and
other visual cues; breakdown tasks into
smaller units; relate classroom to real
life situations; use flash cards, hand-on
activities, and manipulatives;
Extensions (time and material) to
assignments
Written self-evaluation and assessment
Frequent progress checks/ reports
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and assessment
Additional after school help
Basic computer instruction
Return graded examinations, Give
students a chance to improve grade by
correcting mistakes for ½ credit.
- 12 -
Multicultural/Interdisciplin
ary
Connection
 Multicultural and
interdisciplinary
connections will be made
through consultation and
collaboration with
teaching colleagues, as
well as through additional
independent research.
Board Approved: January, 2005
Essential Question, Concept or Theme: G. Forecasting and Developing a Marketing Plan
PA Standards: 3.1.12 A, 3.1.12 B, 3.1.12 D, 3.2.12 B, 3.2.12 D, 3.6.12 B, 3.7.12 D
Aligned Materials/
Benchmark/Skills
Assessment
Resources/Technology
 Utilize each component of the
 Business professional
 Text and workbook
marketing mix (product,
interviews
 Marketing Essentials,
promotion, and place) in
Glencoe/McGraw Hill,
 Personal Selling Project
developing a marketing plan
Copyright 1997
 Spreadsheet assignments
for an existing or proposed
(Excel)
 Wall Street Journal:
product or service.
Classroom Edition. 2004
 Microsoft Word
Dow Jones and Co., Inc.
Assignments
 PowerPoint Assignments
 Microsoft Access
Assignments (Salary
Project)
 Oral reports on business
related articles
 Poster Assignment
 Assessments: Quizzes
tests, Case study analysis,
Oral Reports
 Comprehensive Marketing
 Project utilizing an elective
data base.
Approx. Time Allotment:
Instructional Strategies
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Consumer Marketing
Page 13
Note taking/Lecture
Independent research/Circulate and
monitor
Group activity/Assign group members,
outline responsibilities of each member,
circulate and monitor progress
Computer lab assignments/LCD projector
instruction, Circulate and monitor
Summary, Reflect , Predict
KWL Charts (Know, What, Learn)
Cooperative learning
Think/pair/share, triads, jigsaw, formal
cooperative groups. (DOL 2-3)
Higher level thinking and questioning
Application, problem solving, decision
making, experimental inquiry,
synthesis/invention, analysis, abstracting,
evaluation. (DOL 3-4)
Lecture, discussion/debate,
worksheet/quiz, demonstration, journal
writing, technology, brainstorming,
creating. (DOL 2)
Organizers
Graphic organizers/outline, charts
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Board Approved: January, 2005
Essential Question, Concept or Theme: G. Forecasting and Developing a Marketing Plan
PA Standards: 3.1.12 A, 3.1.12 B, 3.1.12 D, 3.2.12 B, 3.2.12 D, 3.6.12 B, 3.7.12 D
Adaptations/Inclusion
Techniques
General adaptations for all themes
may include but are not limited to:
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Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/assignments
Preferential seating
Alternate assignments and
assessment
Visual & auditory aids
Aide in the classroom
Wheelchair accommodation
ADH requirements.
Enrichment Strategies
Remediation Strategies
May include, but are not limited to:
May include, but are not limited to:
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Those activities/ adaptations
listed in the student’s IEP
Enrichment activities and
assignments that accompany
texts and other resources
Independent study assignments
such as supplementary articles,
projects, or research
Additional original and creative
projects agreed upon by both
instructor and student.
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Consumer Marketing
Approx. Time Allotment:
Page 14
Re-teach material; re-testing; peer
tutoring; individual assistance by
teacher; cooperative group
work;games reinforcing learned
materials; computer use to reinforce
skills; fact sheets; vocabulary
review; modify tests in small
segments; use additional
illustrations, pictures, and other
visual cues; breakdown tasks into
smaller units; relate classroom to real
life situations; use flash cards, handon activities, and manipulatives;
Extensions (time and material) to
assignments
Written self-evaluation and
assessment
Frequent progress checks/ reports
Student-Teacher conferences
Those adaptations listed in the
students’ IEP
Extended test time
Modified tests/ assignments
Preferential seating
Alternate assignments and
assessment
Additional after school help
Basic computer instruction
Return graded examinations, Give
students a chance to improve grade
by correcting mistakes for ½ credit.
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Multicultural/Interdisciplina
ry
Connection
 Multicultural and
interdisciplinary
connections will be made
through consultation and
collaboration with teaching
colleagues, as well as
through additional
independent research.
Board Approved: January, 2005
Consumer Marketing
Page 15
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Board Approved: January, 2005