Global Channels of
Distribution
Sports and Entertainment
Marketing
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Copyright and Terms of Service
Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as
the property of the Texas Education Agency and may not be reproduced without the express written permission of the
Texas Education Agency, except under the following conditions:
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Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the
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personal use only without obtaining written permission of the Texas Education Agency;
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Global Channels of Distribution
Perfect Product or Service Must Be
Distributed
Economics of Distribution
– important part of the Free Enterprise
System
– unregulated supply and demand of
products to drive the economy
– consumers must have access to the
product when and where they want it
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Global Challenges
Uncertainty about government
policies
Consumers want to nurture their own
entertainment industries
International products discouraged
through restrictions and tariffs
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Disney in Europe
As early as the 1930s
1949-Armand Bigle of France tried to
convince merchants that Disney
characters would improve sales
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Channels of Distribution
Live Events
– amphitheaters
– venues
Media
– mass media-means of distributing an
event to a large volume of people
– radio
– television
– Internet
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Delivery Options
Platforms-types of delivery systems
Types of delivery systems for sports
and entertainment will continue to
expand and improve at a rapid pace.
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Amateur Sports and Recreation
Fitness and Fun
Facilities versus Wilderness
Title IX-supports women’s sports
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College Team Rankings
BCS (Bowl Championship Series)
Standings
Based upon past team performance,
talent, and team schedules
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Professional Sports
Worldwide coverage
Politically controlled throughout
different parts of the world
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Distributing the Game
Cartel-combination of independent
businesses formed to regulate
production, pricing, and marketing of
a product (NFL-National Football
League)
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League Agreement
Controls the marketing mix and
governs the distribution of the
games, including the locations of the
teams and number of teams allowed
to operate within the league
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Regions with a large potential
customer base
Considered favorable for the location
of a team
New professional football franchise
costs a lot of money
NFL network is available via cable,
satellite, and some telephone
companies on a 24/7 basis
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