Leadership
Practicum in Marketing Dynamics
Marketing
Lesson Plan
Performance Objective
Upon completion of this lesson, each student will identify with successful leadership traits, and will
determine the characteristics necessary of successful leaders.
Specific Objectives
 Students will demonstrate skills necessary for leadership.
 Students will explain what people look for in a leader.
 Students will evaluate leadership roles.
 Students will determine the type of leader they want to be or want to follow.
This lesson should take six to seven class days to complete.
Preparation
TEKS Correlations
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the activities may
result in the elimination of any or all of the TEKS listed.
§127.13 Career Prep I
(c) Knowledge and skills
(6) The student applies the use of self-development techniques and interpersonal skills to
accomplish objectives. The student is expected to:
(A) identify and practice effective interpersonal and team-building skills with coworkers,
managers, and customers, and
(B) develop effective leadership skills through participation in activities such as career and
technical student organizations.
§127.14 Career Prep II
(c) Knowledge and skills
(7) The student applies the use of self-development techniques and interpersonal skills to
improve personal development. The student is expected to:
(A) evaluate effective interpersonal and team-building skills involving situations with
coworkers, managers, and customers, and
(B) participate in leadership and career development activities.
§130.348. Practicum in Marketing Dynamics
(c) Knowledge and skills.
(35) The student knows the importance of teamwork, leadership, and organizational skills. The
student is expected to:
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(A)
(B)
(C)
(D)
specify how teams function;
use teamwork to solve problems;
differentiate between the roles of team leaders and team members;
analyze characteristics of good leaders;
Interdisciplinary Correlations
§ 110.42 English
(b) Knowledge and skills.
(6) Reading/word identification/vocabulary development. The student uses a variety of strategies
to read unfamiliar words and to build vocabulary. The student is expected to:
(A) expand vocabulary through wide reading, listening, and discussing; and
(B) rely on context to determine meanings of words and phrases such as figurative
language, idioms, multiple meaning words, and technical vocabulary.
(7) Reading/comprehension. The student comprehends selections using a variety of strategies.
The student is expected to:
(F) identify main ideas and their supporting details;
(G) summarize texts; and
(J) read silently with comprehension for a sustained period of time.
§110.57 Public Speaking I, II, III
(b) Knowledge and skills.
(4) Organization. The student organizes speeches. The student is expected to:
(B) Organize speeches effectively for specific topics, purposes, audiences, and occasions;
(5) Proofs and appeals. The student uses valid proofs and appeals in speeches. The student is expected to:
(A) Analyze the implications of the audience, occasion, topic, and purpose as a basis for
choosing proofs and appeals for speeches;
(6) Style. The student develops skills in using oral language in public speeches. The student is expected to:
(D) Use informal, standard, and technical language appropriately;
(7) Delivery. The student uses appropriate strategies for rehearsing and presenting speeches. The student
is expected to:
(E) Interact with audiences appropriately
Tasks
 Students will complete all note sheets per the multimedia presentations
 Students will complete assigned activities
 Students will participate in group discussions and class activities
Accommodations for Learning Differences
It is important that lessons accommodate the needs of every learner. These lessons may be modified to
accommodate your students with learning differences by referring to the files found on the Special
Populations page of this website (cte.unt.edu).
Preparation
 Secure computer lab if one is not readily available
 Copy the handout sheets
 Have materials ready to go prior to the start of the lesson.
 Have incentives ready, if specified in the activity
 Have a list of leaders handy to refer to during lecture
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Instructional Aids
 Student handouts
 Multi-media presentations
Materials Needed
 Copies of all activities in this unit
 Incentives (individually packaged candies)
Equipment Needed
 Teacher computer
 Projector (for digital presentation)
Introduction
Learner Preparation
 Ask students what they look for in a leader
 Ask what positive skills and negative skills attract or sway them from others
 Ask students if they have held leadership positions and if so, which type?
 Hand out Student Notes sheets
Lesson Introduction
 Have students write a leader’s name that comes to mind on the top of their handout sheet.
 Present multi-media, “How to be a Team Player “, and lead class in discussion. (Take about 15-20 min.)
 Present multi-media, “Leadership Play Book”, and have students take notes. (About 15 min.)
 Show “Leaders in the World”
 Go around the room and ask students to share the leader’s name they wrote down and tell why they
chose that person. How many students chose the same person?
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Outline
MI
Outline
Instructor Notes
I. How to be a Team Player
A. Are you sensitive when your friend has
personal problems?
B. Are you on time when you are supposed to
meet friends?
C. Do you offer support or offer to find
someone who can help?
D. Do you accept your friends as they are?
E. Are you excited for your friends when
something good happens to them?
F. Do you eagerly lend a helping hand?
G. If you answered, “Yes” to the questions then
you are on your way to being a great teammate!
II. Leadership Play Book: Together Everyone
Achieves More
A. What makes a good/great team?
1. Knowledge
2. Cooperation
3. Flexibility
4. Common Goals
5. Dedication
6. Planning
7. Effort by All
8. Effective Leaders
B. Team players become leaders
1. Advancement
2. Bonuses
3. Consideration
4. Manage
III. What Color Are You? (Activity)
The purpose of this activity is to
demonstrate to students that
compassion is a necessary quality
of a great leader. Often, students
choose their school or team
leaders by how popular or smart
they are, without considering that
anyone with the qualities in this
presentation would make a good
leader.
This lesson is to give introspective
thought to each student in order
to prepare them for the rest of the
activities in this unit. This
presentation explains qualities of
leaders. Students should write
down the notes from the slides to
keep in their folders for reference.
Every member within the group
has important information or skills
to share. Learning is a life-long
process. We grow as we learn.
All team members must work
together in harmony. Everyone
has a job to do to keep the team
operating smoothly, It is important
for all team members to be able to
adjust their ideas and to be able to
set their opinions aside in order to
achieve the goal the team is
pursuing.
Multiple Intelligences Guide
Existentialist
Interpersonal
Intrapersonal
Kinesthetic/
Bodily
Logical/
Mathematical
Musical/Rhythmic
Naturalist
Verbal/Linguistic
Visual/Spatial
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Application
Guided Practice
The teacher will present the multi-media presentations and lead the class in discussion during each one.
Students will take the “What Color are You?” test and will self-grade to get the results. Students will
determine their personality color after scoring. The teacher will lead the class in a discussion. There are
numerous activities in this unit. Once this test has been done, the order in which the activities are done
is up to the discretion of the teacher. It is suggested that they be broken up so that they are all
completed within the time frame. Note: there are a couple of activities that may be used as sponge
activities. The teacher will then hand out all other handouts and the class will discuss them. It is
suggested these forms and the activities be kept in the students’ folders for testing and use in the event
a student should decide to run for club office.
Summary
Review
 There are different personality categories and everyone fits into at least one of them.
 It is helpful to know what type a personality a person has in order for them to work with others on a
team.
 Personality surveys are helpful for use in clubs and other organizations.
 Leaders play a dual role when faced with responsibility.
 Everyone possesses some element of leadership qualities.
Evaluation
Informal Assessment
 Teacher monitors during activities to check for understanding.
Formal Assessment
 Daily grade on desk assignments; grade on essay; test grade over material.
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What Color are You? Test
Instructions: Compare all four boxes in each row. Do not analyze each word; just get a sense of each box. Score EACH OF THE
FOUR BOXES IN EACH ROW from most to least as it describes you: 4 = most, 3 = a lot, 2 = somewhat, 1 = least.
A
B
C
D
Row 1
Active
Organized
Warm
Learning
Variety
Planned
Helpful
Science
Sports
Neat
Friends
Quiet
Opportunities
Parental
Authentic
Versatile
Spontaneous
Traditional
Harmonious
Inventive
Flexible
Responsible
Compassionate
Competent
Row 2
Row 3
Row 4
SCORE _____
SCORE _____
SCORE _____
SCORE _____
E
Curious
Ideas
Questions
Conceptual
Knowledge
Problem solver
F
Caring
People-oriented
Feelings
Unique
Empathetic
Communicative
G
Orderly
On-time
Honest
Stable
Sensible
Dependable
H
Action
Challenges
Competitive
Impetuous
Impactful
SCORE _____
SCORE _____
SCORE _____
SCORE _____
I
Helpful
Trustworthy
Dependable
Loyal
Conservative
Organized
J
Kind
Understanding
Giving
Devoted
Warm
Poetic
K
Playful
Quick
Adventurous
Confronter
Open-minded
Independent
L
Independent
Exploring
Competent
Theoretical
Why Questions
Ingenious
SCORE _____
SCORE _____
SCORE _____
SCORE _____
M
Follow rules
Useful
Save money
Concerned
Procedural
Cooperative
N
Active
Free
Winning
Daring
Impulsive
Risk taker
O
Sharing
Getting along
Feelings
Tender
Inspirational
Dramatic
P
Thinking
Solving problems
Perfectionist
Determined
Complex
Composed
SCORE _____
SCORE _____
SCORE _____
Q
Puzzles
Seeking info
Making sense
Philosophical
Principled
Rational
R
Social Causes
Easy going
Happy endings
Approachable
Affectionate
Sympathetic
S
Exciting
Lively
Hands on
Courageous
Skillful
On stage
T
Pride
Tradition
Do things Right
Orderly
Conventional
Careful
SCORE _____
SCORE _____
SCORE _____
SCORE _____
SCORE _____
Row 5
Add up the scores and put the totals in the boxes below.
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Total Orange
A H K N S
Total Green
D E L P Q
Total Blue
C F J O R
Total Gold
B G I M T
If any of the scores in the colored boxes are less than 5 or greater than 20, you have made an error. In
that case, go back and read the instructions to total your scores. In some cases a person may be a
combination of two colors, but usually demonstrates one primary color over all. This test may help you
to understand your strengths and weaknesses as you interact with friends, family and co-workers.
The next sheet gives descriptions of each of the colors. You may see characteristics of friends and family
members on this chart.
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Greens
Are innovative and logical
Seek to understand the world
Need to be competent
Require intellectual freedom
Are curious
Question authority
Push themselves to improve
Seek perfection in play
May become intellectually isolated
Are slow to make decisions
Value concise communication
Look for intellectual stimulation
Enjoy intriguing discussions
Are sometimes oblivious to emotions
Are detached
Believe work is play
Are drawn to technical occupations
Analyze and rearrange systems
Focus on the future
Bring innovation to society
Oranges
Are free and spontaneous
Are impulsive risk-takers
Are active
Are optimistic
Resist commitment
Can become virtuosos
Thrive on crises
Are drawn to tools
Like to be the center of attention
Have great endurance
Are drawn to action jobs
Need variety
Are dynamic, animated communicators
Are competitive
Deal with the here and now
Are bold in relationships
Are generous
Have difficulty finding acceptance
Like to live in a casual atmosphere
Bring excitement to society
Golds
Are dutiful and stable
Need to be useful
Want to be self-sufficient
Value organization
Desire punctuality
Schedule their lives
Make and keep commitments
Measure worth by completion
Are goal-oriented
Value rules
Prepare for the future
Are inclined to join groups
Believe work comes before play
Safeguard tradition
Prefer order and cleanliness
Are responsible and dedicated
Enjoy positions of authority
Desire structure
Bring stability to society
Blues
Are in search of themselves
Need to feel unique
Must be true to themselves
Look for symbolism
Value close relationships
Encourage expression
Desire quality time with loved ones
Need opportunities to be creative
Compromise and cooperate
Nurture people, plants and animals
Look beyond the surface
Share emotions
Make decisions based on feelings
Need harmony
Are adaptable
Are drawn to literature
Are drawn to nurturing careers
Get involved in causes
Are committed to ideals
Name____________________________ Date______________________ Class____________
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Leadership Word Search
Directions
Find all 15 leadership words by circling words that are either horizontal or vertical.
L
V
I
X
M
C
O
N
T
R
O
L
L
E
A
D
E
R
L
I
V
T
M
M
O
N
X
E
N
B
X
I
B
O
N
A
G
U
R
U
T
I
V
Y
X
I
O
N
U
O
L
L
O
F
F
I
C
E
R
A
I
C
H
A
R
A
C
T
E
R
G
G
D
A
D
V
I
S
O
R
B
E
A
E
E
I
B
C
U
Q
C
C
H
O
N
R
O
N
W
S
L
C
H
I
E
F
I
O
M
D
I
R
E
C
T
U
A
B
Z
S
P
U
N
C
T
U
A
L
D
W
E
L
B
O
S
S
N
N
I
O
T
E
R
E
Leader
Chief
Manager
Character
Boss
Mentor
Officer
Guide
Guru
Advisor
Direct
Head
Organizer
Punctual
Control
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DIRECTIONS: Make as many words as you can from the word, “LEADERSHIP” below. You may use a
letter more than once ONLY IF it appears more than once.
LEADERSHIP
___________________
____________________
__________________
___________________
____________________
__________________
___________________
____________________
__________________
___________________
____________________
__________________
___________________
____________________
__________________
___________________
____________________
__________________
___________________
____________________
__________________
___________________
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__________________
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___________________
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__________________
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IN-CLASS ACTIVITIES
You may choose to do all or some of the suggested activities below. Since these are just suggestions, by
all means feel free to add your own “spin” to customize the activities for your students.
Leadership Activity #1
1. “Who Did It?”
a. Make a list of things teenagers may have had the opportunity to do from birth to their
current age. (Answers will vary, but here are a few to get you started: played a team
sport; played an individual sport; travelled to another country; planted a tree; rode an
elephant; rode on a hot air balloon; etc.) The number of opportunities should match the
number of students in your class. Give each student a copy of this list and have them go
about the room, getting signatures on each activity as it applies to members of the class.
Allow about 10 minutes, and then see if anyone was able to get all the blanks filled.
b. DISCUSSION: Explain that many people share similar likes and dislikes. This is how
groups are established. Ask if anyone found out something about a classmate they did
not know before taking part in this activity. Also ask the group if they had trouble
getting their list filled out in 10 minutes. Discuss how this could be changed if a team
effort were to be used when getting signatures.
c. MATERIALS NEEDED: Pre-determined list designed by teacher, paper and pencil.
NOTES:
2. “Marooned” Intended to be used after the Multimedia presentations in the Leadership unit.
a. Divide the class into teams (by drawing numbers, colors, TV shows, etc.)
b. Students are marooned on a deserted island. Depending on how many students are on
each team, have each team member list an item they would bring with them if they
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c.
d.
e.
f.
knew there was a chance they would be stranded. They must then discuss the items and
select ONE ITEM per team.
Team leaders then write their choices on the board.
Have each team leader explain the entire team’s suggestions and how they arrived at the
ONE ITEM.
EXTENSION: have students hypothesize how life would be different with only the items
the entire group brought with them to the island. Point out that the key to a successful
operation is COMMUNICATION! If all groups were allowed to communicate with each
other, the items could have been coordinated in a more efficient manner.
MATERIALS NEEDED: paper, pencil and whiteboard or poster board and markers.
NOTES:
3. “Take Me to Your Leader” This activity helps students to recall, brainstorm and identify various
leaders in business and industry.
a. DIRECTIONS:
i. Form teams.
ii. Instruct the leader of each team to estimate the number of candies their group
will need. (DO NOT disclose the objective of this lesson yet!) The leaders will need
to get the amount they think they will need and take the candies to their groups.
DO NOT LET THEM EAT THE CANDY! When all teams are ready, decide how much
time you want to allow, then give them the Student directions.
b. MATERIALS NEEDED: Paper/pencil, Internet, assorted candy (miniature bars, individual
packages, etc.)
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DIRECTIONS TO STUDENTS: The objective of this lesson is to identify as many
leaders in business and industry as possible. Your team will need to brainstorm
and identify one leader in business or industry for each piece of candy at your
table. You will need to list the company and leader associated with it. At the end
of the allotted time, your team will have to forfeit any candy that does not
correspond to a name on your list!
c. After the time allotted has expired, (suggested: 15-20 min) have each team share their
answers with the class. Discuss. Eat the candy as a reward!
d. ALTERNATIVE INSTRUCTIONS:
i. The business leader MUST be the current leader and/or he or she must still be
alive. (This makes it a little tougher)
ii. Divide the requirements into categories, such as: Retail, Sports, Technology,
Entertainment, Food, and Transportation. (You may want to allow more time, but
it is your option)
NOTES:
4. “Product in a Bag” This product always allows for an interesting discussion!
a. Divide the class into teams, using your chosen method.
b. Team members will work together to build a product from the items in their paper bag
within the allotted time period. (This may take the better part of a class period, but
allow time to discuss the results.)
c. You will need to prepare the paper bags with the contents prior to class.
d. Have each team share their product with the class. Display them in the room.
e. MATERIALS NEEDED: Paper bags (one per team); the following items are suggestions,
but are not limited to: small paper plates, paper cups, balloons, pipe cleaners, Q Tips,
paper clips, tape, sequins, cotton balls, scissors, a couple of markers, string or yarn,
drinking straws, construction paper, paper strips, etc.
DIRECTIONS TO STUDENTS: Your team will take the contents of this paper bag
and will make a product that could be sold to customers. You will need to use
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all of the materials in the bag and may not add anything that is not supplied.
You are responsible for naming the product and determining how it would be
used in the marketplace.
f.
DISCUSSION: Have each team present their “product”, and tell the class its purpose and
name. Ask students to relay what steps they took, problems encountered, etc.
g. ALTERNATIVE DIRECTIONS: Have students write a jingle about their product or
personalize the product to your school.
h. Note the number of groups who use the bags as part of their product!
NOTES:
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Influential Leaders Report
ASSIGNMENT: Research a leader you admire. Type a report with a minimum of 500 words, and include
the following:




accomplishments this person has made
contributions he or she has made to society on the local, national or international level
background
personal triumphs
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Character Traits of a Good Leader
DIRECTIONS: Brainstorm with your partner and develop a list of traits, then be ready to share with the
class.
Positive Traits
Negative Traits
What traits did others share that were not on your list?
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Successful Leaders:
Loves to laugh
Exudes enthusiasm
Appreciates the ideas of others
Does the right thing
Establishes goals
Respects all members
Sets a positive example
Helps others succeed
Instills pride
Practices patience
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The Ten Commandments of a Good Leader
1. Believe in something other than yourself.
2. Listen to others.
3. Work as a team, never be a loner.
4. Be considerate of a different opinion.
5. Stand for what you believe in even when criticized.
6. Be a peacemaker above all.
7. Be patient with other people even if they do not see things your way.
8. Stick to the promises you make.
9. Work hard as a leader.
10. Most importantly, thank people for what they do for you even though you may not receive
thanks.
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Organization Officers’ Responsibilities
PRESIDENT:
Presides over and conducts club meetings
Keeps the meeting to its order of business
Handles discussion in an orderly way
Coordinates & guides efforts of club members
Puts motions to a vote and announces outcome
Should be familiar with basic parliamentary procedures
Counsels with club officers concerning their duties and responsibilities
VICE PRESIDENT:
Assists the president in the discharge of his/her responsibilities
Presides over the club and committee meetings in the absence of the president
Coordinates and guides the efforts of all club committees, serving as an ex-officio member of all
Assures that there is a quorum present before beginning the business portion of the Meeting
SECRETARY:
Takes notes and prepares minutes of each meeting of the club
Answers incoming club correspondence
Prepares all necessary chapter records
Reads letters/correspondence at meetings
Keeps a proper record of votes cast
Before each meeting, provides a list of pending/potential business for the chairperson
TREASURER:
Responsible for all financial transactions in and out of the club account
Assists in preparing an annual statement of receipts and expenses;
Collects all dues, including, but not limited to local, state or national
Pays out funds on authorization of the club
Helps plan and execute means of providing club income
Serves an as ex-officio member of the finance committee
REPORTER:
Sends club news to state and national organizations, if applicable
Prepares articles for publication in school and local newspapers
Gathers and organizes all club news
Keeps a cumulative file of clippings, pictures, charts, and copies of special programs, etc.
Updates club Facebook account, if applicable
Assists in building the club’s public image relations notebook
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SERGEANT OF ARMS:
Secures the meeting sites
Maintains order during the meeting
Collects all ballots during voting
Endures that meetings are safe from intrusion
Maintains proper conduct amongst members during meetings
HISTORIAN:
Produces (with the help of members) a scrapbook of all club activities and events
Works closely with secretary and reporter on all club activities
Keeps an accurate record of all events and activities
Prepares a summary report at the end of the year to pass to the next year’s Historian,
noting significant changes in club operations or activities
PARLIAMENTARIAN:
Is responsible for being knowledgeable about parliamentary procedures and for ensuring that
proper parliamentary procedure is followed
Advises the presiding officer/members on points of parliamentary procedure during
meetings
Recognizes and calls Chair’s attention to irregularities in procedures
If needed, explains any irregularity and its effect on the fair and equal rights of all club
members
Preserves a spirit of harmony within the group
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(Company or Department Name)
Meeting Agenda:
Date
Time
Type of Meeting:
Meeting Facilitator:
Invitees:
I. Call to order
II. Roll call
III. Approval of minutes from last meeting
IV. Open issues
a) [Description of open issue]
b) [Description of open issue]
c) [Description of open issue]
V. New business
a) [Description of open issue]
b) [Description of open issue]
c) [Description of open issue]
VI. Adjournment
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[Organization/Committee Name]
Meeting Minutes
(Date)
Opening
The regular meeting of the [Organization/Committee Name] was called to order at [time] on [date] in
[location] by [Facilitator Name].
Present
[Attendee names]
Approval of Agenda
The agenda was unanimously approved as distributed.
Approval of Minutes
The minutes of the previous meeting were unanimously approved as distributed.
Open Issues
Summarize the discussion for each existing issue, state the outcome, and assign any action item..
New Business
Summarize the discussion for new issues, state the next steps, and assign any action item.
Agenda for Next Meeting
List the items to be discussed at the next meeting.
Adjournment
Meeting was adjourned at [time] by [Facilitator Name]. The next general meeting will be at [time] on
[click to select date], in [location].
Minutes submitted by:
[Name]
Approved by: [Name]
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Suggested Club Activities
This list is compiled from various teachers across Texas.
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Organize an alumni chapter
Show movies, films, videos, etc. during lunch
Present awards to students who deserve recognition at an assembly on campus
Be responsible for an entire assembly at school
Set up a student ethics committee
Work for improved school attendance
Hold an Achievement Day
Present a Teacher of the Month award
Recognize teachers on their birthdays
Build a student lounge our of unused space
Improve the school library
Paint the hall
Serve on principal’s advisory committee
Clean trophy cases and polish trophies
Conduct tours of the school for incoming freshmen
Plan activities for Crime Prevention Week
Host an awards breakfast or luncheon each quarter/semester during the year
Host a birthday breakfast for teachers once a month
Plan an activity to welcome new teachers in the fall
Plan a Yearbook Signing Party
Host a father/daughter or mother/son lunch, tea, brunch, etc.
Senior breakfast
Pizza party
Chili cooking contest
Progressive dinner
Scavenger hunt; include food for a local pantry on the list and donate what is collected
Sponsor a Career Day
Invite a guest speaker each month to talk about careers during lunch
Sponsor tours of local college campuses
Arrange tours of major businesses in the area
Plant a tree to honor a community leader, veterans, or distinguished citizen
Participate in a toys for tots campaign
Spend time with children at a shelter or orphanage
Entertain children while parents vote
Entertain children during open house at your school
Maintain a community bulletin board
Visit senior citizens in their homes or nursing homes
Clean up roadsides and parks
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Copyright © Texas Education Agency, 2015. All Rights Reserved.
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Collect books, magazines, etc. for a senior citizens’ home
Set up a clothing drive for those less fortunate
Plan a food drive at Thanksgiving, Christmas, or Easter
Walk dogs for the animal shelter
Sponsor a baby picture contest at your school. Great for football or basketball team. Have
students enter the contest to guess the baby picture “match” up
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Copyright © Texas Education Agency, 2015. All Rights Reserved.