Do you like
ice cream?
Survey Design and Analysis
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Lesson Objectives
Performance Objective
The student employs appropriate research techniques to
produce effective business communications.
Specific Objective
The student will be able to design, conduct, and analyze
the results of a survey.
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Need-to-Know Terms
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Copyright © Texas Education Agency, 2013. All rights reserved.
Organize
Effective
Survey
Design
Conduct
Analyze
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Introduction
 Do you know what a survey is?
 Do you know the
purpose of a survey?
 Have you ever participated in a survey?
 Have you ever designed, conducted, or analyzed a
survey?
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Project Overview
 Day 1: Decide whether or not you want to work on your
own or with a partner; then determine a subject for your
survey.
 Day 2: Create survey questions.
 Day 3: Conduct Survey.
 Day 4: Analyze Survey.
 Day 5: Revise/Edit/Submit final document.
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Review and Evaluation
 Can you design a survey?
 Can you conduct a survey?
 Can you record results?
 Can you analyze results?
 What did you like most about the
project?
 What did you like least about the
project?
 What would be an improvement to this
project?
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Enrichment
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Take the teacher-created survey. Once completed, you will look at
the results and then do a compare/contrast with your studentcreated survey and the teacher-created survey.
Take the teacher-created survey. Once completed, you will look
over the results and draw three conclusions to the results of your
survey.
Find an online survey and complete on your own. Students can
email the instructor the following information:
1) Survey Website Link
2) Topic of Survey
3) Did you like the way the questions were worded? Why or
why not?
4) If you didn’t like how a question was worded, what would you do
to make it better?
5) Were you able to see the results of the survey immediately
posted on the website?
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