Career Exploration Module Layout – Career Portals Course
WEEK ONE MONDAY
Day1
TUESDAY
Day2
Career Module Introduction Marketing Merchandising Objectives: -
Discuss the Marketing cluster
-
Identify and explore career
opportunities within the
Marketing Cluster
-
Identify and discuss the 5
pathways within the Marketing
Cluster
Objectives: -
WEDNESDAY
Day3
Marketing & Marketing Communication Objectives: Identify and explore career
opportunities within the
Marketing Cluster

merchandise buyer

customer service
representative

stock clerk

visual merchandise
manager
-
THURSDAY
Day4
FRIDAY
Day5
Marketing Research & Professional Sales Objectives: Marketing Management Identify and explore career
opportunities within the
Marketing Cluster

Public relations
specialist

Promotion Manager

Social Media
strategist

Copywriter
-
Identify and explore career
opportunities within the
Marketing research &
Professional Sales Cluster

Marketing research
analyst

Appraiser

Manufacturer’s
representative

Product promoter

Sales manager
Objectives: -
Identify and explore career
opportunities within the
Marketing management Cluster:

Marketing Manager

Brand Manager

Customer
Satisfaction
Manager

Product Planner)
Lesson Plan: Career Module Introduction Lesson Plan: It’s all about the look… Lesson Plan: What’s Trending now Lesson Plan: Which city is ready for some major league soccer? Lesson Plan: Are you prepared to enter the product think tank? Extension: Extension: Extension: Extension: Extension: -
-
-
-
-
Challenge students to make a
list of personal skills and
interests
-
Allow students to evaluate
windows and store displays at a
mall
Invite a buyer for a retail store
to speak with students
Top Hash-tags Activity
Creating Buzz Activity
Take a field trip to a local semi
or professional sports team
Invite local small business
owners to be the panel of
judges of new products
Resources: CTE at UNT – www.CTE.unt.edu ONETcenter ‐ http://online.onetcenter.org/ US Bureau of Labor Statistics – www.bls.gov States’ Career Clusters – http://careerclusters.org/ Achieve Texas ‐‐ http://achievetexas.org/ Copyright © Texas Education Agency, 2014. All rights reserved
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Career Exploration Module Layout – Career Portals Course
WEEK TWO MONDAY
Day6
TUESDAY
Day7
WEDNESDAY
Day8
THURSDAY
Day9
FRIDAY
Day10
Self‐Assessment Self‐Assessment (cont.) In the News Cluster Scavenger Hunt Cluster Scavenger Hunt (cont.) Objectives: Objectives (cont.): Objectives: Objectives: Objectives (cont.): -
Identify and explore career
opportunities within the Marketing
Cluster
-
Identify and explore career
opportunities within the Marketing
Cluster
-
Provide a realistic exploration
of career opportunities within
the Marketing Cluster
-
Identify, explore, and review
career opportunities within
the Marketing Cluster
-
Identify, explore, and review
career opportunities within
the Marketing Cluster
-
Align personal interests and skills
with a variety of Marketing careers
-
Align personal interests and skills
with a variety of Marketing careers
-
Reevaluate and assess
personal career interests
-
Compare levels of education
for careers of personal
interests
-
Compare levels of education
for careers of personal
interests
-
Develop a high school Program of
Study (POS)
-
Develop a high school Program of
Study (POS)
-
Research steps required to
participate in a variety of
career and educational
opportunities
-
Research steps required to
participate in a variety of
career and educational
opportunities
Lesson Plan: Self‐Assessment Lesson Plan: Self‐Assessment (cont.) Lesson Plan: Job Shadowing Lesson Plan: Research Scavenger Hunt Lesson Plan: Research Scavenger Hunt (cont.) Extension: Extension: Extension: Extension: Extension: -
-
-
-
-
-
-
Create your own version of
“Marketing Career Jeopardy”
Instruct students to take the
OSCAR Inventory
(http://www.ioscar.org/tx/oscar.asp)
Review Career-Technical Student
Organization Slideshows
-
-
Create your own version of
“Marketing Career Jeopardy”
Instruct students to take the
OSCAR Inventory
(http://www.ioscar.org/tx/oscar.asp)
Review Career-Technical Student
Organization Slideshows
-
Create your own version of
“Marketing Career Jeopardy”
Host a mock “Job Interview
Day”
Students can develop a
resume
-
-
Create your own version of
“Career Jeopardy”
Instruct students to research
the outlook of a variety of
Marketing
career
opportunities
within
their
community
Have students to write a
reflection paper of the entire
Career Exploration Module
Experience
-
-
Create your own version of
“Career Jeopardy”
Instruct students to research
the outlook of a variety of
Marketing
career
opportunities
within
their
community
Have students to write a
reflection paper of the entire
Career Exploration Module
Experience
Resources: CTE at UNT – www.CTE.unt.edu ONETcenter ‐ http://online.onetcenter.org/ US Bureau of Labor Statistics – www.bls.gov States’ Career Clusters – http://careerclusters.org/ Achieve Texas ‐‐ http://achievetexas.org/ Copyright © Texas Education Agency, 2014. All rights reserved
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