Career Exploration Module – DAY THREE
Lesson Title
What’s
Trending now
Cluster
Pathways
Marketing
Marketing
Communication
Essential
Question
What careers
are within the
marketing
communications
cluster?
TEKS
Career Portals:
1.A, 2.A, 2.B
Prior Student
Learning
Students should
have already
been presented
the Career
Module
Introduction
Estimated time
At least 50
minutes; actual
length is
dependent
upon prior
student
preparation
Objectives
- Identify and explore career opportunities within the Marketing Cluster
(Public relations specialist, Promotion Manager, Social Media
strategist, Copywriter)
- Use proper grammar, spelling and communication to create
persuasive messages
Materials/Equipment/Handouts Needed
- Guest speaker: Social media Strategist
- Marketing Communications Slideshow
- Handout: Social media strategies
- What’s Trending Now? Activity
- What’s Trending Now? Activity Rubric
- Access to social media sites
- Creating Buzz activity (extension)
- Top Hash-tags Activity (extension)
Introduction/Engage
- Ask students if they follow any businesses on any social media sites
- Explain that social media is a way that businesses communicate and
engage with their customers and introduce the guest speaker
Activities
- Guest Presentation: The Life of a Social Media Strategist
- What’s Trending Now? Activity
Lesson Closure
- Answer any follow-up questions that students may have
- Instruct students to complete the vocabulary list for homework
- Discuss upcoming career module experiences and expectations
Assessment
- Verbal responses to questions
- What’s Trending Now? Activity Rubric
Extension
- Top Hash-tags Activity: Have students track the top hash-tags for the
day on various social media sites with their parent or guardian and
determine the source of the hash-tag and the quantity of hash-tags;
have students report on it the next day
- Creating Buzz Activity: have students look up a current news article
that features their favorite brand and create a report about what
business event is being reported
Copyright © Texas Education Agency, 2014. All rights reserved.
Day 3 of 10
Page 1
Accommodations for Learning Differences
- Accommodations Manual
- Guidelines and Procedures for Adapting Instructional Materials
- Sample Curriculum Customizations for Learning Differences
- Lesson Plan/Curriculum Modification Checklist
- Instructor Format for Curriculum Customization for Learning
Differences
Copyright © Texas Education Agency, 2014. All rights reserved.
Day 3 of 10
Page 2
WHAT’S TRENDING NOW?
SOCIAL MEDIA CAMPAIGN
TASK: Create a social media campaign to create awareness and raise funds for a local
community.
ROLE: You are the social media strategist for a non-profit organization.
SITUATION: A natural disaster has devastated a nearby community. Create a hash-tag, social
media post and original photo that you can share on various social media platforms to gain
awareness and interest for this community.
Using the suggested techniques found in the handout titled Social media Strategies, find a
creative and original way to get your message out and engage in conversation with potential
supporters. Your ideas should be creative, original and at the same time, sensitive to the people
of the community. Remember, you goal is to generate funds to help support this community and
your campaign will be measured in how much money is raised. You may use one or more
platforms, but your message should be consistent across the board.
Platform(s) chosen:
Why did you choose the following platform(s)?
Hash-tag:
Explain your reasoning behind your chosen hash-tag.
Print out and attach a copy of your picture to the back of this sheet.
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Day 3 of 10
Page 3
WHAT’S TRENDING NOW?
SOCIAL MEDIA STRATEGIES
CHOOSING A SOCIAL MEDIA PLATFORM
A nonprofit organization should be asking theses questions when choosing which platform to
use:
1. Who is the intended target audience?
2. What is the goal of the response from the user?
3. Where is the user being directed: to a webpage or is the goal to just inform/ engage them
in conversation?
4. Is the post to be followed by an influencer or brand advocate for the cause?
5. How often is someone available to respond to and monitor posts?
### HASHTAG CREATION:
A hashtag is a type of metatag used on social
media to help readers find content, brands and
causes on social media sites and represents your
voice and image.
1. The hashtag should reflect the cause
2. Use capital letters when necessary
3. Make it informative and concise
4. Quality over quantity –
a. don’t use too many hash-tags
in your post
5. Keep your hash-tag to 20 characters
SOCIAL MEDIA
POSTING TECHNIQUES:
Do you engage users by:
 Asking a question?
 Creating a caption for a photo?
(crowd-sourcing)
 Share a quote
 Ask users to fill in the blank
POSTING WITH A PHOTO:
1.
2.
3.
4.
5.
The photo should connect with the community and intended target audience.
Does the photo tell a story?
Does the photo prompt action?
Create a high quality photo without clutter in the background.
Use the principles of effective design –lighting, balance, proportion, and color when
creating your photo.
6. Stay away from filters when telling a story about a devastating event.
Copyright © Texas Education Agency, 2014. All rights reserved.
Day 3 of 10
Page 4
WHAT’S TRENDING NOW?
SOCIAL MEDIA CAMPAIGN RUBRIC
Category
Chosen
Social Media
Platform
Hashtag
Photo
Social Media
Posting
Techniques
Used
Overall
effectiveness
Points
4
3
2
1
0
Chosen platform or
platforms appropriate
for cause and is the
best choice to reach
intended audience
and goal
Chosen platform
or platforms
somewhat
appropriate for
cause and is the
best choice to
reach intended
audience and
goal
Chosen platform
or platforms not
appropriate for
cause or may not
be the best choice
to reach intended
audience and goal
Chosen platform
or platforms not
appropriate for
cause, is not be
the best choice to
reach intended
audience and goal
Did not
choose a
social
media
platform
Hashtag techniques
were used; hashtag
creative. original,
follows hashtag
guidelines
Missing details in
the display,
props
Sketch not just
provided or
missing props or
merchandise for
display
No drawing
provided or
missing props or
merchandise for
display
No hashtag
included
Photo very
appropriate, taking
into account needs of
community and
shows good use of
principles of design
Photo somewhat
appropriate;
takes into
account need of
community;
shows good use
of principles of
design
Photo may not be
appropriate,
insensitive, or may
not show good
use of principles
of design
Photo not
appropriate,
insensitive, and
doesn’t show
good use of
principles of
design
No photo
included
Suggested posting
technique was used
and well thought out;
appropriate for event,
target audience
Suggested
posting
technique was
somewhat
appropriate for
event, target
audience
Suggested posting
technique not
used or well
thought out, may
not be appropriate
for event, target
audience
No posting
technique used;
not well thought
out
No posting
included
All elements posting,
hashtag, photo and
technique were
effective and worked
well together to meet
intended goal; well
thought out , free of
grammatical errors
All elements
posting, hashtag,
photo and
technique,
somewhat
effective and
together to meet
intended goal.;
less than two
grammatical
errors
One or more
elements not
effective and may
not meet intended
goal; more than
two grammatical
errors and not well
planned out
More than two
elements not
effective or
included and will
not meet intended
goal; more than
two grammatical
errors and not well
planned out
No
elements
included
Total Points: ____________
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Day 3 of 10
Page 5