Goin’ Global
Information Technology Practicum
Lesson Plan
Performance Objective
Upon completion of this lesson, each student will investigate and formulate a plan to create a
global mobile application.
Specific Objectives
• Students will learn about interdependence among nations.
• Students will assess the benefits of international trade.
• Students will determine the cultural, economic, and political factors that should be
considered when deciding whether to do business abroad.
• Students will interpret the standard business practices involved in conducting
international application development
This lesson should take five class days to complete.
Preparation
This lesson, as published, correlates to the following TEKS. Any changes or alterations to the
activities may result in the elimination of any or all of the TEKS listed.
Practicum in Information Technology
130.280 (c)
(1) The student demonstrates professional standards/employability skills as required by
business and industry. The student is expected to:
(A) identify and demonstrate positive work behaviors that enhance employability and
job advancement such as regular attendance, promptness, attention to proper attire,
maintenance of a clean and safe work environment, appropriate voice, and pride in
work;
(B) identify and demonstrate positive personal qualities such as flexibility, openmindedness, initiative, listening attentively to speakers, and willingness to learn new
knowledge and skills;
(C) employ effective reading and writing skills;
(D) employ effective verbal and nonverbal communication skills;
(F) demonstrate leadership skills and function effectively as a team member;
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(H) demonstrate an understanding of legal and ethical responsibilities in relation to the
field of information technology; and
(I) demonstrate planning and time-management skills such as project management and
storyboarding.
(4) The student selects an approach for conducting research to discover a problem in the field
of information technology with the appropriate supervision and guidance. The student is
expected to:
(A) identify a problem relating to information technology; and
(B) describe and use an approach, such as top-down or bottom-up, for conducting a
research activity.
(6) The student designs, creates, and implements a product or service that addresses a problem
in the field of information technology and incorporates the solution. The student is expected
to:
(A) work closely with a mentor throughout the design, creation, and implementation
process;
(B) develop a product or service that meets a specified need following a problem-solving
strategy;
(C) identify areas where quality, reliability, and safety can be designed into a product or
service;
(D) develop and implement a security management plan to address security
requirements;
(E) develop a sustainability plan for the product or service;
(F) develop an evaluation method for analyzing the effect of the product or service on
client satisfaction and problem resolution;
(G) develop a project portfolio that documents the research and development process;
and
(H) present the portfolio to a panel of professionals using formal presentation skills.
Interdisciplinary Correlations
Reading I, II, III
110.47(b)
(1) The student uses the following word recognition strategies. The student is expected
to:
(A) Apply knowledge of letter-sound correspondences, language structure, and
context to recognize words;
(B) Use reference guides such as dictionaries, glossaries, and available
technology to determine pronunciations of unfamiliar words;
(2) The student acquires an extensive vocabulary through reading and systemic word
study. The student is expected to:
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(A) Expand vocabulary by reading, viewing, listening, and discussing;
(B) Determine word meanings through the study of their relationships to other
words and concepts such as content, synonyms, antonyms, and analogies;
(4) The student comprehends text using effective strategies. The student is expected to:
(A) Use prior knowledge and experience to comprehend;
(B) Determine and adjust purpose for reading; and
(D) Summarize texts by identifying main ideas and relevant details.
Public Speaking I, II, III
110.57 (b)
(4) Organization. The student organizes speeches. The student is expected to:
(B) Organize speeches effectively for specific topics, purposes, audiences, and
occasions.
(7) Delivery. The student uses appropriate strategies for rehearsing and presenting
speeches. The student is expected to:
(C) Develop verbal, vocal, and physical skills to enhance presentations.
Tasks
• Students will take notes and keep them in their notebook.
• Students will complete all assignments in a timely manner.
Accommodations for Learning Differences
It is important that lessons accommodate the needs of every learner. These lessons may be
modified to accommodate your students with learning differences by referring to the files
found on the Special Populations page of this website (cte.unt.edu).
Preparation
• Make copies of all handouts for this unit.
• Secure a computer lab, if one is not readily available to your class.
Instructional Aids
• Student handouts
Materials Needed
• Copies of assigned activities
• Internet
Equipment Needed
• Computer lab
• Teacher computer
• Projector (for digital presentation)
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References and Helpful web-sites
• SelectUSA - http://selectusa.commerce.gov/industry-snapshots/software-andinformation-technology-services-industry-united-states
• Search the Internet for information on software export revenue by company and by
country.
Introduction
Learner Preparation
• Ask why it is necessary to get goods from other countries.
• Ask why our government puts trade restrictions on imports.
• How do emerging nations become involved in international trade?
Lesson Introduction
• Show the multimedia presentation and lead class in a discussion.
• Explain how all leading nations are interdependent.
• Discuss the impact of cultural and social environments on global trade.
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Outline
MI
OUTLINE
Terminology
(Students will fill in blanks from the
multimedia presentation)
Business Cycle: (diagram in
presentation)
• Prosperity
• Inflation
• Recession
• Depression
U.S. and International Trade
”Approximately 1/3 of worldwide
production is sold outside of the
“home” country.
• Raw materials
• Manufactured goods
• Services as popular exchanges
• Data is transferred
Businesses are Going Global
•
•
•
•
•
Changing markets
Foreign markets draw attention
Competition
Demand
Government support
NOTES TO TEACHER
Each student should have a
Student Notes sheet to complete
during the multimedia
presentation. Explain to the class
that the vocab will be on an exam
so it is important they fill in all
blanks.
Have students take notes to keep
in notebook.
Notes Extension Activity: Hand
out the assignment sheet and
complete in class. You may want
the group to partner up or just
have each student complete it
individually. This is one reason
why students should have taken
notes! DISCUSS the questions.
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5
Outline Continued
MI
NOTES TO TEACHER
OUTLINE
Importance of International Trade
•
•
•
•
•
•
Over 250,000 U.S. businesses
export products
11% of GNP
95% are small to medium sized
Eight of top 100 SaaS vendors
are based in U.S.
Export over $500 billion in
products
Wholesalers export over $100
billion
o U.S.is 2nd largest
exporter
o U.S. is home to nine of
the world’s largest
software companies
o U.S. trade deficit in 1971
Assign “Cultural Differences”
project. This project will take
approximately three to fiye class
periods to complete and one to
two class periods to present to the
class.
*Note: prior to the onset of this
activity, the teacher will need to
go to the website and pre-select
the countries to use. Try to get
countries that are not popular and
those that are not in the news as
much (in order for the students to
really learn something when
researching).
This activity allows for great class
discussion, especially when the
students present the final section.
Multiple Intelligences Guide
Existentialist
Interpersonal
Intrapersonal
Kinesthetic/
Bodily
Logical/
Mathematical
Musical/Rhythmic
Naturalist
Verbal/Linguistic
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Visual/Spatial
6
Application
Guided Practice
The teacher will present the multimedia presentation while students take notes using their
handout. Students will work in class to complete the Notes Completion Activity to ensure
understanding of the material.
Independent Practice
• Students will use research skills to investigate customs and culture of various countries.
• Students will work with a partner to complete the “Cultural Differences” projects.
Summary
Review
• Why do countries trade with each other?
• Why do governments put trade restrictions on businesses?
• Why is it important to an economy to maintain a balance of trade?
• Which country is most influential according to Investopedia?
Evaluation
Informal Evaluation
Daily assessment on progress of projects: The teacher will become the facilitator, since the
Cultural Differences and Globalization activities are student-driven. As a suggestion, the teacher
may want to have students evaluate their peers as well. If so, copy extra rubrics ahead of time.
Formal Evaluation
Rubrics are provided and may be used to assess completed projects.
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7
Global Economy
Student Notes
Fill in the blanks as we discuss the multimedia presentation. Keep this as a study guide.
TERMINOLOGY:
• ________: North American Free Trade Agreement
• ______: World Trade Organization
• _____: European Union
• International Trade: The _____ of products/services to people in _______ countries
• Imports: Products/services _______________ from another _____________
• Exports: Products/services _______ to _____________ country
• Indirect Exporting: Marketers with ______________ experience __________ the
____________ company; ____________ for the _________ of products in other
countries
• Direct Exporting: Company handles ____ responsibilities to market products in other
___________
• Balance of Trade: The ________________ between a country’s _________ and
__________
• Foreign Production: A company ______ and __________ production ___________ in
another country
• Joint Venture: ____ or_____ companies in ____________ countries with
_____________ interests develop a _______________ to join in ____________
__________________activities
• Multinational Companies: Businesses that have_________________ all over the
___________ and conduct planning for _________________ markets
• Pre-industrial Economy: Based on _________________ and ______
_____________development; _____ standard of living
• Post-industrial Economy: Based on____ of business and consumer
_____________________ produced and marketed in the__________ marketplace
• Gross Domestic Product: The ________ dollar value of all ______________________
produced within a country in____ year
• Gross National Product: The total___________ of all goods/services (_____________
_____________) produced within a country in one year
• Quota: _________ on the numbers of ___________ _________ of products
____________ _________________ can ______ in a country
• Tariffs: _________ placed on imported products to increase the ____________
__________
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•
•
•
•
•
•
Subsidy: ___________ provided to a business to _______ in the development and sale
of products
Standard of Living: A ______________ of the quality of life for the citizens of a country
Software as a Service (SaaS): Distribution model where users utilize
made available over a
, such as the
, instead of the traditional method of installing the software on their
machine. Users typically pay a
fee for using the software for
a period of time.
Productivity: The____________ output by workers for a ______________ period of time
Purchasing Power: The ___________ of goods/services that can be bought with a
______________ dollar amount of money
Consumer Price Index: The _____________ in the ________ of a specified set of goods
over _______
•
____________ _________: Consists of four stages: Prosperity, Recession, Depression,
and Inflation
•
: Describes the process for planning,
creating, testing, and deploying software systems
U.S. and International Trade
• World Interdependence
o Approximately _____ of worldwide production is sold _________ of the _______
country
o U.S. __________music, movies, software, and IT services among many other
things
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•
International Trade is Changing
o
once were an abundant commodity; today
makes up less than of world’s exports
o
goods/services are most popular
o _____________ (communications, travel, education, and financial) are most
popular exchanges between _______________
o _______ is transferred via phone, fiber optics, or satellite on a daily basis
o New software services such as
and
are creating new
business models
 SaaS is
changing the face of international software
marketing due to this fact
Businesses are Going Global
• _____________ are changing.
o ____________ markets are enticing to ________________ businesses who
experience dropping sales and profit
o Foreign markets are another way to expand ________________and increase
worldwide ___________for products and

is replacing standard
due to
availability of
devices and low-cost apps
 World leader in software
is located in US and obtains
of its revenue from SaaS
• Benefits of international marketing
o Government support is
 Companies are
to developing software in the U.S. due to
strong enforcement of
o Software and IT Services Industry
annual
by an
average of 6% in 2011 with a projected growth of almost 17% over the next two
years

accounts for more than
of
Importance of International Trade
• U.S. economy: over ___________ businesses _________ products
• Accounts for over _____ of GNP
• _____ of U.S. exporting businesses are small to medium sized
• As of 2011
of the top 100
vendors are based in the
• Manufactures ________ over $500 billion of products
• Wholesalers export over $____ billion worth of products
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•
•
•
•
•
•
U.S. is __________ largest exporter
U.S. is home to
of the world’s largest
companies
_____________ is #1 exporter
U.S. is #1 ___________ of products
Germany is _____ importer
_____ had 1st_________ deficit of the 20th Century in ______ (imports exceeded exports
by over $1 billion that year)
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Goin’ Global
Student Notes
Fill in the blanks as we discuss the multimedia presentation. Keep this as a study guide.
TERMINOLOGY:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
NAFTA: North American Free Trade Agreement
WTO: World Trade Organization
EU: European Union
International Trade: The sale of products/services to people in other countries
Imports: Products/services purchased from another country
Exports: Products/services sold to another country
Indirect Exporting: Marketers with exporting experience represent the exporting
company; arranges for the sale of products in other countries
Direct Exporting: Company handles all responsibilities to market products in other
countries
Balance of Trade: The difference between a country’s imports and exports
Foreign Production: A company owns and operates production facilities in another
country
Joint Venture: Two or more companies in different countries with common interests
develop a relationship to join in common business activities
Multinational Companies: Businesses that have operations all over the world and
conduct planning for worldwide markets
Pre-industrial Economy: Based on agriculture and raw material development; low
standard of living
Post-industrial Economy: Based on mix of business and consumer products/services
produced and marketed in the global marketplace
Gross Domestic Product: The total dollar value of all goods/services produced within a
country in one year
Gross National Product: The total dollar value of all goods/services (including imports)
produced within a country in one year
Quota: Limits on the numbers of certain types of products foreign companies can sell in
a country
Tariffs: Taxes placed on imported products to increase the selling price
Subsidy: Money provided to a business to help in the development and sale of products
Standard of Living: A measure of the quality of life for the citizens of a country
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12
•
•
•
•
•
Software as a Service (SaaS): Distribution model where users utilize software made
available over a network, such as the internet, instead of the traditional method of
installing the software on their local machine. Users typically pay a subscription fee for
using the software for a period of time.
Productivity: The average output by workers for a specified period of time
Purchasing Power: The amount of goods/services that can be bought with a specific
dollar amount of money
Consumer Price Index: The variance in the cost of a specified set of goods over time
Business Cycle: Consists of four stages: Prosperity, Recession, Depression, and Inflation
Prosperity
Recovery
Recession
Depression
•
Software Lifecycle: Describes the process for planning, creating, testing, and deploying
software systems
U.S. and International Trade
• World Interdependence
o Approximately 1/3 of worldwide production is sold outside of the “home”
country
o U.S. exports music, movies, software, and IT services among many other things
• International Trade is Changing
o Raw materials once were an abundant commodity; today makes up less than 1/3
of world’s exports
o Manufactured good/services are most popular
o Services (communications, travel, education, and financial) are most popular
exchanges between countries
o Data is transferred via phone, fiber optics, or satellite on a daily basis
o New software services such as cloud computing and SaaS are creating new
hybrid business models
 SaaS is dramatically changing the face of international software
marketing due to this fact
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Businesses are Going Global
• Markets are changing
o Foreign markets are enticing to domestic businesses who experience dropping
sales and profit
o Foreign markets are another way to expand competition and increase worldwide
demand for products
o Increasing worldwide demand for products and software
 SaaS is replacing standard licensing due to availability of mobile devices
and low-cost apps
 World leader in software development is located in US and obtains 84%
of its revenue from SaaS
• Benefits of international marketing
o Government support is available
o Companies are attracted to developing software in the U.S. due to strong
enforcement of copyright laws
o Software and IT Services Industry increased annual revenue by an average of 6%
in 2011 with a projected growth of almost 17% over the next two years
 U.S. accounts for more than 55% of global IT research
Importance of International Trade
• U.S. economy: over 250,000 businesses export products
• Accounts for over 11% of GNP
• 95% of U.S. exporting businesses are small to medium sized
• As of 2011 eight of the top 100 SaaS vendors are based in the U.S.
• Manufacturers export over $500 billion of products
• Wholesalers export over $100 billion worth of products
• U.S. is second largest exporter
• U.S. is home to nine of the world’s largest software companies
• Germany is #1 exporter
• U.S. is #1 importer of products
• Germany is #2 importer
• U.S. had 1st trade deficit of the 20th Century in 1971 (imports exceeded exports by over
$1 billion that year)
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Cultural Differences Project Country Selection
Teacher’s Directions:
You will need two copies of this list (or add your own selections). One is to be cut in strips so
the students can draw to see which country (and partner) they will get. The other is to be used
to write the students’ names beside the country so you will have record of which students are
assigned to which country.
India
India
Wales
Wales
Portugal
Portugal
Denmark
Denmark
Australia
Australia
Peru
Peru
China
China
Nigeria
Nigeria
Japan
Japan
Poland
Poland
United Arab Emirates
United Arab Emirates
Algeria
Algeria
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Austria
Austria
Norway
Norway
Russia
Russia
Columbia
Columbia
Iceland
Iceland
Korea
Korea
Switzerland
Switzerland
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16
Cultural Differences
Globalization Part I
OBJECTIVE: Students will research an assigned country to obtain required information. This
information will be used to market your previously developed mobile app in your given country.
PROCEDURE:
You have been assigned a country to research using the website below. You are to read over
the following categories and take notes. Compare your country’s information with the United
States.
www.cia.gov/library/publications/the-world-factbook/
Country
Language
Religion
General Attitudes
Personal Appearance
CUSTOMS AND COURTESIES
1. Greetings
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2. Gestures
3. Visiting
4. Eating
LIFESTYLE
1. Family
2. Dating or Marriage
3. Diet
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4. Recreation
5. Commerce
SOCIETY
1. Government
2. Economy
3. Transportation/communication
4. Education
Literacy Rate:______________________
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5. Health
Life Expectancy:____________________
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Globalization Part II:
Internationally Marketing Your Mobile App
Mobile app name (Developed in Management and Interpersonal Skills lesson):
Country in which you are marketing the app:
Now that you have concluded your investigation you will complete Part II.
Directions
Congratulations! You are taking your mobile app global. Using the information you gathered in
Part I of this assignment, create a plan to introduce your app to the country to which you were
assigned. Design a multimedia presentation detailing how you will introduce your app to that
country. As well as including information from your research, you will need to address the
following issues:
•
•
•
•
•
•
•
•
•
How will you translate your program to the native language of the country you were
assigned?
Are there any design issues you will need to address? If so, what changes will need to be
made?
Are you going to have localized support?
Are there regional copyright issues?
o Will the EULAs need to be rewritten?
o What about security?
How much do you plan on charging for your app?
o How will you handle the daily exchange rate for the monetary transfers?
Do you need to rename your app?
Are there any regional colloquialisms or language issues you will need to address?
Are there any laws regarding the display of money or political figures (rulers) and dates?
Are there any competing or cooperating businesses?
o Example: If you designed a travel app, how will you get local travel information and
updates?
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21
Project Pointers
You will be graded on the following:
1. Participation with your partner
2. Daily progress on the computer
3. Appropriateness of your selections
4. Slide presentation to the class (oral)
5. Appearance of slide presentation (minimum of 14 slides)
6. Your appearance
7. Realistic nature of the project
8. Presentation: Audience will be from the “country” which has been assigned to you.
***All people must present
Be as detailed as possible. Be as creative as possible.
Think outside the box.
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22
Detail Sheet:
Record each person’s responsibilities for this project. Check off the tasks as they are
completed. This will be a graded portion of your project.
Assigned Task
Name
Task Completed
On (MM/DD/Year)
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23
Cultural Differences Presentation Rubric
Name:
Presentation Title:
Date of Presentation:
Criteria
1
Organization
Audience cannot
understand
presentation
because there is
no sequence of
information.
Content
Knowledge
Student does not
have grasp of
information;
student cannot
answer questions
about subject.
Visuals
Mechanics
Delivery
Student used no
visuals.
Student's
presentation had
four or more
spelling errors
and/or
grammatical
errors.
Student mumbles,
incorrectly
pronounces terms,
and speaks too
quietly for
students in the
back of class to
hear.
2
Country:
Teacher:
Title of Work:
Points
3
Audience has
difficulty following
presentation
because student
jumps around.
Student is
uncomfortable
with information
and is able to
answer only
rudimentary
questions.
Student occasional
used visuals that
rarely support text
and presentation.
Student presents
information in
logical sequence
that audience can
follow.
4
Points Earned
Student presents
information in
logical, interesting
sequence that
audience can
follow.
Student is at ease
with content, but
fails to elaborate.
Student
demonstrates full
knowledge (more
than required)
with explanations
and elaboration.
Visuals related to
text and
presentation.
Student used
visuals to
reinforce screen
text and
presentation.
Presentation had
three misspellings
and/or
grammatical
errors.
Presentation has
no more than two
misspellings
and/or
grammatical
errors.
Presentation has
no misspellings or
grammatical
errors.
Student
incorrectly
pronounces terms.
Audience
members have
difficulty hearing
presentation.
Student's voice is
clear. Student
pronounces most
words correctly.
Student used a
clear voice and
correct, precise
pronunciation of
terms.
Total Points
Teacher Notes:
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24
Teacher-Facilitator Rubric
Name:
Date:
(To be used to grade daily work as part of a major group or partner project)
Skills
Helping
The teacher observed the
students offering
assistance to each other.
Listening
The teacher observed
students working with
each other's ideas.
Participating:
The teacher observed
each student
contributing to the
project.
Persuading:
The teacher observed the
students exchanging,
defending, and
rethinking ideas.
Sharing:
The teacher observed the
students offering ideas
and reporting their
findings to each other.
0
Teacher:
Title of Work:
Criteria/Points
10
15
20
None of the
Time
Some of the
Time
Most of the
Time
All of the
Time
None of the
Time
Some of the
Time
Most of the
Time
All of the
Time
None of the
Time
Some of the
Time
Most of the
Time
All of the
Time
None of the
Time
Some of the
Time
Most of the
Time
All of the
Time
None of the
Time
Some of the
Time
Most of the
Time
All of the
Time
Points
Earned
Total Points
Teacher Notes:
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25
Globalization II: Internationally Marketing your Mobil App Project
Rubric
Project Title:
Name:
Teacher:
Below
Average
Satisfactory
Excellent
1. Has clear vision of final product; directions were followed
1, 2, 3
1, 2, 3
1, 2, 3
2. Properly organized to complete project
1, 2, 3
1, 2, 3
1, 2, 3
3. Managed time wisely
1, 2, 3
1, 2, 3
1, 2, 3
4. Acquired needed knowledge base
1, 2, 3
1, 2, 3
1, 2, 3
5. Communicated efforts with teacher
1, 2, 3
1, 2, 3
1, 2, 3
Below
Average
Satisfactory
Excellent
1. Format (required number of slides present)
1, 2, 3
1, 2, 3
1, 2, 3
2. Mechanics of speaking and or writing
1, 2, 3
1, 2, 3
1, 2, 3
3. Organization and structure
1, 2, 3
1, 2, 3
1, 2, 3
4. Creativity
1, 2, 3
1, 2, 3
1, 2, 3
5. Demonstrated knowledge
1, 2, 3
1, 2, 3
1, 2, 3
Process
Product (Project)
Total:
Total Score:
Teacher Comments:
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26